Advertising

5 Keys To Managing A Career Crisis After Graduating College

Advertising
5 Keys To Managing A Career Crisis After Graduating College

We hear it constantly on the news: recent college graduates are having a hard time finding work (especially related to their degree). It can be incredibly frustrating to be stuck in that position. The job market, already very competitive, is sometimes unforgiving for 20-somethings with undergraduate diplomas. If you’re thinking to yourself, “How can I get out of this situation?” you’re not alone. The good news is there are ways to cope, and hopefully get out of the rut and onto your dream career track. In the meantime, here are five things to remember when facing a career crisis.

1. Don’t ever oversell yourself.

It’s tempting to mention a few skills or experiences you don’t actually have in order to land a dream job. However, that’s certainly going to come back to bite you. Your skill-set is unique, so use it to your advantage, rather than promising things you can’t deliver. No job is worth the risk. And if your dream job requires something you don’t have, consider taking a class or workshop on the topic. It’s possible you might need to be more open to things like that if you want to keep your skills fresh and relevant. New technologies and breakthroughs are happening every day, so keep up with the information in your field. But don’t ever tell them you’re caught up when you’re not at all.

Advertising

2. Be realistic.

You have to recognize you might not get the job you want right away. In some cases, you’ll need to work your way up the ladder. In others, you’ll find yourself in a completely different job. It’s important to recognize these possibilities and be prepared to accept them. Having unrealistic expectations for your career after college is only going to set you up for disappointment. However, be sure to remember the line between realistic expectations and pessimism. Be careful that you don’t fall victim to too much disappointment.

Advertising

3. Be grateful.

Okay, so you’re stuck in a job that isn’t exactly what you envisioned when you entered the real world. That might not be ideal, but it’s important to remember others aren’t so fortunate. Be grateful that you have work, that you even have a college degree, and that you’re still dreaming. See everything as an opportunity to better yourself and make connections. Employers are impressed by people who worked hard despite a difficult situation. It shows responsibility and initiative.

Advertising

4. Remember your long-term goals.

Just because you’re in a less than ideal situation now, it doesn’t mean you won’t get out of it. Never lose track of your career aspirations. Your goals will guide you through your career crisis, and you might just end up getting to your perfect job. Keep in mind there is a light at the end of the tunnel. It’s important to use your goals as a way to make the most of the situation while maintaining hope that you’ll eventually land your perfect job.

Advertising

5. Don’t give up.

Don’t let your skills become rusty. Don’t stop looking for the job you want. Don’t stop sending applications. Don’t stop networking. Don’t stop believing that someday you’ll have the career of your dreams. Don’t fall into the routine of being disappointed. Don’t let this get you down. Always remember what you want and never stop reaching for it. You’re not alone in your career crisis. So many people before you have been in this same situation, and many of them have found ways into jobs they loved. And if that isn’t enough inspiration to get you through your crisis, remember that Madonna used to work at a Dunkin’ Donuts. And now she’s, well… Madonna.

Featured photo credit: University of Denver via flickr.com

Advertising

More by this author

Maggie Heath

Maggie is a passionate writer who blogs about communication and lifestyle on Lifehack.

Why Do We Procrastinate? 9 Psychological Reasons Behind It 9 Ways To Be Less Clingy In Your Relationship Useful Chart: Fruits That You Can and Cannot Let Your Dog Eat Nomnomnom! 4 Flavourful Cake Frosting Recipes That You Cannot Miss! 10 Blow Your Mind Surprises You Can Hide In A Cake!

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next