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4 Steps to Personal Branding Success

4 Steps to Personal Branding Success

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    In light of my new book,

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    internationally today, I want to share the main process used in the book that will help you build a powerful brand.  Personal branding helps you stay very productive because you can focus on projects you enjoy and have a sense of purpose and passion behind them.  It’s really hard to be productive, without truly loving what you’re doing, because motivation is so critical to achieving maximum results.  There are many other benefits for personal brands, such as the ability to demand a premium price, just like Donald Trump has done with the ties and steaks that wear his name.  Also, you gain greater visibility and acknowledgment for your work and opportunities that your peers won’t be able to maintain.  The four step process (DCCM) I’ve developed over two years ago walks you through self-discovery, all the way to maintaining your brand as it grows.  Today, I’m going to briefly walk you through each, so you have a better idea of where you stand and what you need to do to find your passion, monetize it and lead a happy life.

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    Discover

      In order to really understand who you are and carve out a career path moving forward, investing in self-discovery is critical. In fact, if you don’t spend time learning about yourself, your values, personal mission, and unique attributes, you will be at a disadvantage when marketing your brand to others. Start by removing yourself from distractions and ask yourself, “Who am I?” and, “If I could do anything, what would it be?”  Also, when discovering your brand, you’ll want to lay out a development plan for yourself, that includes your current situation and your goals broken down in intervals, from one year to twenty years in the future.  It’s extremely important to have a destination in your head and on paper before proceeding to create your brand in step two.  The most successful individuals will be able to merge their passion with expertise, so that they have the fuel needed to push through adversity, and the skills required to solve customers problems.  Also, selecting an unsaturated niche that you can claim during this stage is significant for positioning your brand as unique.

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      Create

        Creating your personal brand is all about forming marketing materials that position you as extraordinary in your niche.  When I was at college, I used to bring a resume, cover letter, CD portfolio, references document, and business card with me to interviews.  I even had my own promotional website.  With the rise of web 2.0 and all of these social media tools, we can get far more creative these days.  For instance, now you can create a blog, or a video resume on YouTube or a LinkedIn profile to separate yourself from the other individuals applying for the same jobs as you.  The point of creating your brand is to have several materials online and offline that can help sell you.  They are all used as talking points that can get a conversation started between you and your audience.  Online, they tell your audience more about what you do, what you offer and the benefits of working with you.  Offline, they are used in situations where people need a visual display of your brand.

        Communicate

          Now it’s time to use everything you’ve created to let people know you exist.  The communication stage is focused on allowing you to gain the necessary visibility to be recruited based on your passion or what people readily see online.  The are many direct and indirect methods of attaining this visibility, such as commenting on blogs or attending in-person networking events in your industry.  You can even do some freelance writing for magazines, newspapers, online websites and blogs to get your name out there.  When it comes to your own blog, if you build it, they won’t come.  You have to find way to attract your audience, which could mean joining forums, interviewing experts, starting a newsletter, networking with people in your industry and much more.  In this step, you’ll want to put on your “personal PR” hat and leverage your materials to pitch the press, which includes bloggers and traditional journalists now.

          Maintain

            As you grow, mature, and accelerate in your career, everything you’ve created has to be updated and accurately represent the current “brand you.” It’s very easy to be careless with your online brand, leaving your websites months or even years old or your LinkedIn profile positioning you as an intern, instead of a marketing manager.  Going back to everything you created and updating it with fresh information is critical.  Also, you need to monitor your brand online to ensure all conversations about you are positive and factual. Brand maintenance also captures reputation management, where you have to own your Google results by ensuring that you have the right social networking profiles setup and monetized, as well as enough content created or press mentions to own the top ten results for your name in Google.

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            More by this author

            Dan Schawbel

            Dan Schawbel is the leading personal branding expert for young professionals.

            Personal Branding Basics You Need to Know for Career Success 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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            Last Updated on October 13, 2020

            How to Get Promoted When You Feel Stuck in Your Current Position

            How to Get Promoted When You Feel Stuck in Your Current Position

            Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

            Feeling stuck could be caused by a variety of things:

            • Taking a job for the money
            • Staying with an employer that no longer aligns with your values
            • Realizing that you landed yourself in the wrong career
            • Not feeling valued or feeling underutilized
            • Taking a position without a full understanding of the role

            There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

            One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

            Let’s dive right in to how to get promoted when you feel stuck in your current position.

            1. Be a Mentor

            When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

            “Be careful not to get too good at this, or you’ll never get to do anything else.”

            This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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            This can get you stuck.

            Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

            “Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

            With this in mind, how do you prove to your employer that you can add value by being promoted?

            From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

            Consider leveraging your strengths and skills.

            Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

            Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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            1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
            2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
            3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

            Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

            2. Work on Your Mindset

            Another reason you may feel stuck in a position is explained through this quote:

            “If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

            In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

            Don’t express frustration. Express a desire for more.

            Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

            3. Improve Your Soft Skills

            When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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            Use soft skills when learning how to get promoted.

              According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

              You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

              Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

              Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

              Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

              The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

              4. Develop Your Strategy

              Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

              Sit down and make an old-fashioned pro and con list.

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              Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

              Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

              The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

              Here are some questions to ask yourself:

              • Why do you do what you do?
              • What thrills you about your current job role or career?
              • What does a great day look like?
              • What does success look and feel like beyond the paycheck?
              • How do you want to feel about your impact on the world when you retire?

              Define success to get promoted

                These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

                Final Thoughts

                After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

                Because sometimes the real promotion is finding your life’s purpose.

                More Tips on How to Get Promoted

                Featured photo credit: Razvan Chisu via unsplash.com

                Reference

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