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20 Things Only Chefs Understand

20 Things Only Chefs Understand

Chefs do an incredible job under a huge amount of pressure. Here are 20 things only professional chefs will ever understand.

1. They want customers to be their friends and not their enemies

They know that customers are their friends but also their nemesis. If you are eating in a restaurant one of the most reliable options would be one of the chef specials as this is a popular dish made throughout the day. Also the chef will appreciate you choosing this dish!

2. They love to swear behind the scenes

They realize after the first three months on the job, that they now insert at least one swear word in every sentence they utter. This is the case whether in the kitchen or talking to the vicar after Sunday service.o

3. They know who to prioritise 

They know who they need to pay more attention to when both a celebrity and a restaurant critic walk through the door. Which do you think they give extra special service to? Find out in the Food Network’s survey of 25 things chefs never tell you.

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4. They don’t need the sunshine to shine!

They know that even during the summer months they will rarely ever see the sun, but it’s no problem, vitamin D is found in food too.

5. They have done their homework

They know that 65% of apprentice chefs go on to become fully qualified and that there are over a quarter of a million fellow chefs working in the UK. Almost 30,000 will join their ranks every year. Oaklands College explains what traits you need to successfully join them.

6. They know when to call it a day

They know that the finishing time is a moveable target. Depending on the level of authority, chefs have the power on choosing when to leave (in some cases).

7. They find the energy from somewhere!

They know that sleep was once their friend, but no more. If the shifts haven’t taught them that, the endless cups of coffee and cans of energy drinks have.

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8. They try and avoid cooking out of work

They know that they never cook at home. How many more hours standing over a chopping board or a stove can a person take?

9. They have the best communication skills

They know that they can communicate with virtually anyone and that they will form friendships in the kitchen with the unlikeliest of people, bonds which will last a lifetime.

10. They have the throne at dinner parties

They know that if they ever eat at non-chef friends’ houses, the person will have apologized at least four times for the quality of the meal before they even sit down to eat.

11. They just love food!

They know though that the quality of the meal cooked by their friend doesn’t matter. The joy they feel at the fact that someone else has prepped the meal and stood at the stove for hours outweighs any mistakes. That is apart, maybe, from actual food poisoning.

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12. They love their equipment a bit too much

They know just a little too much about knives, often having large posters on their walls about the many kinds and their uses. When you see a person with their own set of knives in a beautiful, but well used, hand stitched leather case you know they are either a chef or have something more worrying in mind.

13. They love a good laugh!

They know that a sense of humor is an essential requirement of the job. It falls just below the ability to cook but just above knife safety techniques.

14. They have the memory of a sieve

They have forgotten the names of more ingredients than you will ever know.

15. They never abandon the basics

They know that when you are learning to cook the recipe is all important if you want to create a successful dish. Once you are a senior chef it’s you who writes the recipes.

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16. They know preparation is everything

They know that heating the pan or the oven before starting to cook is essential.

17. They know what they should be getting paid

They know that the average starting salary of a commis chef is around $20,000 per annum, rising to $43,000 for a sous chef and $108,000 for an experienced London-based chef. For those who go on to run their own restaurants the figure is wide open and comes down to a delicate balance between their skill in the kitchen and their business acumen.

18. They love the taste in the process

They know that tasting the food as you cook is essential, especially for seasoning. Not tasting is akin to trying to sew a dress without ever looking at the pattern, or the material or the needle.

19. They know anyone can do the job

They know that while the prevailing view is that most chefs are male, in fact the ratio is much more equally balanced with 40% of chefs being female. This is apparent in the kitchens they experience every day.

20. They all want to reach the top

They know that the Head Chef does less cooking than all the other chefs and that their role is to oversee the kitchen, plan the menu, order the supplies, constantly check the quality of the food and plan what others are doing with military precision.

Featured photo credit: Three chefs – men and woman – in hotel or restaurant kitchen working and cooking in team via shutterstock.com

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

Reference

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