Advertising
Advertising

The First Thing All Amazing Startups Work on for a Refreshing Beginning

The First Thing All Amazing Startups Work on for a Refreshing Beginning

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

To craft an inspiring vision statement, dream big and use clear language.

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

To make crafting vision statement easier, get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

Advertising

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            Always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

            To your success!

            More by this author

            Kirstin O´Donovan

            Certified Life and Productivity Coach, Founder and CEO of TopResultsCoaching

            8 Ways Procrastination Can Destroy Your Life Top 15 Time Management Apps and Tools How to Be 10x More Productive by Making Tiny Tweaks The First Thing All Amazing Startups Work on for a Refreshing Beginning 5 Secrets to Getting the Most Out of Your Holidays!

            Trending in Work

            1Is It Time for a Career Change? Find Your Answer Here with These Steps 218 Work at Home Jobs for Moms (Well-Paid, Flexible and Fun) 3How to Make Decisions Under Pressure 420 Most Fun Jobs in the World (That Also Pay Well) 5Gain Confidence in Your Career (9 Tips to Land Your Dream Job)

            Read Next

            Advertising
            Advertising

            Published on June 5, 2018

            Is It Time for a Career Change? Find Your Answer Here with These Steps

            Is It Time for a Career Change? Find Your Answer Here with These Steps

            Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

            Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

            Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance . Let’s look at the reasons why you need a career change and how to make it happen for a more fulfilling life.

            Signs that you need a career change

            The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

            You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

            Physical signs

            Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

            It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

            In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

            Mental signs

            One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

            Advertising

            I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

            Here is a list of mental signs of workplace unhappiness:

            • The tension in your neck
            • Difficulties with sleeping
            • Unable to concentrate
            • High anxiety
            • Depression

            If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

            Why a career change is good for you

            I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

            One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

            It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

            A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

            You know a career change can be the right decision to make if you experience one or all of these:

            • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
            • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
            • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

            Common mistakes of people making a career change

            Most people that feel they need a career are frustrated with their situation at work. What is your situation?

            Advertising

            • Desire for an increase of salary: The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time. At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.
            • Overnight decision: Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.
            • Rejected for a promotion: I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.
            • Bored at work: Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

            A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

            • How long have you worked in your career?
            • What is the problem at work? Do you work well with the team?
            • Do you receive recognition?
            • Can you consider working in a new department?

            The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization. Here is a list of unimportant factors to think about before you decide to make the transition:

            Now that you had a chance to review your work situation and none of these recommendations can help, it is time to take the next step.

            How to make the change for a successful career (Step-by-step)

            The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

            1. Write a career plan

            A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

            You can learn how to set your career plan here.

            2. Weigh your options

            If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

            You don’t have to stick to what society holds a top job, in the end, choosing the right role that will make you happy is priceless.

            3. Be real about the pros and cons

            It is time to be honest about strengths, weaknesses, opportunities and threats that are impacting the current situation.

            Advertising

            A SWOT Analysis of a career can include:

            • Economic factors
            • Direct competition: Is this role in high demand?
            • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
            • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
            • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

            A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

            4. Find a mentor

            A mentor that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

            • What is required to be successful in the role?
            • What certification or educational development is needed?
            • What are the challenges of the role?
            • Is there potential for career advancement?

            A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

            Find out how to pick a good mentor for yourself in this article: A Good Mentor Is Hard to Find: What to Look for in a Mentor

            5. Research salary

            Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

            It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

            6. Be realistic

            If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

            For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

            Advertising

            Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

            7. Volunteer first

            A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

            Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

            Volunteer in a role until you are certain that it is the right opportunity.

            8. Prepare your career tools

            I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

            • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
            • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
            • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.

            Final thoughts

            It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will discover the role that is the best fit with your skillsets.

            Master these action steps and changing careers will be on your terms to make the best decision for your future.

            Featured photo credit: Pexels via pexels.com

            Reference

            [1]Mental Health America: The State of Mental Health in America
            [2]MIT Global Education & Career Development: Make a Career Plan

            Read Next