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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

            More by this author

            Kirstin O´Donovan

            Certified Life and Productivity Coach, Founder and CEO of TopResultsCoaching

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            Published on March 18, 2019

            8 Critical Skills for Workplace Success and Career Advancement

            8 Critical Skills for Workplace Success and Career Advancement

            When it comes to advancing your career progress as an employee and/or business owner, there are key skills without which you’re going to hit an extremely frustrating plateau.

            Whilst these skills will all help you achieve greater workplace success, what’s more important is determining which ones are most apt for you to start addressing depending upon where you are along your current journey.

            1. The Ability to Persuade and Influence

            To accelerate your workplace success, you need to surpass basic rapport building strategies.

            Greek philosopher Aristotle coined three terms – pathos, ethos and logos – systems of communicating which connect to our consciousness through different gateways.

            Each way serves as a powerful way to influence and persuade those you need to build strong relationships with to advance your career:

            Pathos

            Some people are inspired to respond because they were able to feel certain emotions. It’s not just about your ability to make people feel good.

            It’s about using words, examples and stories which elicit the right emotion which drives them to behave in ways that serve you and/or them. You speak to their heart.

            Ethos

            If certain people who can help you advance give high respect to achievements, status and authority, don’t be afraid to flash the results you have achieved or mention you graduated from an Ivy League school.

            Doors often open because of our professional associations, memberships and career certifications. Use them to your advantage.

            Logos

            Learn to be good at formulating your case based on evidence and research, and you’re likely to win the argument with who make decisions based on this foundation. Use logic and be prepared to speak in facts, numbers and figures.

            Spend time learning the native language of the person whose support or trust you need, and their know-like-trust barometer reading of you will spike.

            2. Improving Emotional Intelligence

            Emotional intelligence is about recognizing your emotions and those of others around you.

            The greater the capacity you have to attune to how your emotions drive your behavior, and that of those you lead and work with, the faster you’ll travel down the track for workplace success.

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            President of Talentsmart Dr. Travis Bradberry explains how undertaking a 360 degrees to gain feedback from your peers, subordinates and up-line managers are the best measure of knowing where you stand as an effective leader and colleague.

            Even though you may have strong self-awareness and a thirst for improving yourself, you will never be able to see your world through others’ eyes. Taking this test gifts you the opportunity to see through other’s lenses and learn where you are effective and where you are not.

            Regardless of how high a rung you stand on the leadership ladder, undertaking 360° feedback surveys should be a regular occurrence. You may have far greater decision-making power and authority, but the fact remains you need to effectively lead people.

            Your powers of persuasion and influence can always benefit from intelligence gained from the very tribe you’re in charge of. The natural consequence is you have ample opportunities to keep on learning how to become a powerful influencer.

            What if you don’t lead people in any official capacity but are aspiring to? You can put yourself ahead of the pack by doing some self-discovery homework and undertake an EI test yourself .

            You have to improve your self-awareness and that should encompass taking deliberate steps to see the world through other peoples’ eyes. Social awareness diminishes as you progress up the leadership ladder but high EQ leaders are socially aware and prime the awareness of the organization.

            3. Transformational Conflict Management and Negotiation Skills

            When you can mediate two or more feuding parties to achieve a workable resolve, you become an irreplaceable commodity with greater bargaining power.

            Whether you’re one of the disagreeing parties or not, doing the following background checks before initiating invitations to start resolution-focused discussions will greatly improve your chances of a successful outcome where there’s conflict:

            • Learn the details and facts of the argument each party supports
            • Gather further information from each party to learn the perspective and personal values driving their argument

            Now, set the time-frame and framework for the negotiation process.

            Transparently direct and communicate that equal space and time will be given for each party to gather their facts, figures and perspectives. It’s also mandatory each party knows they will be listened to and respected. Empathetic recognition of each other’s positions and perspectives is an essential stage in the negotiation process.

            Invite each party to come together to mediate but dictate boundaries as to the conduct of communication. Illustrate how the rules are to everyone’s benefit.

            State how and when each party communicates with another and designate a chair to ensure the exchange stays on course. Disallow any room for personal attacks, criticism, opinions and judgments.

            Make part of the negotiation process an educational opportunity which sets precedent for how those parties will communicate when future disagreements arrive. Emphasize how it’s in their best interests to conduct themselves differently going forward, so they can be empowered to manage future conflict themselves.

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            Before long, you can take their training wheels away and look for yourself, to the next hurdle in your pursuit of career advancement.

            Learn more about negotiation skills in this article:

            How to Negotiate Skilfully to Get What You Want All the Time

            4. Determine Your Career Satisfaction from an Internal Locus of Control

            When you are emotionally and mentally aligned to the work contribution you are making, success will come smoother and faster. This means not just looking for roles which match the tangible aesthetic aspects (i.e. money, perks, location).

            With any new opportunities, we’re forced to naturally develop new skills and knowledge from the change itself. However, when you consciously look for intangible qualities that connect with what makes you feel content, satisfied and feeling a sense of knowing you’re heading in the right direction, it will be easier to stay the path.

            You’ll better know what to say yes to and what to say no to. You’ll be better able to swat away distractions and time wasting opportunities and people.

            Ask yourself every day if where you feel you’re heading feels right. When you do, you’re much more likely to stay on course and take the shortest and smartest route toward your career goals.

            5. Become Adept at Addressing Workplace Stress and Increasing Resilience

            This should hold true for both you and your people.

            The World Health Organization recognizes depression as the leading cause of disability worldwide[1] and incidences of mental health conditions in entrepreneurs[2] and senior managers are being increasingly being documented. So if you think you can – or should – burn the candle at both ends to advance your career success, you need to think again.

            To guarantee workplace success means being intelligent about how you protect and manage your mental and emotional health. Avoid operating by default and trying to claw your way back from a tumble you could have avoided in the first place. Proactively work with a psychologist or therapist to learn what your alarm bells, warning signs and thresholds are.

            When you’ve recognized these, develop action-ready plans for when the alarm bells start ringing. Regularly engage in practical programs which build yours and your people’s resilience. Discuss and share your experiences with them.

            Prevention is always better than cure so if you’re a manager, drive a culture which promotes proactive self-monitoring and focuses on educating and supporting your people to develop optimal mental health.

            With your leading by example, it will be difficult for them not to be inspired to follow suit and you’ll transform the lives of your people in more ways than you can imagine.

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            6. Develop a Commercial Attitude

            As your career progresses, being an inspiring leader is essential. Even more important, however, is being one which drives performance and gets results. It will not be enough to develop positive, cohesive teams of people who support each other yet cannot perform.

            If you’re moving up through the ranks but don’t have a head for figures, shy away from monitoring results and reporting returns on investment, your leadership tenure will be short or you’re going to hit a progression plateau. It’s time to invest in professional development which develops and exercises your commercial mindset.

            Don’t just read about concepts which advance you as a people manager. Look for research, interactive applied programs and courses which force you to look at economical impacts of decisions and activities you make in your current role.

            When you can exercise and demonstrate, you can swiftly switch between different mindsets, you’ll not only become more attuned to self-assess the quality and quantity of your output, you’ll become a well-known hot commodity in the marketplace.

            You’ll demonstrate a scope of thinking beyond your own individual sphere. When decision-makers higher up can see this, you’ll be invited to step up.

            7. Delegate and Let Go of ‘Doing the Doing’

            One of the biggest struggles solopreneurs and developing managers face is handling the transition of stepping out from doing hands-on activities. You’re no longer the marionette; you’re the puppeteer.

            Your role scope and activities widen and increase in complexity but, you’re not letting go of things that you probably should start letting go of.

            When you’ve established, there are people who can help you (in fact it is their role to do so) develop an inventory of things you can begin to let go of.

            Letting go might be a gradual process. If you have felt purposeful and good doing those tasks and activities in the first place, severing yourself from the satisfaction you got from doing them can difficult. However, you free up energy and space to develop greater competence in other ways that will advance your career.

            Start with things you know are meant to be delegated. Practice trusting others. Practice gratitude for their stepping up. Bit by bit, test yourself and test others reliability.

            Gradually delegate more and more. As you do, your team gets to feel more valuable as contributors. As you let go of some of your hands-on tasks, you allow your people to widen their skills. Everyone wins.

            Find delegating challenging? This guide can help you:

            The Careful Art of Delegation

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            8. Be Prepared to Clean, Complement, Then Create

            According to board intelligence solutions provider Equilar the average CEO tenure in S&P 500 companies in 2017 was approximately 7.2 years, with a median tenure being approximately five years.[3] C-suite tenures of 15 years plus have fast become a thing of the past. That means less time to get up to speed, implement changes and prove your worth.

            Outside hires have been shown to take twice as long to get up to speed.[4] Therefore, if you’re hired from outside and your average life expectancy is approximately seven years, you need to set expectations to hit performance targets in 3.5 years to keep your skin in the executive leadership game.

            If you’re only now just charging out of the gate to make conscious choices to advance your career, having an accelerated-pace mindset is only going to work in your favor.

            However, don’t presume this includes being promoted or gifted a pay rise upon passing your probation. Along with more challenging and rewarding workplace, challenges often come unexpected and undesirable complexities.

            Expect that there might be some mop jobs where you might need to get your hands dirty. Think toxic colleagues, errors and underperforming systems and process, bad management practices. You will initially need to invest time in getting to know challenges from a hands-on perspective.

            If you’re the new kid on the block, know it takes time to become familiar with people. You must also give them space and opportunity to get to know you.

            In any new career step, seek to understand first….then, get your skates on.

            Set yourself some goals for quick wins which don’t only increase your likeability but actually achieve noticeable results:

            • Build relationships with key people who have influence and decision-making power
            • Showcase your competence and performance within your role
            • Support others to achieve their work goals without stepping on toes and without sacrificing meeting your own first
            • Be prepared to step in and help out where system and process malfunctions (and relationships) need cleaning up but tread tentatively and carefully

            Be mindful that the bull in a china shop approach to changing the status quo may not fare well when you’ve just commenced a new role or posting. Unless you were specifically hired to do this, take care to tentatively ask for permission to contribute your million-dollar ideas and strokes of genius.

            Only when you’re a clear social complement to the team do you gain a license to sit at the knight’s round table, and share your ideas that could transform the business.

            The Bottom Line

            Whether you pick one or five of these critical skills as your focus of attention, you’re going to be on track to open far more doors of opportunity than you might have originally thought possible.

            So, how did you fare and what did you choose? Are you ready to get to work?

            Featured photo credit: Csaba Balazs via unsplash.com

            Reference

            [1] World Health Organization: Depression
            [2] Michael Freeman MD: Are Entrepreneurs “Touched with Fire”?
            [3] Equilar: CEO Tenure Drops to Just Five Years
            [4] Harvard Business Review: For Senior Leaders, Fit Matters More than Skill

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