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15 New, Must-Read Business Books for Achieving Success

15 New, Must-Read Business Books for Achieving Success
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Growing up as a kid, I never exposed myself to books unless I absolutely had to. Sometimes I’d “have to” read a book and write up a report. Other times, I’d “have to” read a book to prepare for an exam of some sort. To sum it up: unless I had some required reading to do for school, you’d never see me reading.

Fast forward into my late teens. I started becoming interested in the notion of “Why.”

Why do some people succeed in life and business, while others get left behind? After talking to or studying some of the most successful people I could think of at the time, I learned something special that nearly all of them had in common—they read books. Lots of books.

And that’s when I asked myself the following question:

“If successful people keep saying they became successful by reading books about what they were passionate about—and then taking action on what they learned—then why couldn’t I do the same?”

Today, I read about a book or two per week. In fact, reading is part of what I do for a living. I imagine that if I were to have a conversation with the 14-year-old version of myself, I’d have a pretty tough time convincing him of how much of a dorky book worm I’ve turned into.

In this article, I’d like to share with you 15 new, must-read business books for achieving success in your professional career. This list is filled with gems. Ready? Let’s go.

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1. Zero To One by Peter Thiel & Blake Masters

zero-to-one-cover

    This book is a collection of lectures delivered by billionaire investor and founder of PayPal, Peter Thiel, during his teaching years at Stanford. Along with co-author (and former student) Blake Masters, Thiel has put together a hard-hitting set of standards for entrepreneurs, startups, and thought-leaders to carefully consider when building the “next big thing” of the future. Quite frankly, certain sections of the book are so ridiculously well put together that one just sits there and thinks after reading them. Chapter after chapter, Thiel gives example after example of how to successfully build the future.

    2. Leaders Eat Last by Simon Sinek

    Leaders-Eat-Last-Cover

      If you honestly believe in the possibility of a brighter future for the way we work and how our organizations are led, then this is not recommend reading—this is required reading. Leaders Eat Last lays out idea after idea that provokes us to think about whether we need to overhaul our approach to leadership completely. In this book, Sinek explains why leaders must replace “Command & Control” models of management with more sustainable approaches, that are grounded in empathy and designed to boost engagement and a sense of “family” that we’ve all wished we could experience in the workplace. Pick this book up to gain an understanding of what it truly means to be part of a team, and how to cultivate an environment that fosters it if it’s something you currently lack at work.

      3. 

      If you’ve ever wondered what makes the most innovative people in the business and tech world tick, then this book is for you.

      4.

      If you’re interested in learning the mechanics of what goes into designing habit-forming products, then this book is for you. In this book, author Nir Eyal breaks down the ingredients of a habit-forming product, and uses supporting examples to clarify his points, so that you can really learn how to implement the triggers that popular apps like Instagram, Facebook, Yelp, and Google have used in order to get us “hooked” on their products. If you’re at all interested in learning what it takes to create products that help others create positive habits in life and business, this episode is for you.

      5. Mindset by Carol Dweck
      mindset
         

        After decades of research on achievement and success, Carol Dweck shows us how the power of our mindset can contribute to our success in life and business. It’s more than just skills and abilities—it’s about how we approach things in life: are you cultivating a “fixed mindset” or a “growth mindset?” Reach your goals and raise your quality of life with this book on psychological mastery—and how to put it to use.

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        6. Crazy Is a Compliment by Linda Rottenberg
        crazy-compliment

          If you’ve been called crazy for your business ideas, or if people don’t seem to understand what you understand—then this book is a way for you to cope and collect the inspiration and insight you need to forge ahead and do what you love—successfully.

          7. The Happiness of Pursuit by Chris Guillebeau
          the-happiness-of-pursuit-chris-guillabaeue

            What good does all your business know-how do you if you’re not in the moment, enjoying the journey?This book is about the patterns of happiness author Chris Guillebeau has recognized in successful entrepreneurs, leaders, and change-makers around the world. What he noticed was simple: they were happiest throughout each of their individual journeys—not necessarily when they finally achieved a specific goal they were after. Essential reading for anyone who wants to extract as much fulfillment out of life as possible.

            8. Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder
            value-proposition

              This is a hard-hitting book that equips people and teams with the tools to drive meaningful, productive, collaboration towards creating and building the future.

              9. How to Speak Money by John Lanchester
              how-to-speak-money-cover

                If confusing algorithms and number-crunching financial talk confuses you, then How to Speak Money is for you. In this book, you’ll learn how the world of finance really works: from little loop-holes in the Terms & Conditions of your checking account, to the actual definitions (and implications) of terms and acronyms, like “amortization,” GDP, and the real definition of “inflation.” He also dives into how the IMF and World Bank operate, as well as how hedge funds work. This is essential for anyone who feels the need to get a handle on how the financial industry really works—in plain English.

                10. The 7 Day Startup by Dan Norris & Rob Walling
                7-day-startup

                  What if you could learn from someone who built a business in 7 days, from scratch, and grew it up to $400,000 in annual recurring revenue within just a few years?

                  If you just asked “where do I signup?” then this book is for you. In this book, author Dan Norris discusses unconventional methods and strategies you can apply towards your business (or business idea), such as:

                  – Why validation isn’t the answer
                  – How to evaluate your startup idea
                  – How to build a website in 1 day for under $100
                  – 10 proven marketing methods you can apply quickly
                  – and much, much more.

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                  This is the essential guide for founders, freelancers, boots trappers, and entrepreneurs to stand up and start something that matters.

                  11. Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland

                  the-art-of_doing_twice-in-less-sutherland

                    This is a book about designing efficient systems that you can leverage at work and at home to maximize your output, results, and rewards. Pick this up if you want to achieve the unachievable. 

                    12. How Adam Smith Can Change Your Life by Russ Roberts

                    adam-smith

                      More than another book about the father of capitalism, this book exposes a side of Adam Smith that most economists never knew he had—in this book, author Russ Roberts dives into the virtuous side of Smith, influenced by one of Smith’s writings that barely got read, titled The Theory of Moral Sentiments. Roberts pulls nuggets of practical wisdom from this text about human nature, and organizes it all into a master piece for personal and professional wellbeing that provides an answer to the age old question of “how to live a good life” that rings just as applicable today, as it did when Smith originally penned it three-hundred years ago.

                      13. Good Leaders Ask Great Questions by John C. Maxwell

                      good-leaders-ask-great-questions-john-maxwell

                        Get ready to have all your pressing leadership questions answered, because in this book, Maxwell tackles questions every leader wants to know, such as:

                        – How can I discover my unique purpose as a leader?
                        – What is the most effective daily habit that any leader should develop?
                        – How do you motivate an unmotivated person?
                        – How would you work with a difficult leader who has no vision?

                        14. Rookie Smarts: Why Learning Beats Knowing in the New Game of Work by Liz Wiseman

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                        rookie-smarts

                          If you think what you know now may eventually become useless and obsolete in the uncertain—and increasingly changing future—then Rookie Smarts is for you. Pickup on the skills that will help you “pay the bills” (plus some) in the rapidly changing economy that we’re heading into over the coming years. 

                          15. Entrepreneurial StrengthsFinder by Jim Clifton & Sangeeta Bharadwaj Badal

                          entrepreneurial-strengths-finder

                            From the same folks who brought you the famous StrengthsFinder books, Gallup delivers again. This time however, they’re aiming for the success and prosperity of the entrepreneur.  Entrepreneurial StrengthsFinder delves into the psychology of the entrepreneur. Everything from personality to sustainability—the authors of this book leave no stone un-turned when it comes to addressing even the most minute of details that can have an impact on the growth of a successful business.

                            Decisions, Decisions…

                            Okay, now you’ve got a list of the 15 newest, must-read books for achieving success as a modern professional in a modern world that’s moving faster than ever. Now what?

                            Which book do you read first? Should you go out and get all of them immediately? Should you read them all? So many options. So little time.

                            Ultimately, it’s totally your decision what you do with this list and how you apply it to your life and career. But if I may, here’s what I would suggest you consider as you get started:

                            • Subscribe to a book summary site, like FlashNotes Book Summaries to get the key-takeaways from the books on this list.
                            • If you’d prefer to read an entire book, I would highly suggest that you read just ONE book at a time. Sometimes, when we see something new and exciting, we have tendency to want to do/learn/read it all at once… and as we all know, this is nearly impossible to do without stressing ourselves out. So, choose a book. And then commit to reading it from start to finish.
                            • If you’re in a rush, try Audio books, or Audible Book Summaries.
                            • Finally, if you’re in a super rush, checkout some YouTube video book summaries, like this one.

                            More by this author

                            Dean Bokhari

                            Author, Entrepreneur, Podcast & TV Host

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                            Published on July 27, 2021

                            15 Smart Video Conferencing Etiquette Tips to Follow

                            15 Smart Video Conferencing Etiquette Tips to Follow
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                            During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

                            But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

                            Put the Pro in Professional

                            After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

                            1. Mute Your Mobile and Other Devices

                            The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

                            Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

                            2. Dress the Part

                            While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

                            Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

                            For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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                            Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

                            3. Stage Your Workspace

                            Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

                            Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

                            4. Put Some Thought Into Lighting and Perspective

                            Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

                            Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

                            Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

                            Remember That Half of Life Is Showing Up

                            5. Arrive on Time

                            In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

                            Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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                            6. Turn on Your Video

                            Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

                            If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

                            Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

                            7. Plan Ahead Before Sharing Your Screen

                            Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

                            Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

                            Attend to the Pesky Details

                            8. Make Sure That Meetings Remain Right-Sized

                            With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

                            Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

                            9. Remember to “Unmute” Before You Speak

                            Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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                            Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

                            10. Stay on Point to Keep the Meeting Length in Check

                            As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

                            Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

                            Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

                            Talking Has a Time and a Place

                            11. Chat Appropriately

                            Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

                            At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

                            12. Use the “Raise Hand” Feature to Avoid Interruptions

                            The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

                            Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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                            13. Don’t Record the Session or Take Photos Without Prior Permission

                            In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

                            Manage Yourself

                            14. Minimize Distractions

                            While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

                            Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

                            15. Save Snacking for Later

                            Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

                            However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

                            Final Thoughts

                            Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

                            Featured photo credit: Chris Montgomery via unsplash.com

                            Reference

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