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15 Challenges Only Secretaries Can Handle

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15 Challenges Only Secretaries Can Handle

You’d be surprised to know that the most popular profession for women in 1950s and today is the same—secretary. About 4 million girls employed in the US fell into the category of “secretaries and administrative assistants” and I believe it is a job you can be proud of.

Being an executive secretary, personal assistant, legal, medical or a school secretary means dealing with a lot of ongoing tasks at once, mastering time-management and keeping razor sharp attention to details. No matter what they may say, it’s an important and rewarding job to take. Just think of the next 15 challenges we can handle with ease and grace as part of our profession!

1. You can smile and stay friendly even if you are not in the mood.

No matter what’s boggling your mind right now or tears your heart apart, you are a true professional and will always greet your boss’s clients with a bright smile and warm notes in your voice. You are particularly good at separating you work and emotions as you are the person who makes the first impression for the company you work for.

2. You can keep any secrets.

As a secretary you often deal with a lot of sensitive data and private information. The saying “curiosity killed the cat” has a sacred meaning for you. Yes being curios is part of the human nature; however, there’s a fine line between wanting to know more and and being so exuberant that you want to tell everybody what you have just learned.

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You are proud to say that you are someone your employer can wholeheartedly trust and stay sure nothing will ever leak, even the most hilarious or obscure things your boss does. Besides, you are perfectly aware of the difference between being helpful and being too bubbly. The latter includes spilling out information from a client’s file to a caller who barely introduced himself or going into too much details of what exactly your boss is now up to.

3. You can DIY basically anything.

All sort of emergencies happen in the office. Most probably you are the person to deal with them. So now you happen to know a lot of handy hacks from how to DIY last minute business invitation and business cards to creative ways to clean up wine spills fast and even making a lip scrub  (true story). Everyone in the office know you can figure things out and propose an unconventional solution to any problem out there. Surely, you feel really proud of that, but sometimes constantly feeling challenged is a bit overwhelming as well.

4. You can taking notes really fast.

Your typing speed is somewhere close to the speed of light, but you also know that taking longhand notes can be even more effective when there’s a lot of information to digest.  During the past few years you’ve mastered shorthand, developed your own writing system and bought at least 4 new notebooks. Also, you had to master calligraphy as you are the person asked to write some beautiful text on those last minute invitations.

5. You can always stay organized.

You just cannot let yourself zone out, daydream or be a tiny bit absent-minded. Even if you are woken up at 3 a.m. in the morning, you can fire out your boss’s daily schedule for the next month. You have a few to-do list apps in your phone, a corporate Google calendar sync with all your devices, numerous reminders on your desktop and colorful stickers everywhere with the most important tasks to handle.

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6. You are a planner.

As you spend most of your days coordinating events, scheduling company meetings and making all sort of other arrangements from travel to catering, in your daily life, you have become an absolute planner as well. The world “spontaneous” makes you cringe and think of how bad will those unplanned things turn out, even if it’s just a weekend getaway to the countryside with your SO. Your have a strict daily routine and you start slightly panicking when something intervenes and you need to make changes. Some of your friends say you are a bit boring, but you just love to keep everything well-planned and organized.

7. You need to care a lot about your appearance.

Part of your profession is to look and dress well and appropriate. You carefully plan your outfit, accessories and shoes in the morning, watch for new business fashion trends and even secretly flip those “dress for success books.” You frequently visit your hairstylist (sometimes more frequent that your wallet would want to), nail salon and other beauty parlors to look groomed. You wish you could wear anything to work and stop applying makeup in the morning, but sadly there is no way around the fact that people judge you and the company you work for by your personal appearance.

8. You are in constant search of new ways to become even more productive.

Typically, you have a lot of work at hand and loads of tasks to juggle at once. So you spend most of your evenings testing yet another time-management app, reading all about the new productivity trends and hacks out there. The truth is, sometimes you get so engaged that you actually procrastinate by trying to become even more productive instead of getting things done.

9. You can be very flexible.

That means you come early in the morning and stay out til late if that’s absolutely needed. You are okay with flexible working hours that often get sporadic and can easily adjust to nearly any schedule or working environment. However, that means you can’t maintain proper work-life balance and oftentimes sacrifice your personal time for the sake of work.

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10. You can deal with any type of person.

Obviously, you don’t work in a vacuum and apart from dealing with your boss, you also happen have a sort of interactions with vendors, clients, board members, other employees and all sort of other folks out there. Yes, most of people you interact with are genuinely pleasant, but you often get face to face with “difficult people” as well.  You are forced to exercises all your patients and professionals to keep the communication smooth and polite. In real life you’ve probably said the f-word already at least twice, but at work you can’t let your emotions dominate.

Apart from that you are sometimes bullied by those who see you as a subordinate. It’s another unpleasant situation you have to tactfully deal with and communicate assertively while keeping good work relationships.

11. You can always learn something.

Now you can master any new accounting software in about 15 min, set up any email client, deal with different models of printers, scanner and VoIP phones without calling the IT guys. You learn new things every day and master new skills depending on the task you are supposed to handle. However, being a Renaissance man sometimes gets tiring.

12. You can never be late.

Actually, being late is your worst nightmare. So you always set two alarm clocks in the morning, especially if you have an important meeting. You leave home well in advance to have some extra time in case you get stuck in a traffic jam or something else turns out.

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13. You can never throw papers away.

During your first month you were kind of afraid to throw any paper away as it might later turn out as important. Now, you need one quick glance to identify which pile the paper should go to trash; to add to the folder as it might be needed some day; important and “never through that away under any circumstances.”  The problem is: you’ve stopped throwing away papers at home to and keep them neatly organized in folders just in case it’s ever needed.

14. You are very attentive to details

As you deal with a lot of paper work and important data, one small typo can not only cost you a job, but get your whole company in serious trouble. Say, typing $600.000 instead of $60.000 in a vendor contract. Your job made you manically attentive to all the details, you triple check everything you send to other people. Also, you are probably a grammar nazi and can help telling your friend that he misspelled something on Facebook or didn’t use the correct tense.

15. You can always crack a good joke.

As a recent survey found, 98% of CEOs prefer candidates with good sense of humor. Yes, you are a true professional, but that doesn’t mean you can’t have fun at the same time. People like you because you can give a witty remark or make a good joke even when things get really intense. Your sense of humor is among the things that help you handle even the most daunting challenges with ease!

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Elena Prokopets

Elena is a passionate blogger who shares about lifestyle tips on Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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