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12 Ways to Stay Focused and Productive When You Work From Home

12 Ways to Stay Focused and Productive When You Work From Home

The work from home lifestyle is an attractive option for entrepreneurs and traditional employees alike. You can set your own hours, dress how you want and work in a way that maximizes your time and skillset. However, working in the comforts of home carries risks that many don’t consider before embarking on it. Working at home is filled with distractions – chores, errands, pets, family members, television and even the couch. A mid-day nap is pretty darn awesome! But when those distractions begin to dominate your time, energy and productivity, you’re in for real trouble on the work front.

Here are 12 ways to stay focused and productive when you work from home – and still enjoy the perks that come with it!

1. Be Honest

Is working at home REALLY the right choice for you? Are you prone to laziness, easily distracted or need other humans to keep you motivated and engaged? For some people, a home office is not a wise career move because their personal and professional habits, needs and wants aren’t in line with solo working.

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2. Designate a Space

Toting a laptop around and working on the couch, in bed or at the kitchen is part of the freedom of working at home. But sometimes when you scatter your work around, your thoughts, papers, ideas and productivity get scattered too. You can still move around, but choose a space in your home that will house your technology, files, tools and other work stuff that you can access quickly and easily.

3. Make It Pretty

Once you designate your space, bring it to life with your favorite photos, artwork, toys or organizational tools that will make you WANT to hang out here. This workspace is an extension of your life where you will spend many hours a day. Make it a pleasant place to spend your time.

4. Stick to a Schedule

The beauty of working at home is that you have the freedom to control when you work. However, we all have times when we are most productive and creative during the day and times we suck wind to type even one more word or make one more call. Identify YOUR best hours and work them consistently.

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5. Dress for Success

Sure it’s awesome to roll out of bed and over to the computer in your pajamas – another perk of working at home. But when you elevate your appearance even when it’s just you and your laptop, you will be more inspired and energized to do meaningful work. Wash your face, brush your teeth and get dressed as if you were going into an office.

6. Take Breaks

Grinding out work at all hours of the day and night isn’t healthy. We need to step away from our screens and refresh our minds to get re-energized in our work. Every hour step away from your desk or work area for a quick walk, some sit-ups or a coffee break.

7. Go Public

You must leave your home to stay engaged with other human beings. People buy from people so whether you’re an entrepreneur, author or employed by someone else, your customers aren’t living in your home with you. Get out into public and hang out where your customers hang out.

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8. Multi-Communicate

There are hundreds of ways to communicate these days – phone calls, texts, Facetime, email, Skype, G+, social media, mail and the list goes on. Learn how to use multiple modes of communication so that you can connect with others in a way that fits your and their preferred style of communication.

9. Be Human

Step away from your screens! Yes – I said it – step away from the screens. You must show up in person to create a stronger connection and engagement with customers, friends, family, co-workers, partners and fans. Hit up networking events, charitable events, co-working spaces, conferences and happy hours to keep your in-person presence memorable.

10. Create a Calendar

When you wake up in the morning, do you know what to focus on each day? If not, it’s time to create a calendar to keep you on task. If you’re an author it might be an editorial calendar. If you’re an online marketer, it might be a content creation or social media calendar. If you work for someone else, it could be your to-do list with more structure and priorities around it. Really hone in on what business tasks bring in more customers, money and fans so you aren’t wasting time on useless tactics.

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11. Find Your Tribe

Hang out with other people who do what you do – and this means leaving your home again! Entrepreneur groups, meet-ups, conferences and workshops are the perfect place to meet and brainstorm with like-minded folks who GET what you do and can help you grow.

12. Prioritize Right

Want to work less and play more whether you work at home or in an office? Create a system of prioritization that identifies the tasks that will make the most impact on your business,customers, co-workers and tribe. Ditch all that stuff that just fills time but doesn’t bring in any value. Write down every task you do daily, weekly, monthly, annually. For each one, note how these lead to financial growth for you or the company. If it doesn’t, then ditch it!

The key to successfully working from home is to create an environment and process that works for YOUR individual needs and preferences. Be open to experimentation to find your perfect work-at-home groove.

SHARE YOUR THOUGHTS: What makes working from home easier and more fun? What strategies do you use to stay productive and engaged when you work from home?

Featured photo credit: ClipArt via clipart.com

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Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

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Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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