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10 Things Every Employee Can Learn From Google

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10 Things Every Employee Can Learn From Google

In the corporate world, Google is almost as famous for the innovative way it manages its employees as it is for its groundbreaking technology. Completely turning common convention on its head, Google has a lot of ideas about what makes for a good employee that a lot of other businesses disagreed with at first. Over time, though, they have been coming around, which is why you should be an expert in the qualifications Google has for an ideal employee. Here are 10 of them:

1. Be skilled, not just educated

Laszlo Bock, the senior vice president of people operations at Google, opened up about the company’s strategies in a big way in a 2013 interview for The New York Times. One thing he mentioned was that Google placed a value on abilities rather than an impressive education. Bock said that, unless it’s someone only recently out of college, Google doesn’t judge applicants based on their G.P.A. To be the kind of employee Google wants, make sure you have practicable skills in addition to decent test scores.

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2. Your ability to learn is more important than your current IQ

Bock also said that learning ability is a major factor for Google when deciding who to hire. It might be good to test higher on the charts in an IQ test right away, but that potential for growth makes all the difference. After all, who would you rather hire in the long term: the ninth-grader with a college education or someone who graduated from an Ivy League school in his twenties?

3. Expertise can be a hindrance

Experts are all too often stuck in their ways. They learned the exact right way to do things. A company like Google needs results that aren’t just accurate but innovative. Bock and other Google executives think that someone new to the technology field will likely have more original ideas than a veteran of the industry. Don’t be dissuaded if you’re not an expert in your particular field, because that could actually end up being a benefit.

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4. Know when to lead and when to follow

According to Bock, Google wants “emergent leaders who are able to mix confidence and adaptability.” Emergent leaders know how to take the lead when that is what’s best for the project, but just as importantly they know when to step back and let someone more qualified take center stage. Bock has said that “what’s critical to be an effective leader in this environment is you have to be willing to relinquish power.” Too many promising talents shoot themselves in the foot by stepping up every time, when once in a while they really need to sit down. Don’t make the same mistake.

5. Feel a sense of ownership over your work

You may be working on company time for the company dime, but Google wants you to be as committed to your work as if you have the only stakes in it. Treat every project you take on at your job like it is your reputation on the line, not just the company’s. Present your best self at all times.

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6. Go big or go home

Google Glass. Self-driving cars. Do these sound like small ideas to you? Google seems bored by small ideas, and would much rather see you take on something daring and innovative. Current chairman and former CEO of Google, Eric Schmidt, once said, “I actually think most people don’t want Google to answer their questions. They want Google to tell them what they should be doing next.” Google comes up with ideas that guide a whole population’s future. Similarly, your boss at work is really going to take notice if you’re the one teaching him.

7. Look for the unexpected

A lot of technology Google created, starting from the search engine and going all the way to the self-driving cars, was unheard of or inconceivable when Google introduced it. Schmidt said, “Our business strategy is not to compete.” The company, instead of fighting for a slice of a pie, decides to make whole new pies. You should also be coming up with new ways to find success as an employee.

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8. Don’t focus on making money right away

Google believes that the priority of a product should at first be that it creates value. A lot of Google’s projects had no way of making money when they were first introducted, but that changed after Google made the products indispensable for consumers and slowly introduced a way to profit off of them. Google entrepreneur Astro Teller points this out in an interview for the BBC, saying, “Things like search or translate, things like maps, have been in the public domain free to the users but often without advertising or any form of compensation–sometimes for many years–when Google didn’t make money on it or even have a plan to make money on it and Google was just ‘Let’s make value for the users. We’ll figure out how to make money later’.” This is a hard tip to do in a more traditional business environment, but try to focus on value first and figure out how to make money off your creation later.

9. Devote time to other projects

Every Friday Google employees come into the office to work on something other than what they devoted the other days of the week to. This led to a lot of innovations that would go on to define Google, like Gmail. Astro Teller, the overseer of the audacious Google[x], said that to succeed at those projects, “there has to be a problem that we can identify, and sometimes that’s harder than you would think.” But, once you figure out a problem that can be solved, Google employees tackle it head on. Like Google, set aside some of your time to do work that’s a little off from center.

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10. Failure is a necessary step towards success

For every Gmail, there are a dozen other projects that didn’t go anywhere and were forgotten. Even the highly-publicized Google Glass hardware has been far from a smashing success. Google understands that those missteps are crucial to getting to the place where you can make a big leap. Don’t be afraid to fail because it shows that you are trying, and can be a step towards your next success.

Featured photo credit: At the Google HQ in Reston/Will Morlow via flickr.com

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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