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10 Common Resume Problems You Probably Have

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10 Common Resume Problems You Probably Have

Putting together a well-written resume can be a huge challenge. Resumes provide you with the single opportunity to make a good impression and secure an interview for the job you want, but they are often littered with problems that lead them to be placed in the “no” pile.

Here are 10 common resume problems you may have, and how to solve them so you can stand out from the crowd and land that interview:

You want to change fields, but lack experience

This can be a tough challenge, but it’s not impossible. Look at the job you’re interested in and identify the skills necessary for the job. Design your resume focusing on skills, rather than specific jobs or experience. For example, instead of listing your two marketing jobs, list the skills and knowledge that will transfer to the job you’re seeking. Another way to pump up your experience is through volunteer or freelance work. Both can be listed on your resume. For example, you’re thinking about becoming an event planner, so get involved with a non-profit organization and help out on an event planning committee.

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Your college degree isn’t relevant to the job you’re applying for

Fear not if your degree has nothing to do with the job you’re applying for. Many people get a degree in one field, but wind up doing something completely different. Focus on your skills and experience in your resume rather than the degree. But don’t leave the degree off of your resume—it demonstrates your knowledge base.

You have a big gap between jobs

Whether your time off between jobs was your idea (staying home to raise children) or circumstances (a tough job market), don’t hide it. The good news is, given the economic slowdown, employment gaps are not uncommon. It still is something that needs to be addressed. A great place to do that is in your cover letter. If you stayed home to raise children or took time off to care for an aging parent, mention that in your letter. If you’ve been trying to find work for a long time without success, volunteer with a local organization and include that on your resume. That experience can go a long way and may even help you develop new skills. Freelancing is another option to help fill in gaps while you’re looking for the next gig. If your gap happened more than five years ago, don’t worry about addressing it. Your work history since the gap says a lot. Regardless, be prepared to answer questions about your work history during an interview.

You frequently change jobs

Having four jobs in five years can land you the job hopper tag. But it’s not all bad news. Let’s say in each case you improved your position—going from a line employee to assistant manager and then a manager. That shows initiative on your part and may be just what the company is looking for. Include all the jobs on your resume (unless you were there less than two months) and address your frequent job changes in your cover letter by saying you are looking for the next challenge to help you build a successful career with the right company. The job changes are bound to come up in an interview so be prepared with a good answer. Saying you left positions because you didn’t get along with a co-worker or boss is definitely a buzz killer.

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You didn’t last long at your last job

Did you decide after a month or two it wasn’t the right job or did the company make that decision for you? In either case, if you were on a job for less than two months, it’s best to just leave it off of your resume. If you were there longer than that, put it on your resume, but be prepared to answer in an interview or even in your cover letter why your tenure was so short. Whether it was economic changes or the job wasn’t what you expected, go ahead and say that. It shows honesty, which employers always are looking for.

Your resume is too long, but you don’t know what to cut

Different hiring managers look for different resume lengths. Some want only a one-page resume while others say two is fine. Trying to figure out what to include in a resume can be a challenge, but a good rule of thumb is to only go back 15 years or five jobs, whichever is shorter. Describing what you did on various jobs can eat up a lot of space, so keep it short. Use bullet points or simple action-orientated sentences such as: Managing a team of five people.

You’re overqualified for the job you’re applying for

Whether you’re looking for something completely new or just need a job, you can still put together a resume that can help you land an interview. The key is focusing on your skills, not titles and words like “managed others.” Customizing your resume for the job you want and having a well written cover letter also can go a long way.

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You’re short on experience and education

You’ve found a job that you would love to have, but the description mentions education and experience you don’t have. You should go ahead and apply. Job descriptions are a wish list and it’s possible no one out there meets the exact requirements. Be honest and talk about what experience and education you have and express a desire and excitement to learn and grow.

You choose the wrong words

Your resume and cover letter are your opportunity to make a first impression to a prospective employer. You want to make sure that impression is good, so be professional, using the right tone and words. Use specific, action verbs such as “managed,” “processed” and “edited,” rather than bland words like “did.”

Your resume is littered with mistakes

This is an easy problem to fix. Just make sure you run spell check and have at least one other person read your resume before you send it in. Go slowly when putting your materials together. If it takes an extra hour or two to send in that resume, take it. It’s better to take the time to send in a well-written, mistake-free resume than to hit send right away on a resume riddled with mistakes.

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Putting together a resume can be a difficult task, but taking your time to think about what to include and how to avoid common problems can help you land that interview.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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