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Tips on Writing An Outstanding Press Release

Tips on Writing An Outstanding Press Release

This article aims to school you in the art of writing an outstanding press release through small chunks of easily digestible information or tips. Sound like a hoot? Good, because it is. And let that be the first lesson grasshopper: always present information to modern online readers in snappy tid-bits.

How your information is received in some respects is more important than the content. The formatting of your press release is going to make a huge difference in how effective it is. That and this other stuff, so let’s get to work.

1. Establish the story.

The reason every copywriter with salt will tell you to begin any written sales funnel with a story is because people need to move. They need action. That’s what entertains us. So regardless of what you’re advertising or marketing through the press release, it needs to have a “story.” Think about it like a brand story if you need to.

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2. Get crafty and catchy with your headlines.

The title itself is really important. Here’s something random: what’s the different between an online business and a lemon?

Do you want to know? I bet you do. That’s the point. Imagine that’s the title of your press release, seriously. How many people would want to know? That, ladies and gentlemen, is a marketing hook. Then you lead into the press release with catchy and crafty subtitles that make it easy to scan and moves the “story” along.

3. Speak frankly and use plain English.

Seriously, you should have the point of your press release right out front within the very FIRST “section.” Don’t try to smooth talk anyone or waste time. In fact, just remember this statement, “If you’re not getting to the point, you’re completely wasting your time.” Today it’s safe to say that the human mind completely shuts down and disengages with any pitches, or sales-speak.

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It makes many people want to go postal. Do you like television or radio commercials? How about those annoying pop-ups? Spam emails? Do I need to go on? Use plain English and get to the point, but be genuine, honest and sincere.

4. Engagement is a primary detective.

At that matter is establishing a relationship with the reader. You need to allow the spirit in the machine to do its work. For example, how much can you pick up while chatting with someone using only typing on Skype, or through email, or perhaps Facebook PMs? It’s amazing what we can feel through writing to one another, and when people read this press release, they need to feel something.

If the only feeling you want to create is the desire to spend, then your press release is going to fall flat on its face.

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5. Relate the topic to current events/news.

Along with the desire to move, we want to feel connected to the present. Isn’t that a big part of what makes the internet magical? Find something relevant that you can use to help construct an engaging story and integrate it into the press release.

For search engine marketing purposes, to increase its value, it would be ideal to find an article or news story that has titles with words that you can hyperlink. So if you’re writing a press release that involves lemons, find an article that includes the word lemon that was written and published within the last day, week or month. Get it?

6. Be more than a pitch.

This goes along with the prime directive, but the point here is that the press release needs to be more than just a marketing method. It needs to offer people more. Honestly, isn’t it the same for you? All you have to do is think about your own relationship, as a consumer, to internet marketing methods and you’ll know exactly what kind of things to offer other than just, “I’ve got this new product/service to sell you.”

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7. Sprinkle it with hard data.

Everyone appreciates hard data. With hard data you’re going to engage both parts of the human psyche—the imaginative and the critical. Your story and all the great copywriting is going to take them on a journey which releases the news in a good way and then the fact, figures, data, info-graphics, etc., is the information that really legitimizes everything.

We’re talking marketing 101 here. Sell the dream with a mixture of storytelling and facts. If you have tons of facts, break them down into just the top 3–5 and then sprinkle the press release with them. Cover equal ground. Some in the intro, some quotes from a study after the first section, another link to this news story or that news story in the second section, and so on.

8. Give them a CTA.

A CTA is a Call to Action. In other words, it’s the thing that the person does next. They’re going to go somewhere. They’re going to click something, or just type another search into the search engine, or visit a bookmark or they can do what you tell them to do if you’ve written a great press release with a clear CTA.

Go here. Check this out. Read this next. Give them something to do! Don’t be coy with it, or create button language that tries to play conservative; just tell them what to do next and make sure they can see the path to get there.

9. Edit & polish!

If you haven’t edited and polished your writing before you publish, then consider yourself still a grasshopper. You haven’t reached mastery yet. There’s still much to learn.

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Last Updated on October 16, 2018

16 Productivity Secrets of Highly Successful People Revealed

16 Productivity Secrets of Highly Successful People Revealed

The same old motivational secrets don’t really motivate you after you’ve read them for the tenth time, do they?

How about a unique spin on things?

These 16 productivity secrets of successful people will make you reevaluate your approach to your home, work, and creative lives.

Learn from these highly successful people’s personal development skills, turn these skills into your daily habits and you’ll get closer to success.

1. Empty your mind

It sounds counterproductive, doesn’t it?

Emptying your mind when you have so much to remember seems like you’re just begging to forget something. Instead, this gives you a clean slate so you’re not still thinking about last week’s tasks.

Clear your mind and then start thinking only about what you need to do immediately, and then today. Tasks that need to be accomplished later in the week can wait.

Here’s a guide to help you empty your mind and think sharper:

How to Increase Brain Power, Boost Memory and Become 10X Smarter

2. Keep certain days clear

Some companies are scheduling “No Meeting Wednesdays,” which means, funnily enough, that no one can hold a meeting on a Wednesday. This gives workers a full day to work on their own tasks, without getting sidetracked by other duties or pointless meetings.

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This can work in your personal life too, for example if you need to restrict Facebook access or limit phone calls.

3. Prioritize your work

Don’t think every task is created equal! Some tasks aren’t as important as others, or might take less time.

Try to sort your tasks every day and see what can be done quickly and efficiently. Get these out of the way so you have more free time and brain power to focus on what is more important.

Lifehack’s CEO has a unique way to prioritize works, take a look at it here:

How to Prioritize Right in 10 Minutes and Work 10X Faster

4. Chop up your time

Many successful business leaders chop their time up into fifteen-minute intervals. This means they work on tasks for a quarter of an hour at a time, or schedule meetings for only fifteen minutes. It makes each hour seem four times as long, which leads to more productivity!

5. Have a thinking position

Truman Capote claimed he couldn’t think unless he was laying down. Proust did this as well, while Stravinsky would stand on his head!

What works for others may not work for you. Try to find a spot and position that is perfect for you to brainstorm or come up with ideas.

6. Pick three to five things you must do that day

To Do lists can get overwhelming very quickly. Instead of making a never-ending list of everything you can think of that needs to be done, make daily lists that include just three to five things.

Make sure they’re things that need to be done that day, so you don’t keep putting them off.

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7. Don’t try to do too much

OK, so I just told you to work every day, and now I’m telling you to not do too much? It might sound like conflicting advice, but not doing too much means not biting off more than you can chew.

Don’t say yes to every work project or social engagement and find yourself in way over your head.

8. Have a daily action plan

Don’t limit yourself to a to-do list! Take ten minutes every morning to map out a daily action plan. It’s a place to not only write what needs to be done that day, but also to prioritize what will bring the biggest reward, what will take the longest, and what goals will be accomplished.

Leave room for a “brain dump,” where you can scribble down anything else that’s on your mind.

9. Do your most dreaded project first

Getting your most dreaded task over with first means you’ll have the rest of the day free for anything and everything else.

This also means that you won’t be constantly putting off the worst of your projects, making it even harder to start on it later.

10. Follow the “Two-Minute Rule”

The “Two-Minute Rule” was made famous by David Allen. It’s simple – if a new task comes in and it can be done in two minutes or less, do it right then.

Putting it off just adds to your to-do list and will make the task seem more monumental later.

11. Have a place devoted to work

If you work in an office, it’s no problem to say that your cubicle desk is where you work every day.

But if you work from home, make sure you have a certain area specifically for work. You don’t want files spread out all over the dinner table, and you don’t want to feel like you’re not working just because you’re relaxing on the couch.

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Agatha Christie never wrote at her desk, she wrote wherever she could sit down. Ernest Hemingway wrote standing up. Thomas Wolfe, at 6’6″ tall, used the top of his refrigerator as a desk. Richard Wright wrote on a park bench, rain or shine.

Have a space where, when you go there, you know you’re going to work. Maybe it’s a cafe downstairs, the library, or a meeting room. Whenever and wherever works for you, do your works there.

12. Find your golden hour

You don’t have to stick to a “typical” 9–5 schedule!

Novelist Anne Rice slept during the day and wrote at night to avoid distractions. Writer Jerzy Kosinski slept eight hours a day, but never all at once. He’d wake in the morning, work, sleep four hours in the afternoon, then work more that evening.

Your golden hour is the time when you’re at your peak. You’re alert, ready to be productive, and intent on crossing things off your to-do list.

Once you find your best time, protect it with all your might. Make sure you’re always free to do your best uninterrupted work at this time.

13. Pretend you’re on an airplane

It might not be possible to lock everyone out of your office to get some peace and quiet, but you can eliminate some distractions.

By pretending you’re on an airplane, you can act like your internet access is limited, you’re not able to get something from your bookcase, and you can’t make countless phone calls.

Eliminating these distractions will help you focus on your most important tasks and get them done without interruption.

If you find yourself easily distracted and can’t focus, this method will help you overcome distractions.

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14. Never stop

Writers Anthony Trollope and Henry James started writing their next books as soon as they finished their current work in progress.

Stephen King writes every day of the year, and holds himself accountable for 2,000 words a day! Mark Twain wrote every day, and then read his day’s work aloud to his family to get their feedback.

There’s something to be said about working nonstop, and putting out continuous work instead of taking a break. It’s just a momentum that will push you go further./

15. Be in tune with your body

Your mind and body will get tired of a task after ninety minutes to two hours focused on it.

Keep this in mind as you assign projects to yourself throughout the day, and take breaks to ensure that you won’t get burned out.

16. Try different methods

Vladimir Nabokov wrote the first drafts of his novels on index cards. This made it easy to rearrange sentences, paragraphs, and chapters by shuffling the cards around.

It does sound easier, and more fun, than copying and pasting in Word! Once Nabokov liked the arrangement, his wife typed them into a single manuscript.

Same for you, don’t give up and think that it’s impossible for you to be productive when one method fails. Try different methods until you find what works perfectly for you.

Featured photo credit: Unsplash via unsplash.com

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