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Tips on Writing An Outstanding Press Release

Tips on Writing An Outstanding Press Release

This article aims to school you in the art of writing an outstanding press release through small chunks of easily digestible information or tips. Sound like a hoot? Good, because it is. And let that be the first lesson grasshopper: always present information to modern online readers in snappy tid-bits.

How your information is received in some respects is more important than the content. The formatting of your press release is going to make a huge difference in how effective it is. That and this other stuff, so let’s get to work.

1. Establish the story.

The reason every copywriter with salt will tell you to begin any written sales funnel with a story is because people need to move. They need action. That’s what entertains us. So regardless of what you’re advertising or marketing through the press release, it needs to have a “story.” Think about it like a brand story if you need to.

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2. Get crafty and catchy with your headlines.

The title itself is really important. Here’s something random: what’s the different between an online business and a lemon?

Do you want to know? I bet you do. That’s the point. Imagine that’s the title of your press release, seriously. How many people would want to know? That, ladies and gentlemen, is a marketing hook. Then you lead into the press release with catchy and crafty subtitles that make it easy to scan and moves the “story” along.

3. Speak frankly and use plain English.

Seriously, you should have the point of your press release right out front within the very FIRST “section.” Don’t try to smooth talk anyone or waste time. In fact, just remember this statement, “If you’re not getting to the point, you’re completely wasting your time.” Today it’s safe to say that the human mind completely shuts down and disengages with any pitches, or sales-speak.

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It makes many people want to go postal. Do you like television or radio commercials? How about those annoying pop-ups? Spam emails? Do I need to go on? Use plain English and get to the point, but be genuine, honest and sincere.

4. Engagement is a primary detective.

At that matter is establishing a relationship with the reader. You need to allow the spirit in the machine to do its work. For example, how much can you pick up while chatting with someone using only typing on Skype, or through email, or perhaps Facebook PMs? It’s amazing what we can feel through writing to one another, and when people read this press release, they need to feel something.

If the only feeling you want to create is the desire to spend, then your press release is going to fall flat on its face.

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5. Relate the topic to current events/news.

Along with the desire to move, we want to feel connected to the present. Isn’t that a big part of what makes the internet magical? Find something relevant that you can use to help construct an engaging story and integrate it into the press release.

For search engine marketing purposes, to increase its value, it would be ideal to find an article or news story that has titles with words that you can hyperlink. So if you’re writing a press release that involves lemons, find an article that includes the word lemon that was written and published within the last day, week or month. Get it?

6. Be more than a pitch.

This goes along with the prime directive, but the point here is that the press release needs to be more than just a marketing method. It needs to offer people more. Honestly, isn’t it the same for you? All you have to do is think about your own relationship, as a consumer, to internet marketing methods and you’ll know exactly what kind of things to offer other than just, “I’ve got this new product/service to sell you.”

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7. Sprinkle it with hard data.

Everyone appreciates hard data. With hard data you’re going to engage both parts of the human psyche—the imaginative and the critical. Your story and all the great copywriting is going to take them on a journey which releases the news in a good way and then the fact, figures, data, info-graphics, etc., is the information that really legitimizes everything.

We’re talking marketing 101 here. Sell the dream with a mixture of storytelling and facts. If you have tons of facts, break them down into just the top 3–5 and then sprinkle the press release with them. Cover equal ground. Some in the intro, some quotes from a study after the first section, another link to this news story or that news story in the second section, and so on.

8. Give them a CTA.

A CTA is a Call to Action. In other words, it’s the thing that the person does next. They’re going to go somewhere. They’re going to click something, or just type another search into the search engine, or visit a bookmark or they can do what you tell them to do if you’ve written a great press release with a clear CTA.

Go here. Check this out. Read this next. Give them something to do! Don’t be coy with it, or create button language that tries to play conservative; just tell them what to do next and make sure they can see the path to get there.

9. Edit & polish!

If you haven’t edited and polished your writing before you publish, then consider yourself still a grasshopper. You haven’t reached mastery yet. There’s still much to learn.

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Last Updated on August 20, 2018

What Highly Successful People Do Every Day To Perform At Their Best

What Highly Successful People Do Every Day To Perform At Their Best

What separates highly successful people from the “average crowd?” This is a topic that is widely discussed.

If you want to be successful, you have to watch carefully what other successful people do and imitate them. While every successful person has his or her own unique approach, there are a couple thoughts and actions they have in common.

Here are 7 habits many successful people have!

1. They make a difference

If you have an idea, that idea has to change peoples life’s. As long as you’re not helping other people, it’s useless. Don’t start with an activity or business primarily to make money, it won’t work. When you create fans by offering your expertise, they are willing to pay for it. The problem with today’s entrepreneurial mindset is that’s all about “quick” money and not necessarily about making a difference.

“Strive not to be a success, but rather to be of value.” — Albert Einstein

2. They focus on productivity instead of on being busy

Do you know those people who always say they can’t meet up with you or help with a certain thing because they’re always busy? I do, and to be honest I was one of them.

When I look back, I don’t actually know with what I was being busy. I thought I was being busy, but now I realize I could have done many things in a much more productive way.

Is 8 hours of work actually 8 hours when you’re checking your Facebook, Twitter, or Instagram updates every 30 minutes? It’s necessary to take a rest once a while, but don’t get lost in hundreds of status updates that make you forget about your priorities.

Looking for some tips? Check out this infographic: How to be productive by doing more and working less

3. They keep setting S.M.A.R.T. goals

You can never reach the success you want if you’re not setting goals. The trick is to set up a couple small, achievable goals and a couple of bigger ones. If you only set up huge, unachievable goals, you’ll get unmotivated and fall back into your old mindset. The small goals keep you motivated and give you the feeling you’re being productive once you achieve them.

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Try setting S.M.A.R.T. goals, which is an acronym for Specific, Measurable, Attainable, Relevant, and Timely. These goals are concrete and well-defined measures of your progress.

A while ago, I asked a friend of mine what his goal was this year. He told me he wanted a sports car. I told him he will have much trouble reaching that goal because it isn’t specific. He needs to know the brand, the model, the color, what kind of rims etc. Only then he can define how long it’s going to take and what he needs to do in order to buy that car.

4. They take action

There is a big difference between talking or actually taking action. I’m pretty sure you have people around you who’ve said, “This year, I’m going to lose weight, become fit, and look like I’ve never looked before!” Or, “I’ve got such a good idea, I’m planning to start a new business, but first I’m going to do some research,” which probably results in never taking any action.

Many of those people do take action, but the majority do not. It could be many things that keep them from taking action, like fear, no money, or no motivation. The trick is to make a plan and take action right from the start—choose to put in the effort to overcome those obstacles.

5. They exercise and eat right

The better you treat your body, the better you will feel, which results in better results. Successful people take time to prepare healthy meals and work out for at least 30 minutes a day.

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Not having time to work out or prepare a healthy meal is nonsense. If you have time to watch TV or check your social media profile, you also have time to care about your body.

You don’t necessarily need to lose weight or gain muscle, but try to stay in shape and watch your junk food intake.

6. They always step out of their comfort-zone

Successful people are willing to do everything they have to succeed. If they fail, they try it again and learn from it. The vast majority of people think differently and want to stay in their comfort zone.

You can’t expect magic is going to happen when you always do the same things over and over again. You need to step up and start doing new things. The fear of failure is usually the reason that keeps people from acting.

Think about something you’ve done in the past. Something that was so scary that it made you sweat, feel nauseous, or become overly nervous. That could be giving a speech in front of a big crowd or asking someone on a date. In the end, it wasn’t as scary and difficult as you thought, right? And you’ve learned from it.

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Approach everything in your life this way. If you really want to become successful, you need to step out of your comfort zone.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” — Brian Tracy

7. They lead

Successful people are also incredibly good leaders. How can you stand out of the crowd if you follow the herd like anyone else does? The main thing successful people do differently is that they think and act differently from the rest. But they do it in a way that creates fans who follow and support them.

You don’t have to be a born leader, but you can learn to be one. An example of a great leader and entrepreneur is Elon Musk. He is the founder of SpaceX and co-founder of Zip2, PayPal, and Tesla Motors. By following his example, you just might find the great leader inside you.

Have these tips helped you? Share them!

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Featured photo credit: Steve Jurvetson via flickr.com

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