I love email. I can be hooked to my inbox all day on my trusty smartphone — and therefore, I love my smartphone too!
But I was not always an email-lover. Three and a half years ago, when I was working at a day job, I barely felt the need to check my email. Only after I started on my entrepreneurial journey, did I begin holding my emails dear. I am a blogger, a freelance writer, an editor, a behavioral coach and an online marketer. I am also religious about responding to every message I possibly can.
If you’re an entrepreneur too, and wondering what is it with us and email, you’re not alone. To me, email is the gateway to opportunities, an exchange of stellar ideas, or a chance to help a budding job-quitter blaze the right trail. That said, at times, email has become my worst enemy. For one, my partner has “caught” me checking and responding to messages on my phone in bed. At other times, my inbox has been the sole reason I’ve had near-zero productivity for hours.
There was an urgent need to manage my inbox (it counted 41,377 at the time!) and keep it clean.
So, I subscribed to the Inbox Zero practice, where every day each item in your inbox must be moved to the archives, trash or some other folder.
Here are the four simple hacks I used to do it, and you can too:
1. Be Generous With Deleting Email
I was talking to Aymeric, founder of Weekplan.net, and asked him how he maintained his sanity and kept his inbox clean all the time. Aymeric was kind enough to give me his top tip, but also honest to reveal that he only recently hit Inbox Zero (which is pretty hard).
His number one tip? Be generous with email deletion.
I have a confession to make: I used to save each and every email, thinking I may need it sometime in future. May be it is a Cancerian trait or something, but I certainly was not deleting generously.
Then Einstein spoke to me: Psst…”the definition of insanity is doing the same thing over and over again and expecting a different result.”
Of course! Here I was expecting to achieve Inbox Zero and yet doing the same ol’, same ol’. Once I took Einstein’s advice, changed my ways and hit DELETE, things became more manageable.
A word of caution: You can go and delete everything in your inbox, followed by a momentary sigh of relief, only to be attacked by panic shortly thereafter. So don’t be a blind deleting machine — delete smartly. The best way I’ve found for smart deletion is to have folders or labels (or whatever you prefer). You can also choose a label and delete it entirely without touching other messages.
For example, in 2009, when I started my freelance writing business, I subscribed to loads of newsletters that helped freelancers. I labeled them as “Blogging stuff”, “Freelance writing”, “Follow up blog emails” etc.
In hindsight, I admit my labeling skills were below par, but they served the purpose. Today I’ve come a long way and don’t need beginner tips anymore. So I hit DELETE and killed these labels in a heartbeat.
2. Unsubscribe Ruthlessly
And I mean ruthlessly. In the last few weeks, I have unsubscribed from 60% of the newsletters I don’t need any more. That was a relief because I didn’t have to keep working at cleaning up the mess.
Not only that, having put the effort into unsubscribing so much in the past few days, I kept the habit of subscribing in check.
I can sometimes suffer from the shiny-object syndrome. I think we all do. When I saw a new website, a cool app, or found a nice blog, I wanted to subscribe to them. And let’s not forget, I loved collecting and filing away the freebies people give away on their websites!
So, I became mindful of subscribing. Just before hitting “submit”, I asked myself: Do I really need this service/e-book/subscription? The keyword here is “need” versus “want”.
It’s amazing how most of the time the answer was a resounding, “No”.
3. Ask Smart Questions First
One of my first blogs was in the area of freelance writing where I shared writing tips and tricks with other freelancers. I received a lot of email from fellow and budding writers sharing their thoughts, and at times, asking for help. Of course, being who I was, I took time and religiously replied to every email. Then it started getting a little too much because I was spending a lot of time writing long replies to a dozen questions that a newbie had packed into just one email. At times, the answer would be already available on my blog or the Net. The sender had not done their research.
So I came up with a few ninja questions:
- Can this wait? If yes, move to “Follow up” label. If no, ask the next question.
- Does this really require my attention? If no, move to Archives/Trash. If yes, ask the next question.
- Can I direct them to a resource instead? If yes, send the resource link and move to Archives/Trash. If no, ask the next question.
- Am I ever going to respond/refer to this? If no, then move to Trash. If yes, respond in less than 5-sentences, move to Archives/Trash and get it done.
4. Be OK If You Don’t Achieve Inbox Zero Literally
I must admit, the first time I saw my inbox size go down from 41,377 to 0, I felt a little lonely. It was as if I was left in the Australian bush all on my own. I wasn’t sure if I wanted to really do Inbox Zero.
When I received a new email, I tried wiping its existence off the surface of my inbox. But it hurt me a little more. If Inbox Zero was the bush, a thriving, overflowing inbox was the city. And I’ve always been a city gal.
I continued to keep my inbox empty for the next few days, but the sombre feeling wouldn’t go away. Then I looked online to see if other people were feeling the same uneasiness inside and bumped into Jeff Bercovici’s Inbox 50.
What a relief! Jeff probably describes the feeling much better than I do. He writes, “To do Inbox Zero, you have to like Inbox Zero.”
How true. To do the bush, I must like it first. Which I don’t right now.
So my point? It’s OK if you cannot survive the zilch. I’ve found the mid-way in Inbox 50-100. You can find it in Inbox 80, or Inbox 20. Take your pick. So long it doesn’t get back to Inbox 41,377!
Would you ever try to achieve Inbox Zero? Or have you already? Love to hear your thoughts!