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How I Achieved Inbox Zero in 4 Steps

How I Achieved Inbox Zero in 4 Steps

I love email. I can be hooked to my inbox all day on my trusty smartphone — and therefore, I love my smartphone too!

But I was not always an email-lover. Three and a half years ago, when I was working at a day job, I barely felt the need to check my email. Only after I started on my entrepreneurial journey, did I begin holding my emails dear. I am a blogger, a freelance writer, an editor, a behavioral coach and an online marketer. I am also religious about responding to every message I possibly can.

If you’re an entrepreneur too, and wondering what is it with us and email, you’re not alone. To me, email is the gateway to opportunities, an exchange of stellar ideas, or a chance to help a budding job-quitter blaze the right trail. That said, at times, email has become my worst enemy. For one, my partner has “caught” me checking and responding to messages on my phone in bed. At other times, my inbox has been the sole reason I’ve had near-zero productivity for hours.

There was an urgent need to manage my inbox (it counted 41,377 at the time!) and keep it clean.

So, I subscribed to the Inbox Zero practice, where every day each item in your inbox must be moved to the archives, trash or some other folder.

Here are the four simple hacks I used to do it, and you can too:

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1. Be Generous With Deleting Email

I was talking to Aymeric, founder of Weekplan.net, and asked him how he maintained his sanity and kept his inbox clean all the time. Aymeric was kind enough to give me his top tip, but also honest to reveal that he only recently hit Inbox Zero (which is pretty hard).

His number one tip? Be generous with email deletion.

I have a confession to make: I used to save each and every email, thinking I may need it sometime in future. May be it is a Cancerian trait or something, but I certainly was not deleting generously.

Then Einstein spoke to me: Psst…”the definition of insanity is doing the same thing over and over again and expecting a different result.”

Of course! Here I was expecting to achieve Inbox Zero and yet doing the same ol’, same ol’. Once I took Einstein’s advice, changed my ways and hit DELETE, things became more manageable.

A word of caution: You can go and delete everything in your inbox, followed by a momentary sigh of relief, only to be attacked by panic shortly thereafter. So don’t be a blind deleting machine — delete smartly. The best way I’ve found for smart deletion is to have folders or labels (or whatever you prefer). You can also choose a label and delete it entirely without touching other messages.

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For example, in 2009, when I started my freelance writing business, I subscribed to loads of newsletters that helped freelancers. I labeled them as “Blogging stuff”, “Freelance writing”, “Follow up blog emails” etc.

In hindsight, I admit my labeling skills were below par, but they served the purpose. Today I’ve come a long way and don’t need beginner tips anymore. So I hit DELETE and killed these labels in a heartbeat.

2. Unsubscribe Ruthlessly

And I mean ruthlessly. In the last few weeks, I have unsubscribed from 60% of the newsletters I don’t need any more. That was a relief because I didn’t have to keep working at cleaning up the mess.

Not only that, having put the effort into unsubscribing so much in the past few days, I kept the habit of subscribing in check.

I can sometimes suffer from the shiny-object syndrome. I think we all do. When I saw a new website, a cool app, or found a nice blog, I wanted to subscribe to them. And let’s not forget, I loved collecting and filing away the freebies people give away on their websites!

So, I became mindful of subscribing. Just before hitting “submit”, I asked myself: Do I really need this service/e-book/subscription? The keyword here is “need” versus “want”.

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It’s amazing how most of the time the answer was a resounding, “No”.

3. Ask Smart Questions First

One of my first blogs was in the area of freelance writing where I shared writing tips and tricks with other freelancers. I received a lot of email from fellow and budding writers sharing their thoughts, and at times, asking for help. Of course, being who I was, I took time and religiously replied to every email. Then it started getting a little too much because I was spending a lot of time writing long replies to a dozen questions that a newbie had packed into just one email. At times, the answer would be already available on my blog or the Net. The sender had not done their research.

So I came up with a few ninja questions:

  • Can this wait? If yes, move to “Follow up” label. If no, ask the next question.
  • Does this really require my attention? If no, move to Archives/Trash. If yes, ask the next question.
  •  Can I direct them to a resource instead? If yes, send the resource link and move to Archives/Trash. If no, ask the next question.
  • Am I ever going to respond/refer to this? If no, then move to Trash. If yes, respond in less than 5-sentences, move to Archives/Trash and get it done.

4. Be OK If You Don’t Achieve Inbox Zero Literally

I must admit, the first time I saw my inbox size go down from 41,377 to 0, I felt a little lonely. It was as if I was left in the Australian bush all on my own. I wasn’t sure if I wanted to really do Inbox Zero.

Yikes!

When I received a new email, I tried wiping its existence off the surface of my inbox. But it hurt me a little more. If Inbox Zero was the bush, a thriving, overflowing inbox was the city. And I’ve always been a city gal.

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I continued to keep my inbox empty for the next few days, but the sombre feeling wouldn’t go away. Then I looked online to see if other people were feeling the same uneasiness inside and bumped into Jeff Bercovici’s Inbox 50.

What a relief! Jeff probably describes the feeling much better than I do. He writes, “To do Inbox Zero, you have to like Inbox Zero.”

How true. To do the bush, I must like it first. Which I don’t right now.

So my point? It’s OK if you cannot survive the zilch. I’ve found the mid-way in Inbox 50-100. You can find it in Inbox 80, or Inbox 20. Take your pick. So long it doesn’t get back to Inbox 41,377!

Your Thoughts?

Would you ever try to achieve Inbox Zero? Or have you already? Love to hear your thoughts!

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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