Advertising
Advertising

Effectively Launch An Idea in 6 Easy Steps

Effectively Launch An Idea in 6 Easy Steps

How do you launch an idea with the least amount of effort?  You don’t exactly.  The most effort you exert is in the beginning as you hone and define your value proposition and market strategy.  Launching an idea successfully takes commitment and a solid vision that motivates others.  Your goal is to take your idea from inside your head to a product or business others want to pay for.  At the launch phase, you’re ready for momentum and giving your clients/buyers what they need.  Afterwards, it will be a steady climb to sales and growth.  The more successful your launch, the more likely you’ll be a success later on.

What follows should be a cinch if you have your ducks in a row. These steps will help you with an easy launch.  Rinse and repeat until you get it right.

Advertising

1. Read for motivation and focus.

An important element when you first launch an idea is to get your mind right.  Feed it knowledge, strategies, motivation and innovative techniques.  I recommend any book by Robert Greene, and The Innovator’s Solution by Clayton M. Christensen. There are countless books that appeal to each personality type and break down internal barriers to success and limitless potential.

2. Limit time for conducting research.

One hour on the computer can turn into 3–4 hours before you even notice.  Reserve these draining efforts for a few days a week.  You can spend these days researching as many hours as you want. On other days you are free to get back to action-oriented items like making calls, replying to emails, and taking appointments.

Advertising

3. Build something you can test.

This is a level up from your standard thought experiment. There’s a lot of talk these days about MVP, a minimum viable product. Explainer videos, landing pages, blogs, pop-up shops, and interviews are a few examples.  This means that you don’t spend loads of cash up front before you launch or test the needs of your market.  You get to spend time perfecting what you want to create, and launching it with full confidence.

4. Invite a private beta group.

The beta process involves anywhere from a few weeks to months testing your idea.  Choose people you know, but make the bulk of your beta group people you never met.  Family and friends have a way of either agreeing with everything you do, or not taking your new venture seriously.  There are several sites that can get you in front of beta users in no time.

Advertising

5. Re-build with new ideas and features.

Don’t rush to launch until you know your product better than anything else.  Take what you learned in your testing phase, and add new features to your product.  Feel free to experiment and run another test when done.  This next phase should either be the launch of your business, or a better prototype if you need to keep testing.

6. Create buzz to attract funding, subscribers.

With all the talk of attracting investors and supporters, publicity rarely gets the respect it deserves.  It is completely free, and the rewards can be priceless.  Arrange a launch party at a cafe or local lounge, and notify local press. Another option is to email magazine editors directly about your launch.  The days where editors sat behind iron gates are over.  Get out there and start making some waves.

Advertising

Launching a business or idea takes support from others like mentors, advisers, and buyers. You can’t be an entrepreneur alone.  Once you launch your dream, you’ll increase your visibility and attract opportunities that can change your life, and maybe even the world. Launch an idea one step and at a time. Easy does it.

Featured photo credit: http://www.flickr.com/photos/yourdon/2715583000 via flickr.com

More by this author

If You Are Always Criticizing Your Partner, Read This 16 Sad Songs to Listen to When You Need a Good Cry 15 Things That Introverts Would Never Tell You How You Can Learn to Code Right Now for Free 7 Ways To Make Friends As An Introvert

Trending in Productivity

1 The Science of Setting Goals (And How It Affects Your Brain) 2 What to Do When Bored at Work (And Why You Feel Bored Actually) 3 6 Effective Ways to Enhance Your Problem Solving Skills 4 How to Concentrate and Focus Better to Boost Productivity 5 15 Productive Things to Do When Bored (So Time Is Not Wasted)

Read Next

Advertising
Advertising
Advertising

Last Updated on July 17, 2019

The Science of Setting Goals (And How It Affects Your Brain)

The Science of Setting Goals (And How It Affects Your Brain)

What happens in our heads when we set goals?

Apparently a lot more than you’d think.

Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

Advertising

Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

Love, Loss, Dopamine, and Our Dreams

The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

Advertising

One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

The Neurology of Ownership

Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

Advertising

But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

The Upshot for Goal-Setters

So what does all this mean for would-be achievers?

On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

Advertising

It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

More About Goals Setting

Featured photo credit: Alexa Williams via unsplash.com

Reference

Read Next