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Effectively Launch An Idea in 6 Easy Steps

Effectively Launch An Idea in 6 Easy Steps

How do you launch an idea with the least amount of effort?  You don’t exactly.  The most effort you exert is in the beginning as you hone and define your value proposition and market strategy.  Launching an idea successfully takes commitment and a solid vision that motivates others.  Your goal is to take your idea from inside your head to a product or business others want to pay for.  At the launch phase, you’re ready for momentum and giving your clients/buyers what they need.  Afterwards, it will be a steady climb to sales and growth.  The more successful your launch, the more likely you’ll be a success later on.

What follows should be a cinch if you have your ducks in a row. These steps will help you with an easy launch.  Rinse and repeat until you get it right.

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1. Read for motivation and focus.

An important element when you first launch an idea is to get your mind right.  Feed it knowledge, strategies, motivation and innovative techniques.  I recommend any book by Robert Greene, and The Innovator’s Solution by Clayton M. Christensen. There are countless books that appeal to each personality type and break down internal barriers to success and limitless potential.

2. Limit time for conducting research.

One hour on the computer can turn into 3–4 hours before you even notice.  Reserve these draining efforts for a few days a week.  You can spend these days researching as many hours as you want. On other days you are free to get back to action-oriented items like making calls, replying to emails, and taking appointments.

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3. Build something you can test.

This is a level up from your standard thought experiment. There’s a lot of talk these days about MVP, a minimum viable product. Explainer videos, landing pages, blogs, pop-up shops, and interviews are a few examples.  This means that you don’t spend loads of cash up front before you launch or test the needs of your market.  You get to spend time perfecting what you want to create, and launching it with full confidence.

4. Invite a private beta group.

The beta process involves anywhere from a few weeks to months testing your idea.  Choose people you know, but make the bulk of your beta group people you never met.  Family and friends have a way of either agreeing with everything you do, or not taking your new venture seriously.  There are several sites that can get you in front of beta users in no time.

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5. Re-build with new ideas and features.

Don’t rush to launch until you know your product better than anything else.  Take what you learned in your testing phase, and add new features to your product.  Feel free to experiment and run another test when done.  This next phase should either be the launch of your business, or a better prototype if you need to keep testing.

6. Create buzz to attract funding, subscribers.

With all the talk of attracting investors and supporters, publicity rarely gets the respect it deserves.  It is completely free, and the rewards can be priceless.  Arrange a launch party at a cafe or local lounge, and notify local press. Another option is to email magazine editors directly about your launch.  The days where editors sat behind iron gates are over.  Get out there and start making some waves.

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Launching a business or idea takes support from others like mentors, advisers, and buyers. You can’t be an entrepreneur alone.  Once you launch your dream, you’ll increase your visibility and attract opportunities that can change your life, and maybe even the world. Launch an idea one step and at a time. Easy does it.

Featured photo credit: http://www.flickr.com/photos/yourdon/2715583000 via flickr.com

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Last Updated on November 19, 2019

7 Signs That You’re Way Too Busy

7 Signs That You’re Way Too Busy

“Busy” used to be a fair description of the typical schedule. More and more, though, “busy” simply doesn’t cut it.

“Busy” has been replaced with “too busy”, “far too busy”, or “absolutely buried.” It’s true that being productive often means being busy…but it’s only true up to a point.

As you likely know from personal experience, you can become so busy that you reach a tipping point…a point where your life tips over and falls apart because you can no longer withstand the weight of your commitments.

Once you’ve reached that point, it becomes fairly obvious that you’ve over-committed yourself.

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The trick, though, is to recognize the signs of “too busy” before you reach that tipping point. A little self-assessment and some proactive schedule-thinning can prevent you from having that meltdown.

To help you in that self-assessment, here are 7 signs that you’re way too busy:

1. You Can’t Remember the Last Time You Took a Day Off

Occasional periods of rest are not unproductive, they are essential to productivity. Extended periods of non-stop activity result in fatigue, and fatigue results in lower-quality output. As Sydney J. Harris once said,

“The time to relax is when you don’t have time for it.”

2. Those Closest to You Have Stopped Asking for Your Time

Why? They simply know that you have no time to give them. Your loved ones will be persistent for a long time, but once you reach the point where they’ve stopped asking, you’ve reached a dangerous level of busy.

3. Activities like Eating Are Always Done in Tandem with Other Tasks

If you constantly find yourself using meal times, car rides, etc. as times to catch up on emails, phone calls, or calendar readjustments, it’s time to lighten the load.

It’s one thing to use your time efficiently. It’s a whole different ballgame, though, when you have so little time that you can’t even focus on feeding yourself.

4. You’re Consistently More Tired When You Get up in the Morning Than You Are When You Go to Bed

One of the surest signs of an overloaded schedule is morning fatigue. This is a good indication that you’ve not rested well during the night, which is a good sign that you’ve got way too much on your mind.

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If you’ve got so much to do that you can’t even shut your mind down when you’re laying in bed, you’re too busy.

5. The Most Exercise You Get Is Sprinting from One Commitment to the Next

It’s proven that exercise promotes healthy lives. If you don’t care about that, that’s one thing. If you’d like to exercise, though, but you just don’t have time for it, you’re too busy.

If the closest thing you get to exercise is running from your office to your car because you’re late for your ninth appointment of the day, it’s time to slow down.

Try these 5 Ways to Find Time for Exercise.

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6. You Dread Getting up in the Morning

If your days are so crammed full that you literally dread even starting them, you’re too busy. A new day should hold at least a small level of refreshment and excitement. Scale back until you find that place again.

7. “Survival Mode” Is Your Only Mode

If you can’t remember what it feels like to be ahead of schedule, or at least “caught up”, you’re too busy.

So, How To Get out of Busyness?

Take a look at these articles to help you get unstuck:

Featured photo credit: Khara Woods via unsplash.com

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