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Don’t Go Into Blogging If You Don’t Know These 7 Things

Don’t Go Into Blogging If You Don’t Know These 7 Things

Blogging is a creative way to express your feelings, reach out to potential customers, and improve your communication skills. Whether you’re blogging for profit or fun, a blog gives you the power to communicate with people all over the world at the click of a mouse.

However, before you run off to publish your amazing blog, it’s important to know these seven blogging tips:

1. Be ridiculously good at one thing and write about that.

Are you a professional photographer who would like to reach out to potential clients? Compile the best photographs from every gig, put them in a blog post, and tell a story about why those pictures are special. Make sure to thank the people in the photos for allowing you the pleasure to work with them, because expressing gratitude for the clients you have will encourage potential clients to give you a chance.

Are you a self-published author who would like to sell more books? Write blogs about related ideas and share the occasional “preview chapter” of one of your works. Don’t forget to make your reader’s life easy by ending your blogs in a link that goes straight to your book listing!

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Have you struggled with universal issues like poor body-image, yo-yo weight-gain, an abusive relationship? Express your feelings on a blog directed to people who struggle with the same thing. Tell them a story to inspire them. Offer them action steps and guidance. Be vulnerable and upfront about your struggles to connect with your readers emotionally. Expressing yourself is therapeutic, and helping others will give you a sense of purpose.

2. Determine who you are going to help.

Your blog isn’t about you; it’s about your reader. Ask yourself these questions to sharpen your message and ensure you’re writing with focus:

  • Who am I going to help?

If you don’t know what kind of reader you hope to engage, then you’ll probably find yourself performing for a crowd of none. Teenagers, college students, busy parents, and business owners all speak in a different language, so it would be absurd to think you could effectively express your idea to all of these people in the very same words. If you don’t know who your reader is, you won’t be able to connect with them on an emotional level; and if you can’t connect with your reader on an emotional level, no one will care about your blog.

  • How am I going to reach out to them?

Now that you know who your reader is, you need to figure out where they are. If you’re targeting busy professionals, you might want to join some networking groups on LinkedIn and share your articles there. If you’re writing for busy parents, you could join a parenting forum to meet like-minded people, and include a link to your blog in your profile. If your goal is to help people lose weight, there is an endless supply of weight-loss support groups on Facebook that might find your blogs helpful (just make sure you ask the group’s owner for permission before you share anything).

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  • What makes them so special?

You need to know what makes your reader tick. Are there certain words or phrases they use to describe the world and how it relates to them? Do they prefer short action-based posts, or would they rather read a personal story that illustrates your point? If you don’t know the answers to these questions, that’s okay; experiment with as many blog styles and formats as you can. Pay attention to what formula results in the best reaction.

3. Focus on style and substance.

No matter how good you might be at writing, your effort could be for naught if you don’t pay proper respect to the elements of style. Style and substance are equally important. If your web design looks unattractive, blog layout is impossible to navigate, content is riddled in typos, or site loads at a sluggish pace, people will leave your blog and go elsewhere for their needs. Run your blog as if it’s a business. Oh, by the way, you just so happen to be the CEO of this business, so you don’t get to make any excuses.

Reading Doctor Who

    4. Read first.

    If you can’t even be troubled to read, it’s arrogant to think you have the chops to make it as a blogger. The best writers know that reading is essential to their growth process. When you’re so absorbed in a book’s plot that you can’t put it down, or are so in love with a blog that you spend hours digging through their archives, take a moment to ponder why you feel that way… because this is the very feeling you want to inspire in your reader.

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    5. Ask for help.

    Confession: I suck at a lot of things, especially graphic design and HTML/coding. If I tried to design a logo, blog layout, or book cover myself, they would look like crap. But you know what? It doesn’t matter, because I can pay professionals to do those things for me. If you’re working on a shoe-string budget, don’t fret: browse through freelancer listings on sites like Upwork and Fiverr to get some help. If you’re going to do it, do it right; if you can’t do it right, hire someone who can.

    6. Don’t quit your day job (yet).

    When I first started my blog, I had a single reader. I call her “mom.” Be comfortable with the fact that people aren’t going to magically discover your blog as soon as you click “Publish.” I know it’s hard to be patient, but consistency is the only key that will unlock the door to success. Think about ways to monetize your blog in the future, but be aware that you probably won’t see any profit for a long while.

    But don’t get too caught up in that just yet. Think about income generation, but don’t get consumed with it. If you’re a beginning blogger, your primary goals should be to establish a daily writing habit and offer immense value to your readers.

    Below are eight questions that will help you keep your readers happy and engaged:

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    • What makes your reader laugh?
    • What does your reader think about during the day?
    • What are some common traits that you share with your readers?
    • What does “success” look, taste, and/or smell like to your reader?
    • What roadblocks prevents your reader from achieving goals?
    • What words and phrases does your reader use to describe the world he live in?
    • What sources of stress trouble does your reader face, and how can you relieve her burden?
    • What story do your readers tell themselves about life, and how can you tell a better story?

    It would be smart to use sign-up forms to collect the contact details of your readers with an email marketing service like Aweber. This allows you to notify subscribers of your new blogs (and increase your traffic). You’ll also be able to inform them of promotions and/or product launches after you figure out how to monetize your blog.

    7. Reach out to fellow bloggers in your field.

    One of the best ways to drive traffic to your blog is through writing guest posts on other people’s blogs. Don’t get trigger-happy; you need to wine-and-dine a fellow blogger before you try to score. Leave a thoughtful comment on a recent post or two, interact with them on social media, and maybe share one of their posts with your friends. After a little bit of interaction (I’d suggest giving it at least three weeks), send them an email offering to write a guest post. If you correctly applied the steps before this, they might recognize your name, which helps your cause. Here is an email script you’re welcome to copy/paste and modify to fit your needs:

    Hello! This is (Your Name) with (Your Blog or Business Title). I discovered your blog a few days/weeks/months ago, and especially enjoyed your piece, (Insert Blog Title Here). I loved how you (Insert Specific, Meaningful Compliment Here). I am also in the field of (Insert Your Niche Here), and was wondering if you could use a guest post? Below are a few ideas for blogs that I would be happy to write for you. If you would like to see samples of my work, you may do so at (Insert Link Here). Thanks for your time and have a great day.

    I hope these seven blogging tips help you make your blogs more creative, helpful, and share-able. Feel free to post a link to your blog in the comments if you have one. Also, in four sentences or less, tell us what you hope to offer your readers. If you have any questions, feel free to ask me in the comments.

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    Daniel Wallen

    Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

    Less Thinking, More Doing: Develop the Action Habit Today 10 Reasons Why New Year’s Resolutions Fail How To Hustle: 10 Habits Of Highly Successful Hustlers 9 Things to Remember When You’re Having a Bad Day facebook addiction 5 Reasons for Your Facebook Addiction (and How to Break It)

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    Last Updated on April 19, 2021

    The Art of Taking a Break So You Will Be Productive Again

    The Art of Taking a Break So You Will Be Productive Again

    Think of yourself as a cup. Each day, you wake up full. But as you go about your day—getting tasks done and interacting with people—the amount in your cup gradually gets lower. And as such, you get less and less effective at whatever it is you’re supposed to be doing. You’re running out of steam.

    The solution is obvious: if you don’t have anything left to pour out, then you need to find a way to fill yourself up again. In work terms, that means you should take a break—an essential form of revitalizing your motivation and focus.

    Taking a break may get a bad rap in hustle culture, but it’s an essential, science-based way to ensure you have the capacity to live your life the way you want to live it.

    In the 1980s, when scientists began researching burnout, they described this inner capacity as “resources.” We all need to replenish our resources to cope with stress, work effectively, and avoid burnout.[1]

    When the goal is to get things done, it may sound counterproductive to stop what you’re doing. But if you embrace the art of taking a break, you can be more efficient and effective at work.

    Here are five ways on how you can take a break and boost your productivity.

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    1. Break for the Right Amount of Time, at the Right Time

    When I started my first job out of college, I was bent on pleasing my boss as most entry-level employees do. So, every day, I punched in at 9 AM on the dot, took a 60-minute lunch break at noon, and left no earlier than 5 PM.

    As I’ve logged more hours in my career, I’ve realized the average, eight-hour workday with an hour lunch break simply isn’t realistic—especially if your goal is to put your best foot forward at work.

    That’s why popular productivity techniques like the Pomodoro advocate for the “sprint” principle. Basically, you work for a short burst, then stop for a short, five-minute break. While the Pomodoro technique is a step forward, more recent research shows a shorter burst of working followed by a longer pause from work might actually be a more effective way to get the most out of stepping away from your desk.

    The team at DeskTime analyzed more than 5 million records of how workers used their computers on the job. They found that the most productive people worked an average of 52 minutes, then took a 17-minute break afterward.[2]

    What’s so special about those numbers? Leave it to neuroscience. According to researchers, the human brain naturally works in spurts of activity that last an hour. Then, it toggles to “low-activity mode.”[3]

    Even so, keep in mind that whatever motivates you is the most effective method. It’s more about the premise—when you know you have a “finish line” approaching, you can stay focused on the task or project at hand.

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    There are many applications and tools that can help you block distracting websites and apps (such as social media) for specific periods of the day. Similarly, you can also use some mailing apps like Mailbrew to receive all the social media content or newsletters you don’t want to miss in your inbox at a time you decide.

    So, no matter how long you work, take a break when you sense you’re losing steam or getting bored with the task. Generally, a 10-15 minute break should reinvigorate you for whatever’s coming next.

    2. Get a Change of Scenery—Ideally, Outdoors

    When it comes to increasing a person’s overall mental health, there’s no better balm than nature. Research has found that simply being outside can restore a person’s mind from mental fatigue related to work or studying, ultimately contributing to improved work performance (and even improved work satisfaction).[4]

    No lush forest around? Urban nature can be just as effective to get the most out of your break-taking. Scientists Stephen R. Kellert and Edward O. Wilson, in their book The Biophilia Hypothesis, claimed that even parks, outdoor paths, and building designs that embrace “urban nature” can lend a sense of calm and inspiration, encouraging learning and alertness for workers.

    3. Move Your Body

    A change of scenery can do wonders for your attention span and ability to focus, but it’s even more beneficial if you pair it with physical movement to pump up that adrenaline of yours. Simply put, your body wasn’t designed to be seated the entire day. In fact, scientists now believe that extended periods of sitting are just as dangerous to health as smoking.[5]

    It’s not always feasible to enjoy the benefits of a 30-minute brisk walk during your workday, especially since you’ll most likely have less energy during workdays. But the good news is, for productivity purposes, you don’t have to. Researchers found that just 10 minutes of exercise can boost your memory and attention span throughout the entire day.[6]

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    So, instead of using your break to sit and read the news or scroll your social media account, get out of your chair and move your body. Take a quick walk around the block. Do some jumping jacks in your home office. Whatever you choose, you’ll likely find yourself with a sharper focus—and more drive to get things done.

    4. Connect With Another Person

    Social connection is one of the most important factors for resilience. When we’re in a relationship with other people, it’s easier to cope with stress—and in my experience, getting social can also help to improve focus after a work break.

    One of my favorite ways to break after a 30-or-so minute sprint is to hang out with my family. And once a week, I carve out time to Skype my relatives back in Turkey. It’s amazing how a bit of levity and emotional connection can rev me up for the next work sprint.

    Now that most of us are working from home, getting some face-to-face time with a loved one isn’t as hard as it once was. So, take the time to chat with your partner. Take your kids outside to run around the backyard. If you live alone, call a friend or relative. Either way, coming up for air to chat with someone who knows and cares about you will leave you feeling invigorated and inspired.

    5. Use Your Imagination

    When you’re working with your head down, your brain has an ongoing agenda: get things done, and do it well. That can be an effective method for productivity, but it only lasts so long—especially because checking things off your to-do list isn’t the only ingredient to success at work. You also need innovation.

    That’s why I prioritize a “brain break” every day. When I feel my “cup” getting empty, I usually choose another creative activity to exercise my brain, like a Crossword puzzle, Sudoku, or an unrelated, creative project in my house.

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    And when I’m really struggling to focus, I don’t do anything at all. Instead, I let my brain roam free for a bit, following my thoughts down whatever trail they lead me. As it turns out, there’s a scientific benefit to daydreaming. It reinforces creativity and helps you feel more engaged with the world, which will only benefit you in your work.[7]

    Whether you help your kids with their distance learning homework, read an inspiring book, or just sit quietly to enjoy some fresh air, your brain will benefit from an opportunity to think and feel without an agenda. And, if you’re anything like me, you might just come up with your next great idea when you aren’t even trying.

    Final Thoughts

    Most of us have to work hard for our families and ourselves. And the current world we live in demands the highest level of productivity that we can offer. However, we also have to take a break once in a while. We are humans, after all.

    Learning the art of properly taking a break will not only give you the rest you need but also increase your productivity in the long run.

    More on the Importance of Taking a Break

    Featured photo credit: Helena Lopes via unsplash.com

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