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Don’t Go Into Blogging If You Don’t Know These 7 Things

Don’t Go Into Blogging If You Don’t Know These 7 Things

Blogging is a creative way to express your feelings, reach out to potential customers, and improve your communication skills. Whether you’re blogging for profit or fun, a blog gives you the power to communicate with people all over the world at the click of a mouse.

However, before you run off to publish your amazing blog, it’s important to know these seven blogging tips:

1. Be ridiculously good at one thing and write about that.

Are you a professional photographer who would like to reach out to potential clients? Compile the best photographs from every gig, put them in a blog post, and tell a story about why those pictures are special. Make sure to thank the people in the photos for allowing you the pleasure to work with them, because expressing gratitude for the clients you have will encourage potential clients to give you a chance.

Are you a self-published author who would like to sell more books? Write blogs about related ideas and share the occasional “preview chapter” of one of your works. Don’t forget to make your reader’s life easy by ending your blogs in a link that goes straight to your book listing!

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Have you struggled with universal issues like poor body-image, yo-yo weight-gain, an abusive relationship? Express your feelings on a blog directed to people who struggle with the same thing. Tell them a story to inspire them. Offer them action steps and guidance. Be vulnerable and upfront about your struggles to connect with your readers emotionally. Expressing yourself is therapeutic, and helping others will give you a sense of purpose.

2. Determine who you are going to help.

Your blog isn’t about you; it’s about your reader. Ask yourself these questions to sharpen your message and ensure you’re writing with focus:

  • Who am I going to help?

If you don’t know what kind of reader you hope to engage, then you’ll probably find yourself performing for a crowd of none. Teenagers, college students, busy parents, and business owners all speak in a different language, so it would be absurd to think you could effectively express your idea to all of these people in the very same words. If you don’t know who your reader is, you won’t be able to connect with them on an emotional level; and if you can’t connect with your reader on an emotional level, no one will care about your blog.

  • How am I going to reach out to them?

Now that you know who your reader is, you need to figure out where they are. If you’re targeting busy professionals, you might want to join some networking groups on LinkedIn and share your articles there. If you’re writing for busy parents, you could join a parenting forum to meet like-minded people, and include a link to your blog in your profile. If your goal is to help people lose weight, there is an endless supply of weight-loss support groups on Facebook that might find your blogs helpful (just make sure you ask the group’s owner for permission before you share anything).

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  • What makes them so special?

You need to know what makes your reader tick. Are there certain words or phrases they use to describe the world and how it relates to them? Do they prefer short action-based posts, or would they rather read a personal story that illustrates your point? If you don’t know the answers to these questions, that’s okay; experiment with as many blog styles and formats as you can. Pay attention to what formula results in the best reaction.

3. Focus on style and substance.

No matter how good you might be at writing, your effort could be for naught if you don’t pay proper respect to the elements of style. Style and substance are equally important. If your web design looks unattractive, blog layout is impossible to navigate, content is riddled in typos, or site loads at a sluggish pace, people will leave your blog and go elsewhere for their needs. Run your blog as if it’s a business. Oh, by the way, you just so happen to be the CEO of this business, so you don’t get to make any excuses.

Reading Doctor Who

    4. Read first.

    If you can’t even be troubled to read, it’s arrogant to think you have the chops to make it as a blogger. The best writers know that reading is essential to their growth process. When you’re so absorbed in a book’s plot that you can’t put it down, or are so in love with a blog that you spend hours digging through their archives, take a moment to ponder why you feel that way… because this is the very feeling you want to inspire in your reader.

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    5. Ask for help.

    Confession: I suck at a lot of things, especially graphic design and HTML/coding. If I tried to design a logo, blog layout, or book cover myself, they would look like crap. But you know what? It doesn’t matter, because I can pay professionals to do those things for me. If you’re working on a shoe-string budget, don’t fret: browse through freelancer listings on sites like Upwork and Fiverr to get some help. If you’re going to do it, do it right; if you can’t do it right, hire someone who can.

    6. Don’t quit your day job (yet).

    When I first started my blog, I had a single reader. I call her “mom.” Be comfortable with the fact that people aren’t going to magically discover your blog as soon as you click “Publish.” I know it’s hard to be patient, but consistency is the only key that will unlock the door to success. Think about ways to monetize your blog in the future, but be aware that you probably won’t see any profit for a long while.

    But don’t get too caught up in that just yet. Think about income generation, but don’t get consumed with it. If you’re a beginning blogger, your primary goals should be to establish a daily writing habit and offer immense value to your readers.

    Below are eight questions that will help you keep your readers happy and engaged:

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    • What makes your reader laugh?
    • What does your reader think about during the day?
    • What are some common traits that you share with your readers?
    • What does “success” look, taste, and/or smell like to your reader?
    • What roadblocks prevents your reader from achieving goals?
    • What words and phrases does your reader use to describe the world he live in?
    • What sources of stress trouble does your reader face, and how can you relieve her burden?
    • What story do your readers tell themselves about life, and how can you tell a better story?

    It would be smart to use sign-up forms to collect the contact details of your readers with an email marketing service like Aweber. This allows you to notify subscribers of your new blogs (and increase your traffic). You’ll also be able to inform them of promotions and/or product launches after you figure out how to monetize your blog.

    7. Reach out to fellow bloggers in your field.

    One of the best ways to drive traffic to your blog is through writing guest posts on other people’s blogs. Don’t get trigger-happy; you need to wine-and-dine a fellow blogger before you try to score. Leave a thoughtful comment on a recent post or two, interact with them on social media, and maybe share one of their posts with your friends. After a little bit of interaction (I’d suggest giving it at least three weeks), send them an email offering to write a guest post. If you correctly applied the steps before this, they might recognize your name, which helps your cause. Here is an email script you’re welcome to copy/paste and modify to fit your needs:

    Hello! This is (Your Name) with (Your Blog or Business Title). I discovered your blog a few days/weeks/months ago, and especially enjoyed your piece, (Insert Blog Title Here). I loved how you (Insert Specific, Meaningful Compliment Here). I am also in the field of (Insert Your Niche Here), and was wondering if you could use a guest post? Below are a few ideas for blogs that I would be happy to write for you. If you would like to see samples of my work, you may do so at (Insert Link Here). Thanks for your time and have a great day.

    I hope these seven blogging tips help you make your blogs more creative, helpful, and share-able. Feel free to post a link to your blog in the comments if you have one. Also, in four sentences or less, tell us what you hope to offer your readers. If you have any questions, feel free to ask me in the comments.

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    Daniel Wallen

    Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

    9 Things to Remember When You Had a Bad Day How To Be Happy Alone and Enjoy Life How to Stay Calm and Cool When You Are Extremely Stressed 4 Ways Physical Touch Helps Your Relationship 10 Reasons Why New Year’s Resolutions Fail

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    Last Updated on August 19, 2019

    How to Succeed in Life on Your Own Terms: 7 Essential Steps

    How to Succeed in Life on Your Own Terms: 7 Essential Steps

    There is a great deal of advice in the world telling us how to succeed in life, but often we are given advice that isn’t tailored to our needs, desires and priorities. Success means different things to each of us, and living a life that feels genuinely successful to me might be very different to your idea of a successful life.

    Naturally, when we follow the advice of someone else, which is tailored to their life goals and personality, we can end up with something that doesn’t deliver on the promise. We don’t get rewarded with our vision of success: we get theirs.

    This is why I’m a proponent of self-discovery, introspection and personal sovereignty. So how to succeed on your own terms?

    These 7 essential steps are not going to tell you exactly what to do, but they will provide you with the tools and the questions to ask so that you can discover your own path, so you know how to succeed in life on your own terms.

    1. Know Thyself

    One of Socrates’ most well-known quotes is,

    An unexamined life is not worth living.

    I argue that an unexamined life is not a successful one. Self-knowledge is something we could dedicate our lives to, but I’m not suggesting you sit around and navel-gaze in order to find happiness and meaning.

    Thankfully, there are people who have created techniques and systems that less us fast-forward through a lot of personal philosophizing, and quickly identify some key aspects of what makes us, us.

    You might want to find out what your ideal daily schedule is,[1] and you can take tests that reveal just that. Or you might want to figure out what you need to get things done – and yes, there’s a quiz for that too.

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    None of these tests are infallible, and some are more scientific than others, but the process of asking yourself questions about your behaviors and traits is invaluable when it comes to determining your path to succeed in life.

    For example, if you know you are an introvert and are unhappy in your current workplace, it might be worth considering why that is (an open plan office space perhaps) and what you would prefer.

    It’s these little questions that will provoke answers in you that can guide the decisions that truly improve your life now and in the future.

    2. Figure out What Matters to You

    What lights you up? This is a question that often gets forgotten as we age. A fortunate child will be given the stimulation they desire in the form of bright toys, affection and entertainment. Little by little, the things that bring a child joy get replaced by what society demands on their behalf.

    When we return to that question, and ask ourselves what really matters and what brings us joy, we can move closer towards a successful life. It can help to think back to your childhood, and the times in your life when you were in what Mihaly Csikszentmihalyi calls a flow state.[2]

    In a state of flow, time slows and our focus is directed like a laser. We are fully present.

    Whilst not everything in life that matters to you will conjure up a flow state, it’s a good indication of the kind of activities and experiences you can try to incorporate into your life on a regular basis.

    A successful life is made up of moments like this, and when you know what matters to you and brings you a sense of joy and purpose, you can go about creating more of that.

    3. Play to Your Strengths

    Why spend your time only on mitigating your weaknesses, only to feel average? Instead, playing to your strengths and amplifying those skills and qualities you already have will help you go from average to extraordinary.

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    If you’re great at big picture thinking and love dreaming up new ideas, but often lack attention to detail, acknowledge that. Then instead of trying to improve your analytical skills, focus instead on developing your existing skills of imagination and insight. When you need someone with a keen eye for detail, you can collaborate with those people.

    Jackson Pollock was an extreme introvert, with no real desire to get his artwork in front of people. Fortunately, he had Clement Greenberg, who was much further towards the extrovert end of the spectrum, to popularize his work and get Pollock the publicity he needed.[3]

    Start by identifying your strengths and what comes naturally to you. Then work on developing those and becoming known for those strengths. You can always find someone who will help you in fill in the gaps.

    4. Listen to Yourself

    It isn’t always clear to us that we’re on a path that leads us to failure or to success. People can spends decades in a job that is unfulfilling and slowly breaking their spirit, without even realizing it – until it’s too late. This is usually because they haven’t learned how to truly listen to themselves.

    The challenge we face is that we’re listening to so many other sources of information; whether it’s the news, television, social media, family, friends or colleagues. Many may want to help, but that doesn’t mean they know what’s best for us. Only you know what success means for you, and working this out begins with listening to yourself.

    Listening to yourself requires practice. It’s a daily effort, which over time, does get easier. That inner voice of wisdom will get clearer, and the decisions you make will feel more convincing.

    To start, you could try to set aside 10 to 15 minutes when you first wake up, in silence. Rather than look at your phone, checking emails or social media, simply sit in silence, listening.

    Ask yourself a simple question like, what am I feeling right now, in this moment? Notice the answer that bubbles up, without getting lost in the story. Starting an inner dialogue, without judgment is one of the key tools you can use to start making better decisions in your life.

    Learn more about listening to your true self in this guide: How to Listen to Your Inner Voice for Greater Fulfillment

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    5. Listen to Others (But Not Everyone)

    Listening to yourself is one thing, but listening to others is crucial in order to learn, empathize and be of benefit to your community.

    Truly listening to others is not just waiting patiently until it’s your turn to speak. Active listening requires focused attention, and the intention to understand where the other person is coming from.

    When you do this, you can ask better questions and discover more about the world and everyone in it, as well as learn how to interact with others in order to succeed in life on your own terms.

    However, this doesn’t mean you have to listen to everyone you come across. Trolls on the internet may come into the category of people not to listen to. Some people’s opinions will do more harm than good, as not everyone has your best interest in mind.

    It’s worth identifying a shortlist of people whose opinions you will listen to. Brené Brown, author of the New York Times best-seller Daring Greatly, recommends taking a 1-inch x 1-inch square of paper and make a list of people whose opinions matter to you. These are the people who love you and will genuinely support and help you. According to Brown,

    “If you need more paper, you need to edit.”

    6. Make Time for Reflection

    It’s easy to go through life without taking inventory of what you’re actually accomplishing. Missing this crucial step means we end up jumping from one goal to the next, without feeling like we’re getting anywhere.

    Make time, ideally each day to reflect. You might keep a paper journal, or an online document. Either way, jot down:

    • What went well today
    • Something you’re grateful for
    • What would make tomorrow even better

    Doing this can have measurable benefits to our overall sense of well-being, as well as keeping us focused for more success in the future.[4]

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    It also helps combat feelings of lack and doubt, that arise when we compare ourselves to others. When we look at someone who appears to be more successful than us in an area of life, we can forget how far we’ve come and how much we have to be grateful for.

    Making time to reflect on what you have accomplished is critical to keep you on track, and just not looking at what others are doing.

    7. Don’t Be Afraid to Change Your Mind

    Arguably the most important step of all:

    Remember that there’s nothing wrong in changing your mind and correcting course.

    The path to a successful life is not straight and narrow. It meanders and there’s no harm in going back and picking a different (and better) route.

    “I think our life is a journey, and we make mistakes, and it’s how we learn from those mistakes and rebound from those mistakes that sets us on the path that we’re meant to be on.” — Jay Ellis

    Be willing to make mistakes, learn from them and change your mind. Ultimately, there’s no better way to succeed in life on your own terms.

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    Featured photo credit: Shirly Niv Marton via unsplash.com

    Reference

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