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Don’t Go Into Blogging If You Don’t Know These 7 Things

Don’t Go Into Blogging If You Don’t Know These 7 Things

Blogging is a creative way to express your feelings, reach out to potential customers, and improve your communication skills. Whether you’re blogging for profit or fun, a blog gives you the power to communicate with people all over the world at the click of a mouse.

However, before you run off to publish your amazing blog, it’s important to know these seven blogging tips:

1. Be ridiculously good at one thing and write about that.

Are you a professional photographer who would like to reach out to potential clients? Compile the best photographs from every gig, put them in a blog post, and tell a story about why those pictures are special. Make sure to thank the people in the photos for allowing you the pleasure to work with them, because expressing gratitude for the clients you have will encourage potential clients to give you a chance.

Are you a self-published author who would like to sell more books? Write blogs about related ideas and share the occasional “preview chapter” of one of your works. Don’t forget to make your reader’s life easy by ending your blogs in a link that goes straight to your book listing!

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Have you struggled with universal issues like poor body-image, yo-yo weight-gain, an abusive relationship? Express your feelings on a blog directed to people who struggle with the same thing. Tell them a story to inspire them. Offer them action steps and guidance. Be vulnerable and upfront about your struggles to connect with your readers emotionally. Expressing yourself is therapeutic, and helping others will give you a sense of purpose.

2. Determine who you are going to help.

Your blog isn’t about you; it’s about your reader. Ask yourself these questions to sharpen your message and ensure you’re writing with focus:

  • Who am I going to help?

If you don’t know what kind of reader you hope to engage, then you’ll probably find yourself performing for a crowd of none. Teenagers, college students, busy parents, and business owners all speak in a different language, so it would be absurd to think you could effectively express your idea to all of these people in the very same words. If you don’t know who your reader is, you won’t be able to connect with them on an emotional level; and if you can’t connect with your reader on an emotional level, no one will care about your blog.

  • How am I going to reach out to them?

Now that you know who your reader is, you need to figure out where they are. If you’re targeting busy professionals, you might want to join some networking groups on LinkedIn and share your articles there. If you’re writing for busy parents, you could join a parenting forum to meet like-minded people, and include a link to your blog in your profile. If your goal is to help people lose weight, there is an endless supply of weight-loss support groups on Facebook that might find your blogs helpful (just make sure you ask the group’s owner for permission before you share anything).

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  • What makes them so special?

You need to know what makes your reader tick. Are there certain words or phrases they use to describe the world and how it relates to them? Do they prefer short action-based posts, or would they rather read a personal story that illustrates your point? If you don’t know the answers to these questions, that’s okay; experiment with as many blog styles and formats as you can. Pay attention to what formula results in the best reaction.

3. Focus on style and substance.

No matter how good you might be at writing, your effort could be for naught if you don’t pay proper respect to the elements of style. Style and substance are equally important. If your web design looks unattractive, blog layout is impossible to navigate, content is riddled in typos, or site loads at a sluggish pace, people will leave your blog and go elsewhere for their needs. Run your blog as if it’s a business. Oh, by the way, you just so happen to be the CEO of this business, so you don’t get to make any excuses.

Reading Doctor Who

    4. Read first.

    If you can’t even be troubled to read, it’s arrogant to think you have the chops to make it as a blogger. The best writers know that reading is essential to their growth process. When you’re so absorbed in a book’s plot that you can’t put it down, or are so in love with a blog that you spend hours digging through their archives, take a moment to ponder why you feel that way… because this is the very feeling you want to inspire in your reader.

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    5. Ask for help.

    Confession: I suck at a lot of things, especially graphic design and HTML/coding. If I tried to design a logo, blog layout, or book cover myself, they would look like crap. But you know what? It doesn’t matter, because I can pay professionals to do those things for me. If you’re working on a shoe-string budget, don’t fret: browse through freelancer listings on sites like Upwork and Fiverr to get some help. If you’re going to do it, do it right; if you can’t do it right, hire someone who can.

    6. Don’t quit your day job (yet).

    When I first started my blog, I had a single reader. I call her “mom.” Be comfortable with the fact that people aren’t going to magically discover your blog as soon as you click “Publish.” I know it’s hard to be patient, but consistency is the only key that will unlock the door to success. Think about ways to monetize your blog in the future, but be aware that you probably won’t see any profit for a long while.

    But don’t get too caught up in that just yet. Think about income generation, but don’t get consumed with it. If you’re a beginning blogger, your primary goals should be to establish a daily writing habit and offer immense value to your readers.

    Below are eight questions that will help you keep your readers happy and engaged:

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    • What makes your reader laugh?
    • What does your reader think about during the day?
    • What are some common traits that you share with your readers?
    • What does “success” look, taste, and/or smell like to your reader?
    • What roadblocks prevents your reader from achieving goals?
    • What words and phrases does your reader use to describe the world he live in?
    • What sources of stress trouble does your reader face, and how can you relieve her burden?
    • What story do your readers tell themselves about life, and how can you tell a better story?

    It would be smart to use sign-up forms to collect the contact details of your readers with an email marketing service like Aweber. This allows you to notify subscribers of your new blogs (and increase your traffic). You’ll also be able to inform them of promotions and/or product launches after you figure out how to monetize your blog.

    7. Reach out to fellow bloggers in your field.

    One of the best ways to drive traffic to your blog is through writing guest posts on other people’s blogs. Don’t get trigger-happy; you need to wine-and-dine a fellow blogger before you try to score. Leave a thoughtful comment on a recent post or two, interact with them on social media, and maybe share one of their posts with your friends. After a little bit of interaction (I’d suggest giving it at least three weeks), send them an email offering to write a guest post. If you correctly applied the steps before this, they might recognize your name, which helps your cause. Here is an email script you’re welcome to copy/paste and modify to fit your needs:

    Hello! This is (Your Name) with (Your Blog or Business Title). I discovered your blog a few days/weeks/months ago, and especially enjoyed your piece, (Insert Blog Title Here). I loved how you (Insert Specific, Meaningful Compliment Here). I am also in the field of (Insert Your Niche Here), and was wondering if you could use a guest post? Below are a few ideas for blogs that I would be happy to write for you. If you would like to see samples of my work, you may do so at (Insert Link Here). Thanks for your time and have a great day.

    I hope these seven blogging tips help you make your blogs more creative, helpful, and share-able. Feel free to post a link to your blog in the comments if you have one. Also, in four sentences or less, tell us what you hope to offer your readers. If you have any questions, feel free to ask me in the comments.

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    Daniel Wallen

    Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

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    Published on October 16, 2020

    13 Productive Things to Do on a Sunday

    13 Productive Things to Do on a Sunday

    Sunday’s are amazing days. For most of us, Sunday’s are a day of rest — a chance to relax, spend time with our family and friends and step away from work. Yet, for many people, Sunday’s can be a day of gloom. The thought of having to go back to work the next day and rejoin the hustle and bustle of everyday working life creates a dark cloud over a day that should be a joy.

    With the right approach, though, Sunday’s can be days of rejuvenation—a chance to recharge our batteries—and to set ourselves up for a fantastic week. It is just a matter of the way you look at Sundays.

    Sunday’s give me a chance to take stock of how my week has gone and decide what I want to achieve the following week. Each Sunday allows me to step back from the everyday grind and to measure my progress against the plan I had for the week and to reset that plan to make the next week even better.

    Here are 13 ways you can turn Sunday’s into amazingly productive days:

    1. Wake up at Your Normal Time

    I grew up thinking Sunday’s were a great day to ‘catch-up on my sleep’. The problem here is by over-sleeping on a Sunday, you often find it difficult to get to sleep Sunday night and that begins the cycle of sleep debt you want to avoid.[1]

    Waking up at your normal time maintains regular sleep patterns and this helps to make sure your sleep schedule is consistent throughout the week. When you are in a perpetual sleep debt all week, your productivity will sink. Ensuring you have a good night sleep every night, keeps you in a highly productive state.

    2. Start the Day With “Me-Time”

    “Me-time” is time you give to yourself.[2] It’s time you can spend doing all the things you love doing without the fear of being interrupted. That could be exercise, reading, going for a long walk or meditation.

    Before Google and smartphones, people in the U.K. used to wake up on a Sunday morning, take a short walk to the local newsagent to buy the Sunday papers. The Sunday papers had all sort of supplements on books, lifestyle, gardening and fashion.

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    You would get home, settle into your favourite armchair and spend an hour or two reading through all these supplements. For me, I would put on some relaxing music and just relax with a nice cup of tea. It was a wonderful way to spend Sunday morning. No stress, no pressure, just me and the Sunday papers.

    Decide what you want to do with your Sunday morning, make sure it is focused on you and start this week. You will thank yourself for it.

    3. Do Some Exercise

    Now, this does not mean you go out and do a 10-mile run or spend one or two hours in the gym. What this means is to get outside and move.

    Our lifestyles today have taken away a lot of natural movement. This has become particularly prominent this year with many of us having to work from home. Those walks to the bus stop, train station and the office have gone. Now we get up, move from one room to another, sit down and start work.

    Sunday’s give you a chance to move. Take that opportunity. Get yourself outside for an hour or two. Enjoy nature. Go with your family or friends and just have a relaxing hour or two in nature. This is possibly one of the best ways to reduce stress, get some healthy exercise and set yourself up for a wonderful week.

    4. Plan the Day

    Not having a plan for the day will leave you at the mercy of outside events. Instead, decide on Saturday evening what you will do the next day. Make sure you wake up at your normal time, indulge in your favourite morning drink and start your day.

    Having no plan for the day, will likely result in you waking up late, making it difficult to get a good night’s sleep the next evening and you will waste the opportunity to make the day count.

    Your plan does not have to be too detailed. Something similar to:

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    • Wake up and make coffee
    • Put on some great music
    • Sit down and enjoy coffee
    • Take a 2-hour walk
    • Read for an hour or two
    • Spend some time with the kids

    Just make sure you have a rough plan for the day, but keep things as flexible as possible.

    5. Watch a Sports Game

    This is a great way to get yourself away from thinking about work and your troubles. I’m a big rugby and motorsport fan and even in these difficult pandemic times, there are plenty of sports events I can watch on YouTube.

    Whatever sport you enjoy, take some time on Sunday to watch a game. Just getting into the game, enjoying the skills on show and marvelling at the professionalism removes you from your everyday world for a while. It’s a great way to give your brain some much-needed relaxation and provides a wonderful distraction from your everyday normal life.

    6. Make Sure You Do Something Different

    Doing the same things day after day will eventually turn every day into a grind. You want to be looking forward to your Sunday’s. Plan to go out for a drive in the countryside, or a walk in an unfamiliar park, or go to the cinema or an outside concert.

    Do anything that breaks up your routine. Like watching a sports game, it takes you away from the normal everyday life you lead and gives you something refreshingly different to enjoy and experience.

    7. Clean Up

    I know, most people hate doing house chores but having a clean, ordered home does wonders for your overall mental wellbeing. I love ending Sunday with a beautifully clean home, knowing everything is in its place, the floors are clean and all my laundry is put away and ready for the following week.

    It can be hard to find the time to stay on top of all the cleaning during the week, so setting aside some time each Sunday to do a cleanup leaves you feeling refreshed, energized and ready for whatever the following week will throw at you.

    8. Prepare You Clothes for the Following Week

    This may seem a bit excessive, but it saves so much time and cognitive overload. All it takes is one bad night’s sleep and you wake up and find yourself rushing around trying to get yourself ready for your first appointment.

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    In that state, trying to decide what clothes to wear in another decision you just don’t need. It’s far better to make a rough plan on a Sunday what you will wear for work and have all these clothes ready, washed and ironed.

    It also prevents discovering the shirt you want to wear for the early morning meeting is still in the laundry basket when you need it. Plan ahead. It saves so much time and stress.

    9. Do a Weekly Planning Session

    I’ve experimented doing a weekly planning session on different days but by far, the best day to plan is Sunday. I find that Sunday evenings are the best times to open up my calendar and to-do list, and to plan for the week ahead. It sets me up for the week ahead.

    It also helps me to sleep better on Sunday evening, knowing exactly what I need to accomplish the following week. I can start Monday morning without wasting time trying to figure out where things were left the previous Friday.

    What I am looking for are where all my meetings are, which days I can focus on my deep and project work and to make sure I have everything processed from the week before.

    10. Clear Out Your Email

    What? Doing email on a Sunday? Yes. Why? Because the worst thing you can do is start the new week with an inbox full of last week’s unreplied-to emails.

    For most of us, Monday morning is likely to be the one day in the week we do not have a lot of email in our inboxes, so we can begin the day on our most important project work. If you spend an hour or two cleaning up your email from last week, you miss a tremendous opportunity to start with a clean slate.

    We don’t get a lot of email in on a Sunday, so you can process your inbox and actionable folders to make sure when the new week begins, you not only have a set of outcomes you want to achieve that week, but also begin the new week with no hangovers from the week before.

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    11. Do Some Work on Your Side Project

    Now, this does not mean work. This means your own personal projects. It could be a DIY project, doing something in your garden, restoring an old car or writing your book.

    Sunday’s give you incredible opportunities to do all those things you dream of doing but never seem to find time to do them. Just getting on and doing these side projects removes you from your everyday work, and allows you a few hours to do the things you love doing.

    12. Read a Book

    During the week, it can be hard to read a good book. We get up, rush out the door to get to work (or move to our home work station and start the computer). When we finish the day, we are exhausted and just want to vegetate in front of the TV.

    Don’t waste Sunday’s. They give you a great opportunity to spend time with the books you want to read.

    13. Prepare You Meals for the Following Week

    This is a great one for those of you who are following a healthy diet and exercise plan. Preparing meals for the following week not only saves a lot of time, it also encourages you to eat healthy on those exhausting days when all you want to do is eating pizza and flopping down on the sofa.

    Having a set of pre-prepared meals reduces the temptation during the week when your willpower is at its lowest. It’s quick, healthy and easy to do. It makes sure you are sticking to your diet plan.

    Bottom Line

    I am not suggesting you try and fit all these things into Sunday. Just pick a few that resonate with you. Do those that will give you the biggest benefit and most joy.

    Sunday’s need to be restful, relaxing and give you a chance to do those things you do not normally have time to do. It’s an incredible day, so don’t waste it laying in bed watching endless episodes of your favourite TV series.

    More of What You Can Do During Weekend

    Featured photo credit: Priscilla Du Preez via unsplash.com

    Reference

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