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Don’t Go Into Blogging If You Don’t Know These 7 Things

Don’t Go Into Blogging If You Don’t Know These 7 Things

Blogging is a creative way to express your feelings, reach out to potential customers, and improve your communication skills. Whether you’re blogging for profit or fun, a blog gives you the power to communicate with people all over the world at the click of a mouse.

However, before you run off to publish your amazing blog, it’s important to know these seven blogging tips:

1. Be ridiculously good at one thing and write about that.

Are you a professional photographer who would like to reach out to potential clients? Compile the best photographs from every gig, put them in a blog post, and tell a story about why those pictures are special. Make sure to thank the people in the photos for allowing you the pleasure to work with them, because expressing gratitude for the clients you have will encourage potential clients to give you a chance.

Are you a self-published author who would like to sell more books? Write blogs about related ideas and share the occasional “preview chapter” of one of your works. Don’t forget to make your reader’s life easy by ending your blogs in a link that goes straight to your book listing!

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Have you struggled with universal issues like poor body-image, yo-yo weight-gain, an abusive relationship? Express your feelings on a blog directed to people who struggle with the same thing. Tell them a story to inspire them. Offer them action steps and guidance. Be vulnerable and upfront about your struggles to connect with your readers emotionally. Expressing yourself is therapeutic, and helping others will give you a sense of purpose.

2. Determine who you are going to help.

Your blog isn’t about you; it’s about your reader. Ask yourself these questions to sharpen your message and ensure you’re writing with focus:

  • Who am I going to help?

If you don’t know what kind of reader you hope to engage, then you’ll probably find yourself performing for a crowd of none. Teenagers, college students, busy parents, and business owners all speak in a different language, so it would be absurd to think you could effectively express your idea to all of these people in the very same words. If you don’t know who your reader is, you won’t be able to connect with them on an emotional level; and if you can’t connect with your reader on an emotional level, no one will care about your blog.

  • How am I going to reach out to them?

Now that you know who your reader is, you need to figure out where they are. If you’re targeting busy professionals, you might want to join some networking groups on LinkedIn and share your articles there. If you’re writing for busy parents, you could join a parenting forum to meet like-minded people, and include a link to your blog in your profile. If your goal is to help people lose weight, there is an endless supply of weight-loss support groups on Facebook that might find your blogs helpful (just make sure you ask the group’s owner for permission before you share anything).

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  • What makes them so special?

You need to know what makes your reader tick. Are there certain words or phrases they use to describe the world and how it relates to them? Do they prefer short action-based posts, or would they rather read a personal story that illustrates your point? If you don’t know the answers to these questions, that’s okay; experiment with as many blog styles and formats as you can. Pay attention to what formula results in the best reaction.

3. Focus on style and substance.

No matter how good you might be at writing, your effort could be for naught if you don’t pay proper respect to the elements of style. Style and substance are equally important. If your web design looks unattractive, blog layout is impossible to navigate, content is riddled in typos, or site loads at a sluggish pace, people will leave your blog and go elsewhere for their needs. Run your blog as if it’s a business. Oh, by the way, you just so happen to be the CEO of this business, so you don’t get to make any excuses.

Reading Doctor Who

    4. Read first.

    If you can’t even be troubled to read, it’s arrogant to think you have the chops to make it as a blogger. The best writers know that reading is essential to their growth process. When you’re so absorbed in a book’s plot that you can’t put it down, or are so in love with a blog that you spend hours digging through their archives, take a moment to ponder why you feel that way… because this is the very feeling you want to inspire in your reader.

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    5. Ask for help.

    Confession: I suck at a lot of things, especially graphic design and HTML/coding. If I tried to design a logo, blog layout, or book cover myself, they would look like crap. But you know what? It doesn’t matter, because I can pay professionals to do those things for me. If you’re working on a shoe-string budget, don’t fret: browse through freelancer listings on sites like Upwork and Fiverr to get some help. If you’re going to do it, do it right; if you can’t do it right, hire someone who can.

    6. Don’t quit your day job (yet).

    When I first started my blog, I had a single reader. I call her “mom.” Be comfortable with the fact that people aren’t going to magically discover your blog as soon as you click “Publish.” I know it’s hard to be patient, but consistency is the only key that will unlock the door to success. Think about ways to monetize your blog in the future, but be aware that you probably won’t see any profit for a long while.

    But don’t get too caught up in that just yet. Think about income generation, but don’t get consumed with it. If you’re a beginning blogger, your primary goals should be to establish a daily writing habit and offer immense value to your readers.

    Below are eight questions that will help you keep your readers happy and engaged:

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    • What makes your reader laugh?
    • What does your reader think about during the day?
    • What are some common traits that you share with your readers?
    • What does “success” look, taste, and/or smell like to your reader?
    • What roadblocks prevents your reader from achieving goals?
    • What words and phrases does your reader use to describe the world he live in?
    • What sources of stress trouble does your reader face, and how can you relieve her burden?
    • What story do your readers tell themselves about life, and how can you tell a better story?

    It would be smart to use sign-up forms to collect the contact details of your readers with an email marketing service like Aweber. This allows you to notify subscribers of your new blogs (and increase your traffic). You’ll also be able to inform them of promotions and/or product launches after you figure out how to monetize your blog.

    7. Reach out to fellow bloggers in your field.

    One of the best ways to drive traffic to your blog is through writing guest posts on other people’s blogs. Don’t get trigger-happy; you need to wine-and-dine a fellow blogger before you try to score. Leave a thoughtful comment on a recent post or two, interact with them on social media, and maybe share one of their posts with your friends. After a little bit of interaction (I’d suggest giving it at least three weeks), send them an email offering to write a guest post. If you correctly applied the steps before this, they might recognize your name, which helps your cause. Here is an email script you’re welcome to copy/paste and modify to fit your needs:

    Hello! This is (Your Name) with (Your Blog or Business Title). I discovered your blog a few days/weeks/months ago, and especially enjoyed your piece, (Insert Blog Title Here). I loved how you (Insert Specific, Meaningful Compliment Here). I am also in the field of (Insert Your Niche Here), and was wondering if you could use a guest post? Below are a few ideas for blogs that I would be happy to write for you. If you would like to see samples of my work, you may do so at (Insert Link Here). Thanks for your time and have a great day.

    I hope these seven blogging tips help you make your blogs more creative, helpful, and share-able. Feel free to post a link to your blog in the comments if you have one. Also, in four sentences or less, tell us what you hope to offer your readers. If you have any questions, feel free to ask me in the comments.

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    Daniel Wallen

    Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

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    Published on April 16, 2019

    How Self Care Can Help You Live Your Best Life

    How Self Care Can Help You Live Your Best Life

    When was the last time you did something for yourself?

    Whether it was deciding to treat yourself with a little something or travel for some R&R, how often do you practice self-care?

    Well, as good as above sounds, there’s a common misconception that many of us have about self-care: that it’s only about indulgence and enjoyment.

    However, self-care goes far beyond indulgence. It’s actually about respecting your mind and body, understanding its limits, and being able to take care of every part of yourself, in a holistic way.

    And, you really don’t have to go to extreme measures or do anything specific–like meditating or following a plant based diet–in order to practice self-care. You just have to make sure that what you’re doing is in your best interests.

    So how can you make that happen?

    Below are a few proven methods that will help you become a better version of you. Follow through with these regularly and you’ll be well on your way to living your very best life.

    Listen to Yourself

    The bulk of self-care is knowing yourself.

    This means knowing your body’s limitations, and being in tune with your feelings, emotions and thoughts. So it’s important, then, to know who you are and what you want to do in life, in order to truly say that you know yourself. 

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    What is your purpose?

    Have you ever thought about this question?

    Your purpose doesn’t have to remain the same throughout your life. What you found a purpose in at age 19 would likely be different at age 49.

    In your current situation, think about the different roles that you have – as a working professional, a spouse, a partner, a parent, etc.

    Do you feel like you are fulfilling your purpose through any of these roles?

    All you have to do is ensure that what you’re chasing is meaningful to you; this will bring focus and motivation as you strive to achieve your goals.

    If you have your purpose defined, then that’s awesome! You know what drives you and why.

    But, if you don’t feel like you have a purpose nailed down, it’s good to start by asking why.

    For example, why are you working in your particular job or industry? If the reason is vague or unclear, then your motivational energy will be the same. In which case, you may find yourself not having a direction for where you’re headed in life.

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    If you’d like to learn more about finding your purpose, then I recommend you check out this article:

    How to Get Motivated and Be Happy Every Day When You Wake Up

    Seek Out Continuous Education

    Now, this may seem less common when you think of self-care, but lifelong learning is incredibly useful and an important component of taking care of yourself.

    It’s Super Practical

    Lifelong learning is extremely practical these days and does not require as much effort as it may have in the past. Long gone are the days when you could only find information on something by visiting a library. In this day of the internet, anything you can imagine is at your fingertips.

    You don’t need to physically go to a learning institution to learn. You can watch Youtube videos to learn new skills, take online courses to earn a degree, and scroll through an endless amount of articles, books and journals from reputable news and informative sites.

    When you’re constantly pushing yourself to learn and take up new things, your mental health also improves. Research shows that an active and engaged mind is responsible for diminishing age-related memory loss and improves overall cognitive abilities.

    Your Confidence Will Skyrocket

    You’ll also have improved self worth as it teaches you to step outside of your comfort zone, which will undoubtedly improve your confidence.

    You’ll also connect better with others by expanding your knowledge base. Learning exposes you to a multitude of new ideas and perspectives that you may have otherwise never considered. This also increases your adaptability. Whether it’s at work or just wanting to adapt to society, your peers, and loved ones, life long learning prepares you to take on new challenges.

    You’ll Be More Desired in the Job Market

    Another obvious reason for continuous education, is that your employability will also increase.

    With the ever changing economy, and huge influences from technology, social media, science etc., job descriptions today are moving targets. Assignments and roles change so quickly in response to changing business demands, it becomes a Herculean task to keep a job description database current.

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    In years past, stability was a characteristic of the world of work. Procedures, information, jobs, and organizations were established and provided continuity. Education was completed in the first 14 to 22 years of one’s life, followed by a long career occasionally punctuated by short-term job training.

    Today, however, jobs, companies, and technology are disappearing and being created simultaneously. To remain current and maintain a competitive advantage in the human capital marketplace, an individual is challenged to continually learn.

    People return to school at every age to enrich their skills and knowledge for their current positions. Some even prepare themselves for new jobs or career changes, moving them forward into new opportunities and technology.

    We can be assured that we will be challenged to continue to learn new tasks and information throughout our lives. Successful careers belong to flexible, curious learners who are prepared for opportunities because they know themselves and where they make their best contribution. As Peter Drucker, the father of modern management stated,

    “Knowledge is choice.”

    Lifelong learning also increases social awareness and perspective. To genuinely understand and empathize with others, increase social awareness, and foster strong interpersonal relationships, it’s important to seek out new perspectives. Enhancing the skills that positively impact emotional intelligence can bring even greater happiness and success, both personally and at work; and, this is all part of self-care.

    Improve Your Habits (Both at Work and at Home)

    Now, the last piece of advice I want to introduce to your self-care regimen, is to improve your habits.

    Habits define who you are, and are built up over time. You are what you eat is a great example of this. If you make it a habit to eat foods that nourish your body, rather than make your body feel bad, then you will be much healthier overall.

    Good Habits Allow You to Reach Your Goals

    Since habits dictate your days and nights, such as waking up every morning to get to work before a certain time, or brushing your teeth before bedtime every night, they play a major role in whether we do or do not reach our goals.

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    When you form habits that allow you to progress towards your goals, you’re automatically living a purposeful day, everyday.

    Habits Make Your Time a Priority

    How do you spend your free time? Do you opt to lounge on the couch watching Netflix passively, or do you engage in activities that support your purpose in life?

    It’s natural to waste a lot of time during the day, but fostering good habits will make you set a pattern for how you spend your time and give you the choice of what you choose to spend your time on. By improving your habits, you’ll find that you can be a LOT more productive. When you create good habits, you become more efficient with your time and a lot less is wasted.

    This in essence creates an overall positive influence on your life, allowing you to treat your mind and body well, which is why improving your habits are so important to self-care.

    Your Well Being Comes First

    We live in such a fast-paced society, where we are often so caught up in our work, families, maintaining our social lives, our studies and everything in between. It’s an understatement to say that life can get a little overwhelming at times.

    If you’ve ever watched the safety video onboard a plane, you’ll know that they always ask for a parent or adult to put on the safety mask first, before tending to the child. This may sound selfish, but the fact is that if you truly want to ensure the child’s safety, then your safety needs to come first so that you can protect and care for the child without complications from your end.

    The same goes for self-care. We need to ensure that our well being is priority, so that we can be the best for the people around us.

    Listening to yourself, practicing lifelong learning and improving your habits are steps that you can take to ensure you’re constantly in the best state of mind, alongside the indulgence and rest that you reward yourself with.

    Featured photo credit: Photo by Raychan on Unsplash via unsplash.com

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