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5 Successful Businesses That Started With Simple Ideas

5 Successful Businesses That Started With Simple Ideas

Many of us have heard that small business is the backbone of our economy. Mega-corporations like Walmart and Apple started off as small businesses. Some people are dissuaded to start one. They turn to statistics that say “most new businesses will fail within three years” to justify their reason for not starting one.

Starting a business is simple. It begins with an idea, some paperwork, and a storefront and/or website. However, creating a successful company is not as easy, but it can be easier when the business model is based on a simple idea. Here are five successful businesses that started with a simple idea.

1. Cheekd

Lori Cheek, the founder and CEO of Cheekd.com, started as an architect. After working 15 years in the industry, Lori abandoned the career to immerse herself in the tech world.

She was forced to get extremely creative about funding the business since she was living on her savings.

To offset her expenses, Lori managed to make $75,000 by selling designer clothes on eBay, walking dogs, doing focus groups, secret shopping, and selling her stuff on Craigslist.

She no longer wanted to build structures but rather build relationships. So, Cheekd was born. It is a dating app that makes missed connections obsolete. The app connects people in real time rather than virtual time, which allows people to begin meeting in person before continuing online.

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Her biggest break came when she got accepted to be a contestant on ABC’s Shark Tank. While her idea was shot down by all five Sharks, she left them with a message. “Trust that you will all see me again,” she said. Within 48 hours after the episode, about 50 investors wanted to invest in her business.

The New York Times has called Cheekd, “the next generation of online dating.” She has been featured in The Huffington Post, Inc Magazine, and TEDx. Cheek’d has customers in 47 states and 28 countries.

2. Air Ad Promotions

Marty Buckholt started Air Ad Promotions in 1989.

One day, he was looking through Entrepreneur magazine and came across an ad of an advertising balloon. He pitched the idea to his roommate, agreeing that he would fund the venture and his roommate would use his sales skills to start generating income.

A couple of weeks later, his roommate found a job and opted out of the partnership, leaving Marty with an advertising balloon and $3,000 less in his bank account.

When Air Ad Promotions started, cash flow was the biggest challenge. In their startup days, credit cards and lines of credit were scarce. So, besides the profits of the business, bootstrapping was the only option. However, with patience and relentlessness, Air Ad Promotions was able to make $100,000 in revenue within their first year.

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Marty attributes his success to anticipating the needs of his customers. He admits that he is still figuring things out after being in business for 25 years. However, the company now generates over 6 million dollars in yearly revenue.

3. Fundrise

Fundrise started with a simple question: “Why can’t everyone invest in real estate?” The founders, who were also real estate developers, had an idea to buy a debilitated building and convert it to a mixed-use retail and restaurant space.

Their most difficult challenge was raising capital. When they went out to search for funding sources, their prospective banks did not see the opportunity in the project. Fortunately, the founders were able to bootstrap the business for the first three years.

Despite being denied by banks, they persisted after receiving validation from the local people in nearby communities.

They earned $12,000 in their first year of business and it has continued to grow each year thereafter. Last year, the business received $35 million from a Series A round led by Renren, a Chinese tech company.

Fundrise has now over 50,000 members who have invested in 55 projects across the country and has received over 50 million from investors to fund real estate projects. They are on target to make $3 million dollars this year.

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4. Underdog

Josh Goldstein is the co-founder of Underdog, a small technology startup that started with a simple idea.

He created a simple form that took a minute for candidates to complete. He and his team of four take that information through a process of analyzing, tagging, and grading candidates. Once that process is completed, they feature the best candidates to a network of startups who in turn pay them a subscription fee.

Josh started the business in April 2014 and was determined to make his business the curated marketplace for talent. He worked for startups in the past, which gave him the experience in dealing with the stress, inefficiencies, and lack of capital.

From the start of his business until now, he remains a bootstrapper. He and his team run the business at The Founder Collective in New York City.

Underdog is doing well over $500,000 a year and works with over 120 NYC startups.

Even with Underdog’s amazing success, Josh admits that he and his team are overwhelmed with work. In the beginning, it was much worse since they were utilizing a manual process rather than their current streamline system.

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If there is one thing that Josh and the Underdog crew care about the most, it is their customer service. “We love to hear from candidates that found new jobs through our platform. And it is nice to be charging such a small fee to our customers. You can be a customer on Underdog for four years and make one hire, and it is still cheaper than using most recruiters,” Josh said.

5. Le Club Des Douze

Three and a half years ago, Alex Rizos would feature a curated selection of 12 menswear products with hopes to eventually become an online clothing retailer. “When I launched, the business was basically just an idea. I was not anxious to launch, but I wasn’t sure which direction it was going to take. Therefore, I decided to fund it all on my own to make sure that it would not cost more than I had.”

Within a year in the business, Alex took a different route and started to add content to make it resemble a blog. While the business earned him about $200 a month in the first few months and almost $8,000 within his first year, it only accounted for 10% of his income.

Alex wasn’t satisfied. He wanted to invest his current income from the business to develop it further. He pushed even harder and was able to earn a full-time income in his second year of business.

Le Club Des Douze now generates over $100,000 in annual revenue and have partnered with hundreds of independent brands.

For the aspiring business owner, Alex shares a good nugget of wisdom. “Having a vision is not enough. You need to have the drive and an action plan to turn your idea into a profitable business.”

Featured photo credit: citirecruitment via imcreator.com

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Bestselling Author / Magazine Editor / Syndicated Radio Show Host

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Last Updated on October 20, 2020

The 5 Stages of Getting Over Cell Phone Distraction

The 5 Stages of Getting Over Cell Phone Distraction

“Good morning Sir. It’s 7 a.m. The weather is going to be cool today with chances of light showers.” From this wake-up call to working, cooking, drinking your cup of caffeine-elixir, and working out, do any of these activities involve you without your cell phone?

A mere device of convenience has smoothly transformed to become a major intrusion. With cell phone distraction at bay, the increased dependence on screens has been an alarming phase for your life, maybe more than you care to admit. It wouldn’t be an exaggeration if we even stated that this has become a complete addiction.

Considering this addiction, we will be treading with caution. Our approach to its solution will be aligned with the 5 stages of addiction treatment.

Let’s get started with this support group therapy, shall we?

Stage 1. Pre-Contemplation

This is all about denial—a denial that you can’t move your screen away from your eyes, denial that you may have Nomophobia or “no mobile phone” phobia. We completely understand that. But with this stage, it is all about making you realize how strong the addiction is (maybe stronger than Biohazard’s 928mg of caffeine)!

While you might have already internalized the damage, here’s offering some help with your addiction. We would be providing you a holistic idea about the consistent pandemic called mobile distractions and guide you around with hacks to tackle the addiction.

That said, it’s time to dive into the details!

Stage 2: Contemplation – A Peek at Cell Phone Distraction

Look around you. Apart from the N-95 masks and frenzied use of sanitizers, what do you see in common? “Expressions projected at the screen held in front of the eyes.”

It will probably be safe to say that smartphones have become quite the companion, so much that the real companion is often ignored for the virtual ones. You must have come across many memes based on this topic.

Additionally, the terrifying statistics on your cell phone addiction are not going exactly subtle on the massacre that this distraction has become.

Here’s to give you some perspective with the numbers:

  • Average mobile phone users click, tap, and swipe their mobile phones 2,617 times a day.[1]
  • Worldwide phone users have crossed the threshold of 3 billion and are predicted to have exponential growth of several hundred million in the coming years.[2]
  • 61.20% of the globe’s population own smartphones as of September 2020.[3]

While the latter two statistics prove the rising reliance on phones, the first number is indicative of the twiddling-thumb syndrome following the addiction.

Considering your widened eyes over the numbers, we can safely assume that you have moved on to stage 2: contemplation. This stage will let you see the change that you need to undergo to ensure a screen-free healthier lifestyle.

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While we acknowledge the crucial role that screens play for some activities, we believe you can easily do away with some of these engagements, reducing the time consumed to a bare minimum.

Think of the physiological, psychological, and sociological impact. With so much at stake and the distraction breaching all ages, it is time to start on with some hacks to break up this cell phone distraction.

Stage 3 & Stage 4: How to Break Up the Distraction

Let’s not get obvious here. We won’t tell you about the:

  • reduced attention span,
  • potential loneliness,
  • mitigating eye-health, etc.

That’s something that parents all over the globe have been putting out on banners. As a result, these facts are much likely to be considered ‘preaching.’

We, on the other hand, have a greater concern—your cell phones, most likely, are gnawing away your me-time and hence, your creative potentials. That is something that should never be compromised. Thus, it’s time you follow up on the hacks from the pros that have been proven to be effective across all ages.

Here let me fire away the life-altering, screen-shattering hacks that pose as Stage 3 Preparation and Stage 4 Action to cure your addiction:

1. Lean on an App to Track Your Daily Usage of Cell Phones

It would be safe to say that you have some tiny “time thieves” lurking in your mobile phones, crunching and munching away your precious hours. For the hacks, we start with the most convenient one—installing phone usage tracker apps.

Here is a list of the best ones for both the Android and the iOS platforms in 2020.

  • QualityTime – My Digital Diet
  • YourHour – Phone Addiction Tracker and Controller
  • Stay Focused – App Block (Control Phone Addiction)
  • Social Fever App Usage Tracker
  • PhoneUsage Tracker

With either of these apps playing the ‘personal trainer’ or referee, your hours spent on social media platforms and your phone, as a whole, are tracked down. While you check the hours for the first time, beware: the numbers may not be for the weak hearts!

2. Re-Subscribe to Your Hobbies

The price that you pay for your cell phone distraction is your growing distance from your hobbies. While you kill time with your screen-related engagements, you lose the roots of your hobbies.

So, make sure to do the following steps:

  1. List down your hobbies.
  2. Put it up on your headboard or sticky notes.
  3. Start slow on your hobbies.
  4. Set realistic goals, dividing the time spent on your phones and your hobby.

Once you rekindle your old, highschool-sweetheart of love, the attachment with the screen will eventually wither away.

3. Take a Vow of Silence From Social Media Platforms

When was the last time you ate without taking a click or went out with your friends without hashtagging the pic on Instagram? How often do you giggle while scrolling down Facebook feeds or go ‘aww’ at the cute kitty and doggo videos?

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We are guessing, a lot!

The numbers confirm our opinion. As per the World Economic Forum, Millennials spent approximately 2 hours 38 minutes and Gen Z 2 hours 55 minutes daily on social media platforms.[4]

Additionally, if you thought Covid-19 changed Ecommerce only, you are mistaken.[5] The recent pandemic state and its lockdown and social distancing have unfortunately brought you closer to your screens.

The landscape looks something like this:

    So, here is the most challenging hack of all—go nuclear on your social media apps. Before you go AWOL on us after listening to this, hear us out!

    The potential impact of social media platforms goes even beyond the mere time spent on it. You tend to take more interest in others’ lives, ending up comparing that with yours. And this, our ‘friends, Romans, and countrymen,’ has innumerable adversities.

    Remember, even if you delete the apps, you still have your accounts there. Also, if deleting it seems too much of an anxiety trigger, follow up with the time spent (using the apps on Hack 101) and put a realistic cap to it.

    4. Get Your Silent/Do Not Disturb Mode Working Occasionally

    For this hack, acknowledge first the fact that introspection or “me” time is incomparable. The diverse ringtones and tunes emerging from your cell phone are baits that will draw out hours from your life.

    While putting your phone on silent during meals or work meetings is a matter of manners, doing the same at other times means you are just prioritizing yourself. This will help you go back to your old habits and stay away from technological labyrinths.

    5. Set a Realistic To-Do List for the Day Sans Any Screen-Involvement

    How often do we treat ourselves for a great performance at work? Maybe a pizza or a bowl of ice cream? Why don’t you do the same for your cell phone distraction?

    What you need to do is:

    1. Sit down with a daily bucket list before sleeping off at night.
    2. Make sure that the list of activities involves minimum screen time.
    3. Accomplish the listed jobs and then reward yourself with some social media scrolling.

    So, do we have a deal? Get started, ASAP!

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    6. Where Have Your Books/Magazines Gone?

    Ask around, and your last generation will tell you the attraction of the tangible books—the tranquility involved in flipping the pages while your palm hugs a cup of your warm caffeine.

    With Kindles, Ipads, and tablets, that charm is long lost. However, for those looking and determined to dig away from this distraction, we suggest you try this reconnection. Reading, not on screens, but with the physical and tangible books will help you feel grounded and rekindle yet another hobby that will be responsible for your personal growth.

    So, dust the cobwebs off your bookshelf, and get your mind its treat of imagination!

    7. Go Serial Killer on Your Notifications

    Don’t get us wrong! We are not asking you to go all ‘Ted Bundy’ on your notifications but also, can you do that, please? Hear us out before freaking out completely.

    All of your sneaky apps frequently give out tiny beckonings via notifications, reminding you of their existence.

    While being notified is appreciated occasionally, it can surmount to considerable distraction if the phone goes off every 5 minutes.

    The best way out? Turn off notifications, even if for a couple of hours. You will then have the power not to be distracted from your contemporary activity and enjoy scanning through notifications at your preferred time.

    8. Get the Screen Glares Away an Hour Before Sleep

    What’s the best excuse that you put on for keeping your cell phone on your nightstand?

    Let me guess. Alarm?

    Quit the excuse queue, your alarm clock can serve the purpose well! Additionally, you won’t have the ‘convenient access’ to your screen right before you sleep.

    Seems harsh? Follow through and you will experience a sudden and considerable improvement in your daily schedule. Without your phone in an arm’s reach from your bed, you also won’t start your day by scrolling social media feeds.

    9. Go for a Black and White Mode

    OLED or Organic Light-Emitting Diode is the latest call of the display technology in cell phones. With promises of better black themes and incredible pixel-views, the color contrast in this display is too attractive.

    However, it is this color-coding that fetches and attaches you for a longer time on your cell phones. For those seeking to get rid of your cell phone distraction, your best way forward is by opting for grayscale. This makes the screen much less desirable to look at.

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    As of recent, multiple phones come with ‘bedtime mode’ that switches off the phone to grayscale mode. With the color drained from your phone, the social media platforms become immediately unattractive. In case you are seeking a reference, think of the memory Dump ground in Pixar’s Inside Out.

    10. Be Ready for the Withdrawal Symptoms

    Much like any addiction, acting on the cell phone distraction also brings in withdrawal symptoms (read up Nomophobia or “no mobile phone” phobia). While planning to leave your phone at home might seem a brave move, agitations, distractions, stressing out, and getting upset are surefire consequences.

    Considering that cell phones have become the representative for connectivity, staying away from them is a huge stress. Researchers have also gone their distance to say that compulsive cell phone behavior is a resultant of the Pavlovian conditioning system.

    The tune of cell phone notifications somehow sends a signal that some great news is on its way, and you are compelled to check your phone, considering that the notification meets up to your expectation leading to a release of dopamine into your system. With that dopamine release around, your anxiety is sure to kick in. So, prepare yourself for that!

    11. Pro Hack: Embrace Your Smart Speakers

    Do you know that grey pretty piece of technology greeting you with the weather update? Your Alexa/ Siri/Cortana/Google at play via smart speakers? They can be quite the acquaintance when you are trying to get rid of your cell phone distraction.

    Considering that you need the support of your phones to carry out daily activities, you can always rely on screen-less technology. This will help keep the smartphone away from your hands for a prolonged period.

    The Final Stage

    Nearing the end of your addiction recovery, the last stage matters the most.

    This 5th and final stage is all about maintenance or recovery. Don’t let your cellular bridles go loose thinking that you are over your cell phone distraction.

    You can always rely on the ‘hair band technique’ to keep the scrolling thumbs away. Maybe, you will be reminded that those opposable thumbs of yours can do much better—the guides of which you can find in the diverse blogs posted on the site or our social media sites.

    What say, you game?

    More Tips to Avoid Cell Phone Distraction

    Featured photo credit: Clem Onojeghuo via unsplash.com

    Reference

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