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10 Ways to Build a Successful Business

10 Ways to Build a Successful Business

Ever wonder what it takes to build a successful business? Many people have the talent, but not the right motivation and application. Very smart people with ambition often limit their success through simple mistakes. Follow these 10 steps and you’ll be well on your way to creating a successful enterprise!

1. It’s About People

The path to business success is built on personal relationships. If you think the most valuable aspect of school is the information or training, you may have missed many opportunities already. Look around when you’re around colleagues and form meaningful relationships. Take your colleagues out to lunch and dinner. The sooner you form these relationships, the more they can grow. Professional relationships will support you in down times and create opportunities that can make the difference between average and great success. Don’t think of relationships with colleagues as just professional either. Form personal bonds. Invite new colleagues over to your house, get your kids together. Personal relationships are the most meaningful to people, and you may make some great new friends in the process. I can’t tell you how many folks I met in graduate school that said they wanted a future successful business but turned down most opportunities to form relationships with their peers. Don’t confuse ‘professional’ with ‘impersonal’. Personal is professional. The world runs on emotional and personal connections. Much great professional success can come from the bonds you form with others!

2. Don’t Skimp on Marketing

Many new organizations use core staff to market the business even though those individuals don’t specialize in marketing. Many small business owners and entrepreneurs market themselves and do not consider outsourcing the job. Assuming you’re operating along principle 3 (below), bring in pros as soon as you can. Dedicate a percentage of all proceeds to professional marketing. Growth is an engine you need to sustain your business. A few things to keep in mind, however. Much of what is offered in the way of marketing services is overpriced and overrated. Sort through the run of the mill outfits and find someone with above-average talent. Verify best practices by interviewing more than one marketing outfit every year. Effective strategies can change quickly due to evolving technology and social practices. Don’t get caught thinking that your core staff, who may not have specialized training, don’t attend leading marketing conferences, and probably wear too many hats already, are up to the task. You’re probably limiting your success by having non-specialists handle one of the most important aspects of building your business!

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3. Hit the Pavement

In addition to hiring marketing pros (see above), you need to engage in your own marketing. As the principal figure in your business, marketing yourself will help you to properly evaluate the folks you hire to market on your behalf. And as the core from which your message to the world emanates, engaging in your own marketing will help you refine what you stand for and the value of what you’re offering.

Make brochures and go from business to business talking about what you do. Give free talks at the local library. Design your own business card as an exercise. If you don’t know how to sell yourself, your team will be much less effective. Anytime business gets slow, go back to the pavement and engage in some down-home, grassroots marketing yourself. Put up flyers in coffee shops and bookstores advertising your services. Create a free study group on an area of expertise. Write articles. Do some social media messaging. You should understand the value of your business so well that you can convince anyone in less than a minute that they need what you offer. Rinse and repeat until business picks up.

4. Increase Your Knowledge

Professionals can set themselves apart from the competition by increasing their knowledge in key areas of their field. Knowledge is power, and currency. You can use it to market your advantage over competitors, and to sell clients on the value of your product or services. The most advantageous knowledge is the type few others have. You may need to go outside your local area to find sources of knowledge that is uncommon in your community. Knowledge gets exponentially refined as expertise increases. Top experts will have a quantum grade over others. Knowledge also buys you credibility and access to others with similar knowledge, powering up the size and influence of your network.

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5. Be Tenacious

Building a successful business often takes sustained effort over time, a tireless belief in the value of what you’re offering, and a refusal to take ‘no’ for an answer. Entrepreneurs find ways through and around any obstacles in their path. They are not deterred. They turn failures into opportunities, and successes into greater successes. You’ll have down days and up days. Treat them like a roller coaster and keep on going. Remember, the weak give up. Don’t be in that group.

6. Seek Advice

You don’t know most of what you don’t know. Then there are the things you know you don’t know, and then the few things you know. Pollinate your mind constantly by seeking sources of inspiration and wisdom. Seasoned elders in your trade are often honored and willing to help if you ask for guidance. Many folks in senior positions want the world to be a better place and a chance to pass down lessons they have learned along the way to eager listeners.

If you meet business people who guard all their secrets, look elsewhere for mentors. Church can be a good place to find a professional mentor, or ask your friend group or family members. Identify the top ten people in your field locally and nationally, and see how many you can meet with to express a desire to learn from them. You should have one or two mentors you meet with regularly. A bonus: If they take a liking to you and if you impress them, they may also open doors for you or send you clients.

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7. Create Your Own Jet-Stream

Building off of tip #6, find a way to support the work of people you admire. It’s a way to learn from them by being around them and how they function. Talented individuals have a wake that follows their work because of the demand for their skill set. Be in their wake and model after them. You can learn an incredible amount from taking on the qualities of talented mentors, and you get a close-up view of how they operate by helping them in their work. The qualities of great people rub off on those around them. Make yourself useful and you’ll learn by doing. One day, if you become as successful as your role models, you’ll need those skills!

8. Tend to Every Aspect

Building a successful business requires tending to many disparate tasks and areas. This need to be good at different skill sets is one reason it is hard for many to succeed at their own ventures. Bring in consultants to support you in any areas that you don’t have expertise in. Consider this short list of key areas to tend to:

  1. Your content. What you sell, whether it be product or message. Make sure it is clear, relevant, useful and inspiring.
  2. Your self. You are the face of your business. Care for and tend to yourself. You are a walking billboard. Keep that in mind in terms of how you present yourself.
  3. Your audience. What good is a great message/product if no one knows you exist? Focus on building your fan base & database.
  4. Marketing. Includes online, print, PR, advertising, etc.
  5. Design. Makes a big difference, especially in this day of urban, aesthetic-savvy consumers. Get help.
  6. Branding. This matters a great deal. Your brand should be easy to understand and memorable, both linguistically and visually. Don’t muddy the waters with too many names for what you do, divisions, departments, groups, etc. Keep your name and mission focused and in front with everything you do, in-house and with the public.
  7. The technology side. You need to have an effective web presence and consider using technological tools to assist your business. This use of technology goes beyond the typical website. It includes software, analytics, algorithms, information capturing, automating processes, etc.
  8. The business side. We all need a good CEO. Someone with business expertise to consider how they would grow our company. Take a few seminars, consult with your local Chamber of Commerce, and consult experienced veterans. The business world has its own norms and language. You need someone who can speak that language, or teach you how, especially if you plan to partner or collaborate with other businesses.
  9. The legal side. Not be to be ignored. Keep things in order, and ask your attorney to help identify the areas that need attention first.
  10. Your team. As you start attracting quality professionals that can help you, identify a way to tend to them and keep the vision and mission coherent in their minds.

9. Leverage Opportunities

Sounds simple, but few people do it well. When an opportunity comes your way, you get a foot in the door, or a chance to speak to someone influential, it doesn’t just count as the one opportunity, you must think of how to leverage it to create other opportunities. The art of parlaying one success into another will definitely set you apart from folks who take the chances they get but don’t know how to make those part of a larger strategy.

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10. Make Use of Free Resources

There are many free resources that can help you become a success. Non-profits that support small business non-profits may offer free support. Your local Chamber of Commerce may offer free guidance and networking opportunities. Public universities often have department or office to support entrepreneurs. There are countless Meetups for like-minded business owners and to learn important skills. There are even private organizations that gather the collective wisdom of local executives who donate their time to support local businesses. Make use of the free support before you begin shopping for paid help and you’ll be more informed as to what you actually need.

These 10 tips will definitely put you on the right footing when it comes to launching a small business. Remember, put relationships with other professionals first (and make them personal). Prioritize effective marketing (decide on goals ahead of time, then run regular metrics to test what you’re doing). Seek out mentors and thought leaders, tend to every aspect of your business, leverage your opportunities and plug in to local resources. Now go get ’em!

Featured photo credit: 123RF via 123rf.com

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Last Updated on December 13, 2018

There Is More to Life Than  ____________

There Is More to Life Than  ____________

I decided to leave the title of this article open ended, because I’d like you to fill in what words best fit that blank. We’re all unique individuals from different walks of life, and in different stages of life; so, that sentence will have a different meaning for each of us.

If you’re a busy working professional, why are you working in the job that you have now?

Is it because it’s something you’re passionate about and brings you a lot of satisfaction? Or, is it because you studied that in college and just found a job that hired you for those skills? Perhaps it’s because of the money that you’re earning, or know you can earn down the line?

What if you’re about to retire? You’ve got, say, 2 to 3 more years before you hit your ‘deadline’ for retiring. Have you done all that you’ve wanted to do in the past 30-40 years? Any unfulfilled goals or dreams? Are you happy with the outcome of your life to date, all the decisions and/or risks that you’ve made thus far?

I’m sure many of us started working after college in hopes of earning a good living–to be financially stable and able to afford the ability to experience and do things that we love. We start establishing a career, and with time, tick off boxes on our bucket or ambition list. As you look back on the last couple of years, just how much of your time has been spent doing things that you enjoy and love–the things that give you a great sense of fulfillment and meaning?

Have you become a slave to the economy, a slave to your work, or a slave to your kids? Or have you found a balance between work and pleasure?

When is Enough Ever Enough?

Sadly, many of us live to work.

Realists would argue that if you truly want to work to live, you still need the finances to back that up. No money no talk. That is how the world runs today. So if you don’t earn or make enough dough, it’s hard to truly enjoy life; it’s hard to be happy without money.

So, in this quest to provide just that, many of us end up spending our whole lives pursuing wealth and a life of status and material wants. But, is it ever enough? Is there such a thing as having too much money? And, at what expense?

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Many wealthy entrepreneurs, millionaires and even billionaires have come to agree that money doesn’t bring you all the happiness in the world. It’s good to have, but it doesn’t truly satisfy all desires. There comes a point where you would have ‘had it all’ and still feel a sense of emptiness: an empty void that needs to be filled, not with money or material possessions.

So the question is then, what more is there to life if not for financial stability, status or material possessions?

How do we make work a part of life instead of having it consume our life entirely? Perhaps we need to go back to look at the word life itself.

What is Your Purpose in Life?

What is the nature of life? What does life mean to you? Is there a purpose?

If we seek jobs, all we will find are jobs. But if we have a sense of purpose in how we are productive; if we seek a calling, then we will find more than a job. We will find our contribution to humanity and we will find more to life. Would you agree?

Research has shown that having purpose and meaning in life increases overall well-being and life satisfaction, improves mental and physical health, enhances resiliency, enhances self-esteem, and decreases the chances of depression. So it should be noted that to be happy in life isn’t always enough, because happiness is a surge of emotions that does not last. Instead, it’s more important to find and have meaning in life.

Meaning is not only about transcending the self, but also about transcending the present moment. While happiness is an emotion felt in the here and now, it ultimately fades away, just as all emotions do; positive affect and feelings of pleasure are fleeting. The amount of time people report feeling good or bad correlates with happiness, but not at all with meaning.

Have You Been Going on a Wild Goose Chase?

Ironically, the single-minded pursuit of happiness is leaving people less happy. “It is the very pursuit of happiness, that thwarts happiness”, according to Viktor Frankl, a famous Austrian Neurologist and Holocaust survivor. Going back to the common example of pursuing riches in order to be happy is exactly what makes many so unhappy.

So again, look at the statement “There is more to life than ______.”

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Have you answered it meaningfully? If you’ve read on this far, and are now wondering how to take that first step to figuring out what your true purpose is in life, fret not; I’m here to help you reframe your mind and actions, so that you can embark on a journey of finding true meaning to your life.

Everything that you can do and accomplish in life are bounded by 7 Cornerstone Skills. These are the true essentials needed to achieve excellence. They’ll put you on a path that gives great meaning and satisfaction in life. And, the best thing of all? They already exist in each of us. We just don’t always make the most of it, or sometimes we aren’t even aware of the power that each of these skills have to help us in life.

On it’s own, each skill is unique and can help you through different stages of life, or problems. But as a whole set, these 7 Cornerstone Skills will give you full transformation over any situation. No matter what phase of life you’re in, what you’re striving to achieve, or what feel you’re lacking, your pursuit of meaning in life will be much faster when you’re able to make use of not one, not two, but all 7 Cornerstone Skills.

The 7 Cornerstone Skills

So let me give you a glimpse into what these 7 Cornerstone skills are.

Creativity

Creativity empowers you to find unique solutions to problems, and see things in ways that you least expect.

It goes beyond the artistic impressions and aesthetics, and is a crucial building block of change.

Learning

Without Learning, you will not be able to advance and progress in life. Yet, there are many of us who always fall behind not because they don’t have the intellectual ability, but because they don’t know how to learn effectively.

Memory

And then we have Memory, one of the most vital components, because without that you have nothing to fall back on, nothing to gain from all the learning or experiences that you’re exposed to on this earth.

And with an ever increasing amount of information available, how can you store up as much knowledge as you can without overloading?

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Focus

And with any and everything that you do, a certain amount of Focus is always given.

Whether it’s the career ladder that you’ve been climbing, or the responsibility of being a parent, Focus is a flow that allows you to push towards the progress that you’re striving for.

Without focus, we find ourselves lost, demotivated and stuck in a rut.

Motivation

Many of us aren’t happy in life or with our jobs and responsibilities because we lack Motivation, and an overarching purpose as I already mentioned earlier. Motivation helps drive you forward, and gives you the focus achieve your purpose.

Habits

If you realize, every new day that comes is filled with routines. Whether it’s getting ready for work in the morning, putting your kids to bed in the evening, or setting aside time during the weekends for family time and activities, it all happens as a result of habits that you’ve built over time.

Therefore Habits dictate a big part of your life. Pursuing happiness, money or meaning all have a dependency on your habits. If you find yourself being controlled by bad or negative habits, it’s more likely to hinder you from being productive and reaching those goals.

Time

This also ends up leading to bad use of Time, or poor time management.

You might feel like you haven’t built a stable career yet because you lack proper time management. You find yourself spending a lot of time being busy, yet producing little outcomes.

Or certain habits might be consuming time that you can be using for other more productive tasks.

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Perhaps you’re on your way to retirement, and feel like it’s too late to find new meaning to your life. There’s not much time left to embark on a new journey again.

Are You Ready to Live Your Best Life?

The simple fact is, that if you can sharpen these 7 Cornerstone skills, you will realize that finding meaning in life, or reaching the goals and ambitions that you’ve set out for yourself, no matter what stage of life you’re in, is very attainable.

There is no magical method to having life figured out. The skills have always been there since day 1, you just need to know how to use it to the best of your advantage.

And I’m here to show you just how you can do that. Lifehack is all about equipping you with the best and most effective ways to increase your productivity, motivation and focus to achieve true Purpose in life, in as little time as possible.

Embark on a transformational journey with us as we show you how to learn and improve your 7 Cornerstone Skills so that you’ll come out a new person, ready to either pursue your existing goals at a much quicker rate, or to find new goals to pursue without being limited by time, age or responsibilities.

If you’ve been wanting a change, or been stuck in a rut for a while now, here is your chance to get started on pushing towards progress again.

Anyone can transform, anyone can change. Are you ready to live your best life? Click here to start your journey!

 

Featured photo credit: Caroline Hernandez via unsplash.com

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