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10 Ways to Build a Successful Business

10 Ways to Build a Successful Business

Ever wonder what it takes to build a successful business? Many people have the talent, but not the right motivation and application. Very smart people with ambition often limit their success through simple mistakes. Follow these 10 steps and you’ll be well on your way to creating a successful enterprise!

1. It’s About People

The path to business success is built on personal relationships. If you think the most valuable aspect of school is the information or training, you may have missed many opportunities already. Look around when you’re around colleagues and form meaningful relationships. Take your colleagues out to lunch and dinner. The sooner you form these relationships, the more they can grow. Professional relationships will support you in down times and create opportunities that can make the difference between average and great success. Don’t think of relationships with colleagues as just professional either. Form personal bonds. Invite new colleagues over to your house, get your kids together. Personal relationships are the most meaningful to people, and you may make some great new friends in the process. I can’t tell you how many folks I met in graduate school that said they wanted a future successful business but turned down most opportunities to form relationships with their peers. Don’t confuse ‘professional’ with ‘impersonal’. Personal is professional. The world runs on emotional and personal connections. Much great professional success can come from the bonds you form with others!

2. Don’t Skimp on Marketing

Many new organizations use core staff to market the business even though those individuals don’t specialize in marketing. Many small business owners and entrepreneurs market themselves and do not consider outsourcing the job. Assuming you’re operating along principle 3 (below), bring in pros as soon as you can. Dedicate a percentage of all proceeds to professional marketing. Growth is an engine you need to sustain your business. A few things to keep in mind, however. Much of what is offered in the way of marketing services is overpriced and overrated. Sort through the run of the mill outfits and find someone with above-average talent. Verify best practices by interviewing more than one marketing outfit every year. Effective strategies can change quickly due to evolving technology and social practices. Don’t get caught thinking that your core staff, who may not have specialized training, don’t attend leading marketing conferences, and probably wear too many hats already, are up to the task. You’re probably limiting your success by having non-specialists handle one of the most important aspects of building your business!

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3. Hit the Pavement

In addition to hiring marketing pros (see above), you need to engage in your own marketing. As the principal figure in your business, marketing yourself will help you to properly evaluate the folks you hire to market on your behalf. And as the core from which your message to the world emanates, engaging in your own marketing will help you refine what you stand for and the value of what you’re offering.

Make brochures and go from business to business talking about what you do. Give free talks at the local library. Design your own business card as an exercise. If you don’t know how to sell yourself, your team will be much less effective. Anytime business gets slow, go back to the pavement and engage in some down-home, grassroots marketing yourself. Put up flyers in coffee shops and bookstores advertising your services. Create a free study group on an area of expertise. Write articles. Do some social media messaging. You should understand the value of your business so well that you can convince anyone in less than a minute that they need what you offer. Rinse and repeat until business picks up.

4. Increase Your Knowledge

Professionals can set themselves apart from the competition by increasing their knowledge in key areas of their field. Knowledge is power, and currency. You can use it to market your advantage over competitors, and to sell clients on the value of your product or services. The most advantageous knowledge is the type few others have. You may need to go outside your local area to find sources of knowledge that is uncommon in your community. Knowledge gets exponentially refined as expertise increases. Top experts will have a quantum grade over others. Knowledge also buys you credibility and access to others with similar knowledge, powering up the size and influence of your network.

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5. Be Tenacious

Building a successful business often takes sustained effort over time, a tireless belief in the value of what you’re offering, and a refusal to take ‘no’ for an answer. Entrepreneurs find ways through and around any obstacles in their path. They are not deterred. They turn failures into opportunities, and successes into greater successes. You’ll have down days and up days. Treat them like a roller coaster and keep on going. Remember, the weak give up. Don’t be in that group.

6. Seek Advice

You don’t know most of what you don’t know. Then there are the things you know you don’t know, and then the few things you know. Pollinate your mind constantly by seeking sources of inspiration and wisdom. Seasoned elders in your trade are often honored and willing to help if you ask for guidance. Many folks in senior positions want the world to be a better place and a chance to pass down lessons they have learned along the way to eager listeners.

If you meet business people who guard all their secrets, look elsewhere for mentors. Church can be a good place to find a professional mentor, or ask your friend group or family members. Identify the top ten people in your field locally and nationally, and see how many you can meet with to express a desire to learn from them. You should have one or two mentors you meet with regularly. A bonus: If they take a liking to you and if you impress them, they may also open doors for you or send you clients.

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7. Create Your Own Jet-Stream

Building off of tip #6, find a way to support the work of people you admire. It’s a way to learn from them by being around them and how they function. Talented individuals have a wake that follows their work because of the demand for their skill set. Be in their wake and model after them. You can learn an incredible amount from taking on the qualities of talented mentors, and you get a close-up view of how they operate by helping them in their work. The qualities of great people rub off on those around them. Make yourself useful and you’ll learn by doing. One day, if you become as successful as your role models, you’ll need those skills!

8. Tend to Every Aspect

Building a successful business requires tending to many disparate tasks and areas. This need to be good at different skill sets is one reason it is hard for many to succeed at their own ventures. Bring in consultants to support you in any areas that you don’t have expertise in. Consider this short list of key areas to tend to:

  1. Your content. What you sell, whether it be product or message. Make sure it is clear, relevant, useful and inspiring.
  2. Your self. You are the face of your business. Care for and tend to yourself. You are a walking billboard. Keep that in mind in terms of how you present yourself.
  3. Your audience. What good is a great message/product if no one knows you exist? Focus on building your fan base & database.
  4. Marketing. Includes online, print, PR, advertising, etc.
  5. Design. Makes a big difference, especially in this day of urban, aesthetic-savvy consumers. Get help.
  6. Branding. This matters a great deal. Your brand should be easy to understand and memorable, both linguistically and visually. Don’t muddy the waters with too many names for what you do, divisions, departments, groups, etc. Keep your name and mission focused and in front with everything you do, in-house and with the public.
  7. The technology side. You need to have an effective web presence and consider using technological tools to assist your business. This use of technology goes beyond the typical website. It includes software, analytics, algorithms, information capturing, automating processes, etc.
  8. The business side. We all need a good CEO. Someone with business expertise to consider how they would grow our company. Take a few seminars, consult with your local Chamber of Commerce, and consult experienced veterans. The business world has its own norms and language. You need someone who can speak that language, or teach you how, especially if you plan to partner or collaborate with other businesses.
  9. The legal side. Not be to be ignored. Keep things in order, and ask your attorney to help identify the areas that need attention first.
  10. Your team. As you start attracting quality professionals that can help you, identify a way to tend to them and keep the vision and mission coherent in their minds.

9. Leverage Opportunities

Sounds simple, but few people do it well. When an opportunity comes your way, you get a foot in the door, or a chance to speak to someone influential, it doesn’t just count as the one opportunity, you must think of how to leverage it to create other opportunities. The art of parlaying one success into another will definitely set you apart from folks who take the chances they get but don’t know how to make those part of a larger strategy.

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10. Make Use of Free Resources

There are many free resources that can help you become a success. Non-profits that support small business non-profits may offer free support. Your local Chamber of Commerce may offer free guidance and networking opportunities. Public universities often have department or office to support entrepreneurs. There are countless Meetups for like-minded business owners and to learn important skills. There are even private organizations that gather the collective wisdom of local executives who donate their time to support local businesses. Make use of the free support before you begin shopping for paid help and you’ll be more informed as to what you actually need.

These 10 tips will definitely put you on the right footing when it comes to launching a small business. Remember, put relationships with other professionals first (and make them personal). Prioritize effective marketing (decide on goals ahead of time, then run regular metrics to test what you’re doing). Seek out mentors and thought leaders, tend to every aspect of your business, leverage your opportunities and plug in to local resources. Now go get ’em!

Featured photo credit: 123RF via 123rf.com

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Last Updated on August 20, 2019

26 Useful Things to Learn Now That Will Change Your Life

26 Useful Things to Learn Now That Will Change Your Life

If you pay attention to your everyday life careful enough, you’ll know that you can learn from everything and everyone you come across. Our life is basically full of useful lessons that we should learn.

Here are 26 useful things to learn that Abhishek A. Singh shared on Quora. Let’s see how these life theories would lead you to live a different life.

1. Primacy and recency: People mostly remember the first and last things that occurred, barely the middle.

When scheduling an interview, ask the employer the time slots they do interviews and try to be the first or the last.

2. If you work in a bar or in customer service of any kind, put a mirror behind you at the counter.

In this way, angry customers who approach you will have to see themselves in the mirror behind you and the chance of them behaving irrationally will be lowered significantly.

3. Once you make a sales pitch, don’t say anything else.

This works in sales, but it can also be applied in other ways.

My previous boss was training me and just gave me pointers. I was working at a gym trying to sell memberships. He told me that once I got all the small talk out of the way and presented the prices, the first person to talk would lose.

It didn’t seem like a big deal but it actually worked. Often there were long periods of awkward silence as the person tried to come up with some excuses, but usually they bought.

4. If you ask someone a question and they only partially answer, just wait.

If you stay silent and keep eye contact, they will usually continue to talk.

5. Chew gum when you’re approaching a situation that would make you nervous, like public speaking or bungee jumping.

When we eat, our brain tell ourselves, “I would not be eating if I were danger. So I’m not in danger.” This has helped me to stay calm.

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6. People will always remember how you made them feel, not what you said.

Also, most people like talking about themselves; so ask lots of questions about them.

7. When you’re learning something new, teach it to a friend. Let them ask you questions about it.

If you’re able to teach something well, you will be sure that you’ve understood it very well.

8. If you get yourself to be really happy and excited to see other people, they will react the same to you.

It doesn’t always happen the first time, but it will definitely happen the next time.

9. The physical effects of stress — breathing rate and heart rate — are almost identical to the physical effects of courage.

When you’re feeling stressed in any situations, immediately reframe it : Your body is getting ready to be courageous, you are NOT stressed.

10. Pay attention to people’s feet.

If you approach two people in the middle of a conversation, and they only turn their torsos and not their feet, they don’t want you to join in the conversation.

Similarly, if you are in a conversation with a coworker who you think is paying attention to you and their torso is turned towards you but their feet are facing in another direction, they want the conversation to end.

11. Confidence is more important than knowledge.

Don’t be intimidated by anyone, everyone is playing a role and wearing a mask.

12. If you pretend to be something for long enough, you will eventually become it.

Fake it till you make it. Period.

13. Not to be creepy, but if you want to stare at someone unashamedly, look directly past them and wait for them to try and meet your eyes.

When they fail to do that, they’ll look around (usually nervously for a second) they won’t look at you again for some time. This is your chance to straight up stare at this person for at least 45 seconds.

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And as suggested by Brian Stutzman:

If you’re staring at someone and get caught, DON’T turn your head or your body to look away, because that just confirms that you were staring.

Just move your EYEBALLS off the person. Unlike turning your head, it’s instantaneous. And the person will think you were just looking at something behind them and that they were mistaken for thinking you were staring. Do it confidently, and ignore any reaction from the person, and you can sell it every single time.

After a second, you can even look back at them with a “Why are you staring at me?” look on your face to really cement the deal!

14. Build a network.

Become the information source, and let the information be yours. Even grabbing a beer with a former colleague once a year will keep you in the loop at the old office.

Former coworkers might have gotten a new position in that office you always wanted to work in, great! Go to them for a beer, and ask about the office. It’s all about connections and information.

15. If you are angry at the person in front of you driving like a grandmother…

Pretend it is your grandmother, it will significantly reduce your road rage.

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    16. Stand up straight.

    No slouching, hands out of pockets, and head held up high. It’s not just a cliche — you literally feel better and people around you feel more confident in you.

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    17. Avoid saying “I think,” and “I believe” unless absolutely necessary.

    These are phrases that do not evoke confidence, and will literally do you no good.

    18. When feeling anxious, clean up your home or work space.

    You will feel happier and more accomplished than before.

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      19. Always buy the first pitcher or round of drinks.

      You’d be surprised how long you could drink on the phrase “I bought the first one.”

      20. Going into an interview… be interested in your interviewers.

      If you focus on learning about them, you’ll seem to be more interesting and dynamic. (Again, people love to talk about themselves.)

      21. Pay attention parents! Always give your kid a choice that makes them think they are in control.

      For instance, when I want my son to put his shoes on I will say ,”do you want to put your star wars shoes on or your shark shoes on?”

      Pro-tip: In some cases, this works on adults.

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        22. Your action affects your attitude more than your attitude affects your action.

        As my former teacher said “You can jump and dance FOR joy, but you can also jump and dance yourself joyful.”

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        23. When a group of people laugh, people will instinctively look at the person they feel closest to in that group.

        Notice who you look at and who look at you when you laugh with a group of people!

        24. If you want to build rapport or gain someone’s trust quickly, match their body posture and position.

        If someone is sitting with her legs crossed, cross your legs. If they’re leaning away from you, lean away from them. If they’re leaning towards you, lean towards them.

        Mirroring and matching body position is a subconscious way to tell if someone trusts you or is comfortable with you. If you’re sitting with your arms crossed and you notice someone else is sitting with her arms crossed, that is a good indicator that you have/are successfully built/building rapport with that person.

        25. The Benjamin Franklin Effect (suggested by Matt Miller)

        I find the basis of the Benjamin Franklin effect is very useful and extends far beyond pencil borrowing. This knowledge is useful in the world of flirting too.

        Asking a girl in your class if you can borrow a pencil or her notes or to explain the homework will make her more likely to like you than if you let her borrow your stuff or are the one to help her. Even just asking a girl to buy you drinks (facetiously) leaves a much bigger impression than offering to or actually buying a girl a drink.

        The best part is it kills 3 birds with one stone: you get the advantages of the favor itself, the person subconsciously likes you more, and it makes them more open to future favors and conversation.

        26. Handle panic and anxiety behaviors by tapping fingers (Suggested by Jade Barbee)

        When you’re feeling stressed, worried or angry, tap each finger tip while thinking (or speaking quietly) a few specific words about what is bothering you. Repeat the same words while tapping each of your 10 fingers, including thumbs.

        For example, tap while saying, “I’m so angry with her…” Doing so will likely take the charge out of the feeling and return you to a more resourceful (better feeling) state of being. It’s called EFT (Emotional Freedom Technique) or “tapping,” and it is useful in many life situations – emotional sadness, physical pain, food cravings, traumatic memories…

        Featured photo credit: Nicole Wolf via unsplash.com

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