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10 Reasons You Haven’t Started Your Business and Why They’re Just Excuses

10 Reasons You Haven’t Started Your Business and Why They’re Just Excuses

Everyone dreams of being the proud owner of a successful multimillion-dollar business someday. Why you haven’t started your business today is not because you do not have an idea worth selling. You probably haven’t started your business due to one of the reasons I will outline in this post.

When you’re through with this post and you still think your reason for not starting your business is justified, then you’re just not cut-out to be a business owner.

1. Lack of Funds

Most successful companies you know of today started with as little as just their laptop and a desire to change the world. Mark Zuckerberg wasn’t the richest kid in Harvard when he started The Facebook. But he knew he was up to something big and he didn’t allow financial obstacles to stop him.

Your own is not to worry about the money. Just focus on bringing that idea out there. All you need is a perfect combination of the right marketing skills and the drive to create something that the world needs. Soon investors will fall over themselves to become stakeholders in your business.

2. You Do Not Have a Co-founder

At start, people may not believe in your idea. Convincing someone to leave their comfortable and stable 9-5 job to join you on your risky adventure to success might seem too big a chance to take. But with the right offer, and a good reason to do so, you can get your dream co-founder to become your business partner. This goes back to honing your marketing skills.

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And if you’re unable to convince anyone to become your partner, just focus on bringing your idea out to the world. As you go on running your business, you might discover you do not actually need a co-founder in the first place.

3. The Market is Too Crowded

If you’re in a business that has no competition, it probably means you’re in a business that makes no profit. If AirBnB was afraid of entering into a competitive or already crowded market, it would not have been the multibillion dollar company it is today.

When your business idea serves an already crowded market, eliminate the common solution to the problem and create an alternative to that solution. That way, you carve your own niche. That was what AirBnB did with the hotel and travel industry and it became one of the biggest name in the industry today.

Lyft and Uber entered an extremely saturated market as well. They both changed the face of the industry by using the one method I mentioned above.

4. No one believes in your dream

You do not need everyone to believe in your dream. You only need yourself to do. And if you do, then pursue your dream with all your strength. Stop looking for validation from others. Stop caring whether they believe in you or not.

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If Steve Jobs was concerned with the number of naysayers he talked about being the number one computer manufacturer in the world to, the Apple we all know today wouldn’t have existed.

5. You Do Not Know What to Name Your Company

Your business name is how your customers will differentiate you from your competitors, but you should not burden yourself with that either. If you find it hard to come up with a brilliant name for your company, you can list for the help of others.

Margot Bushnaq, CEO of BrandBucket.com says: “Most entrepreneurs struggle to find the perfect name, and often feel it’s hard to start working on the business without naming it. Thinking “lean” can help you get over that hurdle. The faster you decide on a name, the sooner you can invest your time in what matter most, your business. But keep in mind that Lean Branding is not about shortcuts or settling, it’s about being smart, streamlined, and speedy. And most of all, it’s about starting. So limit your decision makers, pinpoint your overall brand feel and start brainstorming. Once you have found a few name you like, make the final decision and move on to other tasks”

6. You Want to Start Big

Wanting to start big is one other reason you haven’t started your business. When you’re waiting till you have one million dollars in cash before you start your business, you may wait forever. No big business started big. Start with what you have and take that very first step.

Don’t be afraid to start small. Starting small is a sign that you’re courageous and that is a vital entrepreneurial asset. By taking that very first step today, you are activating your subconscious to prepare for success.

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7. You’re Afraid Of Failing

The fear of failure is the biggest reason most people do not pursue their dreams. Such a mindset will keep you from trying new things.

The fear that you’re going to fail is only an excuse to keep yourself from becoming a successful entrepreneur. You need to learn to embrace failure if you’re going to ever start a successful company. Think of the big companies of today. Even as big and successful as they are, yet they fail at many things.

It’s only by failing that we learn to improve our ideas. So if you’re not starting your business because you’re afraid of failing, you might be missing on the very opportunity to improve yourself.

8. People Have Always Mocked Your Ideas

It’s good if people have mocked your ideas before. It helps you develop a thick skin needed to play the role of a successful entrepreneur. Forget about the do-no-goods that hide their weakness by playing on that of others.

When you have new ideas and your friends or colleagues are always mocking them without giving you any constructive feedback, you know it’s time to change your friends. Don’t hold back from launching that great idea into the world for others to benefit from it.

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9. You Don’t Know What to Charge

The area of putting a price on what you’ve invented is where most entrepreneurs are constantly ill-equipped. There are several philosophies on how to price your products and inventions, but I’d advice to let that be the least of your concerns.

Start it first. Put it in the market and you will have the opportunity to adjust your price to the weather of the market. But if you keep tinkering on how to price your idea, you might end up not bringing it into light.

10. You’re Not Fully Prepared to Start Your Business

You know what Mark Zuckerberg usually says about preparation? “It’s done is better than it’s perfect”. While you’re waiting for your idea to be perfect, several others have launched the same idea and have made a lot of reiterations to it.

Stop waiting to have the perfect ideas before you start. By the time you’re waiting to perfect it, others will have started and overtaken you significantly.

Conclusion

If it’s your dream to own a successful business one day, then today is the day you should start it. Don’t wait for the big money to come. Don’t wait till it’s perfect. Just start.

What other reason is keeping you from starting your business? Share it with us in the comments below and let someone help you out.

Featured photo credit: Steven Depolo/Child Entrepreneur Lemonade Stand 50 Cents Each Qiqi Lourdie via flickr.com

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Last Updated on November 15, 2019

How Do You Change a Habit (According to Psychology)

How Do You Change a Habit (According to Psychology)

Habits are hard to kill, and rightly so. They are a part and parcel of your personality traits and mold your character.

However, habits are not always something over-the-top and quirky enough to get noticed. Think of subtle habits like tapping fingers when you are nervous and humming songs while you drive. These are nothing but ingrained habits that you may not realize easily.

Just take a few minutes and think of something specific that you do all the time. You will notice how it has become a habit for you without any explicit realization. Everything you do on a daily basis starting with your morning routine, lunch preferences to exercise routines are all habits.

Habits mostly form from life experiences and certain observed behaviors, not all of them are healthy. Habitual smoking can be dangerous to your health. Similarly, a habit could also make you lose out on enjoying something to its best – like how some people just cannot stop swaying their bodies when delivering a speech.

Thus, there could be a few habits that you would want to change about yourself. But changing habits is not as easy as it seems, why?

What Makes It Hard To Change A Habit?

To want to change a particular habit means to change something very fundamental about your behavior.[1] Hence, it’s necessary to understand how habits actually form and why they are so difficult to actually get out of.

The Biology

Habits form in a place what we call the subconscious mind in our brain.[2]

Our brains have two modes of operation. The first one is an automatic pilot kind of system that is fast and works on reflexes often. It is what we call the subconscious part. This is the part that is associated with everything that comes naturally to you.

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The second mode is the conscious mode where every action and decision is well thought out and follows a controlled way of thinking.

A fine example to distinguish both would be to consider yourself learning to drive or play an instrument. For the first time you try learning, you think before every movement you make. But once you have got the hang of it, you might drive without applying much thought into it.

Both systems work together in our brains at all times. When a habit is formed, it moves from the conscious part to the subconscious making it difficult to control.

So, the key idea in deconstructing a habit is to go from the subconscious to the conscious.

Another thing you have to understand about habits is that they can be conscious or hidden.

Conscious habits are those that require active input from your side. For instance, if you stop setting your alarm in the morning, you will stop waking up at the same time.

Hidden habits, on the other hand, are habits that we do without realizing. These make up the majority of our habits and we wouldn’t even know them until someone pointed them out. So the first difficulty in breaking these habits is to actually identify them. As they are internalized, they need a lot of attention to detail for self-identification. That’s not all.

Habits can be physical, social, and mental, energy-based and even be particular to productivity. Understanding them is necessary to know why they are difficult to break and what can be done about them.

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The Psychology

Habits get engraved into our memories depending on the way we think, feel and act over a particular period of time. The procedural part of memory deals with habit formation and studies have observed that various types of conditioning of behavior could affect your habit formations.

Classical conditioning or pavlovian conditioning is when you start associating a memory with reality.[3] A dog that associates ringing bell to food will start salivating. The same external stimuli such as the sound of church bells can make a person want to pray.

Operant conditioning is when experience and the feelings associated with it form a habit.[4] By encouraging or discouraging an act, individuals could either make it a habit or stop doing it.

Observational learning is another way habits could take form. A child may start walking the same way their parent does.

What Can You Do To Change a Habit?

Sure, habits are hard to control but it is not impossible. With a few tips and hard-driven dedication, you can surely get over your nasty habits.

Here are some ways that make use of psychological findings to help you:

1. Identify Your Habits

As mentioned earlier, habits can be quite subtle and hidden from your view. You have to bring your subconscious habits to an aware state of mind. You could do it by self-observation or by asking your friends or family to point out the habit for your sake.

2. Find out the Impact of Your Habit

Every habit produces an effect – either physical or mental. Find out what exactly it is doing to you. Does it help you relieve stress or does it give you some pain relief?

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It could be anything simple. Sometimes biting your nails could be calming your nerves. Understanding the effect of a habit is necessary to control it.

3. Apply Logic

You don’t need to be force-fed with wisdom and advice to know what an unhealthy habit could do to you.

Late-night binge-watching just before an important presentation is not going to help you. Take a moment and apply your own wisdom and logic to control your seemingly nastily habits.

4. Choose an Alternative

As I said, every habit induces some feeling. So, it could be quite difficult to get over it unless you find something else that can replace it. It can be a simple non-harming new habit that you can cultivate to get over a bad habit.

Say you have the habit of banging your head hard when you are angry. That’s going to be bad for you. Instead, the next time you are angry, just take a deep breath and count to 10. Or maybe start imagining yourself on a luxury yacht. Just think of something that will work for you.

5. Remove Triggers

Get rid of items and situations that can trigger your bad habit.

Stay away from smoke breaks if you are trying to quit it. Remove all those candy bars from the fridge if you want to control your sweet cravings.

6. Visualize Change

Our brains can be trained to forget a habit if we start visualizing the change. Serious visualization is retained and helps as a motivator in breaking the habit loop.

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For instance, to replace your habit of waking up late, visualize yourself waking up early and enjoying the early morning jog every day. By continuing this, you would naturally feel better to wake up early and do your new hobby.

7. Avoid Negative Talks and Thinking

Just as how our brain is trained to accept a change in habit, continuous negative talk and thinking could hamper your efforts put into breaking a habit.

Believe you can get out of it and assert yourself the same.

Final Thoughts

Changing habits isn’t easy, so do not expect an overnight change!

Habits took a long time to form. It could take a while to completely break out of it. You will have to accept that sometimes you may falter in your efforts. Don’t let negativity seep in when it seems hard. Keep going at it slowly and steadily.

More About Changing Habits

Featured photo credit: Mel via unsplash.com

Reference

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