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10 Reasons You Haven’t Started Your Business and Why They’re Just Excuses

10 Reasons You Haven’t Started Your Business and Why They’re Just Excuses

Everyone dreams of being the proud owner of a successful multimillion-dollar business someday. Why you haven’t started your business today is not because you do not have an idea worth selling. You probably haven’t started your business due to one of the reasons I will outline in this post.

When you’re through with this post and you still think your reason for not starting your business is justified, then you’re just not cut-out to be a business owner.

1. Lack of Funds

Most successful companies you know of today started with as little as just their laptop and a desire to change the world. Mark Zuckerberg wasn’t the richest kid in Harvard when he started The Facebook. But he knew he was up to something big and he didn’t allow financial obstacles to stop him.

Your own is not to worry about the money. Just focus on bringing that idea out there. All you need is a perfect combination of the right marketing skills and the drive to create something that the world needs. Soon investors will fall over themselves to become stakeholders in your business.

2. You Do Not Have a Co-founder

At start, people may not believe in your idea. Convincing someone to leave their comfortable and stable 9-5 job to join you on your risky adventure to success might seem too big a chance to take. But with the right offer, and a good reason to do so, you can get your dream co-founder to become your business partner. This goes back to honing your marketing skills.

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And if you’re unable to convince anyone to become your partner, just focus on bringing your idea out to the world. As you go on running your business, you might discover you do not actually need a co-founder in the first place.

3. The Market is Too Crowded

If you’re in a business that has no competition, it probably means you’re in a business that makes no profit. If AirBnB was afraid of entering into a competitive or already crowded market, it would not have been the multibillion dollar company it is today.

When your business idea serves an already crowded market, eliminate the common solution to the problem and create an alternative to that solution. That way, you carve your own niche. That was what AirBnB did with the hotel and travel industry and it became one of the biggest name in the industry today.

Lyft and Uber entered an extremely saturated market as well. They both changed the face of the industry by using the one method I mentioned above.

4. No one believes in your dream

You do not need everyone to believe in your dream. You only need yourself to do. And if you do, then pursue your dream with all your strength. Stop looking for validation from others. Stop caring whether they believe in you or not.

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If Steve Jobs was concerned with the number of naysayers he talked about being the number one computer manufacturer in the world to, the Apple we all know today wouldn’t have existed.

5. You Do Not Know What to Name Your Company

Your business name is how your customers will differentiate you from your competitors, but you should not burden yourself with that either. If you find it hard to come up with a brilliant name for your company, you can list for the help of others.

Margot Bushnaq, CEO of BrandBucket.com says: “Most entrepreneurs struggle to find the perfect name, and often feel it’s hard to start working on the business without naming it. Thinking “lean” can help you get over that hurdle. The faster you decide on a name, the sooner you can invest your time in what matter most, your business. But keep in mind that Lean Branding is not about shortcuts or settling, it’s about being smart, streamlined, and speedy. And most of all, it’s about starting. So limit your decision makers, pinpoint your overall brand feel and start brainstorming. Once you have found a few name you like, make the final decision and move on to other tasks”

6. You Want to Start Big

Wanting to start big is one other reason you haven’t started your business. When you’re waiting till you have one million dollars in cash before you start your business, you may wait forever. No big business started big. Start with what you have and take that very first step.

Don’t be afraid to start small. Starting small is a sign that you’re courageous and that is a vital entrepreneurial asset. By taking that very first step today, you are activating your subconscious to prepare for success.

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7. You’re Afraid Of Failing

The fear of failure is the biggest reason most people do not pursue their dreams. Such a mindset will keep you from trying new things.

The fear that you’re going to fail is only an excuse to keep yourself from becoming a successful entrepreneur. You need to learn to embrace failure if you’re going to ever start a successful company. Think of the big companies of today. Even as big and successful as they are, yet they fail at many things.

It’s only by failing that we learn to improve our ideas. So if you’re not starting your business because you’re afraid of failing, you might be missing on the very opportunity to improve yourself.

8. People Have Always Mocked Your Ideas

It’s good if people have mocked your ideas before. It helps you develop a thick skin needed to play the role of a successful entrepreneur. Forget about the do-no-goods that hide their weakness by playing on that of others.

When you have new ideas and your friends or colleagues are always mocking them without giving you any constructive feedback, you know it’s time to change your friends. Don’t hold back from launching that great idea into the world for others to benefit from it.

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9. You Don’t Know What to Charge

The area of putting a price on what you’ve invented is where most entrepreneurs are constantly ill-equipped. There are several philosophies on how to price your products and inventions, but I’d advice to let that be the least of your concerns.

Start it first. Put it in the market and you will have the opportunity to adjust your price to the weather of the market. But if you keep tinkering on how to price your idea, you might end up not bringing it into light.

10. You’re Not Fully Prepared to Start Your Business

You know what Mark Zuckerberg usually says about preparation? “It’s done is better than it’s perfect”. While you’re waiting for your idea to be perfect, several others have launched the same idea and have made a lot of reiterations to it.

Stop waiting to have the perfect ideas before you start. By the time you’re waiting to perfect it, others will have started and overtaken you significantly.

Conclusion

If it’s your dream to own a successful business one day, then today is the day you should start it. Don’t wait for the big money to come. Don’t wait till it’s perfect. Just start.

What other reason is keeping you from starting your business? Share it with us in the comments below and let someone help you out.

Featured photo credit: Steven Depolo/Child Entrepreneur Lemonade Stand 50 Cents Each Qiqi Lourdie via flickr.com

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Last Updated on April 19, 2021

The Art of Taking a Break So You Will Be Productive Again

The Art of Taking a Break So You Will Be Productive Again

Think of yourself as a cup. Each day, you wake up full. But as you go about your day—getting tasks done and interacting with people—the amount in your cup gradually gets lower. And as such, you get less and less effective at whatever it is you’re supposed to be doing. You’re running out of steam.

The solution is obvious: if you don’t have anything left to pour out, then you need to find a way to fill yourself up again. In work terms, that means you should take a break—an essential form of revitalizing your motivation and focus.

Taking a break may get a bad rap in hustle culture, but it’s an essential, science-based way to ensure you have the capacity to live your life the way you want to live it.

In the 1980s, when scientists began researching burnout, they described this inner capacity as “resources.” We all need to replenish our resources to cope with stress, work effectively, and avoid burnout.[1]

When the goal is to get things done, it may sound counterproductive to stop what you’re doing. But if you embrace the art of taking a break, you can be more efficient and effective at work.

Here are five ways on how you can take a break and boost your productivity.

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1. Break for the Right Amount of Time, at the Right Time

When I started my first job out of college, I was bent on pleasing my boss as most entry-level employees do. So, every day, I punched in at 9 AM on the dot, took a 60-minute lunch break at noon, and left no earlier than 5 PM.

As I’ve logged more hours in my career, I’ve realized the average, eight-hour workday with an hour lunch break simply isn’t realistic—especially if your goal is to put your best foot forward at work.

That’s why popular productivity techniques like the Pomodoro advocate for the “sprint” principle. Basically, you work for a short burst, then stop for a short, five-minute break. While the Pomodoro technique is a step forward, more recent research shows a shorter burst of working followed by a longer pause from work might actually be a more effective way to get the most out of stepping away from your desk.

The team at DeskTime analyzed more than 5 million records of how workers used their computers on the job. They found that the most productive people worked an average of 52 minutes, then took a 17-minute break afterward.[2]

What’s so special about those numbers? Leave it to neuroscience. According to researchers, the human brain naturally works in spurts of activity that last an hour. Then, it toggles to “low-activity mode.”[3]

Even so, keep in mind that whatever motivates you is the most effective method. It’s more about the premise—when you know you have a “finish line” approaching, you can stay focused on the task or project at hand.

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There are many applications and tools that can help you block distracting websites and apps (such as social media) for specific periods of the day. Similarly, you can also use some mailing apps like Mailbrew to receive all the social media content or newsletters you don’t want to miss in your inbox at a time you decide.

So, no matter how long you work, take a break when you sense you’re losing steam or getting bored with the task. Generally, a 10-15 minute break should reinvigorate you for whatever’s coming next.

2. Get a Change of Scenery—Ideally, Outdoors

When it comes to increasing a person’s overall mental health, there’s no better balm than nature. Research has found that simply being outside can restore a person’s mind from mental fatigue related to work or studying, ultimately contributing to improved work performance (and even improved work satisfaction).[4]

No lush forest around? Urban nature can be just as effective to get the most out of your break-taking. Scientists Stephen R. Kellert and Edward O. Wilson, in their book The Biophilia Hypothesis, claimed that even parks, outdoor paths, and building designs that embrace “urban nature” can lend a sense of calm and inspiration, encouraging learning and alertness for workers.

3. Move Your Body

A change of scenery can do wonders for your attention span and ability to focus, but it’s even more beneficial if you pair it with physical movement to pump up that adrenaline of yours. Simply put, your body wasn’t designed to be seated the entire day. In fact, scientists now believe that extended periods of sitting are just as dangerous to health as smoking.[5]

It’s not always feasible to enjoy the benefits of a 30-minute brisk walk during your workday, especially since you’ll most likely have less energy during workdays. But the good news is, for productivity purposes, you don’t have to. Researchers found that just 10 minutes of exercise can boost your memory and attention span throughout the entire day.[6]

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So, instead of using your break to sit and read the news or scroll your social media account, get out of your chair and move your body. Take a quick walk around the block. Do some jumping jacks in your home office. Whatever you choose, you’ll likely find yourself with a sharper focus—and more drive to get things done.

4. Connect With Another Person

Social connection is one of the most important factors for resilience. When we’re in a relationship with other people, it’s easier to cope with stress—and in my experience, getting social can also help to improve focus after a work break.

One of my favorite ways to break after a 30-or-so minute sprint is to hang out with my family. And once a week, I carve out time to Skype my relatives back in Turkey. It’s amazing how a bit of levity and emotional connection can rev me up for the next work sprint.

Now that most of us are working from home, getting some face-to-face time with a loved one isn’t as hard as it once was. So, take the time to chat with your partner. Take your kids outside to run around the backyard. If you live alone, call a friend or relative. Either way, coming up for air to chat with someone who knows and cares about you will leave you feeling invigorated and inspired.

5. Use Your Imagination

When you’re working with your head down, your brain has an ongoing agenda: get things done, and do it well. That can be an effective method for productivity, but it only lasts so long—especially because checking things off your to-do list isn’t the only ingredient to success at work. You also need innovation.

That’s why I prioritize a “brain break” every day. When I feel my “cup” getting empty, I usually choose another creative activity to exercise my brain, like a Crossword puzzle, Sudoku, or an unrelated, creative project in my house.

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And when I’m really struggling to focus, I don’t do anything at all. Instead, I let my brain roam free for a bit, following my thoughts down whatever trail they lead me. As it turns out, there’s a scientific benefit to daydreaming. It reinforces creativity and helps you feel more engaged with the world, which will only benefit you in your work.[7]

Whether you help your kids with their distance learning homework, read an inspiring book, or just sit quietly to enjoy some fresh air, your brain will benefit from an opportunity to think and feel without an agenda. And, if you’re anything like me, you might just come up with your next great idea when you aren’t even trying.

Final Thoughts

Most of us have to work hard for our families and ourselves. And the current world we live in demands the highest level of productivity that we can offer. However, we also have to take a break once in a while. We are humans, after all.

Learning the art of properly taking a break will not only give you the rest you need but also increase your productivity in the long run.

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Featured photo credit: Helena Lopes via unsplash.com

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