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10 Reasons Why Richard Branson Is So Successful

10 Reasons Why Richard Branson Is So Successful

It may come as a surprise, but Richard Branson wasn’t always the over-achieving entrepreneur that he is today. Sure, he was in business by the age of 20, but he was also a high school drop out who was under investigation for tax evasion and looked like an unwashed hippie. He did however manage to turn his life around and is now the head of a multi-billion dollar empire who has his sites set on space. So what makes Sir Richard so special, and how did he achieve so much success in a single lifetime?

Photo Credit: www.australianretail.com.au

    Photo Credit: www.australianretail.com.au

    1. He has fun

    Mr. Branson recognizes that you won’t be truly successful unless you enjoy what you’re doing and allow time for fun. He himself has stated that when he no longer enjoys a project, it’s time to move on from it.

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    2. He’s visible

    And no, I’m not just referring to the flight attendant uniform incident.

    What good is a leader who is stuck behind a desk? You can’t very well lead from an office can you? Sir Richard literally makes it his business to get out and about to visit his employees, as well as his customers. He has mentioned in interviews that when he is on one of his flights, he will go and meet his crew and passengers with a notebook in hand. He states that this way he can both hear and record their ideas. Despite being as busy and important as he is, he takes their names and email addresses and makes a point of responding to them by the next day.

    His philosophy is to run large businesses in the same way as a small one‒by being responsive and friendly. This is a successful philosophy to have, because both his staff and customers are left feeling appreciated he himself is humanized. Happy people equals loyalty, hard work and ultimately profit. This is impossible to achieve if your only contact with your employees is through the occasional company newsletter and a Christmas card that has obviously been signed by your secretary.

    3. He’s an amazing leader

    This follows on from the previous point. He’s a good leader because he’s present and takes the time to listen. How can you lead if you don’t have any real idea of what’s going on in your company. And by that I don’t mean the head office where people leave early on a Friday but then demand the retail stores cut staffing and work overtime for free. Branson gets off his ass and makes sure he knows exactly how his businesses are being run on each and every level. This is what makes him a good leader. He ensures that he has genuine knowledge and that his staff members are allowed input.

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    4. He creates things that stand out

    Sir Richard recognizes that in the modern world, it is notoriously difficult for a company to survive unless it stands out in some way. In fact, you have to be radically different. Take Virgin Atlantic for example. They’re known for their outstanding customer service. Branson made this a priority aboard his planes because he was sick of subpar service on other airlines. The fact that his flight attendants are also renowned for being particularly attractive is a subject for another article.

    In addition, Virgin Atlantic were also the first company to offer premium economy, in-seat entertainment, onboard beauty therapists and drive through check in.

    5. He has perseverance

    Despite being such a success today, things didn’t always look so rosie for Richard Branson. For starters, he suffers from dyslexia, which made both reading and learning certain things incredibly difficult. Although this still effects him today, he has never let it hold him back.

    Furthermore, he experienced a myriad of problems at the beginning of his career. Some of these included cash-flow problems, tax issues, law violation and even a night in jail. Instead of giving up, he chose to learn from his mistakes and use them to guide him later in life. It also inspired him to educate himself in certain areas of business so he could persevere and succeed.

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    6. He breaks the rules

    Richard Branson hasn’t been successful by following along with what everyone else does. He breaks the rules and takes risks, albeit calculated ones. After his early career troubles, he learned that innovation was the key to success, but that some confines were necessary. As such, he uses his past mistakes and intuition to guide him and engages in trial and error when it comes to new ventures. Perhaps the greatest lesson that he learned was that failures can lead to great ideas.

    7. He says “yes”

    Branson has never been afraid to say “yes” to new concepts, ideas and pursuits. This is why The Virgin Group is now an empire made of over 200 diverse companies. He hasn’t simply stuck to one area; he has branched out. He’s always ready to learn and try something new.

    8. He respects his staff

    As previously discussed, Branson shows his staff respect and takes the time to meet and listen to them. This in turn makes his employees both proud of and loyal to their company and boss. This is imperative, because the best ambassadors for a brand or company are those who work for it, and Sir Richard has recognized that this will ultimately help make them successful.

    9. He gives back

    Any successful person who is at all decent knows that it’s their social responsibility to help those in need and do some good for the world. For those who believe in karma, this makes a fair amount of sense. From a pragmatic viewpoint, it also shows that you’re caring and not a greedy, money grubbing pig. This kind of positive publicity is good for profits, as well as the people you’re aiding.

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    Despite his relatively humble beginnings, Branson began giving back to the community at the age of 17. He did this by starting his own charity and he has pledged money to countless others since. He is known particularly for his educational work in Africa, as well as pledging three billion dollars over the next decade to go towards reducing global warming.

    10. He dreams big

    Branson started with a local newspaper and has built eight separate billion dollar companies, but he’s not stopping there. Next on his agenda is conquering both the ocean and space. Move over, Kirk and Nemo.

    Virgin Galactic is being planned for suborbital space, whereas Virgin Oceanic will be used to explore the lowest trenches of the deep and probably discover R’lyeh. Tell Cthulhu I said “Ia ia.”

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    Tegan Jones

    Commercial editor for global publications Gizmodo, Kotaku, Lifehacker & Business Insider.

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    Last Updated on November 15, 2018

    Success In Reaching Goals Is Determined By Mindset

    Success In Reaching Goals Is Determined By Mindset

    What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

    As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

    The Success Mindset

    Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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    The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

    The Placebo Effect and What It Shows Us About The Power of Mindset

    The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

    How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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    How To Create a Success Mindset

    People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

    1. A Success Mindset Comes From a Growth Mindset

    How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

    A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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    There’s a lot of power in changing your perspective.

    2. Look For The Successes

    It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

    3. Eliminate Negativity

    You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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    When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

    4. Create a Vision

    Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

    If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

    An Inspirational Story…

    For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

    What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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