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10 Reasons Why Richard Branson Is So Successful

10 Reasons Why Richard Branson Is So Successful

It may come as a surprise, but Richard Branson wasn’t always the over-achieving entrepreneur that he is today. Sure, he was in business by the age of 20, but he was also a high school drop out who was under investigation for tax evasion and looked like an unwashed hippie. He did however manage to turn his life around and is now the head of a multi-billion dollar empire who has his sites set on space. So what makes Sir Richard so special, and how did he achieve so much success in a single lifetime?

Photo Credit: www.australianretail.com.au

    Photo Credit: www.australianretail.com.au

    1. He has fun

    Mr. Branson recognizes that you won’t be truly successful unless you enjoy what you’re doing and allow time for fun. He himself has stated that when he no longer enjoys a project, it’s time to move on from it.

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    2. He’s visible

    And no, I’m not just referring to the flight attendant uniform incident.

    What good is a leader who is stuck behind a desk? You can’t very well lead from an office can you? Sir Richard literally makes it his business to get out and about to visit his employees, as well as his customers. He has mentioned in interviews that when he is on one of his flights, he will go and meet his crew and passengers with a notebook in hand. He states that this way he can both hear and record their ideas. Despite being as busy and important as he is, he takes their names and email addresses and makes a point of responding to them by the next day.

    His philosophy is to run large businesses in the same way as a small one‒by being responsive and friendly. This is a successful philosophy to have, because both his staff and customers are left feeling appreciated he himself is humanized. Happy people equals loyalty, hard work and ultimately profit. This is impossible to achieve if your only contact with your employees is through the occasional company newsletter and a Christmas card that has obviously been signed by your secretary.

    3. He’s an amazing leader

    This follows on from the previous point. He’s a good leader because he’s present and takes the time to listen. How can you lead if you don’t have any real idea of what’s going on in your company. And by that I don’t mean the head office where people leave early on a Friday but then demand the retail stores cut staffing and work overtime for free. Branson gets off his ass and makes sure he knows exactly how his businesses are being run on each and every level. This is what makes him a good leader. He ensures that he has genuine knowledge and that his staff members are allowed input.

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    4. He creates things that stand out

    Sir Richard recognizes that in the modern world, it is notoriously difficult for a company to survive unless it stands out in some way. In fact, you have to be radically different. Take Virgin Atlantic for example. They’re known for their outstanding customer service. Branson made this a priority aboard his planes because he was sick of subpar service on other airlines. The fact that his flight attendants are also renowned for being particularly attractive is a subject for another article.

    In addition, Virgin Atlantic were also the first company to offer premium economy, in-seat entertainment, onboard beauty therapists and drive through check in.

    5. He has perseverance

    Despite being such a success today, things didn’t always look so rosie for Richard Branson. For starters, he suffers from dyslexia, which made both reading and learning certain things incredibly difficult. Although this still effects him today, he has never let it hold him back.

    Furthermore, he experienced a myriad of problems at the beginning of his career. Some of these included cash-flow problems, tax issues, law violation and even a night in jail. Instead of giving up, he chose to learn from his mistakes and use them to guide him later in life. It also inspired him to educate himself in certain areas of business so he could persevere and succeed.

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    6. He breaks the rules

    Richard Branson hasn’t been successful by following along with what everyone else does. He breaks the rules and takes risks, albeit calculated ones. After his early career troubles, he learned that innovation was the key to success, but that some confines were necessary. As such, he uses his past mistakes and intuition to guide him and engages in trial and error when it comes to new ventures. Perhaps the greatest lesson that he learned was that failures can lead to great ideas.

    7. He says “yes”

    Branson has never been afraid to say “yes” to new concepts, ideas and pursuits. This is why The Virgin Group is now an empire made of over 200 diverse companies. He hasn’t simply stuck to one area; he has branched out. He’s always ready to learn and try something new.

    8. He respects his staff

    As previously discussed, Branson shows his staff respect and takes the time to meet and listen to them. This in turn makes his employees both proud of and loyal to their company and boss. This is imperative, because the best ambassadors for a brand or company are those who work for it, and Sir Richard has recognized that this will ultimately help make them successful.

    9. He gives back

    Any successful person who is at all decent knows that it’s their social responsibility to help those in need and do some good for the world. For those who believe in karma, this makes a fair amount of sense. From a pragmatic viewpoint, it also shows that you’re caring and not a greedy, money grubbing pig. This kind of positive publicity is good for profits, as well as the people you’re aiding.

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    Despite his relatively humble beginnings, Branson began giving back to the community at the age of 17. He did this by starting his own charity and he has pledged money to countless others since. He is known particularly for his educational work in Africa, as well as pledging three billion dollars over the next decade to go towards reducing global warming.

    10. He dreams big

    Branson started with a local newspaper and has built eight separate billion dollar companies, but he’s not stopping there. Next on his agenda is conquering both the ocean and space. Move over, Kirk and Nemo.

    Virgin Galactic is being planned for suborbital space, whereas Virgin Oceanic will be used to explore the lowest trenches of the deep and probably discover R’lyeh. Tell Cthulhu I said “Ia ia.”

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    Tegan Jones

    Commercial editor for global publications Gizmodo, Kotaku, Lifehacker & Business Insider.

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    Last Updated on September 17, 2018

    How to Stop Multitasking and Become Way More Productive

    How to Stop Multitasking and Become Way More Productive

    Today we are expected to work in highly disruptive environments. We sit down at our desks, turn on our computer and immediately we are hit with hundreds of emails all vying for our attention.

    Our phones are beeping and pinging with new alerts to messages, likes and comments and our colleagues are complaining about the latest company initiative is designed to get us to do more work and spend less time at home.

    All these distractions result in us multitasking where our attention is switching between one crisis and the next.

    Multitasking is a problem. But how to stop multitasking?

    How bad really is multitasking?

    It dilutes your focus and attention so even the easiest of tasks become much harder and take longer to complete.

    Studies have shown that while you think you are multitasking, you are in fact task switching, which means your attention is switching between two or more pieces of work and that depletes the energy resources you have to do your work.

    This is why, even though you may have done little to no physical activity, you arrive home at the end of the day feeling exhausted and not in the mood to do anything.

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    We know it is not a good way to get quality work done, but the demands for out attention persist and rather than reduce, are likely to increase as the years go by.

    So what to do about it?

    Ways to stop multitasking and increase productivity

    Now, forget about how to multitask!

    Here are a few strategies on how to stop multitasking so you can get better quality and more work done in the time you have each working day:

    1. Get enough rest

    When you are tired, your brain has less strength to resist even the tiniest attention seeker. This is why when you find your mind wandering, it is a sign your brain is tired and time to take a break.

    This does not just mean taking breaks throughout the day, it also means making sure you get enough sleep every day.

    When you are well rested and take short regular breaks throughout the day your brain is fully refuelled and ready to focus in on the work that is important.

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    2. Plan your day

    When you don’t have a plan for the day, the day will create a plan for you. When you allow outside influences to take control of your day, it is very hard not to be dragged off in all directions.

    When you have a plan for the day, when you arrive at work your brain knows exactly what it is you want to accomplish and will subconsciously have prepared itself for a sustained period of focused work.

    Your resistance to distractions and other work will be high and you will focus much better on the work that needs doing.

    3. Remove everything from your desk and screen except for the work you are doing

    I learned this one a long time ago. In my previous work, I worked in a law office and I had case files to deal with. If I had more than one case file on my desk at any one time, I would find my eyes wandering over the other case files on my desk when I had something difficult to do.

    I was looking for something easier. This meant often I was working on three or four cases at one time and that always led to mistakes and slower completion.

    Now when I am working on something, I am in full-screen mode where all I can see is the work I am working on right now.

    4. When at your desk, do work

    We are creatures of habit. If we do our online shopping and news reading at our desks as well as our work, we will always have the temptation to be doing stuff that we should not be doing at that moment.

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    Do your online shopping from another place—your home or from your phone when you are having a break—and only do your work when at your desk. This conditions your brain to focus in on your work and not other distractions.

    5. Learn to say no

    Whenever you hear the phrase “learn to say no,” it does not mean going about being rude to everyone. What it does mean is delay saying yes.

    Most problems occur when we say “yes” immediately. We then have to spend an inordinate amount of energy thinking of ways to get ourselves out of the commitment we made.

    By saying “let me think about it” or “can I let you know later” gives you time to evaluate the offer and allows you to get back to what you were doing quicker.

    6. Turn off notifications on your computer

    For most of us, we still use computers to do our work. When you have email alert pop-ups and other notifications turned on, they will distract you no matter how strong you feel.

    Turn them off and schedule email reviewing for times between doing your focused work. Doing this will give you a lot of time back because you will be able to remain focused on the work in front of you.

    7. Find a quiet place to do your most important work

    Most workplaces have meeting rooms that are vacant. If you do have important work to get done, ask if you can use one of those rooms and do your work there.

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    You can close the door, put on your headphones and just focus on what is important. This is a great way to remove all the other, non-important, tasks demanding your attention and just focus on one piece of work.

    The bottom line

    Focusing on one piece of work at a time can be hard but the benefits to the amount of work you get done are worth it. You will make fewer mistakes, you will get more done and will feel a lot less tired at the end of the day.

    Make a list of the four or five things you want to get done the next day before you finish your work for the day and when you start the day, begin at the top of the list with the first item.

    Don’t start anything else until you have finished the first one and then move on to the second one. This one trick will help you to become way more productive.

    Featured photo credit: Unsplash via unsplash.com

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