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10 Reasons Why Richard Branson Is So Successful

10 Reasons Why Richard Branson Is So Successful

It may come as a surprise, but Richard Branson wasn’t always the over-achieving entrepreneur that he is today. Sure, he was in business by the age of 20, but he was also a high school drop out who was under investigation for tax evasion and looked like an unwashed hippie. He did however manage to turn his life around and is now the head of a multi-billion dollar empire who has his sites set on space. So what makes Sir Richard so special, and how did he achieve so much success in a single lifetime?

Photo Credit: www.australianretail.com.au

    Photo Credit: www.australianretail.com.au

    1. He has fun

    Mr. Branson recognizes that you won’t be truly successful unless you enjoy what you’re doing and allow time for fun. He himself has stated that when he no longer enjoys a project, it’s time to move on from it.

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    2. He’s visible

    And no, I’m not just referring to the flight attendant uniform incident.

    What good is a leader who is stuck behind a desk? You can’t very well lead from an office can you? Sir Richard literally makes it his business to get out and about to visit his employees, as well as his customers. He has mentioned in interviews that when he is on one of his flights, he will go and meet his crew and passengers with a notebook in hand. He states that this way he can both hear and record their ideas. Despite being as busy and important as he is, he takes their names and email addresses and makes a point of responding to them by the next day.

    His philosophy is to run large businesses in the same way as a small one‒by being responsive and friendly. This is a successful philosophy to have, because both his staff and customers are left feeling appreciated he himself is humanized. Happy people equals loyalty, hard work and ultimately profit. This is impossible to achieve if your only contact with your employees is through the occasional company newsletter and a Christmas card that has obviously been signed by your secretary.

    3. He’s an amazing leader

    This follows on from the previous point. He’s a good leader because he’s present and takes the time to listen. How can you lead if you don’t have any real idea of what’s going on in your company. And by that I don’t mean the head office where people leave early on a Friday but then demand the retail stores cut staffing and work overtime for free. Branson gets off his ass and makes sure he knows exactly how his businesses are being run on each and every level. This is what makes him a good leader. He ensures that he has genuine knowledge and that his staff members are allowed input.

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    4. He creates things that stand out

    Sir Richard recognizes that in the modern world, it is notoriously difficult for a company to survive unless it stands out in some way. In fact, you have to be radically different. Take Virgin Atlantic for example. They’re known for their outstanding customer service. Branson made this a priority aboard his planes because he was sick of subpar service on other airlines. The fact that his flight attendants are also renowned for being particularly attractive is a subject for another article.

    In addition, Virgin Atlantic were also the first company to offer premium economy, in-seat entertainment, onboard beauty therapists and drive through check in.

    5. He has perseverance

    Despite being such a success today, things didn’t always look so rosie for Richard Branson. For starters, he suffers from dyslexia, which made both reading and learning certain things incredibly difficult. Although this still effects him today, he has never let it hold him back.

    Furthermore, he experienced a myriad of problems at the beginning of his career. Some of these included cash-flow problems, tax issues, law violation and even a night in jail. Instead of giving up, he chose to learn from his mistakes and use them to guide him later in life. It also inspired him to educate himself in certain areas of business so he could persevere and succeed.

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    6. He breaks the rules

    Richard Branson hasn’t been successful by following along with what everyone else does. He breaks the rules and takes risks, albeit calculated ones. After his early career troubles, he learned that innovation was the key to success, but that some confines were necessary. As such, he uses his past mistakes and intuition to guide him and engages in trial and error when it comes to new ventures. Perhaps the greatest lesson that he learned was that failures can lead to great ideas.

    7. He says “yes”

    Branson has never been afraid to say “yes” to new concepts, ideas and pursuits. This is why The Virgin Group is now an empire made of over 200 diverse companies. He hasn’t simply stuck to one area; he has branched out. He’s always ready to learn and try something new.

    8. He respects his staff

    As previously discussed, Branson shows his staff respect and takes the time to meet and listen to them. This in turn makes his employees both proud of and loyal to their company and boss. This is imperative, because the best ambassadors for a brand or company are those who work for it, and Sir Richard has recognized that this will ultimately help make them successful.

    9. He gives back

    Any successful person who is at all decent knows that it’s their social responsibility to help those in need and do some good for the world. For those who believe in karma, this makes a fair amount of sense. From a pragmatic viewpoint, it also shows that you’re caring and not a greedy, money grubbing pig. This kind of positive publicity is good for profits, as well as the people you’re aiding.

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    Despite his relatively humble beginnings, Branson began giving back to the community at the age of 17. He did this by starting his own charity and he has pledged money to countless others since. He is known particularly for his educational work in Africa, as well as pledging three billion dollars over the next decade to go towards reducing global warming.

    10. He dreams big

    Branson started with a local newspaper and has built eight separate billion dollar companies, but he’s not stopping there. Next on his agenda is conquering both the ocean and space. Move over, Kirk and Nemo.

    Virgin Galactic is being planned for suborbital space, whereas Virgin Oceanic will be used to explore the lowest trenches of the deep and probably discover R’lyeh. Tell Cthulhu I said “Ia ia.”

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    Tegan Jones

    Tegan is a passionate journalist, writer and editor. She writes about lifestyle tips on Lifehack.

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    Last Updated on March 25, 2020

    How Do You Change a Habit (According to Psychology)

    How Do You Change a Habit (According to Psychology)

    Habits are hard to kill, and rightly so. They are a part and parcel of your personality traits and mold your character.

    However, habits are not always something over-the-top and quirky enough to get noticed. Think of subtle habits like tapping fingers when you are nervous and humming songs while you drive. These are nothing but ingrained habits that you may not realize easily.

    Just take a few minutes and think of something specific that you do all the time. You will notice how it has become a habit for you without any explicit realization. Everything you do on a daily basis starting with your morning routine, lunch preferences to exercise routines are all habits.

    Habits mostly form from life experiences and certain observed behaviors, not all of them are healthy. Habitual smoking can be dangerous to your health. Similarly, a habit could also make you lose out on enjoying something to its best – like how some people just cannot stop swaying their bodies when delivering a speech.

    Thus, there could be a few habits that you would want to change about yourself. But changing habits is not as easy as it seems.

    In this article, you will learn why it isn’t easy to build new habits, and how to change habits.

    What Makes It Hard To Change A Habit?

    To want to change a particular habit means to change something very fundamental about your behavior.[1] Hence, it’s necessary to understand how habits actually form and why they are so difficult to actually get out of.

    The Biology

    Habits form in a place what we call the subconscious mind in our brain.[2]

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    Our brains have two modes of operation. The first one is an automatic pilot kind of system that is fast and works on reflexes often. It is what we call the subconscious part. This is the part that is associated with everything that comes naturally to you.

    The second mode is the conscious mode where every action and decision is well thought out and follows a controlled way of thinking.

    A fine example to distinguish both would be to consider yourself learning to drive or play an instrument. For the first time you try learning, you think before every movement you make. But once you have got the hang of it, you might drive without applying much thought into it.

    Both systems work together in our brains at all times. When a habit is formed, it moves from the conscious part to the subconscious making it difficult to control.

    So, the key idea in deconstructing a habit is to go from the subconscious to the conscious.

    Another thing you have to understand about habits is that they can be conscious or hidden.

    Conscious habits are those that require active input from your side. For instance, if you stop setting your alarm in the morning, you will stop waking up at the same time.

    Hidden habits, on the other hand, are habits that we do without realizing. These make up the majority of our habits and we wouldn’t even know them until someone pointed them out. So the first difficulty in breaking these habits is to actually identify them. As they are internalized, they need a lot of attention to detail for self-identification. That’s not all.

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    Habits can be physical, social, and mental, energy-based and even be particular to productivity. Understanding them is necessary to know why they are difficult to break and what can be done about them.

    The Psychology

    Habits get engraved into our memories depending on the way we think, feel and act over a particular period of time. The procedural part of memory deals with habit formation and studies have observed that various types of conditioning of behavior could affect your habit formations.

    Classical conditioning or pavlovian conditioning is when you start associating a memory with reality.[3] A dog that associates ringing bell to food will start salivating. The same external stimuli such as the sound of church bells can make a person want to pray.

    Operant conditioning is when experience and the feelings associated with it form a habit.[4] By encouraging or discouraging an act, individuals could either make it a habit or stop doing it.

    Observational learning is another way habits could take form. A child may start walking the same way their parent does.

    What Can You Do To Change a Habit?

    Sure, habits are hard to control but it is not impossible. With a few tips and hard-driven dedication, you can surely get over your nasty habits.

    Here are some ways that make use of psychological findings to help you:

    1. Identify Your Habits

    As mentioned earlier, habits can be quite subtle and hidden from your view. You have to bring your subconscious habits to an aware state of mind. You could do it by self-observation or by asking your friends or family to point out the habit for your sake.

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    2. Find out the Impact of Your Habit

    Every habit produces an effect – either physical or mental. Find out what exactly it is doing to you. Does it help you relieve stress or does it give you some pain relief?

    It could be anything simple. Sometimes biting your nails could be calming your nerves. Understanding the effect of a habit is necessary to control it.

    3. Apply Logic

    You don’t need to be force-fed with wisdom and advice to know what an unhealthy habit could do to you.

    Late-night binge-watching just before an important presentation is not going to help you. Take a moment and apply your own wisdom and logic to control your seemingly nastily habits.

    4. Choose an Alternative

    As I said, every habit induces some feeling. So, it could be quite difficult to get over it unless you find something else that can replace it. It can be a simple non-harming new habit that you can cultivate to get over a bad habit.

    Say you have the habit of banging your head hard when you are angry. That’s going to be bad for you. Instead, the next time you are angry, just take a deep breath and count to 10. Or maybe start imagining yourself on a luxury yacht. Just think of something that will work for you.

    5. Remove Triggers

    Get rid of items and situations that can trigger your bad habit.

    Stay away from smoke breaks if you are trying to quit it. Remove all those candy bars from the fridge if you want to control your sweet cravings.

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    6. Visualize Change

    Our brains can be trained to forget a habit if we start visualizing the change. Serious visualization is retained and helps as a motivator in breaking the habit loop.

    For instance, to replace your habit of waking up late, visualize yourself waking up early and enjoying the early morning jog every day. By continuing this, you would naturally feel better to wake up early and do your new hobby.

    7. Avoid Negative Talks and Thinking

    Just as how our brain is trained to accept a change in habit, continuous negative talk and thinking could hamper your efforts put into breaking a habit.

    Believe you can get out of it and assert yourself the same.

    Final Thoughts

    Changing habits isn’t easy, so do not expect an overnight change!

    Habits took a long time to form. It could take a while to completely break out of it. You will have to accept that sometimes you may falter in your efforts. Don’t let negativity seep in when it seems hard. Keep going at it slowly and steadily.

    More About Changing Habits

    Featured photo credit: Mel via unsplash.com

    Reference

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