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Personal Branding Basics

Personal Branding Basics

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    Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first step to branding success is to accept that you’re a brand. Like corporate and product brands, you’re able to use the same marketing strategies to build your brand, get recognized and leverage it to either sell products, get a job or become a celebrity in your niche. There are two main reasons why individuals, like you and me, are labeled as brands.

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    Why we have brands

      1. We’re all judged based on impressions. And the first impression usually depicts whether you end up dating a girl or guy or whether you get a job or not. Offline, just about everyone we meet will analyze us and decide whether they want to be friends or not. Sometimes it may be on appearance alone and other times, it could be based on a single conversation. People label us based based on personality, appearance and what we actually do for a living.Online, first impressions work quite differently because our brands are spread out on social networks, blogs and more. The first time someone “meets us” could be after searching for your name on Google or Facebook. Based on the first result for your name on Google, they will make a decision whether they want to talk to you or not. Based on your Facebook picture, you may have another contact or not. In this way, we are attracting and repelling certain types of people, without feeling the pain of rejection (one reason why people like online dating).
      2. We’re all salespeople. People typically don’t purchase product brands that they haven’t heard of. You won’t get opportunities from those who have never heard of your name and in the same respect, you’ll have trouble securing venture capital if you can’t sell your product (and yourself). At work, we have to sell our ideas to our management, in order to take on new projects and prove ourself. Even with our circle of friends, we are forced to influence them to go see a certain movie or grab a bite to eat. We sell everyday, yet most of us don’t look at ourselves in the mirror and say “I’m in sales.”

      What this means for us

      A brand is an opportunity to have meaning in your life and to stand out from everyone else around the world. You, yes you, have unique attributes that no one else has. Some of you have discovered what you’re strengths or talents are, while others have either been afraid to reveal them or are still trying to locate them.

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      The idea of “brand you” (i.e. how we market ourselves to others) is a proven way to position yourself in a niche and become known. The benefits are that people will come to you for your expertise, and the jobs will follow. By investing in your personal brand, you’re able to do more, with less, especially using the power of social media, and succeed beyond your wildest dreams.

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      Questions you need to ask yourself

      Before embarking on your personal branding journey, here are a few questions that will help you learn more about yourself, what you want to do and steer you on the right path to success:

      1. If you could do one thing for the rest of your life what would it be?
      2. What was your favorite class in college?
      3. Who is your rolemodel and what makes him or her so great?
      4. Describe yourself using 5 attributes (ex. intelligent, vocal, brave)?
      5. Name 3 strengths and 3 weaknesses that you have.
      6. How have people labeled me in the past?
      7. Am I passionate about my current job/career path?
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      Last Updated on June 19, 2019

      8 Life-Changing Skills You Can Learn in Less Than 6 Months

      8 Life-Changing Skills You Can Learn in Less Than 6 Months

      Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

      By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

      In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

      1. Speed reading

      Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

      Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

      2. Public speaking

      Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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      Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

      Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

      3. Spanish

      As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

      Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

      One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

      It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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      Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

      4. Accounting

      If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

      This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

      Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

      5. Microsoft Excel

      Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

      Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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      Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

      6. Blogging/Vlogging

      Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

      Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

      7. Weight training

      Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

      We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

      Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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      8. Photo and video editing

      In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

      Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

      Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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