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How to Pick the Perfect Color for Any Purpose

How to Pick the Perfect Color for Any Purpose

According to research carried out by the Institute for Color Research, between 62% and 90% of the subconscious judgments we make about a person, environment, or product within the first 90 seconds are based on color alone.

We are constantly influenced by color, as primary and secondary hues create a color wheel that can stimulate our senses, alert us to danger, remind us of our favorite brands and even shape our mood. In nature, color changes can signal the onset of a new season, or offer a warning sign to keep predators at bay. In the modern world, color can be used to inspire and express creativity or to calm and control.

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    Cultural differences can also impact on how and when to use color: for example, in some countries red is favored as a choice for luck, romance or passion, but in other parts of the world it is a color for mourning. Used effectively in your home, business or work environment, or as a form of therapy, color can affect your experiences in ways that would be difficult to create by any other means. Let’s look at how color combinations and tone influence everything from psychology to décor.

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    Warm Colors: colors such as red, orange, yellow and brown are defined as warm, and are most often used to convey energy, passion, and strength. They stimulate the senses, especially your sense of hunger, which can be great for a restaurant branding, but less so for a living room. Be sure to use these colors sparingly in the home environment, as they can quickly tire the eyes.

    Cool Colors: shades of blue, purple, green are likely to create a calming atmosphere and are ideal for use where people need to be relaxed. Cool colors are also known for stimulating creativity and restfulness, which is ideal for an office or workspace.

    Color Schemes

    Combining tones to create a color scheme is an effective way of building a mood or style, but it can be difficult to pinpoint which hues will work well together. There are a variety of schemes to choose from depending on your taste or objectives but common variations include:

    1. Complementary: This scheme combines at least two shades from opposite sides of the color wheel and can provide an impressive contrast, however, care should be taken not to pick two equally strong hues. For example, pairing bright blue and bright yellow can be a little overpowering if not softened by white space or gentler tones.

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    2. Monochromatic: This kind of scheme typically takes a variety of tones within one specific color; for example, combining black with various shades of grey. When working with a strong shade like black, using it in a concentrated space may be preferable so as not to overwhelm.

    3. Analogous: The combination of three colors that are next to each other on the color wheel is known as an analogous scheme. Interest is often added to such schemes with the use of tones, shades, and tints of the same colors, creating a layered effect that can work well with everything from web design through to interiors and clothing.

    4. Custom: Increasingly popular but tricky to pull off, implementing a custom color scheme enables you to bring together any hues in any combination irrespective of typical color rules. Probably best attempted by those more experienced in working with color, great results can be achieved so long as you consider chroma, value, and saturation.

    Making Color Work

    Whether you are considering color for business or personal use, you’d be wise to do your research. The internet is a rich source of information with a variety of tools available to help you. A great example is Shutterstock’s Color Spectrum. Spectrum combines a keyword search with a color slider to help you instantly group images by color and hue.

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      Color Lovers is a fantastic online community offering color ideas and combinations, patterns, and palettes and more for a range of uses including fashion, craft, business and even weddings.

      colorlovers

        Design Seeds provides users with a quick and easy way to view color palettes and get trend information, and is ideal for interior design or branding projects.

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        designseeds

          Color Scheme Designer is ideal for use by more experienced designers, offering a range of color schemes at the click of a button either at random or within your chosen hue.

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            In summary, use color wisely and you can create an eye-catching look that will stand the test of time. However, go over the top and you risk creating a clash that turns people off or gives the wrong message. Most of all, color is there to be enjoyed so go, explore and have fun!

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            Last Updated on October 20, 2020

            How to Stop Procrastinating: 11 Practical Ways for Procrastinators

            How to Stop Procrastinating: 11 Practical Ways for Procrastinators

            You have a deadline looming. However, instead of doing your work, you are fiddling with miscellaneous things like checking email, social media, watching videos, surfing blogs and forums. You know you should be working, but you just don’t feel like doing anything.

            We are all familiar with the procrastination phenomenon. When we procrastinate, we squander away our free time and put off important tasks we should be doing them till it’s too late. And when it is indeed too late, we panic and wish we got started earlier.

            The chronic procrastinators I know have spent years of their life looped in this cycle. Delaying, putting off things, slacking, hiding from work, facing work only when it’s unavoidable, then repeating this loop all over again. It’s a bad habit that eats us away and prevents us from achieving greater results in life.

            Don’t let procrastination take over your life. Here, I will share my personal steps on how to stop procrastinating. These 11 steps will definitely apply to you too:

            1. Break Your Work into Little Steps

            Part of the reason why we procrastinate is because subconsciously, we find the work too overwhelming for us. Break it down into little parts, then focus on one part at the time. If you still procrastinate on the task after breaking it down, then break it down even further. Soon, your task will be so simple that you will be thinking “gee, this is so simple that I might as well just do it now!”.

            For example, I’m currently writing a new book (on How to achieve anything in life). Book writing at its full scale is an enormous project and can be overwhelming. However, when I break it down into phases such as –

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            • (1) Research
            • (2) Deciding the topic
            • (3) Creating the outline
            • (4) Drafting the content
            • (5) Writing Chapters #1 to #10,
            • (6) Revision
            • (7) etc.

            Suddenly it seems very manageable. What I do then is to focus on the immediate phase and get it done to my best ability, without thinking about the other phases. When it’s done, I move on to the next.

            2. Change Your Environment

            Different environments have different impact on our productivity. Look at your work desk and your room. Do they make you want to work or do they make you want to snuggle and sleep? If it’s the latter, you should look into changing your workspace.

            One thing to note is that an environment that makes us feel inspired before may lose its effect after a period of time. If that’s the case, then it’s time to change things around. Refer to Steps #2 and #3 of 13 Strategies To Jumpstart Your Productivity, which talks about revamping your environment and workspace.

            3. Create a Detailed Timeline with Specific Deadlines

            Having just 1 deadline for your work is like an invitation to procrastinate. That’s because we get the impression that we have time and keep pushing everything back, until it’s too late.

            Break down your project (see tip #1), then create an overall timeline with specific deadlines for each small task. This way, you know you have to finish each task by a certain date. Your timelines must be robust, too – i.e. if you don’t finish this by today, it’s going to jeopardize everything else you have planned after that. This way it creates the urgency to act.

            My goals are broken down into monthly, weekly, right down to the daily task lists, and the list is a call to action that I must accomplish this by the specified date, else my goals will be put off.

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            Here’re more tips on setting deadlines: 22 Tips for Effective Deadlines

            4. Eliminate Your Procrastination Pit-Stops

            If you are procrastinating a little too much, maybe that’s because you make it easy to procrastinate.

            Identify your browser bookmarks that take up a lot of your time and shift them into a separate folder that is less accessible. Disable the automatic notification option in your email client. Get rid of the distractions around you.

            I know some people will out of the way and delete or deactivate their facebook accounts. I think it’s a little drastic and extreme as addressing procrastination is more about being conscious of our actions than counteracting via self-binding methods, but if you feel that’s what’s needed, go for it.

            5. Hang out with People Who Inspire You to Take Action

            I’m pretty sure if you spend just 10 minutes talking to Steve Jobs or Bill Gates, you’ll be more inspired to act than if you spent the 10 minutes doing nothing. The people we are with influence our behaviors. Of course spending time with Steve Jobs or Bill Gates every day is probably not a feasible method, but the principle applies — The Hidden Power of Every Single Person Around You

            Identify the people, friends or colleagues who trigger you – most likely the go-getters and hard workers – and hang out with them more often. Soon you will inculcate their drive and spirit too.

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            As a personal development blogger, I “hang out” with inspiring personal development experts by reading their blogs and corresponding with them regularly via email and social media. It’s communication via new media and it works all the same.

            6. Get a Buddy

            Having a companion makes the whole process much more fun. Ideally, your buddy should be someone who has his/her own set of goals. Both of you will hold each other accountable to your goals and plans. While it’s not necessary for both of you to have the same goals, it’ll be even better if that’s the case, so you can learn from each other.

            I have a good friend whom I talk to regularly, and we always ask each other about our goals and progress in achieving those goals. Needless to say, it spurs us to keep taking action.

            7. Tell Others About Your Goals

            This serves the same function as #6, on a larger scale. Tell all your friends, colleagues, acquaintances and family about your projects. Now whenever you see them, they are bound to ask you about your status on those projects.

            For example, sometimes I announce my projects on The Personal Excellence Blog, Twitter and Facebook, and my readers will ask me about them on an ongoing basis. It’s a great way to keep myself accountable to my plans.

            8. Seek out Someone Who Has Already Achieved the Outcome

            What is it you want to accomplish here, and who are the people who have accomplished this already? Go seek them out and connect with them. Seeing living proof that your goals are very well achievable if you take action is one of the best triggers for action.

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            9. Re-Clarify Your Goals

            If you have been procrastinating for an extended period of time, it might reflect a misalignment between what you want and what you are currently doing. Often times, we outgrow our goals as we discover more about ourselves, but we don’t change our goals to reflect that.

            Get away from your work (a short vacation will be good, else just a weekend break or staycation will do too) and take some time to regroup yourself. What exactly do you want to achieve? What should you do to get there? What are the steps to take? Does your current work align with that? If not, what can you do about it?

            10. Stop Over-Complicating Things

            Are you waiting for a perfect time to do this? That maybe now is not the best time because of X, Y, Z reasons? Ditch that thought because there’s never a perfect time. If you keep waiting for one, you are never going to accomplish anything.

            Perfectionism is one of the biggest reasons for procrastination. Read more about why perfectionist tendencies can be a bane than a boon: Why Being A Perfectionist May Not Be So Perfect.

            11. Get a Grip and Just Do It

            At the end, it boils down to taking action. You can do all the strategizing, planning and hypothesizing, but if you don’t take action, nothing’s going to happen. Occasionally, I get readers and clients who keep complaining about their situations but they still refuse to take action at the end of the day.

            Reality check:

            I have never heard anyone procrastinate their way to success before and I doubt it’s going to change in the near future. Whatever it is you are procrastinating on, if you want to get it done, you need to get a grip on yourself and do it.

            Bonus: Think Like a Rhino

            More Tips for Procrastinators to Start Taking Action

            Featured photo credit: Malvestida Magazine via unsplash.com

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