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How to Pick the Perfect Color for Any Purpose

How to Pick the Perfect Color for Any Purpose

According to research carried out by the Institute for Color Research, between 62% and 90% of the subconscious judgments we make about a person, environment, or product within the first 90 seconds are based on color alone.

We are constantly influenced by color, as primary and secondary hues create a color wheel that can stimulate our senses, alert us to danger, remind us of our favorite brands and even shape our mood. In nature, color changes can signal the onset of a new season, or offer a warning sign to keep predators at bay. In the modern world, color can be used to inspire and express creativity or to calm and control.

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    Cultural differences can also impact on how and when to use color: for example, in some countries red is favored as a choice for luck, romance or passion, but in other parts of the world it is a color for mourning. Used effectively in your home, business or work environment, or as a form of therapy, color can affect your experiences in ways that would be difficult to create by any other means. Let’s look at how color combinations and tone influence everything from psychology to décor.

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    Warm Colors: colors such as red, orange, yellow and brown are defined as warm, and are most often used to convey energy, passion, and strength. They stimulate the senses, especially your sense of hunger, which can be great for a restaurant branding, but less so for a living room. Be sure to use these colors sparingly in the home environment, as they can quickly tire the eyes.

    Cool Colors: shades of blue, purple, green are likely to create a calming atmosphere and are ideal for use where people need to be relaxed. Cool colors are also known for stimulating creativity and restfulness, which is ideal for an office or workspace.

    Color Schemes

    Combining tones to create a color scheme is an effective way of building a mood or style, but it can be difficult to pinpoint which hues will work well together. There are a variety of schemes to choose from depending on your taste or objectives but common variations include:

    1. Complementary: This scheme combines at least two shades from opposite sides of the color wheel and can provide an impressive contrast, however, care should be taken not to pick two equally strong hues. For example, pairing bright blue and bright yellow can be a little overpowering if not softened by white space or gentler tones.

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    2. Monochromatic: This kind of scheme typically takes a variety of tones within one specific color; for example, combining black with various shades of grey. When working with a strong shade like black, using it in a concentrated space may be preferable so as not to overwhelm.

    3. Analogous: The combination of three colors that are next to each other on the color wheel is known as an analogous scheme. Interest is often added to such schemes with the use of tones, shades, and tints of the same colors, creating a layered effect that can work well with everything from web design through to interiors and clothing.

    4. Custom: Increasingly popular but tricky to pull off, implementing a custom color scheme enables you to bring together any hues in any combination irrespective of typical color rules. Probably best attempted by those more experienced in working with color, great results can be achieved so long as you consider chroma, value, and saturation.

    Making Color Work

    Whether you are considering color for business or personal use, you’d be wise to do your research. The internet is a rich source of information with a variety of tools available to help you. A great example is Shutterstock’s Color Spectrum. Spectrum combines a keyword search with a color slider to help you instantly group images by color and hue.

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      Color Lovers is a fantastic online community offering color ideas and combinations, patterns, and palettes and more for a range of uses including fashion, craft, business and even weddings.

      colorlovers

        Design Seeds provides users with a quick and easy way to view color palettes and get trend information, and is ideal for interior design or branding projects.

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        designseeds

          Color Scheme Designer is ideal for use by more experienced designers, offering a range of color schemes at the click of a button either at random or within your chosen hue.

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            In summary, use color wisely and you can create an eye-catching look that will stand the test of time. However, go over the top and you risk creating a clash that turns people off or gives the wrong message. Most of all, color is there to be enjoyed so go, explore and have fun!

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            Last Updated on January 11, 2021

            11 Hidden Benefits of Using Oil Diffusers

            11 Hidden Benefits of Using Oil Diffusers

            Affordable, relaxing, and healthy, oil diffusers are gaining popularity with people everywhere due to their extensive benefits. Oil diffusers work through the simple process of oil diffusion, which uses heat to turn oil into a vapor that is then spread around a living space. Diffused oil can have several relaxation and health-related benefits, including safe scent-dispersion, mosquito and mold defense, stress relief, and more!

            Read on for 11 hidden benefits of using oil diffusers.

            1. Safe Scents That Make Sense

            Unlike candles or air fresheners, oil diffusers release cleansing molecules into your air that work to purify it, not overload it with unhealthy chemicals. Electronic diffusers also do not pose the fire risk that candles do. Plus, they contain the added feature of interchangeability, which means you change oil types for different scents and health benefits.

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            2. Stress Relief

            Several lab studies have confirmed that diffusing essential oils like lavender have been shown to reduce stress and help relieve anxiety in medical patients. Preliminary studies have also shown that oil diffusers can help alleviate symptoms of depression.

            3. Improved Sleep

            Diffused oil has relaxing properties that can help people of all ages fall asleep quicker and sleep more soundly. Electronic diffusers not only have the option to mix and match different oil blends (Try a lavender, Bulgarian rose, and Roman chamomile blend to help with insomnia), they also run at a gentle hum that helps relax an agitated mind. Many also come with an auto shut-off feature to help conserve oils once you have fallen asleep.

            4. Appetite Control

            Much like gum, oil diffusers can help stimulate the senses in a way that works to curb appetite. New research has shown that diffused peppermint oil can help curb appetite by inducing a satiety response within the body. Diffused peppermint oil has also been shown to increase energy.

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            5. Bacteria and Mold Killing

            When essential oils are diffused in the air, they break down free radicals that contribute to the growth of harmful bacteria. Eucalyptus, thyme, and tea tree oils are especially good for this purpose. Diffused oil is also highly effective when it comes to combating fungal yeast threats, as the oil help makes the air inhospitable for yeasts such as mold. Pine and red thyme essential oils are best for combating mold.

            6. Decongestion and Mucus Control

            Ever tried Vick’s Vapo-Rub? Its decongesting powers come from active ingredients made from the eucalyptus tree. In principle, oil diffusers work the same way as Vapo-Rub, except they diffuse their decongesting vapor all around the room, not just on your chest or neck. Oil diffusers have been known to cure pneumonia in lab mice.

            7. Mosquito Repellant

            Nobody likes mosquitoes — but when the trade-off means using repellants full of DEET, a toxic chemical that can be especially harmful to children, mosquito control can often seem like a lose-lose. However, scientists have shown that oil diffusers can be used as a safe and highly effective mosquito repellant. Studies have shown that a diffused oil mixture containing clove essential oil and lemongrass essential oil repelled one type of Zika-carrying mosquito, the Aedes aegypti mosquito, at a rate of 100%.

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            8. Pain Relief

            While applying oils directly to areas of your body may be the most effective way to alleviate pain, diffusing essential oils can also be an effective means of pain relief. When we inhale healthy essential oils, they enter our blood stream and can help internally relieve persistent pain from headaches, overworked muscles, and sore joints.

            9. The New Anti-Viral

            Research into the anti-viral effects of oil diffusion is now just gaining steam. A recent study showed that star anise essential oil was proven in medical experiments to destroy the herpes simplex virus in contained areas at a rate of 99%. Another study showed the popular DoTerra oil blend OnGuard to have highly-effective influenza-combating powers.

            10. Improved Cognitive Function

            Diffusing essential oils has also been shown to improve cognitive function. Many essential oils have adaptogenic qualities, which can work twofold in soothing us when we’re stressed, and giving our bodies a pick-me-up when we’re feeling down or sluggish. By working to level out an imbalanced mood, diffused oils also help us to focus. There are also several essential oils which have been shown to help balance the body’s hormones. With prolonged use, these oils can work to repair the underlying causes responsible for hindering cognitive function.

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            11. Money Saving

            With ten clear benefits of oil diffusers already outlined, there is one more that should now be obvious: using an oil diffuser will help you to save money. As an anti-viral, bug repelling, and stress-relief solution rolled into one safe product, an oil diffuser used with the proper oils will save you money on products you might otherwise be buying to help cure those pesky headaches or get your kids to fall asleep on time. If you’re wondering just how affordable oil diffusers can be, check the buyer’s guide to the best oil diffusers — you’ll be sure to find one that fits your budget!

            Featured photo credit: Jopeel Quimpo via unsplash.com

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