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How to Pick the Perfect Color for Any Purpose

How to Pick the Perfect Color for Any Purpose

According to research carried out by the Institute for Color Research, between 62% and 90% of the subconscious judgments we make about a person, environment, or product within the first 90 seconds are based on color alone.

We are constantly influenced by color, as primary and secondary hues create a color wheel that can stimulate our senses, alert us to danger, remind us of our favorite brands and even shape our mood. In nature, color changes can signal the onset of a new season, or offer a warning sign to keep predators at bay. In the modern world, color can be used to inspire and express creativity or to calm and control.

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    Cultural differences can also impact on how and when to use color: for example, in some countries red is favored as a choice for luck, romance or passion, but in other parts of the world it is a color for mourning. Used effectively in your home, business or work environment, or as a form of therapy, color can affect your experiences in ways that would be difficult to create by any other means. Let’s look at how color combinations and tone influence everything from psychology to décor.

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    Warm Colors: colors such as red, orange, yellow and brown are defined as warm, and are most often used to convey energy, passion, and strength. They stimulate the senses, especially your sense of hunger, which can be great for a restaurant branding, but less so for a living room. Be sure to use these colors sparingly in the home environment, as they can quickly tire the eyes.

    Cool Colors: shades of blue, purple, green are likely to create a calming atmosphere and are ideal for use where people need to be relaxed. Cool colors are also known for stimulating creativity and restfulness, which is ideal for an office or workspace.

    Color Schemes

    Combining tones to create a color scheme is an effective way of building a mood or style, but it can be difficult to pinpoint which hues will work well together. There are a variety of schemes to choose from depending on your taste or objectives but common variations include:

    1. Complementary: This scheme combines at least two shades from opposite sides of the color wheel and can provide an impressive contrast, however, care should be taken not to pick two equally strong hues. For example, pairing bright blue and bright yellow can be a little overpowering if not softened by white space or gentler tones.

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    2. Monochromatic: This kind of scheme typically takes a variety of tones within one specific color; for example, combining black with various shades of grey. When working with a strong shade like black, using it in a concentrated space may be preferable so as not to overwhelm.

    3. Analogous: The combination of three colors that are next to each other on the color wheel is known as an analogous scheme. Interest is often added to such schemes with the use of tones, shades, and tints of the same colors, creating a layered effect that can work well with everything from web design through to interiors and clothing.

    4. Custom: Increasingly popular but tricky to pull off, implementing a custom color scheme enables you to bring together any hues in any combination irrespective of typical color rules. Probably best attempted by those more experienced in working with color, great results can be achieved so long as you consider chroma, value, and saturation.

    Making Color Work

    Whether you are considering color for business or personal use, you’d be wise to do your research. The internet is a rich source of information with a variety of tools available to help you. A great example is Shutterstock’s Color Spectrum. Spectrum combines a keyword search with a color slider to help you instantly group images by color and hue.

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      Color Lovers is a fantastic online community offering color ideas and combinations, patterns, and palettes and more for a range of uses including fashion, craft, business and even weddings.

      colorlovers

        Design Seeds provides users with a quick and easy way to view color palettes and get trend information, and is ideal for interior design or branding projects.

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        designseeds

          Color Scheme Designer is ideal for use by more experienced designers, offering a range of color schemes at the click of a button either at random or within your chosen hue.

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            In summary, use color wisely and you can create an eye-catching look that will stand the test of time. However, go over the top and you risk creating a clash that turns people off or gives the wrong message. Most of all, color is there to be enjoyed so go, explore and have fun!

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            Last Updated on July 18, 2019

            10 Small Changes To Make Your House Feel Like A Home

            10 Small Changes To Make Your House Feel Like A Home

            Your house is more than just a building that you live in. It should be a home that makes you feel welcome as soon as you open the front door.

            Making your house feel like a home is not something that simply happens on its own. You need to make some changes to a house when you move in, to give it that cozy, warm feeling that turns it into a true home. To help you speed the process, follow this guide to 10 small changes to make your house feel like a home.

            1. Make the Windows Your Own

            When you move into a home, they often come with boring Venetian blinds or less than attractive curtains.

            One of the best ways you can instantly warm your home and make it showcase your style is to add some new window dressing. Adding beautiful curtains not only improves your home’s appearance, but it can also help to control the temperature.

            2. Put up Some Art

            If you have a lot of bare walls in your home, it will seem sterile no matter how beautiful your paint or wallpaper is.

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            Hanging art on the walls will instantly give it personality and make it feel like home.

            3. Improve the Aroma

            A house that is not filled with inviting smells will never feel like a home. There are loads of ways you can make your home smell nice. There are tons of air fresheners on the market you can use.

            Incense and scented candles are a nice option as well. Don’t forget that baking in a home is also a great way to fill it with an aroma that instantly smells like home as soon as you open the front door.

            4. Put out Lots of Pillows and Throws

            A great way to make your home look warm and inviting is to place lots of pillows and throws out on the furniture. It is much better to have too many pillows than not enough.

            There is nothing like the feeling of sinking into a cushiony pillow that feels like a cloud to make you feel like you are at home.

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            5. Instantly Class up Your Closet

            If your closet is filled with wire or plastic hangers, it will never truly feel homey. To instantly make your closet feel classy, change out your old hangers for wooden ones.

            Not only do they look great, but they are better for hanging your clothes as well.

            6. Improve Your Air Quality

            One of the most overlooked ways to make your house feel more like a home is to improve its air quality.

            The easiest and best way to upgrade the air quality in your home is to change the old, dirty filters in your furnace regularly. Get some air filters delivered to your home so that you always have some on hand.

            7. Fill it with Plants

            Another way to improve the air quality in your home is to fill it with plants. You should have plants in every room of your home.

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            They help to improve the air quality and they look beautiful. As well as making your home appear homier, plants also help to boost your mood and lower your stress levels.

            8. Change the Doorknobs

            Most people don’t really give their doorknobs a second thought unless they are broken. That is a shame because changing your doorknobs is an easy way to add personality to your home.

            Changing your old, boring doorknobs to new ones that are works of art will instantly brighten your home.

            9. Upgrade Your Tub or Shower

            There is nothing like luxuriating in a whirlpool bath or steam shower to make the cares of the day melt away. Your family deserves a bit of luxury when they are in their bathroom.

            Install a new shower or tub today to make your bathroom worthy of a place in your home.

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            10. Fresh Cut Flowers

            You can make any room in your house feel homier by placing a vase full of beautiful flowers in it. The gorgeous look and intoxicating aroma of fresh cut flowers will immediately brighten your day when you encounter them.

            You don’t have to make all these changes at once. Try one or two a day though, and your house will feel like a home before you know it. The trick is to constantly keep adding these homey touches to make your home a place worthy of its name.

            Featured photo credit: https://www.pexels.com/photo/black-wooden-round-analog-wall-clock-on-brown-wooden-wall-121537/ via unsplash.com

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