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How to Pick the Perfect Color for Any Purpose

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How to Pick the Perfect Color for Any Purpose

According to research carried out by the Institute for Color Research, between 62% and 90% of the subconscious judgments we make about a person, environment, or product within the first 90 seconds are based on color alone.

We are constantly influenced by color, as primary and secondary hues create a color wheel that can stimulate our senses, alert us to danger, remind us of our favorite brands and even shape our mood. In nature, color changes can signal the onset of a new season, or offer a warning sign to keep predators at bay. In the modern world, color can be used to inspire and express creativity or to calm and control.

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    Cultural differences can also impact on how and when to use color: for example, in some countries red is favored as a choice for luck, romance or passion, but in other parts of the world it is a color for mourning. Used effectively in your home, business or work environment, or as a form of therapy, color can affect your experiences in ways that would be difficult to create by any other means. Let’s look at how color combinations and tone influence everything from psychology to décor.

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    Warm Colors: colors such as red, orange, yellow and brown are defined as warm, and are most often used to convey energy, passion, and strength. They stimulate the senses, especially your sense of hunger, which can be great for a restaurant branding, but less so for a living room. Be sure to use these colors sparingly in the home environment, as they can quickly tire the eyes.

    Cool Colors: shades of blue, purple, green are likely to create a calming atmosphere and are ideal for use where people need to be relaxed. Cool colors are also known for stimulating creativity and restfulness, which is ideal for an office or workspace.

    Color Schemes

    Combining tones to create a color scheme is an effective way of building a mood or style, but it can be difficult to pinpoint which hues will work well together. There are a variety of schemes to choose from depending on your taste or objectives but common variations include:

    1. Complementary: This scheme combines at least two shades from opposite sides of the color wheel and can provide an impressive contrast, however, care should be taken not to pick two equally strong hues. For example, pairing bright blue and bright yellow can be a little overpowering if not softened by white space or gentler tones.

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    2. Monochromatic: This kind of scheme typically takes a variety of tones within one specific color; for example, combining black with various shades of grey. When working with a strong shade like black, using it in a concentrated space may be preferable so as not to overwhelm.

    3. Analogous: The combination of three colors that are next to each other on the color wheel is known as an analogous scheme. Interest is often added to such schemes with the use of tones, shades, and tints of the same colors, creating a layered effect that can work well with everything from web design through to interiors and clothing.

    4. Custom: Increasingly popular but tricky to pull off, implementing a custom color scheme enables you to bring together any hues in any combination irrespective of typical color rules. Probably best attempted by those more experienced in working with color, great results can be achieved so long as you consider chroma, value, and saturation.

    Making Color Work

    Whether you are considering color for business or personal use, you’d be wise to do your research. The internet is a rich source of information with a variety of tools available to help you. A great example is Shutterstock’s Color Spectrum. Spectrum combines a keyword search with a color slider to help you instantly group images by color and hue.

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    spectrum

      Color Lovers is a fantastic online community offering color ideas and combinations, patterns, and palettes and more for a range of uses including fashion, craft, business and even weddings.

      colorlovers

        Design Seeds provides users with a quick and easy way to view color palettes and get trend information, and is ideal for interior design or branding projects.

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        designseeds

          Color Scheme Designer is ideal for use by more experienced designers, offering a range of color schemes at the click of a button either at random or within your chosen hue.

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            In summary, use color wisely and you can create an eye-catching look that will stand the test of time. However, go over the top and you risk creating a clash that turns people off or gives the wrong message. Most of all, color is there to be enjoyed so go, explore and have fun!

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            Last Updated on November 22, 2021

            Thanksgiving: It’s About The Simple Things

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            Thanksgiving: It’s About The Simple Things

            Thanksgiving, a day of pure gluttony, football, and possible uncomfortable situations with family members that you may or may not like. Oh, yeah, and the whole “know and reflect on what it is to be thankful and grateful.”

            During the holiday season many people forget what this time of year is bout and are too worried about getting the “early-bird” deals on Black Friday and making sure that they have the perfect gifts for their loved ones. I am sort of a “Grinch” when it comes to the holiday season, mostly because of that mentality by many of the poeple around me.

            But instead of being grinch-like this holiday season, I decided to simplify things and get back to what this time of year is actually is about; being thankful for what I have and what I can give.

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            Simplify

            I’m not a “minimalist” in any real sense, but in the last few months the talks of Patrick Rhone and others have got me to rethink my stance. Can you really have too much stuff?

            Absolutely.

            And with all that stuff comes the burden and the weight of it on your back.

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            If you feel that the things around you are out of control, maybe it’s time to simplify and be thankful and grateful for what you have and use. Here are a few things that you can do to simplify:

            • You know those gadgets in the drawer that you said you were going to sell? Well, time to get the listing on eBay and sell them. Or, send them to a place like Gazelle. Even if they are old and won’t get money, you can at least recycle them.
            • Get rid of things you don’t need. Like old books, clothes, tools, etc. Have something that’s been laying around forever with no use? Donate it to a charity or church. If you aren’t using it, someone else could be.
            • Find your productivity tools and stick with them. Use tools and gadgets that serve multiple purposes so you can simplify your tool set.

            Be Mindful

            You don’t have to be a master Buddhist or meditator to be mindful (although, it can definitely help). Being mindful comes down to being cognizant of the present and not keeping yourself in the past or future. It’s about living in the moment and being aware of yourself and everything around you. It’s just being.

            Without getting too “California” on you, it is super important to be mindful during the holiday rush. Rather than worrying about the things that you forgot at your house on the way to relatives or thinking about the next stop in your endless holiday travels, just breath and think about what you are currently doing.

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            Spend the time with your family and friends and don’t crush the moment. Try not to concentrate so hard on getting the perfect photo of the “awesome moment” of the day and actually miss the awesome moment.

            Being mindful over the holidays will help you be with your families, friends, and yourself allowing you to enjoy your time.

            Reflect

            As the year is coming to a close (yes, it really is that close!) it’s a great time to start reflecting on what you have accomplished and what you haven’t. Within the next few weeks we will have a more throrough reflection article here at Lifehack.org, but reflecting every now and then over your holiday break is a great way to see where you have been doing well in your life and where you need to improve.

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            Reflection shouldn’t be used to “get down” on yourself. Reflection should be used to take an honset inventory of what you have accomplished, how you handeled situations, and what you can do better. If you journal everyday (a daily form of reflection) it may be a good time to start going over some of the things that you have written and start to put together a year’s end journal entry. I mean, how else will you write your autobiography?

            But, seriously, reflecting on yourself makes you aware of your successes and faults and helps you plan and make goals for the coming year. It makes you a better person.

            So, while you are stuffing your face with bird, stuffing, and mashed taters’, remember that the holidays are much more than the superficial things. Use this holiday to become a better person.

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            Featured photo credit: Libby Penner via unsplash.com

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