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How to Pick the Perfect Color for Any Purpose

How to Pick the Perfect Color for Any Purpose

According to research carried out by the Institute for Color Research, between 62% and 90% of the subconscious judgments we make about a person, environment, or product within the first 90 seconds are based on color alone.

We are constantly influenced by color, as primary and secondary hues create a color wheel that can stimulate our senses, alert us to danger, remind us of our favorite brands and even shape our mood. In nature, color changes can signal the onset of a new season, or offer a warning sign to keep predators at bay. In the modern world, color can be used to inspire and express creativity or to calm and control.

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    Cultural differences can also impact on how and when to use color: for example, in some countries red is favored as a choice for luck, romance or passion, but in other parts of the world it is a color for mourning. Used effectively in your home, business or work environment, or as a form of therapy, color can affect your experiences in ways that would be difficult to create by any other means. Let’s look at how color combinations and tone influence everything from psychology to décor.

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    Warm Colors: colors such as red, orange, yellow and brown are defined as warm, and are most often used to convey energy, passion, and strength. They stimulate the senses, especially your sense of hunger, which can be great for a restaurant branding, but less so for a living room. Be sure to use these colors sparingly in the home environment, as they can quickly tire the eyes.

    Cool Colors: shades of blue, purple, green are likely to create a calming atmosphere and are ideal for use where people need to be relaxed. Cool colors are also known for stimulating creativity and restfulness, which is ideal for an office or workspace.

    Color Schemes

    Combining tones to create a color scheme is an effective way of building a mood or style, but it can be difficult to pinpoint which hues will work well together. There are a variety of schemes to choose from depending on your taste or objectives but common variations include:

    1. Complementary: This scheme combines at least two shades from opposite sides of the color wheel and can provide an impressive contrast, however, care should be taken not to pick two equally strong hues. For example, pairing bright blue and bright yellow can be a little overpowering if not softened by white space or gentler tones.

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    2. Monochromatic: This kind of scheme typically takes a variety of tones within one specific color; for example, combining black with various shades of grey. When working with a strong shade like black, using it in a concentrated space may be preferable so as not to overwhelm.

    3. Analogous: The combination of three colors that are next to each other on the color wheel is known as an analogous scheme. Interest is often added to such schemes with the use of tones, shades, and tints of the same colors, creating a layered effect that can work well with everything from web design through to interiors and clothing.

    4. Custom: Increasingly popular but tricky to pull off, implementing a custom color scheme enables you to bring together any hues in any combination irrespective of typical color rules. Probably best attempted by those more experienced in working with color, great results can be achieved so long as you consider chroma, value, and saturation.

    Making Color Work

    Whether you are considering color for business or personal use, you’d be wise to do your research. The internet is a rich source of information with a variety of tools available to help you. A great example is Shutterstock’s Color Spectrum. Spectrum combines a keyword search with a color slider to help you instantly group images by color and hue.

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      Color Lovers is a fantastic online community offering color ideas and combinations, patterns, and palettes and more for a range of uses including fashion, craft, business and even weddings.

      colorlovers

        Design Seeds provides users with a quick and easy way to view color palettes and get trend information, and is ideal for interior design or branding projects.

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        designseeds

          Color Scheme Designer is ideal for use by more experienced designers, offering a range of color schemes at the click of a button either at random or within your chosen hue.

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            In summary, use color wisely and you can create an eye-catching look that will stand the test of time. However, go over the top and you risk creating a clash that turns people off or gives the wrong message. Most of all, color is there to be enjoyed so go, explore and have fun!

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            Last Updated on May 15, 2019

            How to Tap Into the Power of Positivity

            How to Tap Into the Power of Positivity

            As it appears, the human mind is not capable of not thinking, at least on the subconscious level. Our mind is always occupied by thoughts, whether we want to or not, and they influence our every action.

            “Happiness cannot come from without, it comes from within.” – Helen Keller

            When we are still children, our thoughts seem to be purely positive. Have you ever been around a 4-year old who doesn’t like a painting he or she drew? I haven’t. Instead, I see glee, exciting and pride in children’s eyes. But as the years go by, we clutter our mind with doubts, fears and self-deprecating thoughts.

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            Just imagine then how much we limit ourselves in every aspect of our lives if we give negative thoughts too much power! We’ll never go after that job we’ve always wanted because our nay-saying thoughts make us doubt our abilities. We’ll never ask that person we like out on a date because we always think we’re not good enough.

            We’ll never risk quitting our job in order to pursue the life and the work of our dreams because we can’t get over our mental barrier that insists we’re too weak, too unimportant and too dumb. We’ll never lose those pounds that risk our health because we believe we’re not capable of pushing our limits. We’ll never be able to fully see our inner potential because we simply don’t dare to question the voices in our head.

            But enough is enough! It’s time to stop these limiting beliefs and come to a place of sanity, love and excitement about life, work and ourselves.

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            So…how exactly are we to achieve that?

            It’s not as hard as it may seem; you just have to practice, practice, practice. Here are a few ideas on how you can get started.

            1. Learn to substitute every negative thought with a positive one.

            Every time a negative thought crawls into your mind, replace it with a positive thought. It’s just like someone writes a phrase you don’t like on a blackboard and then you get up, erase it and write something much more to your liking.

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            2. See the positive side of every situation, even when you are surrounded by pure negativity.

            This one is a bit harder to put into practice, which does not mean it’s impossible.

            You can find positivity in everything by mentally holding on to something positive, whether this be family, friends, your faith, nature, someone’s sparkling eyes or whatever other glimmer of beauty. If you seek it, you will find it.

            3. At least once a day, take a moment and think of 5 things you are grateful for.

            This will lighten your mood and give you some perspective of what is really important in life and how many blessings surround you already.

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            4. Change the mental images you allow to enter your mind.

            How you see yourself and your surroundings make a huge difference to your thinking. It is like watching a DVD that saddens and frustrates you, completely pulling you down. Eject that old DVD, throw it away and insert a new, better, more hopeful one instead.

            So, instead of dwelling on dark, negative thoughts, consciously build and focus on positive, light and colorful images, thoughts and situations in your mind a few times a day.

            If you are persistent and keep on working on yourself, your mind will automatically reject its negative thoughts and welcome the positive ones.

            And remember: You are (or will become) what you think you are. This is reason enough to be proactive about whatever is going on in your head.

            Featured photo credit: Kyaw Tun via unsplash.com

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