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Rico Clusters: An Alternative to Mind Mapping

Rico Clusters: An Alternative to Mind Mapping
Rico Cluster

    I’m not a big fan of mind mapping, though I concede that it does have its uses. Recently, I learned of a different approach to brainstorming that seems both more practical and better grounded in the way the mind works than traditional, Buzan-style mind mapping. This approach, called the Rico Cluster after its developer, Dr. Gabrielle Rico, focuses on the creation of a “web” of related and interconnected ideas, rather than radiating out from a central concept, and is intended to leverage the brain’s normal processes of communication between the right and left hemispheres. The idea is to work towards a kind of “critical mass”, where the language- and process-oriented left brain takes over from the visual- and pattern-oriented left.

    What is a Rico Cluster?

    Rico clustering is a brainstorming tool that emphasizes the connection between left-brain openness and connection-making and right-brain verbalization and ordering. Although it is intended primarily as a writing tool, it can also be applied to teaching — and Rico herself has written about its use as a therapeutic tool, as well.
    Here’s the basic idea:

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    1. Write a word in the middle of a sheet of paper.
    2. Circle it.
    3. Write down the first word or phrase that comes to mind and circle it.
    4. Draw a line connecting the second circle to the first.
    5. Repeat. As you write and circle new words and phrases, draw lines back to the last word, the central word, or other words that seem connected. Don’t worry about how they’re connected — the goal is to let your right-brain do its thing, which is to see patterns; later, the left-brain will take over and put the nature of those relationships into words.
    6. When you’ve filled the page, or just feel like you’ve done enough (a sign of what Rico calls a “felt-shift”), go back through what you’ve written down. Cross out words and phrases that seem irrelevant, and begin to impose some order by numbering individual bubbles or clusters. Here is where your right-brain is working in tandem with your left-brain, producing what is essentially an outline. At this point, you can either transfer your numbered clusters to a proper outline or simply begin writing in the order you’ve numbered the clusters.

    By the time you’ve started reviewing your clusters, your brain has done much of the work of fleshing out your ideas; all that remains is to put these relationships into words, which is what your left-brain excels at.

    The Rico cluster grabbed my attention because I’ve lately been thinking a lot about how to brainstorm alone and this seems to fit the bill. I suppose “regular” mind mapping would do the trick, but I was pretty put off by the extravagant claims made by mind-mapping advocate Tony Buzan; clustering seems much more down-to-earth and homey than Buzan’s elaborate, multi-colored, goal-oriented mind maps. Maybe that’s just me, and I’ve bought into mind mapping under a different name; so be it.

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    Rico Clusters as a Teaching Tool

    While my interest is in clustering as a brainstorming-for-one tool, it is easily adapted to a group situation, where ideas are thrown out and jotted quickly on a whiteboard. What’s missing, though, is the patterning — someone needs to draw the lines that form the clusters.

    A teacher or facilitator could do this, using the role of pattern-maker to subtly guide the discussion, but another option would be to have a student or, in a business setting, one of the brainstormers, take on this role, perhaps rotating and having a series of people draw in connecting lines. When the ideas start drying up (or the board is full) begin the process of sorting out and numbering ideas, with input from the group.

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    There is some evidence that brainstorming as a group is actually less effective than several people brainstorming individually and just combining their results, so I’m not sure I advocate this as an idea-generating tool. Instead, I see it as a way of helping a class draw lessons from a body of work — a book or play, a movie, a trip, or an experience. In a business setting, this might be a way to draw lessons out of a strategic failure, or develop new ways of applying existing processes.

    Clustering as a Therapeutic Tool

    Rico’s book Pain and Possibility: Writing Your Way through Personal Crisis suggests another use for clustering: using them to draw out unconscious sources of pain in the context of recovery and healing. While this is exactly the kind of extravagant claim I generally reject, it might be useful for other people so it at least deserves consideration. A feeling or source of pain is listed as the “seed” and ideas free-associated off of that. The process is akin to automatic writing, where the mind starts calling forth language and concepts without conscious filtering; hopefully we surprise ourselves with connections we hadn’t been aware of, or conflicts that we had carefully concealed from our conscious awareness.

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    Like I said, this isn’t the kind of thing I think generally works, but for some people this kind of emotional work proves very uplifting, so who am I to judge? For myself, I think I’ll stick with trying clustering to deal with the more mundane problem of generating and capturing writing ideas. If nothing else, it’s at least worth a try, especially if you’re the kind of person for whom traditional outlining is a real chore.

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    Last Updated on March 31, 2020

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Is Procrastination Bad? The Truth About Procrastination Revealed

    Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

    Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

    There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

    Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

    Why We Procrastinate After All?

    We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

    Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

    Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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    To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

    If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

    Is Procrastination Bad?

    Yes it is.

    Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

    Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

    Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

    It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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    The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

    Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

    For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

    A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

    Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

    Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

    How Bad Procrastination Can Be

    Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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    After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

    One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

    That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

    Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

    In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

    You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

    More consequences of procrastination can be found in this article: 8 Dreadful Effects of Procrastination That Can Destroy Your Life

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    Procrastination, a Technical Failure

    Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

    It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

    It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

    Learn more about how to fix your procrastination problem here: What Is Procrastination and How to Stop It (The Complete Guide)

    Featured photo credit: chuttersnap via unsplash.com

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