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The Five Key Principles of Personal Needs

The Five Key Principles of Personal Needs

Within the past month I and a member of my team became DDI Certified Facilitators. DDI stands for Development Dimensions International. DDI is a 34-year-old company focused on talent management and leadership development. Much of the certification program was learning about their philosophy on how they work with leaders to get the best results from their teams. One specific area of focus was on DDI’s Key Principles to Meet Personal Needs. DDI has identified five key personal needs that must get attention when we interact with others to get the best results.

If we make an effort to be mindful of these five principles when interacting with others, their personal needs will be fulfilled, which will help them to perform more efficiently. As leaders, our jobs are to make those around us better and help maximize their potential. DDI’s Key Principles will help us do that.

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1. Esteem

Every interaction we have has the potential to end in two ways. The people we are working with feel good about themselves and what is going on, or they don’t.  By focusing on the esteem of the people we work with, we can make sure we are doing everything we can to promote a healthy culture and build their esteem and confidence, which will lead to better results. When people experience insecurity and don’t feel good about who they are or what they are doing, this hinders their self-confidence, motivation, engagement, and potential. Giving focus to the esteem of others is good for them and you! How will you enhance another person’s self esteem today? To learn more about esteem, Psychology Today has more information on their page.

2. Empathy

Merriam-Webster defines empathy as “the feeling that you understand and share another person’s experiences and emotions.” A great way to relate to people, build trust, and show them you care is to empathize with them. Simply letting people know you are listening and understanding what they are experiencing will keep them engaged and motivated. How can you be more empathetic with those you interact with on a daily basis? This article on the Six Habits of Highly Empathetic People can be very helpful.

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3. Involvement

People want to be involved and contribute. Give them that opportunity. Allowing others to contribute makes them feel part of a community. It also gives them a sense of purpose and a feeling of being valued. Last week I read an article on Psychology Today that posed the question: Do Religious People Really Live Longer? My take away from the article is that life expectancy is related to community, having a feeling of belonging, and being valued within a community or culture. Your workplace is its own community and its own culture. By allowing people to be involved and contribute, you are providing a sense of belonging while showing that you value them. This allows both of you to achieve your goals. What initiatives do you have where you could benefit having other people involved?

4. Opportunity to share

Everyone needs a productive way to express their positive and not-so-positive thoughts, feelings, and opinions. Giving others that opportunity will not only fulfill their need to be heard, which builds trust, but it gives us the chance to learn and be better prepared to productively work together. Karl A. Menninger, an American psychiatrist, said, “Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold, and expand.” How are you allowing others to share their thoughts, feelings, and opinions with you?

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5. Support without removing responsibility

Support goes along with community. Having a support system gives us security, a sense of belonging, and lets us know we aren’t alone. Think about everything you’ve experienced and all the support you had in various situations. Now think about what some situations might have been like without the support of others. What kind of support did you receive and would you have succeeded without it? How can you better lend support to those around you?

At the end of the day, we are social creatures who have to work together. The better we work together, the more effective we will be, and the more efficiently we will reach our goals. Giving attention to DDI’s Five Key Principles of Personal Needs when we work with others is good for everyone!

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Last Updated on December 2, 2018

7 Public Speaking Techniques To Help Connect With Your Audience

7 Public Speaking Techniques To Help Connect With Your Audience

When giving a presentation or speech, you have to engage your audience effectively in order to truly get your point across. Unlike a written editorial or newsletter, your speech is fleeting; once you’ve said everything you set out to say, you don’t get a second chance to have your voice heard in that specific arena.

You need to make sure your audience hangs on to every word you say, from your introduction to your wrap-up. You can do so by:

1. Connecting them with each other

Picture your typical rock concert. What’s the first thing the singer says to the crowd after jumping out on stage? “Hello (insert city name here)!” Just acknowledging that he’s coherent enough to know where he is is enough for the audience to go wild and get into the show.

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It makes each individual feel as if they’re a part of something bigger. The same goes for any public speaking event. When an audience hears, “You’re all here because you care deeply about wildlife preservation,” it gives them a sense that they’re not just there to listen, but they’re there to connect with the like-minded people all around them.

2. Connect with their emotions

Speakers always try to get their audience emotionally involved in whatever topic they’re discussing. There are a variety of ways in which to do this, such as using statistics, stories, pictures or videos that really show the importance of the topic at hand.

For example, showing pictures of the aftermath of an accident related to drunk driving will certainly send a specific message to an audience of teenagers and young adults. While doing so might be emotionally nerve-racking to the crowd, it may be necessary to get your point across and engage them fully.

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3. Keep going back to the beginning

Revisit your theme throughout your presentation. Although you should give your audience the credit they deserve and know that they can follow along, linking back to your initial thesis can act as a subconscious reminder of why what you’re currently telling them is important.

On the other hand, if you simply mention your theme or the point of your speech at the beginning and never mention it again, it gives your audience the impression that it’s not really that important.

4. Link to your audience’s motivation

After you’ve acknowledged your audience’s common interests in being present, discuss their motivation for being there. Be specific. Using the previous example, if your audience clearly cares about wildlife preservation, discuss what can be done to help save endangered species’ from extinction.

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Don’t just give them cold, hard facts; use the facts to make a point that they can use to better themselves or the world in some way.

5. Entertain them

While not all speeches or presentations are meant to be entertaining in a comedic way, audiences will become thoroughly engaged in anecdotes that relate to the overall theme of the speech. We discussed appealing to emotions, and that’s exactly what a speaker sets out to do when he tells a story from his past or that of a well-known historical figure.

Speakers usually tell more than one story in order to show that the first one they told isn’t simply an anomaly, and that whatever outcome they’re attempting to prove will consistently reoccur, given certain circumstances.

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6. Appeal to loyalty

Just like the musician mentioning the town he’s playing in will get the audience ready to rock, speakers need to appeal to their audience’s loyalty to their country, company, product or cause. Show them how important it is that they’re present and listening to your speech by making your words hit home to each individual.

In doing so, the members of your audience will feel as if you’re speaking directly to them while you’re addressing the entire crowd.

7. Tell them the benefits of the presentation

Early on in your presentation, you should tell your audience exactly what they’ll learn, and exactly how they’ll learn it. Don’t expect them to listen if they don’t have clear-cut information to listen for. On the other hand, if they know what to listen for, they’ll be more apt to stay engaged throughout your entire presentation so they don’t miss anything.

Featured photo credit: Flickr via farm4.staticflickr.com

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