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How To Create An Instant Connection With Your Website Visitors

How To Create An Instant Connection With Your Website Visitors

Do you ever get nostalgic for the good old days when business was just so much more personal? When you chatted with the cashier while they bagged your groceries, or when your movie rentals were handed to you by a human instead of a giant red box?

The missing human element can seem even more obvious online. And that’s a real problem. Because your customers are searching for that personal touch—for a connection. No matter how much we love the convenience today’s fast-paced business world provides, we all still largely prefer to exchange our time and money with people we know and trust.

But just because you run a business online doesn’t mean your company is doomed to make a faceless, robotic-like impression on your audience. You can build genuine, meaningful connections online. Here’s how.

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Make your website an easy place to stay

If you want to build an authentic connection with your visitors, you first need them to stick around long enough to actually read any of your copy. Just as in real life, people make instantaneous assumptions based on visual elements. If you want to snag longer than three seconds of connection-building time with your website visitors, get these elements under control:

  • Design. You don’t have to shell out thousands of dollars in order to have a professional-looking website. You can if you want to, but WordPress and a nicely designed premium theme can make you look great—without spending a lot of cash.
  • Navigation. Make sure your website is easy to get around. If people get lost, or are unable to locate the information they want quickly, they might just leave. We’re all such an impatient bunch!
  • Formatting. Make your website easy to scan. Did you catch that? Make your website easy to scan! It’s so important to include a lot of white space between blocks of text, to use headlines and sub-headings strategically, and to break things down into bulleted lists or sections. People love to scan.

Use a conversational tone

One of the best ways to show people the real person behind your brand and your website is to write your copy the way you talk in person (minus a few run on sentences, and plus some basic grammar and punctuation).

Using a conversational tone (read: no third person, no buzz words or jargon) is one of the quickest ways to build a connection. Your visitors want to feel like you’re talking directly to them.

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Don’t worry about trying to sound “big”. Small businesses are very popular these days, there’s no need to hide the actual size of your cozy little enterprise. If you’re the sole employee of your business, or even the boss among a small team, don’t shy away from using “me” instead of “we”. You don’t need to pretend to be larger than you are—in fact, it can actually backfire by making you sound less personal.

Make it all about them

You have to ditch the theory that your website is about you. It’s actually about your prospect. They aren’t interested in hearing about you; they are interested in hearing about how you can help them. That’s how you create the connection.

Talking about yourself is a big turnoff. You’re going to have to share details about who you are and what you do—but it’s essential that you do it in a way that focuses on your website visitors and makes them feel connected to you.

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For example:

All about you: I held positions in some of the most prestigious firms in Manhattan, where I gained loads of business experience and developed a very impressive portfolio.

All about them: I know you need someone who can perform under pressure and get things done. You don’t need yet another thing to worry about. Because of my experience working in some of the most prestigious and high-pressure firms in Manhattan, I’m equipped to push through stressful situations and get your job completed on time. I’ve been there, I’ve done that. No hand-holding necessary here.

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Find common ground

What do you and your website visitors have in common? In most cases, you meet at a very distinct and compelling point: your website visitors have a problem, and you have the solution.

What does your product or service accomplish for your customer? Do you sell a revolutionary diet program that helps people get healthy and fit in six months or less? Are you a personal accountant that reduces migraine-inducing stress for small business owners?

Reveal the solution you provide for your customers, and then use that to build a connection. Let your visitors know that you deeply understand the fear/anxiety/stress/whatever that their problem causes. After all, you’ve most likely experienced the same problem yourself before finding the solution. This common ground can help you build an instant and strong connection (it’s also the perfect time to let people in on how your product or service solves their issue—cha-ching!)

Money is almost always personal. It’s tied to all sorts of emotions, so it’s no wonder people don’t want to part with it unless they feel safe and confident. Building a connection is an essential step towards creating that confidence in your customers.

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Last Updated on December 3, 2019

10 Life Lessons You’d Better Learn Early on in Life

10 Life Lessons You’d Better Learn Early on in Life

There are so many lessons I wish I had learned while I was young enough to appreciate and apply them. The thing with wisdom, and often with life lessons in general, is that they’re learned in retrospect, long after we needed them. The good news is that other people can benefit from our experiences and the lessons we’ve learned.

Here’re 10 important life lessons you should learn early on:

1. Money Will Never Solve Your Real Problems

Money is a tool; a commodity that buys you necessities and some nice “wants,” but it is not the panacea to your problems.

There are a great many people who are living on very little, yet have wonderfully full and happy lives… and there are sadly a great many people are living on quite a lot, yet have terribly miserable lives.

Money can buy a nice home, a great car, fabulous shoes, even a bit of security and some creature comforts, but it cannot fix a broken relationship, or cure loneliness, and the “happiness” it brings is only fleeting and not the kind that really and truly matters. Happiness is not for sale. If you’re expecting the “stuff” you can buy to “make it better,” you will never be happy.

2. Pace Yourself

Often when we’re young, just beginning our adult journey we feel as though we have to do everything at once. We need to decide everything, plan out our lives, experience everything, get to the top, find true love, figure out our life’s purpose, and do it all at the same time.

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Slow down—don’t rush into things. Let your life unfold. Wait a bit to see where it takes you, and take time to weigh your options. Enjoy every bite of food, take time to look around you, let the other person finish their side of the conversation. Allow yourself time to think, to mull a bit.

Taking action is critical. Working towards your goals and making plans for the future is commendable and often very useful, but rushing full-speed ahead towards anything is a one-way ticket to burnout and a good way to miss your life as it passes you by.

3. You Can’t Please Everyone

“I don’t know the secret to success, but the secret to failure is trying to please everyone” – Bill Cosby.

You don’t need everyone to agree with you or even like you. It’s human nature to want to belong, to be liked, respected and valued, but not at the expense of your integrity and happiness. Other people cannot give you the validation you seek. That has to come from inside.

Speak up, stick to your guns, assert yourself when you need to, demand respect, stay true to your values.

4. Your Health Is Your Most Valuable Asset

Health is an invaluable treasure—always appreciate, nurture, and protect it. Good health is often wasted on the young before they have a chance to appreciate it for what it’s worth.

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We tend to take our good health for granted, because it’s just there. We don’t have to worry about it, so we don’t really pay attention to it… until we have to.

Heart disease, bone density, stroke, many cancers—the list of many largely preventable diseases is long, so take care of your health now, or you’ll regret it later on.

5. You Don’t Always Get What You Want

“Life is what happens while you’re busy making other plans.” – John Lennon

No matter how carefully you plan and how hard you work, sometimes things just don’t work out the way you want them to… and that’s okay.

We have all of these expectations; predetermined visions of what our “ideal” life will look like, but all too often, that’s not the reality of the life we end up with. Sometimes our dreams fail and sometimes we just change our minds mid-course. Sometimes we have to flop to find the right course and sometimes we just have to try a few things before we find the right direction.

6. It’s Not All About You

You are not the epicenter of the universe. It’s very difficult to view the world from a perspective outside of your own, since we are always so focused on what’s happening in our own lives. What do I have to do today? What will this mean for me, for my career, for my life? What do I want?

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It’s normal to be intensely aware of everything that’s going on in your own life, but you need to pay as much attention to what’s happening around you, and how things affect other people in the world as you do to your own life. It helps to keep things in perspective.

7. There’s No Shame in Not Knowing

No one has it all figured out. Nobody has all the answers. There’s no shame in saying “I don’t know.” Pretending to be perfect doesn’t make you perfect. It just makes you neurotic to keep up the pretense of manufactured perfection.

We have this idea that there is some kind of stigma or shame in admitting our limitations or uncertainly, but we can’t possibly know everything. We all make mistakes and mess up occasionally. We learn as we go, that’s life.

Besides—nobody likes a know-it-all. A little vulnerability makes you human and oh so much more relatable.

8. Love Is More Than a Feeling; It’s a Choice

That burst of initial exhilaration, pulse quickening love and passion does not last long. But that doesn’t mean long-lasting love is not possible.

Love is not just a feeling; it’s a choice that you make every day. We have to choose to let annoyances pass, to forgive, to be kind, to respect, to support, to be faithful.

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Relationships take work. Sometimes it’s easy and sometimes it’s incredibly hard. It is up to us to choose how we want to act, think and speak in a relationship.

9. Perspective Is a Beautiful Thing

Typically, when we’re worried or upset, it’s because we’ve lost perspective. Everything that is happening in our lives seems so big, so important, so do or die, but in the grand picture, this single hiccup often means next to nothing.

The fight we’re having, the job we didn’t get, the real or imagined slight, the unexpected need to shift course, the thing we wanted, but didn’t get. Most of it won’t matter 20, 30, 40 years from now. It’s hard to see long term when all you know is short term, but unless it’s life-threatening, let it go, and move on.

10. Don’t Take Anything for Granted

We often don’t appreciate what we have until it’s gone: that includes your health, your family and friends, your job, the money you have or think you will have tomorrow.

When you’re young, it seems that your parents will always be there, but they won’t. You think you have plenty of time to get back in touch with your old friends or spend time with new ones, but you don’t. You have the money to spend, or you think you’ll have it next month, but you might not.

Nothing in your life is not guaranteed to be there tomorrow, including those you love.

This is a hard life lesson to learn, but it may be the most important of all: Life can change in an instant. Make sure you appreciate what you have, while you still have it.

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Featured photo credit: Ben Eaton via unsplash.com

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