Advertising
Advertising

How To Create An Instant Connection With Your Website Visitors

How To Create An Instant Connection With Your Website Visitors

Do you ever get nostalgic for the good old days when business was just so much more personal? When you chatted with the cashier while they bagged your groceries, or when your movie rentals were handed to you by a human instead of a giant red box?

The missing human element can seem even more obvious online. And that’s a real problem. Because your customers are searching for that personal touch—for a connection. No matter how much we love the convenience today’s fast-paced business world provides, we all still largely prefer to exchange our time and money with people we know and trust.

But just because you run a business online doesn’t mean your company is doomed to make a faceless, robotic-like impression on your audience. You can build genuine, meaningful connections online. Here’s how.

Advertising

Make your website an easy place to stay

If you want to build an authentic connection with your visitors, you first need them to stick around long enough to actually read any of your copy. Just as in real life, people make instantaneous assumptions based on visual elements. If you want to snag longer than three seconds of connection-building time with your website visitors, get these elements under control:

  • Design. You don’t have to shell out thousands of dollars in order to have a professional-looking website. You can if you want to, but WordPress and a nicely designed premium theme can make you look great—without spending a lot of cash.
  • Navigation. Make sure your website is easy to get around. If people get lost, or are unable to locate the information they want quickly, they might just leave. We’re all such an impatient bunch!
  • Formatting. Make your website easy to scan. Did you catch that? Make your website easy to scan! It’s so important to include a lot of white space between blocks of text, to use headlines and sub-headings strategically, and to break things down into bulleted lists or sections. People love to scan.

Use a conversational tone

One of the best ways to show people the real person behind your brand and your website is to write your copy the way you talk in person (minus a few run on sentences, and plus some basic grammar and punctuation).

Using a conversational tone (read: no third person, no buzz words or jargon) is one of the quickest ways to build a connection. Your visitors want to feel like you’re talking directly to them.

Advertising

Don’t worry about trying to sound “big”. Small businesses are very popular these days, there’s no need to hide the actual size of your cozy little enterprise. If you’re the sole employee of your business, or even the boss among a small team, don’t shy away from using “me” instead of “we”. You don’t need to pretend to be larger than you are—in fact, it can actually backfire by making you sound less personal.

Make it all about them

You have to ditch the theory that your website is about you. It’s actually about your prospect. They aren’t interested in hearing about you; they are interested in hearing about how you can help them. That’s how you create the connection.

Talking about yourself is a big turnoff. You’re going to have to share details about who you are and what you do—but it’s essential that you do it in a way that focuses on your website visitors and makes them feel connected to you.

Advertising

For example:

All about you: I held positions in some of the most prestigious firms in Manhattan, where I gained loads of business experience and developed a very impressive portfolio.

All about them: I know you need someone who can perform under pressure and get things done. You don’t need yet another thing to worry about. Because of my experience working in some of the most prestigious and high-pressure firms in Manhattan, I’m equipped to push through stressful situations and get your job completed on time. I’ve been there, I’ve done that. No hand-holding necessary here.

Advertising

Find common ground

What do you and your website visitors have in common? In most cases, you meet at a very distinct and compelling point: your website visitors have a problem, and you have the solution.

What does your product or service accomplish for your customer? Do you sell a revolutionary diet program that helps people get healthy and fit in six months or less? Are you a personal accountant that reduces migraine-inducing stress for small business owners?

Reveal the solution you provide for your customers, and then use that to build a connection. Let your visitors know that you deeply understand the fear/anxiety/stress/whatever that their problem causes. After all, you’ve most likely experienced the same problem yourself before finding the solution. This common ground can help you build an instant and strong connection (it’s also the perfect time to let people in on how your product or service solves their issue—cha-ching!)

Money is almost always personal. It’s tied to all sorts of emotions, so it’s no wonder people don’t want to part with it unless they feel safe and confident. Building a connection is an essential step towards creating that confidence in your customers.

More by this author

How To Create An Instant Connection With Your Website Visitors

Trending in Communication

1 How to Spend More Quality Time with Your Partner 2 12 Surprising Benefits of Learning a New Language 3 5 Powerful Ways for Building Fulfilling Relationships 4 How a Lack of Communication Can Cost Your Career 5 What Makes People Happy? 20 Secrets of “Always Happy” People

Read Next

Advertising
Advertising
Advertising

Last Updated on October 17, 2019

How to Spend More Quality Time with Your Partner

How to Spend More Quality Time with Your Partner

You see your partner every single day. They are the first person you talk to in the morning and the last person you kiss goodnight.

But does seeing each other day in and day out equal a healthy relationship? Not necessarily.

Spending quality time with your partner is the best way to ensure your relationship stays healthy and strong. This means going above and beyond sitting together while you watch Netflix or going out for the occasional dinner. You deserve more from your relationship – and so does your spouse!

What does quality time mean? It means spending time with your spouse without interruption. It’s a chance for you to come together and talk. Communication will build emotional intimacy and trust.

Quality time is also about expressing love in a physical way. Not sex, necessarily (but that’s great, too!) but through hand-holding, cuddling, caressing, and tickling. Studies show that these displays of affection will boost partner satisfaction.[1]

So how do you spend quality time with your partner? Here are 13 relationship tips on making the most out of your time with your partner.

Advertising

1. Recognize the Signs

If you want a healthy relationship, you have to learn how to recognize the signs that you need to spend more quality time together.

Some telltale signs include:

  • You’re always on your phones.
  • You value friendships or hobbies over quality time with your spouse.
  • You aren’t together during important events.
  • You are arguing more often or lack connection.
  • You don’t make plans or date nights.
  • You’re not happy.

If you are experiencing any of these relationship symptoms, know that quality time together can reverse the negative effects of the signs above.

2. Try New Things Together

Have you ever wanted to learn how to play an instrument or speak another language? How about skydive or ballroom dance?

Instead of viewing these as solo hobbies and interests, why not involve your partner?

Trying new activities together builds healthy relationships because it encourages spouses to rely on one another for emotional and physical support.

Advertising

Shared hobbies also promote marital friendship, and the Journal of Happiness Studies found that marital satisfaction was twice as high for couples who viewed each other as best friends.[2]

3. Schedule in Tech-Free Time

Your phone is a great way to listen to music, watch videos, and keep up-to-date with friends and family. But is your phone good for your relationship?

Many couples phone snub, or ‘phub’, one another. Studies show that phubbing can lower relationship satisfaction and increase one’s chances of depression.[3]

Reduce those chances by removing distractions when spending quality time together and showing your partner they have your full attention.

4. Hit the Gym as a Couple

One way you can spend more time together as a couple is by becoming workout partners. Studies show that couples are more likely to stay with their exercise routine if they work out together.[4] Couples also work out harder than they would solo. One study found that 95 percent of couples who work out together maintained weight loss compares to the 66 percent of singles who did.[5]

Join a gym, do at-home couples’ workouts, try couples yoga, hit the hiking trails, or get your bikes out. No matter which way you choose to exercise, these healthy activities can promote a healthy relationship.

Advertising

5. Cook Meals Together

Pop open a bottle of wine or put some romantic music on while you get busy – in the kitchen, of course!

One of the best relationship tips for spending quality time together when you both have busy schedules is to cook meals together.[6]

Spice things up and try and prepare a four-course meal or a fancy French dish together. Not only is this a fun way to spend your time together, but it also promotes teamwork.

If all goes well, you’ll have a romantic date night meal at home that you prepared with your four hands. And if the food didn’t turn out the way you’d hoped, you are guaranteed to have a laugh and create new memories together.

6. Have a Regular Date Night

Couples experience a greater sense of happiness and less stress when they are spending quality time together.[7] One of the biggest relationship tips for a healthy partnership is to include a date night in your weekly routine.

The National Marriage Project found that having a weekly date night can make your relationship seem more exciting and helps prevent relationship boredom.[8] It also lowers the probability of divorce, improves your sex life, and increases healthy communication.

Advertising

Some great ideas for what to do on your date night include:

  • Have a movie marathon – Gather up your favorite flicks and cuddle up on the couch.
  • Play games together – Cards, board games, video games, and other creative outlets are a fun way to spend quality time together.
  • Recreate your first date – Go back to that restaurant and order the same meal you did when you first got together. You can spice up your evening by pretending you’re strangers meeting for the first time and see how sexy the night gets.
  • Plan a weekend getaway – There’s nothing better than traveling with the one you love.
  • Dinner and a movie – A classic!
  • Try a new restaurant – Make it your mission to rate and try all of the Mexican restaurants/Irish pubs/Italian trattorias in your area.
  • Have a long sex session – Intimacy promotes the release of the oxytocin hormone which is responsible for a myriad of great feelings.[9]

Here’re even more date night ideas for your reference: 50 Unique and Really Fun Date Ideas for Couples

Final Thoughts

The benefits of spending quality time together are endless. Here are just some of the ways it can contribute to a healthy relationship:

  • Improves emotional and physical intimacy
  • Lowers divorce rates
  • Improves communication
  • Reduces marital boredom
  • Bonds couples closer
  • Improves friendship
  • Boosts health
  • Reduces stress

These are all excellent reasons to start making date night a regular part of your week.

It’s easy to have a healthy relationship when you set aside dedicated time to share with your spouse. Try new things together, make your spouse your workout buddy, and look for innovative ways to be close and connected.

These relationship tips will bring great benefits to your marriage.

Featured photo credit: Allen Taylor via unsplash.com

Reference

Read Next