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How To Create An Instant Connection With Your Website Visitors

How To Create An Instant Connection With Your Website Visitors

Do you ever get nostalgic for the good old days when business was just so much more personal? When you chatted with the cashier while they bagged your groceries, or when your movie rentals were handed to you by a human instead of a giant red box?

The missing human element can seem even more obvious online. And that’s a real problem. Because your customers are searching for that personal touch—for a connection. No matter how much we love the convenience today’s fast-paced business world provides, we all still largely prefer to exchange our time and money with people we know and trust.

But just because you run a business online doesn’t mean your company is doomed to make a faceless, robotic-like impression on your audience. You can build genuine, meaningful connections online. Here’s how.

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Make your website an easy place to stay

If you want to build an authentic connection with your visitors, you first need them to stick around long enough to actually read any of your copy. Just as in real life, people make instantaneous assumptions based on visual elements. If you want to snag longer than three seconds of connection-building time with your website visitors, get these elements under control:

  • Design. You don’t have to shell out thousands of dollars in order to have a professional-looking website. You can if you want to, but WordPress and a nicely designed premium theme can make you look great—without spending a lot of cash.
  • Navigation. Make sure your website is easy to get around. If people get lost, or are unable to locate the information they want quickly, they might just leave. We’re all such an impatient bunch!
  • Formatting. Make your website easy to scan. Did you catch that? Make your website easy to scan! It’s so important to include a lot of white space between blocks of text, to use headlines and sub-headings strategically, and to break things down into bulleted lists or sections. People love to scan.

Use a conversational tone

One of the best ways to show people the real person behind your brand and your website is to write your copy the way you talk in person (minus a few run on sentences, and plus some basic grammar and punctuation).

Using a conversational tone (read: no third person, no buzz words or jargon) is one of the quickest ways to build a connection. Your visitors want to feel like you’re talking directly to them.

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Don’t worry about trying to sound “big”. Small businesses are very popular these days, there’s no need to hide the actual size of your cozy little enterprise. If you’re the sole employee of your business, or even the boss among a small team, don’t shy away from using “me” instead of “we”. You don’t need to pretend to be larger than you are—in fact, it can actually backfire by making you sound less personal.

Make it all about them

You have to ditch the theory that your website is about you. It’s actually about your prospect. They aren’t interested in hearing about you; they are interested in hearing about how you can help them. That’s how you create the connection.

Talking about yourself is a big turnoff. You’re going to have to share details about who you are and what you do—but it’s essential that you do it in a way that focuses on your website visitors and makes them feel connected to you.

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For example:

All about you: I held positions in some of the most prestigious firms in Manhattan, where I gained loads of business experience and developed a very impressive portfolio.

All about them: I know you need someone who can perform under pressure and get things done. You don’t need yet another thing to worry about. Because of my experience working in some of the most prestigious and high-pressure firms in Manhattan, I’m equipped to push through stressful situations and get your job completed on time. I’ve been there, I’ve done that. No hand-holding necessary here.

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Find common ground

What do you and your website visitors have in common? In most cases, you meet at a very distinct and compelling point: your website visitors have a problem, and you have the solution.

What does your product or service accomplish for your customer? Do you sell a revolutionary diet program that helps people get healthy and fit in six months or less? Are you a personal accountant that reduces migraine-inducing stress for small business owners?

Reveal the solution you provide for your customers, and then use that to build a connection. Let your visitors know that you deeply understand the fear/anxiety/stress/whatever that their problem causes. After all, you’ve most likely experienced the same problem yourself before finding the solution. This common ground can help you build an instant and strong connection (it’s also the perfect time to let people in on how your product or service solves their issue—cha-ching!)

Money is almost always personal. It’s tied to all sorts of emotions, so it’s no wonder people don’t want to part with it unless they feel safe and confident. Building a connection is an essential step towards creating that confidence in your customers.

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Last Updated on August 12, 2019

13 Things Mentally Strong People Don’t Do

13 Things Mentally Strong People Don’t Do

Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life.

Take a look at these 13 things that mentally strong people don’t do so that you too can become mentally stronger.

1. They Don’t Waste Time Feeling Sorry for Themselves

Mentally strong people don’t sit around feeling sorry about their circumstances or how others have treated them. Instead, they take responsibility for their role in life and understand that life isn’t always easy or fair.

2. They Don’t Give Away Their Power

They don’t allow others to control them, and they don’t give someone else power over them. They don’t say things like, “My boss makes me feel bad,” because they understand that they are in control over their own emotions and they have a choice in how they respond.

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3. They Don’t Shy Away from Change

Mentally strong people don’t try to avoid change. Instead, they welcome positive change and are willing to be flexible. They understand that change is inevitable and believe in their abilities to adapt.

4. They Don’t Waste Energy on Things They Can’t Control

You won’t hear a mentally strong person complaining over lost luggage or traffic jams. Instead, they focus on what they can control in their lives. They recognize that sometimes, the only thing they can control is their attitude.

5. They Don’t Worry About Pleasing Everyone

Mentally strong people recognize that they don’t need to please everyone all the time. They’re not afraid to say no or speak up when necessary. They strive to be kind and fair, but can handle other people being upset if they didn’t make them happy.

6. They Don’t Fear Taking Calculated Risks

They don’t take reckless or foolish risks, but don’t mind taking calculated risks. Mentally strong people spend time weighing the risks and benefits before making a big decision, and they’re fully informed of the potential downsides before they take action.

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7. They Don’t Dwell on the Past

Mentally strong people don’t waste time dwelling on the past and wishing things could be different. They acknowledge their past and can say what they’ve learned from it.

However, they don’t constantly relive bad experiences or fantasize about the glory days. Instead, they live for the present and plan for the future.

8. They Don’t Make the Same Mistakes Over and Over

Mentally strong people accept responsibility for their behavior and learn from their past mistakes. As a result, they don’t keep repeating those mistakes over and over. Instead, they move on and make better decisions in the future.

9. They Don’t Resent Other People’s Success

Mentally strong people can appreciate and celebrate other people’s success in life. They don’t grow jealous or feel cheated when others surpass them. Instead, they recognize that success comes with hard work, and they are willing to work hard for their own chance at success.

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10. They Don’t Give Up After the First Failure

Mentally strong people don’t view failure as a reason to give up. Instead, they use failure as an opportunity to grow and improve. They are willing to keep trying until they get it right.

11. They Don’t Fear Alone Time

Mentally strong people can tolerate being alone and they don’t fear silence. They aren’t afraid to be alone with their thoughts and they can use downtime to be productive.

They enjoy their own company and aren’t dependent on others for companionship and entertainment all the time but instead can be happy alone.

12. They Don’t Feel the World Owes Them Anything

Mentally strong people don’t feel entitled to things in life. They weren’t born with a mentality that others would take care of them or that the world must give them something. Instead, they look for opportunities based on their own merits.

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13. They Don’t Expect Immediate Results

Whether they are working on improving their health or getting a new business off the ground, mentally strong people don’t expect immediate results. Instead, they apply their skills and time to the best of their ability and understand that real change takes time.

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Featured photo credit: Candice Picard via unsplash.com

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