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5 Creative Writing Lessons That You Can Use In Your Business

5 Creative Writing Lessons That You Can Use In Your Business

Communication is important in business. You might think creative writing is an airy-fairy subject that bears no relevance to your business activity, but I’m here to show you otherwise.

Recently, I was reflecting on some of the most reinforced lessons that I was given during my undergraduate creative writing degree. Despite now being a business owner and non-fiction writer, several of those lessons remain valuable. Here are my top five:

1. Show, don’t tell

This is the first lesson any creative writer learns. Paint a picture with your words, don’t use them to force a message down your reader’s throat. Similarly, show your customers the benefit of your service, don’t just tell them about it in an impersonal, dogmatic manner.

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This lesson could, perhaps, be adapted to say “sell, don’t tell”. Words for word’s sake will get you nowhere. You need to show your business in its best light and then sell it to your prospects. Keep your message short, simple and relevant.

2. You need round characters and flat characters

When creating a story, you need a range of characters. ‘Round’ characters are full of details and tend to be the key people in any story. ‘Flat’ characters are the people in the background, who we all relate to and don’t feel the need to explore deeply or understand fully.

Similarly, your business needs a mix of inspiring new information and comfortable, relatable ideas. People need to feel they can relate to and connect with your message. By all means, wow them with your innovation but remember that you also need to provide a comfortable bridge for them to level with you.

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3. Find details that ‘tell more’

Details with deeper, hidden meanings are part of the standard creative writing toolkit. Objects, images, descriptions…what further information might they hold, what stories might they tell? You can use this idea to better understand your customers, too.

What characteristics, behaviors or traits do your customers have that can tell you more about them? Perhaps you have a group of customers who love all things organic – what else might this say about their lifestyle? What cars do your customers drive, where do they ‘hangout’ online? These details can all reveal something more.

4. Avoid clichés like the plague

Clichés are great. They do the job of instantly explaining relatable truisms. However, they’re relatable for a reason – they are highly overused. While a cliché might seem like the simplest way of getting your message across, bear in mind that they are also unoriginal. Familiarity is important, as is simplicity, but phrases that make your clients roll their eyes is not the way to go.

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Clichés exist not only as phrases but as actions, too. If any aspect of your business activity feels tired and “uninventive,” rework it. Even if you do think the customer is always right, the grass is greener on the other side or that the apple never falls far from the tree, find a different way to show it.

5. Be wary of your internal editor

When staring at a blank screen or new project your internal editor can give you perfection paralysis. If you start censoring, judging and editing before you’ve given the ideas a chance to evolve, you’ll crush your creativity. Instead, work on getting everything out there and giving yourself permission to explore your ideas. Don’t stop after every step to examine your footprint: finish the journey first and then go back and retrace your steps.

Be careful, too, of any negative thoughts that your internal editor is bringing up. Constructive criticism is important but self defeating thoughts and pointless negativity will damage your confidence and the quality of your work.

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What other unexpected lessons do you find helpful in your business? Take some time to think back over the years of learning you have done and see if there is anything that could cross over into your business life.

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Last Updated on September 17, 2019

10 Simple Ways To Always Think Positive Thoughts

10 Simple Ways To Always Think Positive Thoughts

Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

Here are 10 ways to make thinking positive thoughts easy:

1. Spend Time with Positive People

If you surround yourself with constant complainers, their negativity is likely to rub off on you.

Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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2. Take Responsibility for Your Behavior

When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

3. Contribute to the Community

One of the best ways to feel good about what you have, is to focus on what you have to give.

Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

4. Read Positive and Inspirational Materials

Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

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Some recommendations for you:

5. Recognize and Replace Negative Thoughts

You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

6. Establish and Work Toward Goals

It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

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Learn to set SMART goals to help you achieve more.

7. Consider the Consequences of Negativity

Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

8. Offer Compliments to Others

Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

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9. Create a Daily Gratitude List

If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

10. Practice Self-Care

Take good care of yourself and you’ll be more equipped to think positively.

Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

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Featured photo credit: DESIGNECOLOGIST via unsplash.com

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