Advertising
Advertising

5 Creative Writing Lessons That You Can Use In Your Business

5 Creative Writing Lessons That You Can Use In Your Business

Communication is important in business. You might think creative writing is an airy-fairy subject that bears no relevance to your business activity, but I’m here to show you otherwise.

Recently, I was reflecting on some of the most reinforced lessons that I was given during my undergraduate creative writing degree. Despite now being a business owner and non-fiction writer, several of those lessons remain valuable. Here are my top five:

1. Show, don’t tell

This is the first lesson any creative writer learns. Paint a picture with your words, don’t use them to force a message down your reader’s throat. Similarly, show your customers the benefit of your service, don’t just tell them about it in an impersonal, dogmatic manner.

Advertising

This lesson could, perhaps, be adapted to say “sell, don’t tell”. Words for word’s sake will get you nowhere. You need to show your business in its best light and then sell it to your prospects. Keep your message short, simple and relevant.

2. You need round characters and flat characters

When creating a story, you need a range of characters. ‘Round’ characters are full of details and tend to be the key people in any story. ‘Flat’ characters are the people in the background, who we all relate to and don’t feel the need to explore deeply or understand fully.

Similarly, your business needs a mix of inspiring new information and comfortable, relatable ideas. People need to feel they can relate to and connect with your message. By all means, wow them with your innovation but remember that you also need to provide a comfortable bridge for them to level with you.

Advertising

3. Find details that ‘tell more’

Details with deeper, hidden meanings are part of the standard creative writing toolkit. Objects, images, descriptions…what further information might they hold, what stories might they tell? You can use this idea to better understand your customers, too.

What characteristics, behaviors or traits do your customers have that can tell you more about them? Perhaps you have a group of customers who love all things organic – what else might this say about their lifestyle? What cars do your customers drive, where do they ‘hangout’ online? These details can all reveal something more.

4. Avoid clichés like the plague

Clichés are great. They do the job of instantly explaining relatable truisms. However, they’re relatable for a reason – they are highly overused. While a cliché might seem like the simplest way of getting your message across, bear in mind that they are also unoriginal. Familiarity is important, as is simplicity, but phrases that make your clients roll their eyes is not the way to go.

Advertising

Clichés exist not only as phrases but as actions, too. If any aspect of your business activity feels tired and “uninventive,” rework it. Even if you do think the customer is always right, the grass is greener on the other side or that the apple never falls far from the tree, find a different way to show it.

5. Be wary of your internal editor

When staring at a blank screen or new project your internal editor can give you perfection paralysis. If you start censoring, judging and editing before you’ve given the ideas a chance to evolve, you’ll crush your creativity. Instead, work on getting everything out there and giving yourself permission to explore your ideas. Don’t stop after every step to examine your footprint: finish the journey first and then go back and retrace your steps.

Be careful, too, of any negative thoughts that your internal editor is bringing up. Constructive criticism is important but self defeating thoughts and pointless negativity will damage your confidence and the quality of your work.

Advertising

What other unexpected lessons do you find helpful in your business? Take some time to think back over the years of learning you have done and see if there is anything that could cross over into your business life.

More by this author

Improve Your Self Esteem in 5 Steps 15 Inspirational Quotes From Female Pioneers Who Have Made History 5 Creative Writing Lessons That You Can Use In Your Business 5 Women Entrepreneurs Who Will Change The Way You Think About Work 10 Things You Cared about Growing up 10 Years Ago but Don’t Now

Trending in Communication

1 10 Ways to Keep Going When the Going Gets Tough 2 The 5 Most Important Things in Life You’ll Regret Not Pursuing 3 Why Am I So Sad? 9 Possible Causes You Shouldn’t Ignore 4 9 Ways to Reach Your Full Potential Every Day 5 3 Steps to Know Your Value and Realize It in Life

Read Next

Advertising
Advertising
Advertising

Last Updated on June 2, 2020

9 Ways to Reach Your Full Potential Every Day

9 Ways to Reach Your Full Potential Every Day

Why does it seem like time goes by so quickly? We start a week and before we know it, it’s already the weekend. How can you make the best out of each and every day?

I want you to be able to reach your fullest potential every single day. Even during the days where you relax and recharge, I want you to enjoy every moment.

When it comes to reaching your full potential every day, it’s all about planning. If you’re not a good planner, you’ll have to start learning! Those who are good with time management and are organized usually experience a more productive day.

So, how to reach your full potential? Here’re 9 ways you can start trying.

1.  Focus on the Big Picture

“Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behavior. Keep your behavior positive because your behavior becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your destiny.” — Mahatma Gandhi

We live in a society filled with so many distractions, so we can easily get caught up with the stress and frustrations of life. Focus on the big picture. With so many distractions, it’s so important for you to focus on what you want.

What does the big picture look like to you? What are the goals that you want to accomplish? When it comes to reaching your potential every day, it’s important that you know what the big picture looks like.

Why do you do what you do? What is the reason that you go to work or come home and provide dinner for your family? When you have purpose and reason in your life, you’re more able to live out each day to your fullest potential.

Advertising

If you are able to see the big picture in your life, you don’t have to just live day-to-day. When you know your purpose, you will be motivated to live each day to your fullest potential: How to Find Purpose in Life and Make Yourself a Better Person

2. Plan!

Planning how you want to spend each day is key to reaching your fullest potential each day. Without any planning, you will just get pushed around and have no direction in life. Reaching your potential every day is about planning your day in alignment with what matters to you.

Focus on what is important in your life. Maybe it’s providing for your family or spending quality time with your spouse. When you are able to live in alignment with that matters to you, you will be able to reach your fullest potential every day.

Plan your week every Sunday evening. That way, you’ll be able to see your week’s schedule before starting your week (6 steps to plan your week). Make sure to add when you plan to start working and end working into your schedule.

It will be important for you to know when it’s time to turn off work-mode and start spending quality time with your family. It’s also important that when you plan your week, you are realistic with what you want to accomplish.

Set yourself up for success, not for failure. Create a to-do list for each day of the week on Sunday evening. Have about 4-5 tasks that you want to accomplish each day. If you have a big project, you should only include 2-3 tasks for that day.

An action that has helped me reach my potential each day is to check off each task once I complete it. It feels good knowing that at the end of the day, I was able to complete my To-do list. Remember, set yourself up for success! Make sure you reward yourself after a long day of being productive.

3. Time Management

Planning and having good time management is a combination that leads to reaching your fullest potential every day. When you’re able to plan out your day and how you want to spend your time, you not only get more done but you also have extra time to spend on what you enjoy.

Advertising

Having good time management is important for you to learn because when you value yourself, you will value how you spend your time. Try these 7 Effective Time Management Tips To Maximize Your Productivity.

4. Positive Attitude

When it comes to reaching your fullest potential every day, it’s important to have a positive attitude. When you have a negative attitude, you start viewing yourself and your life as being negative. How can you possibly reach your fullest potential when you have a negative attitude about yourself?

It’s all about your perspective and how you view yourself and your life. In order to have a productive day, you must have a positive attitude. With a positive attitude, you’ll be able to stay focused on what you want to accomplish every day.

Here’re 11 Tips for Maintaining a Positive Attitude.

5. Stay Focused on the Task at Han

Staying focused takes discipline and commitment. With so many distractions, it’s easy to get off track and not get anything done. That’s why staying focused on what you need to get done is key in reaching your fullest potential.

If you get distracted by your phone, make sure you put it on silent when you’re trying to finish a task. Not only will you be more disciplined, but you’ll also get a lot more done! Anything that distracts you from completing a task needs to be put away.

Learn How to Focus and Maximize Your Productivity (the Definitive Guide).

6. Have Goals

If you want to reach your fullest potential each and every day, you need to have short and long term goals.

Advertising

Take a piece of paper and write down what you want to accomplish now and in the future. This goes back to planning. Have your goals and have deadlines.

Then plan each and every day taking the necessary steps to accomplish your goals. It’s all about setting goals and then following through.

Find out How to Set Goals and Achieve Them Successfully.

7. Embrace Simplicity

When you want to reach your fullest potential, simplify what needs to get done before the day starts.

One routine that has helped me save time is picking out my outfit the night before. This way, I don’t feel rushed in the morning.

Simplify your morning routine. If you can find different ways to save time and make your life simpler, you’ll be able to focus on reaching your fullest potential every day. When you are constantly all over the place and your life is far from being simple, you’ll experience stress and frustration on a daily basis. Simplify your life!

8. Recharge

You can only reach your fullest potential if you take the time to recharge. When you are constantly working without any rest, you will eventually burn out.

Taking the time to rest and rejuvenate your mind, body and soul will allow you to become re-energized for the next day. Use different strategies that help you relax. Try meditating or yoga.

Advertising

It is not only important for you to recharge your mind– your body needs time to recharge too. Reaching your fullest potential every day can become stressful if you don’t manage your time well and take the time to recharge.

Take a moment and think about what recharges you. Maybe it’s spending some quality time with your spouse or taking a nice walk in the park. Whatever you decide to do, make sure you enjoy the process. It’s easy for our minds to wonder, so when you’re recharging, focus on recharging!

9. Enjoy Each Moment

“To get all there is out of living, we must employ our time wisely, never being in too much of a hurry to stop and sip life, but never losing our sense of the enormous value of a minute.” –Robert Updefraff

With so much going on, it’s easy to just go, go, go and not take the time to smell the flowers. Enjoy the moments that you experience throughout each day. This will help you feel grateful and appreciative with what you have in your life. Enjoy the simple things like having a roof over your head and being able to afford food for your family.

Although being productive is important, taking the time to enjoy each moment is important too. This article can help you: How to Live in the Moment and Stop Worrying

Featured photo credit: Melody Jacob via unsplash.com

Read Next