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5 Creative Writing Lessons That You Can Use In Your Business

5 Creative Writing Lessons That You Can Use In Your Business

Communication is important in business. You might think creative writing is an airy-fairy subject that bears no relevance to your business activity, but I’m here to show you otherwise.

Recently, I was reflecting on some of the most reinforced lessons that I was given during my undergraduate creative writing degree. Despite now being a business owner and non-fiction writer, several of those lessons remain valuable. Here are my top five:

1. Show, don’t tell

This is the first lesson any creative writer learns. Paint a picture with your words, don’t use them to force a message down your reader’s throat. Similarly, show your customers the benefit of your service, don’t just tell them about it in an impersonal, dogmatic manner.

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This lesson could, perhaps, be adapted to say “sell, don’t tell”. Words for word’s sake will get you nowhere. You need to show your business in its best light and then sell it to your prospects. Keep your message short, simple and relevant.

2. You need round characters and flat characters

When creating a story, you need a range of characters. ‘Round’ characters are full of details and tend to be the key people in any story. ‘Flat’ characters are the people in the background, who we all relate to and don’t feel the need to explore deeply or understand fully.

Similarly, your business needs a mix of inspiring new information and comfortable, relatable ideas. People need to feel they can relate to and connect with your message. By all means, wow them with your innovation but remember that you also need to provide a comfortable bridge for them to level with you.

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3. Find details that ‘tell more’

Details with deeper, hidden meanings are part of the standard creative writing toolkit. Objects, images, descriptions…what further information might they hold, what stories might they tell? You can use this idea to better understand your customers, too.

What characteristics, behaviors or traits do your customers have that can tell you more about them? Perhaps you have a group of customers who love all things organic – what else might this say about their lifestyle? What cars do your customers drive, where do they ‘hangout’ online? These details can all reveal something more.

4. Avoid clichés like the plague

Clichés are great. They do the job of instantly explaining relatable truisms. However, they’re relatable for a reason – they are highly overused. While a cliché might seem like the simplest way of getting your message across, bear in mind that they are also unoriginal. Familiarity is important, as is simplicity, but phrases that make your clients roll their eyes is not the way to go.

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Clichés exist not only as phrases but as actions, too. If any aspect of your business activity feels tired and “uninventive,” rework it. Even if you do think the customer is always right, the grass is greener on the other side or that the apple never falls far from the tree, find a different way to show it.

5. Be wary of your internal editor

When staring at a blank screen or new project your internal editor can give you perfection paralysis. If you start censoring, judging and editing before you’ve given the ideas a chance to evolve, you’ll crush your creativity. Instead, work on getting everything out there and giving yourself permission to explore your ideas. Don’t stop after every step to examine your footprint: finish the journey first and then go back and retrace your steps.

Be careful, too, of any negative thoughts that your internal editor is bringing up. Constructive criticism is important but self defeating thoughts and pointless negativity will damage your confidence and the quality of your work.

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What other unexpected lessons do you find helpful in your business? Take some time to think back over the years of learning you have done and see if there is anything that could cross over into your business life.

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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