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5 Creative Writing Lessons That You Can Use In Your Business

5 Creative Writing Lessons That You Can Use In Your Business

Communication is important in business. You might think creative writing is an airy-fairy subject that bears no relevance to your business activity, but I’m here to show you otherwise.

Recently, I was reflecting on some of the most reinforced lessons that I was given during my undergraduate creative writing degree. Despite now being a business owner and non-fiction writer, several of those lessons remain valuable. Here are my top five:

1. Show, don’t tell

This is the first lesson any creative writer learns. Paint a picture with your words, don’t use them to force a message down your reader’s throat. Similarly, show your customers the benefit of your service, don’t just tell them about it in an impersonal, dogmatic manner.

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This lesson could, perhaps, be adapted to say “sell, don’t tell”. Words for word’s sake will get you nowhere. You need to show your business in its best light and then sell it to your prospects. Keep your message short, simple and relevant.

2. You need round characters and flat characters

When creating a story, you need a range of characters. ‘Round’ characters are full of details and tend to be the key people in any story. ‘Flat’ characters are the people in the background, who we all relate to and don’t feel the need to explore deeply or understand fully.

Similarly, your business needs a mix of inspiring new information and comfortable, relatable ideas. People need to feel they can relate to and connect with your message. By all means, wow them with your innovation but remember that you also need to provide a comfortable bridge for them to level with you.

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3. Find details that ‘tell more’

Details with deeper, hidden meanings are part of the standard creative writing toolkit. Objects, images, descriptions…what further information might they hold, what stories might they tell? You can use this idea to better understand your customers, too.

What characteristics, behaviors or traits do your customers have that can tell you more about them? Perhaps you have a group of customers who love all things organic – what else might this say about their lifestyle? What cars do your customers drive, where do they ‘hangout’ online? These details can all reveal something more.

4. Avoid clichés like the plague

Clichés are great. They do the job of instantly explaining relatable truisms. However, they’re relatable for a reason – they are highly overused. While a cliché might seem like the simplest way of getting your message across, bear in mind that they are also unoriginal. Familiarity is important, as is simplicity, but phrases that make your clients roll their eyes is not the way to go.

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Clichés exist not only as phrases but as actions, too. If any aspect of your business activity feels tired and “uninventive,” rework it. Even if you do think the customer is always right, the grass is greener on the other side or that the apple never falls far from the tree, find a different way to show it.

5. Be wary of your internal editor

When staring at a blank screen or new project your internal editor can give you perfection paralysis. If you start censoring, judging and editing before you’ve given the ideas a chance to evolve, you’ll crush your creativity. Instead, work on getting everything out there and giving yourself permission to explore your ideas. Don’t stop after every step to examine your footprint: finish the journey first and then go back and retrace your steps.

Be careful, too, of any negative thoughts that your internal editor is bringing up. Constructive criticism is important but self defeating thoughts and pointless negativity will damage your confidence and the quality of your work.

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What other unexpected lessons do you find helpful in your business? Take some time to think back over the years of learning you have done and see if there is anything that could cross over into your business life.

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Last Updated on January 18, 2019

7 Ways To Deal With Negative People

7 Ways To Deal With Negative People

Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

But that couldn’t be farther from the truth.

If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

1. Limit the time you spend with them.

First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

2. Speak up for yourself.

Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

3. Don’t pretend that their behavior is “OK.”

This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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But if you want the best for this person, avoid giving the false impression that their negativity is normal.

4. Don’t make their problems your problems.

Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

Why else would they be sharing this with you?

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5. Change the subject.

When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

6. Talk about solutions, not problems.

Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

Use discernment to find an appropriate response that will help your friend manage their perspectives.

7. Leave them behind.

Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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