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12 Reasons You Should Start A Blog Today

12 Reasons You Should Start A Blog Today

I started my first blog a little over three years ago. Since that time I have been blogging about four or five times a week. It has been a great learning experience, and a source of personal and professional growth. It has also done many great things for my business, and has opened up a number of career opportunities that wouldn’t have otherwise been there for me. In this article Here are 12 reasons why everyone should start a blog.

1.  Blogging is challenging, and challenges are good

Anyone who thinks that blogging isn’t challenging hasn’t really done it. It is a challenge to sit down and write, and to do that consistently. It is a challenge to put your ideas out there, but you shouldn’t be scared of it. You should embrace it because it makes you grow, and by growing you become more complex as an individual. It is a challenge that you can handle, and handling challenges can make you happy.

2.  Learn new things

Handling challenges and becoming more complex makes people happy–so does learning. When people learn, they grow, and feel fulfilled. Blogging is a learning experience. You learn how to write. You learn how to access social media to spread your message. You learn the difference between a catchy title and a dull one. More importantly, through your writing, you can learn a lot about yourself. All of these things can increase your happiness.

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3.  Make a difference in the lives of others

Don’t think that your voice doesn’t matter. It does, and what you have to say will have a positive impact on others. The first time that someone reached out to me to say that they consistently read my blog, and that what I wrote helped them, was a very meaningful moment. I realized then that I could make a difference in people’s lives. It made me feel great, and it motivated me to keep writing.

4.  Become an expert at something

A blog allows you to develop your thoughts around a particular idea or topic.This will lead to learning more about that topic and networking with others in that field. If you are consistent in our approach you will find that, over time, you will learn quite a bit about that topic. This can build into a unique expertise, which can lead to new business and career opportunities. I have experienced this in my career as well.

5.  Build your online brand

Blogging is a great way to build an “online brand”. Why does that matter? It matters if you want to keep the door open for continual business and career opportunities. I have had many people contact me over the years on topics such as marketing, sales, and leadership development for consulting opportunities, speaking engagements and other interesting business endeavors. These are some of the topics that I most frequently write on. One of the best ways to create, and control, your brand, is to frequently write on topics that you wish to be known for.

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6.  Expose your ideas to a larger network

When you blog, and include social sharing options on your blog posts, you have the opportunity to expand your sphere of influence to a much larger network. The key here is to write consistent, high quality content that people find interesting and want to share. Sound daunting? It’s not if you start with what interests you. You are more likely to put thought and effort into topics that are of interest to you, and the great thing is that there really are no rules. Anything that is interesting to you is interesting to someone else out there, and that person  will share your content with his or her network.

7.  Create new opportunities for yourself and your business

When you become known for a certain topic, you could get picked up by the search engines, and people who are looking for expertise in that area will eventually reach out to you. This will result in new and interesting career and business opportunities that wouldn’t have otherwise been possibilities.

8.  Have new and interesting experiences

New experiences are fun, and they help to break routine and make life more interesting. Blogging is a great way to have new and interesting experiences. It may be as simple as learning the platform, or having a unique conversation with a follower of your blog. It also may be something like doing a guest post on someone else’s blog, or writing on a topic that requires a little “field work” or research. Make it fun. The more you do, the more likely it is that you’ll stick with that activity.

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9.  Meet new and interesting people

Making new friends is a positive and enjoyable experience. Blogging on topics that interest you will allow you to network and create relationships with people who are interested in similar things. You will also likely connect with other bloggers. Learning about different people, and their unique experiences, can be enjoyable.

10.  Document your life in an empowering way

A blog doesn’t have to be a journal, but it can be if you want. There are really no rules. You can blog about a topic of interest, your random thoughts, or about your personal experiences. My blog is all of the above. When we include personal experiences, our blog becomes a documentary about our lives. It is a great way to record experiences that we can look back on to learn from and reminisce, and share with our loved ones.

11.  Confront your fears

For some people, taking a side, having an opinion, and voicing that opinion online is simple, perhaps even natural. For others it is, at first, a terrifying prospect. If you fall into the latter category, it can be empowering to overcome this fear. What is the worst thing that could happen by blogging? Someone disagrees with your opinion? Big deal. You can handle that. In fact it’s a really good thing for your opinion to be challenged from time to time, as it causes you to analyze it to make sure it is sound.

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12.  Find your authentic voice

Blogging (and writing in general) has been perhaps the most effective means that I have discovered to find and develop my authentic voice. Writing is like art. You start with a blank canvas. Everything that comes after that is coming from an authentic place. With blogging especially, you are free to write on any topic that you choose. It isn’t like school, where you are confined to the terms of a teacher’s direction (and subject to his or her interpretation). When you blog you are free to discover who you are, what you have to say, what interests you, and how you can add value through your words. This is the process of empowerment.

More by this author

Ryan Clements

A lawyer turned marketing professional, entrepreneur and writer who writes about entrepreneurship, career and personal development.

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Last Updated on May 21, 2019

How to Communicate Effectively in Any Relationship

How to Communicate Effectively in Any Relationship

For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

Example 1

You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

Example 2

You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

Example 3

You have an issue with one person, but you communicate your problem to an entirely different person.

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The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

Example 4

You grew up in a family with destructive communication habits and those habits play out in your current relationships.

Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

If you find yourself in any of the situations described above, this article is for you.

Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

  • Understand your own communication style
  • Tailor your style depending on the needs of the audience
  • Communicate with precision and care
  • Be mindful of your delivery, timing and messenger

1. Understand Your Communication Style

To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

2. Learn Others Communication Styles

Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

“How do you prefer to receive information?”

This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

3. Exercise Precision and Care

A recent engagement underscored for me the importance of exercising care when communicating.

On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

Our relationship is intact, and I now have information that will help me become a better friend to him and others.

4. Be Mindful of Delivery, Timing and Messenger

Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

“Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

Like everyone else, I must work to ensure my communication is layered with precision and care.

It requires precision because words must be carefully tailored to the person with whom you are speaking.

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It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

It requires active listening which is about hearing verbal and nonverbal messages.

Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

The Bottom Line

When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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Featured photo credit: Kenan Buhic via unsplash.com

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