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Why Smart People Come up With Dumb Ideas

Why Smart People Come up With Dumb Ideas

In July 2014, a bunch of engineering graduates — very smart people — decided they had identified a pain point that could become a company. The pain point was that, our search results (think Google) and our News Feed (think Facebook) are personalized; but our homes, where we spend the majority of our time, are not. They founded a startup called Lumos and decided to begin building smart Internet-connected switches to make home personalization a thing. People could install them in their home. The switches would learn from people’s behaviors like when they enter or leave home, and what times they use certain appliances, and personalize all the electric appliances in a home.

It seemed like a great idea. If it could, it seemed to be a multi-billion dollar market.

But it eventually died out. It never had the chance to become an Apple, Google, or Facebook.

Lumos failed. Why? The founders were smart, driven guys. They were working 14-hour days for five-six months. How is this possible?

They failed for many reasons including a lack of due diligence, not being the target users of their product, misunderstanding the market and cost structure, and more.

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But one of the biggest problem was that, the ideas weren’t really there. The product-market fit didn’t make sense. Neither did the cost structure. They had doubts but weren’t transparent about them. A sunk cost bias sunk in.[1]

So yes, smart people can come up with bad ideas. And it happens rather consistently.

The main issue is that we generally assume this formula to be true:

Smart = Always Right = Successful?

    This formula creates a situation where it’s difficult to admit having made mistakes or having done something wrong. If we admit a wrong, we’re not smart enough and not successful. No one wants to feel that way.

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    There is also a “sunk cost bias,” which means it’s difficult to let go of things you’ve invested in. This was actually a problem with Lumos. They couldn’t abandon some of their original ideas and suffered as a result.

    Success is easy to see and visually presents itself well: nice car, big house, good salary, flashy clothes, etc. But usually success is preceded by tons and tons of failure.

    James Dyson’s vacuum cleaners is a great example.

      You see the success: his name is on the vacuum, and somewhat synonymous with the vacuum brand. What you don’t see is that it took him 5,126 attempts to finally get the vacuum right. You don’t see the 5,126 failures.

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      What’s the formula we should use? Try this one:

      Truly Smart = Right + Wrong = Successful

        If you understand that failures are progress, and mistakes made can contribute to true success, you will be better off.

        Prove Yourself Wrong

        You think an idea is perfect? It’s not. Doubt yourself. It’s a way to show how much effort you’ve invested in yourself.

        Understand that failures are progress and that mistakes made will contribute to true success. No matter how much you’ve invested in something, you can still challenge it and grow it to something else.

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        One of the most successful stocks of the last 30 years is a little-known company called Balchem, which has grown 107, 099 percent (not a typo) since 1985. One of the hallmarks of Balchem is admitting and embracing failure. Their stock has significantly outperformed Apple, Amazon, and other top companies during that time. Much of it is rooted in understanding that failure will be there (and often) before success will.[2]

        Look Past Your Effort

        You can defeat the sunk cost issue by looking at the effort you’ve put into something as options to review, not obligations.[3]

        For example, if you sink money into anything, view it as in-progress with the parts as options for future use. Don’t necessarily think that you have to go down the original route you were planning. Remember: Twitter was initially designed to be a platform for podcasting. The founders didn’t stick with that, and elements of Twitter (Arab Spring, etc.) have legitimately changed the world. Don’t be beholden to your first idea.

        Admit Being Dumb Is the New Smart

        Smart people are never satisfied with what they know. They want to get out and learn more and experience more. Less-intelligent people learn a little bit and think they’re set. They don’t grow.

        That’s the essential part. Life, and acquiring knowledge, is about growing. That means failing and missing on ideas. That’s the crucial element. Without that, it’s very hard to know whether an idea is truly good or “vetted.”

        Lean into the skid, embrace failure, and see the effort you’ve sunk in as a future option, not a definitive obligation. Your process of arriving at the truly smart idea will only become more refined.

        Reference

        More by this author

        Leon Ho

        Founder & CEO of Lifehack

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        Last Updated on September 24, 2020

        How to Take Advantage of the 80 20 Rule to Succeed in Life

        How to Take Advantage of the 80 20 Rule to Succeed in Life

        The world of productivity has several hacks or tricks to help you manage your time: to-do lists, the Pomodoro Technique, Parkinson’s Law… All of these strategies are great strategies in their own way, but one strategy stands above all the others: the 80 20 rule.

        This particular strategy has been used the most and is regarded as the most helpful in developing time management and other concepts in life.

        But what’s so special about this rule? How does it give you success and how do you use it? Let’s explore the specifics.

        What Is the 80 20 Rule?

        Many people regard this rule as the 80 20 rule, but it has a proper name: the Pareto Principle[1]. The principle was named after its founder,  the Italian economist Vilfredo Pareto, in 1895. Pareto noticed that people in society were divided into two categories:

        • The “vital few,” which consisted of the top 20 percent with respect to money and influence.
        • The “trivial many,” otherwise known as the bottom 80 percent.

        As he researched this further, he came to discover that this divide didn’t apply only to money and influence, but other areas, too. Virtually all economic activity was subject to his previous observation.

        He observed that 80% of Italy’s wealth at the time was controlled by only 20% of the population.

        Since the development of this rule, humankind has used this particular ratio in all kinds of situations. Even if the ratio isn’t always exact, we see this rule applied in many industries and in life. Examples are:

        • 20% of sales reps will generate 80% of your total sales.
        • 20% of customers account for 80% of total profits.
        • 80% of the revenue will stem from 20% of the workers.

        Either way, I’m sure you can piece together why people call this rule the 80 20 rule over Pareto’s Principle[2].

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        Make Your Life and Your Business More Efficient with the 80-20 Rule - Salesforce Canada Blog

          In terms of how this particular rule will be able to work for you, it’s a matter of applying this rule to how you spend your time. For us to see success, the goal is simple.

          We need to set it up in such a way that 20% of our input is responsible for 80% of our results.

          Another way to think about it is we use 20% of our time on activities that give us 80% of our results in a given area of life.

          How Does the 80 20 Rule Work?

          To best explain this, let’s visualize a bit.

          In an ideal world:

          • Every employee would contribute the same amount of effort to work.
          • Every feature that’s released for an app or product would be equally loved by users.
          • Each business idea you come up with would be a hit.

          In that scenario, planning would be a breeze. There wouldn’t be any need to analyze anything so long as you put in the effort.

          But that’s not reality.

          Yes, the effort is certainly an element, but what the 80 20 principle states is that everything is unequal. Invest in 10 start-up companies, and you’ll find only a few will pass year two and make it big. You’re in a team of five, and there’ll be one person doing more work than others.

          We wish our lives were always one-for-one in terms of input and output, but that’s simply not true. Understanding this is key to understanding how the 80 20 rule really works.

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          So how does it really work?

          It’s a matter of focusing on what’s giving you the most in your life for little of your time.

          Going back to the few examples I’ve presented above, consider this:

          • If two start-ups you invested in are making it big, focus on having a more direct hand, and see if you can help them prosper more.
          • If 20% of sales reps are giving you 80% of your sales, focus on rewarding those and keeping their spirits high and motivated.

          These scenarios can go on and on, but the idea is to place your efforts on the 20% that is actually making the difference in your life. Another term that’s good to know is the diminishing marginal utility[3].

          Pareto didn’t come up with this one, but the law goes as follows: each extra hour of effort or worker will add less “oomph” to your finished results.

          Eventually, you’ll hit a point where you will spend a lot of time on small and unimportant details, similar to perfectionism.

          So before hitting that point, you want to have a laser focus on the most important details, from family and relationships to your work or business. Prioritize the activities that are going to move you forward the most, and be wary of adding extra time, effort, or more hands into those particular tasks moving forward.

          How to Take Advantage of the 80 20 Rule

          So now that you have an understanding of the 80 20 rule and how it works, what is the best way to take advantage of it?

          Depending on where you are applying this rule, this can be used in all kinds of fashions.

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          For example, you can apply this rule to goal setting, as demonstrated by Brian Tracy in this video:

          Or you can apply it in terms of general productivity as explained in this article: What Is the 80 20 Rule (And How to Use It to Boost Productivity)

          The core of this rule is that it forces us to ask ourselves the questions we wouldn’t consider otherwise. It helps us to place our focus in the right places with regards to all things in life.

          In short, the 80 20 rule places us in charge of our lives and helps us set out on our goals and dreams. With this in mind, here are some things you can consider concerning this rule.

          1. Focus on Your Big Tasks First

          While this is the essence of the 80 20 rule, it’s still worth mentioning. Why? Because so many of us feel intimidated by the biggest task. We instinctively avoid it and opt for smaller tasks first.

          We think that if we complete enough small tasks that we will feel motivated to finish that really big one later. But that’s really false hope at work.

          Once we finish off a lot of small tasks, we either feel drained, or we tell ourselves we’ll do this the next day.

          Instead of doing all that, bite the bullet and tackle the largest task first.

          If you need help with prioritization, check out this article.

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          I argue this by challenging you to ask yourself this one question:

          “Is the task I’m about to do the top 20 percent of my activities or the bottom 80 percent?”

          I’m sure you’ve seen time and again you or other workers spending a lot of time on one task for most of the day. In those kinds of grinds, you’re barely getting ahead and have next to nothing to show for it. That’s because they’re putting all their attention on work that’s in the 80 percent.

          It’s normally the big tasks that are part of the 20 percent.

          Another way to think about this is that everything we do starts a habit. If every day we spend our energy on low-value tasks, we will always prioritize those.

          2. Stretch This Into Personal Life

          While I’ve been talking about business and setting goals, remember you can use this in other areas of your life, too.

          Take your personal life and ask yourself some of these questions:

          • How much TV do you watch on a regular basis? What sort of shows are you legitimately into? These questions can help you in recognizing what shows you are watching purely for consumption. By applying the 80 20 rule, you can cut back on Netflix, TV, or YouTube video consumption and prioritize other areas of your life.
          • What does your wardrobe look like in terms of colors? Are there specific colors that you like? Knowing what you wear most times will help you in sorting out your wardrobe significantly. It also saves you time to come up with what to wear every morning.
          • How many newsletters do you actually read? This question can help you in figuring out which newsletters to unsubscribe to and can clear up a lot of space in your inbox. It can also relieve pressure from having to check your emails constantly.
          • How much time do you spend on your phone every day? How much of that time is actually doing something meaningful? These questions can help you in clearing out various apps that aren’t helping you with your goals. In fact, this can curb the need to check your phone constantly.

          Final Thoughts

          The 80 20 rule is the productivity hack that many of us need, and for good reason. As you can tell, it’ll help you to focus and prioritize the more important aspects of your life.

          Not only that, but it’ll maximize those outputs at the same time and ensure you’re not spending too much time working on them. All you need to do is start asking questions and taking action.

          More Techniques to Help You Succeed in Life

          Featured photo credit: Austin Distel via unsplash.com

          Reference

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