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How to Talk about Your Strengths and Weaknesses in Interviews

How to Talk about Your Strengths and Weaknesses in Interviews

Anyone that has ever endured the joys of a job interview has probably been faced with some variation of the dreaded, "tell me about your strengths and weakness," question. This question is incredibly obscure and tricky to navigate. Should you answer honestly?

"My strengths are I am the life of the party, I don't do hard drugs, I'm tall and I have a great sense of humor. My weaknesses are I am always late, have problems with authority, steal office supplies and love to tell dirty jokes in meetings"

Or, should you give an answer that is vague and where your weaknesses are actually strengths in disguise, such as:

"I am a hard worker, a logical and analytic thinker and work well with others. My weaknesses are that sometimes I work too hard, I am a perfectionist, I am always over prepared and I meet every deadline – no matter how impossible it is…"

While the first response is incredibly honest and the employer knows exactly what they are getting – you probably won't get hired. The second response is obvious bull crap and while you may get hired, you've essentially set yourself up to fail. You've also shown the hiring personnel that you lack the ability to personally reflect and self-analyze.

Why do interviewers ask the strengths and weaknesses question?

Before we dive in and work on how to answer this question, it's important to understand why the interviewer is asking it. The main reason the hiring manager or team asks this question[1] is to try and determine if you possess qualities that will enable you to succeed. They also want to know what qualities you have that could hinder your job performance. Simple as that.

How to answer the strengths and weaknesses question

Now that you know why interviewers ask this question and what they are looking for, you can craft a response tailored to accurately satisfy this question. Let's look at the strengths first:

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How to discuss your strengths

Tailor your strengths to specifically match the job description

When facing questions about your strengths and weaknesses, always keep the job description and duties in mind. Highlight the strengths you have that are suited for that particular job. Try to include language similar to what was in the job description. Here's an example:

You are applying for a project based position requiring lots of collaboration, meetings and interaction with other co-workers. You would want your strengths to focus on addressing these areas. Some things you could list are: deadline driven, team player, effective communicator, exceptional people skills and problem-solver. You most likely, wouldn't want to highlight that you work best alone and are an excellent independent worker. The strengths you highlight should match your job description.

Make sure your strengths align with the organization's mission and value system

Aligning your strengths with the values of the organization assists you in helping the hiring official more clearly see that you were made for the position and fit the company's culture. Do some research prior to the interview and determine what the organization values.

For example, if a tech company has on their website the following phrase: "…providing practical and innovative solutions for all of your technology needs…", you may want to include in your list of strengths: creative, innovative thinking and pragmatic.

Be able to explain and provide a concrete example for each strength

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The best and most efficient way to attack this is to provide an example that demonstrates multiple strengths. This is the quickest and most concise way to answer this portion of the question without going on and on about yourself. It also communicates that you are precise and are prepared.

Let's say you are interviewing for a position as a sales manager and you strengths are: you're great with people, you're an excellent communicator and you are flexible. You could say:

"My strengths are: I'm great with people, an excellent communicator and I am very flexible. A great example of this is on one occasion in my last position as a sales associate, I was confronted by an angry customer who stormed into the store demanding a full refund on a recent purchase. The customer had purchased merchandise online, did not have a receipt for the item or any proof of purchase. Our store policy was that online purchases were exchange or store credit only.

I was able to calm the customer down and listened intently to his complaint. I determined that the customer had purchased the wrong product. I explained how both products worked and the differences between the two. The customer gladly exchanged the original product for the new, more expensive one and happily paid the difference in price between the two."

The candidate was able to provide three job specific strengths and back them up with solid proof. When preparing your answer to this question prior to the interview, come up with two or three examples just in case they ask for more and to give you options, in case one is more apropos than another.

How to discuss your weaknesses

Discussing weaknesses can be a bit more tricky than discussing your strengths. If the interviewer poses the question where they are grouped together such as: "What are your greatest strengths and weaknesses?" A good rule of thumb is to discuss the weaknesses first[2]and end on a positive note. Here are three things to keep in mind when discussing your weaknesses:

Be authentic

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Give an answer that legitimately touches on an area where you struggle. Providing an honest answer makes you more authentic, trustworthy and believable. It is also so much easier to discuss something you genuinely connect with versus something you've fabricated for the moment.

A great example could be the fact that you are a global or "big picture" thinker. You could explain that sometimes you can become overly concerned with the big picture that you may miss some of the smaller details.

Make sure the weakness is minor and will not directly effect your job performance

Pick weaknesses that are relatively small, will not directly effect your job performance, is not contradictory to the organization's mission and core values and does not reflect poorly on your character and integrity. So you may not want to divulge that you are a compulsive liar, petty thief, use drugs, or cheat on your taxes.

If you were applying for a job as a staff accountant you could pick as your weakness: public speaking, delegating tasks, and being a bit too straight forward at times.

Cast your weakness in a positive light and refrain from going on and on about them. Don't be overly critical of yourself and avoid self-deprecation. The trick here is striking a balance between being honest and humble while still maintaining your confidence.

State your weakness and chase it with a solution

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The best thing about the "describe your weaknesses," question is that our deficiencies – no matter what they are – are fixable. This question affords you the opportunity to show that you are self-aware, own your deficiencies and are proactively working to correct them.

Let's look at the example above. If you are applying for a position as a staff accountant and your weaknesses are public speaking, delegating tasks, and being a bit too straight forward at times, you could frame your response like this:

"One weakness that I have is that I am not fond of speaking in front of large groups. To help me in this area, I make it a priority to be well prepared when I have to speak. I also make sure that I have a good set of talking points with me if I know there is a chance I may be asked to speak, impromptu, in a large-scale meeting. I am also a member of Toastmasters Club[3]so I am confident and communicate well, but I still do feel the butterflies sometimes.

Another one of my weakness is that I tend to do extra work in lieu of delegating it. To help with this, I make it a point to be aware of the strengths and aptitudes of the people who could assist with these tasks. This way I immediately know who should perform the task and am confident that the work will be done well.

I can also be a bit to straightforward at times. To help me catch and stop myself from being overly direct, I have instituted my own personal five minute rule for written communication. So, I'll craft an email, put it aside for five minutes and then go back and find at least three places where I can soften the language a bit and then I hit send. It takes a few extra minutes but those extra minutes would be spent explaining what I meant or apologizing for being so blunt. I truly enjoy my colleagues and really work to be a pleasant professional."

In a nutshell

When facing the dreaded strengths and weaknesses question, keep in mind the interviewer's intent. He or she is looking for a good fit. A single answer won't make or break the interview, unless, of course, you say something particularly egregious. Focus your time and energy on your strengths statement and highlight what you have to offer. You are what they are looking for – and the proof is in your answer to this question.

Reference

[1] the Balance: Strength and Weakness Interview Question
[2] Monster: List of strengths and weaknesses
[3] Toastmasters International: About

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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