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How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

Design is not a subject confined to the creative industry. In fact, it is something that we all might want to learn.

According to a 2014 assessment conducted by the Design Management Institute, design-led companies have maintained significant stock market advantage over the last 10 years, outperforming the S&P by an extraordinary 228%. [1] These companies include Apple, Coca Cola, Nike, Procter & Gamble, Starbucks, Walt Disney, etc.

Amazed by the remarkable success of these companies, many entrepreneurs want to learn how to think like a designer and apply the design principles to their work so that they can have a big success.

But design thinking is not only useful for entrepreneurs. It is also useful for ordinary people like you and me. Design thinking contributes to both business success and individual success, as it helps unlock your creativity and break away from the chain of traditions.

What Is Design Thinking? It’s About Creative Problem Solving

Design thinking is a concept defined and popularized by Rolf Faste in the 1980s. It is a problem-solving practice which attempts to actualize your concepts and ideas and to create a practical yet creative resolution of issues. Unlike the conventional problem-focused one, a design mindset is solution-focused and action-oriented. It explores different possibilities to bring out the most desirable outcomes.

As a human-centered innovation, design thinking shows understanding to the people affected or served by your ideas. The aim is to cater users’ unmet or unarticulated needs by a deep knowledge of customers and their problems. This increases the chance of success when implementing your ideas.

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5 Things You Should Know to Think Like a Designer

A design thinking process can be divided into five stages: empathize, define, ideate, prototype and test.

1. Empathize

The first stage of a design thinking process is to understand the problem in an empathic perspective. Design thinking is a human-centered design process so empathy plays an important role in it. Instead of making assumptions, immersing yourself in the environment to have a deeper personal understanding of the problems involved is rather crucial. In other words, design thinkers should always put themselves into others’ shoes.

2. Define

The information you gathered during the Empathize stage should be used in the Define stage to define the core problem as a problem statement in a human-centered manner.

To put it simply, you should define the problem from the perspective of your customers or whoever you serve, instead of from the perspective of a provider.

For example, instead of saying ‘we need to increase our page view by 10%’, it is better to define the problem statement as ‘readers need some high-quality content’. This is how design thinking values the unmet needs of customers.

3. Ideate

When everything is ready, designers can start generating ideas to solve the problem. The most important part of it is to think outside the box. You should try to identify new solutions and view the problem in alternative ways.

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Possible ideation techniques include brainstorm and worst possible idea. They are ideal to stimulate free thinking and to expand the problem space. You should try to get as many ideas or solutions as possible at the beginning and then consider their feasibilities to come up with the best way to solve the problem.

4. Prototype

The Prototype stage is an experimental phase. The idea is to produce a number of scaled down versions of the product to be shared and tested within the team or outside the team.

Through such kind of experiment, the team will be able to identify the best possible solutions. The solutions are investigated one-by-one and they are either accepted, improved and re-examined, or rejected according to the feedback from the users.

At the end of the stage, the designers will have a clearer picture of how real users behave and think when they interact with the product.

5. Test

The final stage of design thinking is to rigorously test the complete product using the best solutions identified during the previous stage.

Design thinking is never a linear process. In practice, tests often inspire new ideas for the project. The information collected from the testing phase is often used to redefine problems and inform the understanding of the users. So the final stage does not really mean the finale.

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Design Thinking Makes You a Better Achiever

The above description is perhaps illustrated from a business perspective. But how can ordinary people like you and me include design thinking in our daily life?

Case 1: Design thinking helps you perform better at work

Let’s say you want to boost your productivity at work.

First, you should ask yourself why this bothers you. Perhaps your low productivity makes you feel exhausted at work.

When you try to define your problem, explore if there’re other possibilities for causing the your problem. It not, define your core problem. Maybe you find yourself hard to stay focused.

Then, it’s time to explore solutions. Brainstorm and research for all the possible solutions. Maybe you should take some breaks during work, or maybe you should turn off any devices that would cause distraction. Try them out one by one and choose the best to be tested. At last, you will find the best way to solve the problem.

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Case 2: Design thinking helps you achieve a personal goal

What if it’s a personal goal? Yes, design thinking works for a personal goal too. And it has helped me to overcome workout laziness.

I am one of those who are lazy to go to gym. At the first stage, I ask myself, ‘What would going to gym really do for you?’ As a sport enthusiast, I want to perform better by strengthening my muscles.

The answer is not surprising. But what is the problem? I finally find that the excuse I give to myself every time is quite similar: it’s too rush to do it before work, or it’s too tiring to do it after work. So I come up with the problem statement, ‘I need to find a suitable time-slot for gym’.

Then I try to think of different available options: before work, during lunch break, after work, in the weekend, and so on. In the following stage, I try all the possible solutions one by one. At last, I choose to the best options and see if it works. It turns out that this really works for me!

So obviously design thinking is not only an approach for us to create success in business but it also helps us to solve problems in our daily life! Remember the five stages of design thinking and follow it next time!

Reference

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Sheba Leung

Translator. Sport lover. Traveler.

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Last Updated on June 13, 2019

10 Best Success Books You Need to Read to Be Great at Business

10 Best Success Books You Need to Read to Be Great at Business

Take a minute and think about some of the most successful people you know.

I’d bet they’re great with people, are super-productive, and think differently than most. After all, that’s how they got to be where they are today.

Jealous of them? You don’t have to be.

You can learn these same skills by studying some of the best business and success books that can help you take your game to the next level. Here’re 10 of my favorites:

1. How to Win Friends and Influence People by Dale Carnegie

    Dale Carnegie’s best-selling book that helped to launch a personal growth empire should be required reading for everyone who wants to learn how to build and nurture relationships for a lifetime.

    Read this book and you’ll learn some simple advice than can help you build popularity points within your current network and just as important, expand it to others.

    Get the book here!

    2. Focal Point by Brian Tracy

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      Got a lot on your to-do list? Of course you do. But what separates productive people from others is their ability to focus on a singular task at a time, and getting it done before moving on to the next one.

      Sounds simple in theory, but this can be extremely difficult in practice. In Focal Point Brian Tracy offers tips to help build discipline and organization into your day so you can get more stuff done.

      Get the book here!

      3. Purple Cow by Seth Godin

        Creating a “me-too” product can be easy at the start but can doom you to business failure. That’s why marketing maverick Seth Godin recommends creating a product that is truly different from anything already available in the marketplace.

        In essence by making the product different you’ll be building the marketing into the actual product development…which just makes your actual marketing a helluva lot easier.

        Get the book here!

        4. The Magic of Thinking Big by David Schwartz

          If you’ve struggled with procrastination or small thinking, this is the book for you. In it Schwartz offers practical advice that can help you get inspired and motivated to create a bigger life for yourself. And with it can be a more lucrative and rewarding career.

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          Get the book here!

          5. Man’s Search for Meaning by Viktor Frankel

            It can be difficult for lots of people to keep things in perspective, especially when working on high priority and urgent projects at work.

            Man’s Search for Meaning can be a life-changing book in the sense that it can open your eyes to a first-hand experience of one of the greatest atrocities in the history of mankind, while also teaching a valuable lesson about having purpose.

            Get the book here!

            6. The 4-Hour Work Week by Tim Ferriss

              Solo-entrepreneurs can learn a ton from the guy who made lifestyle design popular. But guess what? The 4HWW isn’t just for guys and girls who want to start a small online business.

              Smart moves like outsourcing, following the 80/20 rule, and automating processes should be made by entry-level workers and established executives alike.

              Get the book here!

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              7. Think and Grow Rich by Napoleon Hill

                I remember sitting on a couch and opening this book on a Saturday morning, thinking I’d get through a chapter and then get on with my day. Instead, about 12 hours later, I was finished with the book. The concepts in it were mind-blowing to me.

                To think that thoughts can create your reality sounded a little far-fetched at first. But after going through the book and understanding that your thoughts create your beliefs, which lead to actions, which then lead to habits….well you can get where I’m going with this.

                If you focus your thoughts on success, achieving it will be much more likely than thinking about obstacles, failures and everything else that can get in your way.

                Get the book here!

                8. The One Minute Manager by Kenneth Blanchard

                  If you’re going to read one management book in your life, this should be it. It’s simple. You can read it in an afternoon. And the advice works.

                  Get the book here!

                  9. The Lean Start-Up by Eric Ries

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                    Before you create any sort of business you’ll want to give Lean Start-Up a read through. Doing so can save you money, time and other resources you could have potentially wasted otherwise.

                    Get the book here!

                    10. The Monk and the Riddle by Randy Komisar

                      The story Randy Komisar shares in the Monk and the Riddle offers advice about not just about how you need to think when starting a new business, but also about how to build a life you’re passionate about.

                      Understanding the technical aspects of launching a start-up is great, but if you don’t have the staying power to stick with it when the going gets tough then it’s not likely to work.

                      This book can help you understand this lesson before you spend blood, sweat and tears on a project that you’re heart isn’t into.

                      Get the book here!

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