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How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

Design is not a subject confined to the creative industry. In fact, it is something that we all might want to learn.

According to a 2014 assessment conducted by the Design Management Institute, design-led companies have maintained significant stock market advantage over the last 10 years, outperforming the S&P by an extraordinary 228%. [1] These companies include Apple, Coca Cola, Nike, Procter & Gamble, Starbucks, Walt Disney, etc.

Amazed by the remarkable success of these companies, many entrepreneurs want to learn how to think like a designer and apply the design principles to their work so that they can have a big success.

But design thinking is not only useful for entrepreneurs. It is also useful for ordinary people like you and me. Design thinking contributes to both business success and individual success, as it helps unlock your creativity and break away from the chain of traditions.

What Is Design Thinking? It’s About Creative Problem Solving

Design thinking is a concept defined and popularized by Rolf Faste in the 1980s. It is a problem-solving practice which attempts to actualize your concepts and ideas and to create a practical yet creative resolution of issues. Unlike the conventional problem-focused one, a design mindset is solution-focused and action-oriented. It explores different possibilities to bring out the most desirable outcomes.

As a human-centered innovation, design thinking shows understanding to the people affected or served by your ideas. The aim is to cater users’ unmet or unarticulated needs by a deep knowledge of customers and their problems. This increases the chance of success when implementing your ideas.

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5 Things You Should Know to Think Like a Designer

A design thinking process can be divided into five stages: empathize, define, ideate, prototype and test.

1. Empathize

The first stage of a design thinking process is to understand the problem in an empathic perspective. Design thinking is a human-centered design process so empathy plays an important role in it. Instead of making assumptions, immersing yourself in the environment to have a deeper personal understanding of the problems involved is rather crucial. In other words, design thinkers should always put themselves into others’ shoes.

2. Define

The information you gathered during the Empathize stage should be used in the Define stage to define the core problem as a problem statement in a human-centered manner.

To put it simply, you should define the problem from the perspective of your customers or whoever you serve, instead of from the perspective of a provider.

For example, instead of saying ‘we need to increase our page view by 10%’, it is better to define the problem statement as ‘readers need some high-quality content’. This is how design thinking values the unmet needs of customers.

3. Ideate

When everything is ready, designers can start generating ideas to solve the problem. The most important part of it is to think outside the box. You should try to identify new solutions and view the problem in alternative ways.

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Possible ideation techniques include brainstorm and worst possible idea. They are ideal to stimulate free thinking and to expand the problem space. You should try to get as many ideas or solutions as possible at the beginning and then consider their feasibilities to come up with the best way to solve the problem.

4. Prototype

The Prototype stage is an experimental phase. The idea is to produce a number of scaled down versions of the product to be shared and tested within the team or outside the team.

Through such kind of experiment, the team will be able to identify the best possible solutions. The solutions are investigated one-by-one and they are either accepted, improved and re-examined, or rejected according to the feedback from the users.

At the end of the stage, the designers will have a clearer picture of how real users behave and think when they interact with the product.

5. Test

The final stage of design thinking is to rigorously test the complete product using the best solutions identified during the previous stage.

Design thinking is never a linear process. In practice, tests often inspire new ideas for the project. The information collected from the testing phase is often used to redefine problems and inform the understanding of the users. So the final stage does not really mean the finale.

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Design Thinking Makes You a Better Achiever

The above description is perhaps illustrated from a business perspective. But how can ordinary people like you and me include design thinking in our daily life?

Case 1: Design thinking helps you perform better at work

Let’s say you want to boost your productivity at work.

First, you should ask yourself why this bothers you. Perhaps your low productivity makes you feel exhausted at work.

When you try to define your problem, explore if there’re other possibilities for causing the your problem. It not, define your core problem. Maybe you find yourself hard to stay focused.

Then, it’s time to explore solutions. Brainstorm and research for all the possible solutions. Maybe you should take some breaks during work, or maybe you should turn off any devices that would cause distraction. Try them out one by one and choose the best to be tested. At last, you will find the best way to solve the problem.

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Case 2: Design thinking helps you achieve a personal goal

What if it’s a personal goal? Yes, design thinking works for a personal goal too. And it has helped me to overcome workout laziness.

I am one of those who are lazy to go to gym. At the first stage, I ask myself, ‘What would going to gym really do for you?’ As a sport enthusiast, I want to perform better by strengthening my muscles.

The answer is not surprising. But what is the problem? I finally find that the excuse I give to myself every time is quite similar: it’s too rush to do it before work, or it’s too tiring to do it after work. So I come up with the problem statement, ‘I need to find a suitable time-slot for gym’.

Then I try to think of different available options: before work, during lunch break, after work, in the weekend, and so on. In the following stage, I try all the possible solutions one by one. At last, I choose to the best options and see if it works. It turns out that this really works for me!

So obviously design thinking is not only an approach for us to create success in business but it also helps us to solve problems in our daily life! Remember the five stages of design thinking and follow it next time!

Reference

More by this author

Sheba Leung

Translator. Sport lover. Traveler.

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Last Updated on May 28, 2020

9 Things Successful People Do To Always Get What They Want

9 Things Successful People Do To Always Get What They Want

One of the best decisions I’ve ever made was to take on the job of hosting my own weekly radio show. My radio show is about finding some of the most successful people in the world and bringing them on my show to ask them about what they did to become so successful in life and business.

In this article, I’m going to share with you some of the key takeaways I’ve picked up from talking to – and reading about – thought leaders from various fields about the things successful people do. Here, you can get some insights on how to get what you want.

Ready to dive in? Let’s go.

1. They Know What They Want

The first and most important thing that successful people do to always get what they want is so simple that most people forget about it: they figure out what they actually want.

When you know what you want, you will also know how to get what you want. If you’re unsure about what you want in life and business, I’d suggest picking up some career and self-improvement books to help you gain some clarity and focus.

2. They Are Assertive

Successful people know that they need to be both bold and sincere. Balancing these two characteristics is the essence of assertiveness.

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Oh, and by the way – being assertive is not a natural talent someone is born with. Assertiveness is a learned skill and anyone can do it, including you!

3. They Learn

You may have heard of the old saying, “great leaders are readers”. For the most part, I’d say this is true.

Let me give you an example. On my radio show, I regularly ask successful people about their habits that lead to success. Do you want to know something really neat? Every single one of them reads books.

Successful people read and learn as much as they can about what they want so that they can get what they want. If you’re curious about how to get what you want, then start reading a book. If you’re low on time, subscribe to a book summary site to get the core concepts of the books in your industry quickly.

4. They Make Things Meaningful

One of the most powerful things successful people do to always get what they want is that they make things meaningful. That is, they ensure that whatever endeavor they decide to embark upon is meaningful to them (and not necessarily to anyone else). They know and understand that it’s only worth it if it matters.

5. They Ask

One big thing that successful people always do to get what they want is this: they ask.

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Most people are too shy to ask for what they really want. If you are too shy to ask, you may never know how to get what you want. So, don’t be like most people.

Here’s an exercise you can do to get over it: next time you’re buying something, regardless of what it is, ask for a discount. Just do it. The worst-case scenario is that you’ll get a chuckle from the Barrista at Starbucks. The best-case scenario is that you’ll get comfortable with negotiating when it’s time to buy your next car.

6. They Take Action

Insight without action is useless. Successful people know that to always get what they want, they’ve got to take massive action.

One of the most powerful exercises I’ve ever discovered is this: never leave the sight of a goal without taking some kind of action towards its achievement. In other words, as soon as you decide you want something or as soon as you set a goal of some kind, do something – anything – that shifts you closer towards getting it.

7. They Use Their Time Wisely

Have you ever heard of NET time? It stands for “No Extra Time”.

For example: when you’re driving and sitting in traffic, are you listening to Mylie Cyrus? Or are you listening to an audiobook?

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Successful people take NET time seriously. Get yourself some audiobook so you can start listening to the best business and self-improvement books available – all while you’re on your way to work in the morning.

8. They Choose to Lead

You don’t need to have formal authority to become a leader. You just need to choose yourself. All successful people know this, and so should you. Knowing how to get what you want requires knowing how to lead the way for others and yourself.

Don’t wait for anyone else to do it, because the truth is that most people want to be led anyway. So, just step up and claim authority. Be the leader you wish you always had.

9. They Contribute

Successful people know that to get what they want, they have to be willing to help other people get what they want.

What happens when you stop doing your job? What happens when you stop caring about your schoolwork? What happens when you become emotionally disconnected from a relationship?

You suffer – that’s what happens. Successful people know and understand that in order to succeed, they need to contribute. They need to add value to the lives of others. They need to do their best so that they can become the best.

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So, Now What?

I hope this article has re-ignited the fire that you already had within you to be successful at any endeavor. The reason why I’m stressing the fact that you’ve already got everything you need to succeed and get what you want is that you wouldn’t be reading this if you weren’t already motivated to be successful.

At the end of the day, however, all the insights in the world are worth nothing unless you combine them with action. When it’s all said and done, it’s your decision what you do with this list and how you apply it to your life and career.

But if I may, here’s what I would suggest you consider as you get started doing the things to help you succeed:

Review this list of the 9 things successful people do to always get what they want and then compare it with where you currently are at each one of these 9 things. Rate yourself in each one of the 9 things. Next, pick just ONE of them to work on every week.

For example, if you find that you’d like to learn more about the business side of the company you work for, then go read the best business books to help you do that.

Never stop learning. Always feed your mind with the knowledge you need to become as successful as possible within your area or industry. It doesn’t matter how busy you are. We’re all busy. Make the time to expand your knowledge.

And remember: every key learning should be immediately followed with action.

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Featured photo credit: Austin Distel via unsplash.com

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