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How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

Design is not a subject confined to the creative industry. In fact, it is something that we all might want to learn.

According to a 2014 assessment conducted by the Design Management Institute, design-led companies have maintained significant stock market advantage over the last 10 years, outperforming the S&P by an extraordinary 228%. [1] These companies include Apple, Coca Cola, Nike, Procter & Gamble, Starbucks, Walt Disney, etc.

Amazed by the remarkable success of these companies, many entrepreneurs want to learn how to think like a designer and apply the design principles to their work so that they can have a big success.

But design thinking is not only useful for entrepreneurs. It is also useful for ordinary people like you and me. Design thinking contributes to both business success and individual success, as it helps unlock your creativity and break away from the chain of traditions.

What Is Design Thinking? It’s About Creative Problem Solving

Design thinking is a concept defined and popularized by Rolf Faste in the 1980s. It is a problem-solving practice which attempts to actualize your concepts and ideas and to create a practical yet creative resolution of issues. Unlike the conventional problem-focused one, a design mindset is solution-focused and action-oriented. It explores different possibilities to bring out the most desirable outcomes.

As a human-centered innovation, design thinking shows understanding to the people affected or served by your ideas. The aim is to cater users’ unmet or unarticulated needs by a deep knowledge of customers and their problems. This increases the chance of success when implementing your ideas.

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5 Things You Should Know to Think Like a Designer

A design thinking process can be divided into five stages: empathize, define, ideate, prototype and test.

1. Empathize

The first stage of a design thinking process is to understand the problem in an empathic perspective. Design thinking is a human-centered design process so empathy plays an important role in it. Instead of making assumptions, immersing yourself in the environment to have a deeper personal understanding of the problems involved is rather crucial. In other words, design thinkers should always put themselves into others’ shoes.

2. Define

The information you gathered during the Empathize stage should be used in the Define stage to define the core problem as a problem statement in a human-centered manner.

To put it simply, you should define the problem from the perspective of your customers or whoever you serve, instead of from the perspective of a provider.

For example, instead of saying ‘we need to increase our page view by 10%’, it is better to define the problem statement as ‘readers need some high-quality content’. This is how design thinking values the unmet needs of customers.

3. Ideate

When everything is ready, designers can start generating ideas to solve the problem. The most important part of it is to think outside the box. You should try to identify new solutions and view the problem in alternative ways.

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Possible ideation techniques include brainstorm and worst possible idea. They are ideal to stimulate free thinking and to expand the problem space. You should try to get as many ideas or solutions as possible at the beginning and then consider their feasibilities to come up with the best way to solve the problem.

4. Prototype

The Prototype stage is an experimental phase. The idea is to produce a number of scaled down versions of the product to be shared and tested within the team or outside the team.

Through such kind of experiment, the team will be able to identify the best possible solutions. The solutions are investigated one-by-one and they are either accepted, improved and re-examined, or rejected according to the feedback from the users.

At the end of the stage, the designers will have a clearer picture of how real users behave and think when they interact with the product.

5. Test

The final stage of design thinking is to rigorously test the complete product using the best solutions identified during the previous stage.

Design thinking is never a linear process. In practice, tests often inspire new ideas for the project. The information collected from the testing phase is often used to redefine problems and inform the understanding of the users. So the final stage does not really mean the finale.

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Design Thinking Makes You a Better Achiever

The above description is perhaps illustrated from a business perspective. But how can ordinary people like you and me include design thinking in our daily life?

Case 1: Design thinking helps you perform better at work

Let’s say you want to boost your productivity at work.

First, you should ask yourself why this bothers you. Perhaps your low productivity makes you feel exhausted at work.

When you try to define your problem, explore if there’re other possibilities for causing the your problem. It not, define your core problem. Maybe you find yourself hard to stay focused.

Then, it’s time to explore solutions. Brainstorm and research for all the possible solutions. Maybe you should take some breaks during work, or maybe you should turn off any devices that would cause distraction. Try them out one by one and choose the best to be tested. At last, you will find the best way to solve the problem.

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Case 2: Design thinking helps you achieve a personal goal

What if it’s a personal goal? Yes, design thinking works for a personal goal too. And it has helped me to overcome workout laziness.

I am one of those who are lazy to go to gym. At the first stage, I ask myself, ‘What would going to gym really do for you?’ As a sport enthusiast, I want to perform better by strengthening my muscles.

The answer is not surprising. But what is the problem? I finally find that the excuse I give to myself every time is quite similar: it’s too rush to do it before work, or it’s too tiring to do it after work. So I come up with the problem statement, ‘I need to find a suitable time-slot for gym’.

Then I try to think of different available options: before work, during lunch break, after work, in the weekend, and so on. In the following stage, I try all the possible solutions one by one. At last, I choose to the best options and see if it works. It turns out that this really works for me!

So obviously design thinking is not only an approach for us to create success in business but it also helps us to solve problems in our daily life! Remember the five stages of design thinking and follow it next time!

Reference

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Sheba Leung

Translator. Sport lover. Traveler.

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Last Updated on October 16, 2018

You’ll Only Live Your Best Life Once You Step Out

You’ll Only Live Your Best Life Once You Step Out

Fear is a valuable thing. It keeps people safe and encourages caution when caution is due. But Fear can also be a limiting factor because not everything you’re afraid of should really be feared.

Have you ever been faced with a situation where you were afraid of making a decision, making a change or taking a risk?

Did you end up taking that risk or making that decision? Or, did you just stay put and left things as they were? If you did, are you happy with how things have turned out?

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It’s in our nature to like feeling safe–to be in comfort and away from danger. This has always been the case since the beginning of time, when the first humans only knew how to prioritize survival. Even today, many still choose to play it safe and avoid taking risks or taking leaps of faith when it comes to their choices in life.

The Realist and the Dreamer

To put it simply, there are two kinds of people: the realists and the dreamers. The realists are the logical and cautious type of individuals who always think and weigh out the pros and cons before making any decisions–especially the big, life changing ones. Whether it was deciding on what to major in at University, what career path to take, whether or not to purchase that house or car, to go on that holiday, or to splurge on that new watch, the realist thinks long and hard before making a decision, if they even decide. Realists stick to the “what’s next?” plan for the future and may not abstractly consider different possibilities for where life can lead. This is usually because of the confidence they have already devoted to an accepted plan.

Realists have dreams too, but these are more so rooted in ambition, drive and determination. They are goals that have been enumerated for some time. Realists understand that progress requires more than ambition and drive, but also, connections. They feel that life is never worry-free because of survival, responsibility and…paying a rent or a mortgage. As a result, they tend to make safe choices and stick to their comfort of knowing what’s best for themselves.

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Now let’s look at the dreamers. The dreamers are well, dreamers. They have big lofty ambitions, are risk takers, sometimes over impulsive, but they often always challenge the norms of society and dare to think outside the box. This is not to say that they do not have plans or a path that they want to follow. But they are more likely to change the course of their journey through time, experience and by following their heart.

Dreamers derive their inspiration from within. No one else’s perspectives weigh in greatly enough to shift a dreamer’s drive. Dreamers don’t allow their fears to consume them. They may fail from time to time, but they never give up on life or love.

Embrace Fear

So which of the two do you think you are? And is one better than the other? In life, balance is always key. I’m sure you would have heard the saying: “everything in moderation”. Likewise, being a realist isn’t any better than being a dreamer. Both come with their challenges. But what I do know, is that no matter where you are in life, fear should always be seen as a way of pushing you towards becoming a better you.

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Stepping outside of your comfort zone is a type of fear that should be embraced. If you see yourself as a dreamer, then great! Chances are, stepping out of your comfort zone isn’t new to you. Whether it’s deciding to drop out of University to start your own business, moving to a new country on your own, taking that step to ask someone out on a date despite thinking they’re way out of your league, or deciding to quit your high paying job of 10 years to become a DJ. You chose to do that because you knew that you would most likely regret the ‘what ifs’ more than the mistakes (if any) of those decisions.

But if you’ve always been more of a cautious individual (nearing towards being a realist), then I hope you’ll give more thought to embracing the act of stepping out more! Of course, that doesn’t mean you have to start making hasty or bold decisions such as the ones mentioned. It just means opening your mind to the acceptance that stepping out of your comfort zone isn’t a bad thing, it’s not something to be hesitant or afraid of.

Managing Fear

In times of stress or discomfort, remember that some of the best things happen when you’re afraid or put in an uncomfortable situation. These experiences can both challenge you and help you grow. Commit to giving the situation a try with your best effort, and keep expectations low to reduce additional pressure. Living outside of one’s comfort zone is by definition uncomfortable. Therefore, the best habit you can foster within yourself is the practice of becoming familiar with discomfort.

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You may be at a crossroad in life and feeling undecided about something, or you may feel like you’re not happy with where you’re at right now. It could be a job that you’re not happy with, a relationship you’re not happy in, or even just knowing that you’re too comfortable with where you’re at that you don’t feel challenged. All of this uncertainty can be traced back to your intentions. What is it that you want? What is it that you’re looking for?

So, What Are You Looking For?

If you feel like you’re stuck in a rut or know that you need some sort of change, but you’re just not sure how to take that step towards the change, why not subscribe to our newsletter? Our daily inspiration will help you embark on a journey, and will allow you to find that light at the end of the tunnel you’re searching for.

At Lifehack, we’re dedicated to helping you find the ideal solutions to your problems, and with over 15 years of experience in coaching, we have condensed our knowledge and practices into a highly effective transformational model that you can use to not only help you out of your rut, but to also help you find new and bigger meaning to your life.

Stepping out of your comfort zone isn’t always the easiest, but we’re here to make it easier for you to realize your true potential. The time to act is now!

Featured photo credit: Maher El Aridi via unsplash.com

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