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How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

How I Rewired My Brain to Think Like a Designer and Unlock My Creativity

Design is not a subject confined to the creative industry. In fact, it is something that we all might want to learn.

According to a 2014 assessment conducted by the Design Management Institute, design-led companies have maintained significant stock market advantage over the last 10 years, outperforming the S&P by an extraordinary 228%. [1] These companies include Apple, Coca Cola, Nike, Procter & Gamble, Starbucks, Walt Disney, etc.

Amazed by the remarkable success of these companies, many entrepreneurs want to learn how to think like a designer and apply the design principles to their work so that they can have a big success.

But design thinking is not only useful for entrepreneurs. It is also useful for ordinary people like you and me. Design thinking contributes to both business success and individual success, as it helps unlock your creativity and break away from the chain of traditions.

What Is Design Thinking? It’s About Creative Problem Solving

Design thinking is a concept defined and popularized by Rolf Faste in the 1980s. It is a problem-solving practice which attempts to actualize your concepts and ideas and to create a practical yet creative resolution of issues. Unlike the conventional problem-focused one, a design mindset is solution-focused and action-oriented. It explores different possibilities to bring out the most desirable outcomes.

As a human-centered innovation, design thinking shows understanding to the people affected or served by your ideas. The aim is to cater users’ unmet or unarticulated needs by a deep knowledge of customers and their problems. This increases the chance of success when implementing your ideas.

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5 Things You Should Know to Think Like a Designer

A design thinking process can be divided into five stages: empathize, define, ideate, prototype and test.

1. Empathize

The first stage of a design thinking process is to understand the problem in an empathic perspective. Design thinking is a human-centered design process so empathy plays an important role in it. Instead of making assumptions, immersing yourself in the environment to have a deeper personal understanding of the problems involved is rather crucial. In other words, design thinkers should always put themselves into others’ shoes.

2. Define

The information you gathered during the Empathize stage should be used in the Define stage to define the core problem as a problem statement in a human-centered manner.

To put it simply, you should define the problem from the perspective of your customers or whoever you serve, instead of from the perspective of a provider.

For example, instead of saying ‘we need to increase our page view by 10%’, it is better to define the problem statement as ‘readers need some high-quality content’. This is how design thinking values the unmet needs of customers.

3. Ideate

When everything is ready, designers can start generating ideas to solve the problem. The most important part of it is to think outside the box. You should try to identify new solutions and view the problem in alternative ways.

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Possible ideation techniques include brainstorm and worst possible idea. They are ideal to stimulate free thinking and to expand the problem space. You should try to get as many ideas or solutions as possible at the beginning and then consider their feasibilities to come up with the best way to solve the problem.

4. Prototype

The Prototype stage is an experimental phase. The idea is to produce a number of scaled down versions of the product to be shared and tested within the team or outside the team.

Through such kind of experiment, the team will be able to identify the best possible solutions. The solutions are investigated one-by-one and they are either accepted, improved and re-examined, or rejected according to the feedback from the users.

At the end of the stage, the designers will have a clearer picture of how real users behave and think when they interact with the product.

5. Test

The final stage of design thinking is to rigorously test the complete product using the best solutions identified during the previous stage.

Design thinking is never a linear process. In practice, tests often inspire new ideas for the project. The information collected from the testing phase is often used to redefine problems and inform the understanding of the users. So the final stage does not really mean the finale.

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Design Thinking Makes You a Better Achiever

The above description is perhaps illustrated from a business perspective. But how can ordinary people like you and me include design thinking in our daily life?

Case 1: Design thinking helps you perform better at work

Let’s say you want to boost your productivity at work.

First, you should ask yourself why this bothers you. Perhaps your low productivity makes you feel exhausted at work.

When you try to define your problem, explore if there’re other possibilities for causing the your problem. It not, define your core problem. Maybe you find yourself hard to stay focused.

Then, it’s time to explore solutions. Brainstorm and research for all the possible solutions. Maybe you should take some breaks during work, or maybe you should turn off any devices that would cause distraction. Try them out one by one and choose the best to be tested. At last, you will find the best way to solve the problem.

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Case 2: Design thinking helps you achieve a personal goal

What if it’s a personal goal? Yes, design thinking works for a personal goal too. And it has helped me to overcome workout laziness.

I am one of those who are lazy to go to gym. At the first stage, I ask myself, ‘What would going to gym really do for you?’ As a sport enthusiast, I want to perform better by strengthening my muscles.

The answer is not surprising. But what is the problem? I finally find that the excuse I give to myself every time is quite similar: it’s too rush to do it before work, or it’s too tiring to do it after work. So I come up with the problem statement, ‘I need to find a suitable time-slot for gym’.

Then I try to think of different available options: before work, during lunch break, after work, in the weekend, and so on. In the following stage, I try all the possible solutions one by one. At last, I choose to the best options and see if it works. It turns out that this really works for me!

So obviously design thinking is not only an approach for us to create success in business but it also helps us to solve problems in our daily life! Remember the five stages of design thinking and follow it next time!

Reference

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Sheba Leung

Translator. Sport lover. Traveler.

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Last Updated on February 15, 2019

7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019

7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

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    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

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                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

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