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If You Want To Be Successful, You May Need To Cut Off Something From Life

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If You Want To Be Successful, You May Need To Cut Off Something From Life

I was six when I first saw a street performer. At the time, I didn’t even know the word “juggling”, but I was mesmerized by the parade of colourful balls in the air nonetheless. How quick must his hands be! Tugging at my mom’s T-shirt, I stood there for half an hour and watched his whole performance.

As I grew up, I have unconsciously become a professional juggler as well – only that my performance is not as fancy, and the balls I juggle are much, much heavier. Family, friends, health, work – one slip of the hand, and everything would come tumbling down.

I believe we have all experienced that same feeling of being overwhelmed by the amount of stuff we have to do, tasks we have to complete and people we need to be with. Therefore, I would like to share with you my take on this matter:

The Four Burners Theory[1]

According to The Four Burners Theory by David Sedaris: family, friends, health and work are the four burners of a stove (which is your life). In order to be successful you have to cut off one of your burners. And in order to be really successful you have to cut off two.

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Life is filled with tradeoffs.

In The Downside of Work-Life Balance,[2] James Clear mentioned two methods he tried before:

“Can I succeed and keep all four burners running?
Perhaps I could combine two burners?”

However, after a brief period of experimentation, he realized: life is filled with tradeoffs. As much as we would like to be the best employee, parent, husband/wife and friend at the same time, we simply do not have the energy or time to do so. Should you take on this extra project at work or should you go to the party your friend in college is holding? Should you take a nap to rejuvenate yourself or help your son with his art homework?

It is difficult to choose. However, that does not mean all we can do is throw our hands up and yell in frustration, “It’s impossible!” So get ready to take some notes!

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1. Let go of unimportant things and people.

Have you ever been wondering along the lines of “why do I never have time for things I deem important?” Have you tried to make time for your family but found your schedule filled to the brim by gatherings and parties?

Think. Prioritize. Act.

Think about what is important. Prioritize your activities. Take action and clear your schedule of things that you are simply going out of courtesy. Those six o’clock drinks after work? That golf game that you are not really that interested in? That high school friend you haven’t seen and talked with for years?

Let them go. Get some rest, talk with your kids about school, or even just cuddle with your husband/wife a bit. It might sound ironic, but the fewer things you put on your schedule, the more fulfilling you feel.

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2. Focus on one thing at a time. Be efficient.

It’s too often that we believe we can simultaneously take care of multiple things at the same time. Typing out that proposal while taking side glances at your kid to make sure he didn’t swallow a Lego. Scrolling through Facebook to catch up with everything in the world while talking to a friend.

Earlier research has shown that multitasking undermines efficiency in work because extra time and effort is spent on shifting mental gears as we switch between different tasks. [3]

Therefore, instead of trying to do 10 things at the same time, focus on completing the task on hand. You might find yourself with a lot more time in the end!

3. Reflect, reflect, reflect.

After every day, take a short time to think about what you want to do and what you have done. Do they match up? Is there anything you can do to improve?

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Think about things like: do you enjoy what you are doing right now? If you want to take a step and make a change, what do you want to achieve? Do you want to be healthier? Do you want to spend more time with your family? Do you want to get higher recognition at work?

If you are satisfied with how things are right now – that is great! If it is the contrary though, plan carefully and discuss with your loved ones about how you want to readjust. It might take a little time, but the result would definitely be fruitful.

Every choice has a cost.

In the end, we are all a bit greedy – but just like every story, no one could truly have it all. We need to remember that every choice has a cost, and we just have to make sure that as we juggle in life, we choose the things that are the most important to us.

Reference

[1] LAUGH, KOOKABURRA A day in the bush, a night at home. David Sedaris The New Yorker
[2] The Downside of Work-Life Balance, James Clear
[3] Multitasking undermines our efficiency, American Psychological Association

More by this author

Eamon Suen

Student, The Hong Kong University of Science and Technology

Life Is Not Supposed To Be Fair, We’re Supposed to Learn To Live With It If You Want To Be Successful, You May Need To Cut Off Something From Life The Earlier You Understand These Truths Of Happiness The Better Accept Where You Are And Happiness Is At Your Fingertips Your New Habits Will Stick With These 5 Killer Strategies

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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