Advertising

Hot-Desking: Should You Dodge this New Trend?

Advertising
Hot-Desking: Should You Dodge this New Trend?

The saying ‘everything old is new again’ is one that keeps cropping up, and the recent trend towards the return of hot-desking is a prime example. First introduced in the 80s, hot-desking involves employees no longer having their own office space, or even their own personal desk, the company creates a revolving desk roster that employees can sign up to on an as-needed basis.

Ideally, this prevents space being taken up by employees who might not use their desk regularly and increases flexibility in the workspace. But there are some issues with hot-desking, and before moving toward using this practice, there are some important things to consider.

Why Hot-Desk?

As mentioned, hot-desking is intended to increase employee flexibility and make good use of space and is also thought to improve collaboration among employees. Employees can have the opportunity to meet people from other departments that they might not meet otherwise, which might create a more social office culture and a personal connection that might benefit cross-department work.

Advertising

Hot-desking is tailored for a flexible and mobile office, and flexible and mobile employees, and depends on technology to make it run as smoothly as possible.

However, the practice requires careful management. While it might be an appropriate way forward for staff members who aren’t in the office very often, there are some health and safety issues that arise from multiple people using a single workspace over the course of a day.

For example, office workstations should be set up for the employee’s needs, and the appropriate equipment for each employee also needs to be provided. It’s also worth noting that there are hygiene and cleanliness issues that occur if employees are using the same piece of equipment, as well as psychological issues with being isolated from supervisors or colleagues.

Advertising

There is also an increased risk of repetitive strain injury and related muscular disorders if the workspace is not set up just right, or if ergonomic office chairs are not used correctly.

Hot-Desking Ain’t So Hot

Unfortunately, no matter how well it’s managed, the simple fact is that most employees very much dislike hot-desking. Surveys have found lower levels of staff satisfaction in hot-desking environments, including irritation that there is no room for personal possessions, frustration over workstations that are thought to be in better positions, and annoyance about having to pack up and carry papers around, as well as over noise from colleagues in open-plan offices.

The perceived lack of privacy and the inability for employees to set up a ‘nest’ from which they can perform focused work are also significant issues. Taken together, these problems mean that hot-desking can actually decrease productivity. Significant time is wasted each day, for example, just in getting the workstation ready to use for each individual before they can be comfortable and perform a focused task.

Advertising

And being able to really focus does seem to be the most important element in terms of increasing productivity – much more so than collaboration or socialisation. In ominous signs for the hot-desking trend, co-worker interruptions, visual and auditory distractions all combine to reduce the ability to perform focused tasks..

How to Deal with the Heat

If your company is determined to push the hot-desking trend, here are some questions you can answer for your employees to help them manage the change. After all, satisfied employees mean a better office environment, and more productivity for the company!

  • Are all desks free to use? Do you need to book them? Are there restrictions?
  • How does the telephone system work? Do land lines still exist? Is it transferred to a different desk each day? Or is everyone mobile now?
  • Does everyone have a laptop, and if so can they be connected to all desks? Do your employees have roaming profiles?

They will also benefit from the following tips, which should be considered during any kind of workplace switch:

Advertising

  • Get organised by using a task list or tickler file
  • Take the opportunity to reduce the amount of files
  • Figure out how to store your reference material
  • Make sure you learn which tools you use each day
  • Ask what you need to do if you need some time alone
  • Learn to focus and learn to deal with interruptions

Finally, these daily tasks will help them keep to a routine, which is crucial in this kind of flexible environment:

  • Clean the desk to ensure a clean and tidy space, especially when there is illness going around in the office
  • Change the desk setup, especially your chair and monitor height, so that you have an optimal work environment
  • Enjoy being social by making contacts and learn about possible areas for future development

Featured photo credit: Morgan Lovell via morganlovell.co.uk

More by this author

Adnan Manzoor

Data Analyst & Life Coach

50 Free Online Resources for Self-Motivated Learners How To Get A Cheap Root Canal Hot-Desking: Should You Dodge this New Trend? How To Measure The Performance Of Your Marketing Efforts 7 Ways to Apply Risk Management to Your Personal Life

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next