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Last Updated on January 19, 2021

We Must All Face The Choice Between What Is Right And What Is Easy

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We Must All Face The Choice Between What Is Right And What Is Easy

You have always had a dream to have your own business. You are passionate about showing people that your ideas can really make an impact on this world. In your spare time, you find yourself vividly imagining what it’d be like having your own little store. You even imagine painting the walls your favorite color. Yet, each day you wake up and find yourself in the same job you started after college. Were you ever even interested in this 9-to-5 job, doing the routine work every single day? Your friends keep telling you what a great and stable job you have. After all, you make a decent income, your co-workers are easy to work with, and the hours aren’t too bad. Still, you can’t shake the nagging suspicion that writing the same kind of reports all day isn’t really what you were meant to do with your life.

Watch out for what-ifs and to-dos.

As soon as you start to dream again, a list of what-ifs and to-dos rushes in. What if I quit my job and pursue my dream and it doesn’t work out? What if I’m not as good of a business person as I think I am? What if there are too many nice businesses out there already? As soon as there is a break in what-ifs, to-dos hurry to take their place. I probably have to go back to school. Would anyone take me seriously without any specific certificates? I definitely didn’t take any related classes in college. I’ve never even run my own business. I’d probably need to learn how to do that too! By the time you run through your list of uncertainties, that desk and computer screen are looking more and more comfortable. Safer. But will settling for the easiest path ever lead you to the life you truly want?

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Giving up when it’s difficult is not an option. Do what is right.

If you have read this far and started to feel guilty about putting your dreams on hold and taking the easiest path, consider this. In order to take risks and pursue your dreams, you must encourage yourself. Guilt will likely hold you back from pursuing what matters most to you. Instead of feeling guilty, see this article as a call to action. We all choose the easiest path instead of the right one from time to time. We all drift away from what matters most to us. What’s important is getting back on track as soon as we notice ourselves drifting.

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Every simple step leads to great success.

If your dream is to have your own business, consider taking some related courses online or at your local community college. Being around others who are passionate about expressing their own ideas will help fuel your dreams and keep you focused on your goal. Also, gaining momentum toward a goal is the hardest part. Once you’ve gained some confidence in your new field and met others who believe in your dream, the next steps will be easier. If you don’t have time to take a class right now, consider interviewing others who already have success in the field you’d like to enter. For instance, email some young entrepreneurs and ask if you can interview them about how they got started. Learning from others who have accomplished similar goals can save you time and energy, allowing you to learn from their mistakes without having to make the same ones yourself.

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Your dreams worth all the risks and effort.

Above all, remind yourself daily that your dreams, desires, and intuition matter. Do not let others be the deciding factor on whether you stay in a safe but unfulfilling job. Taking the path of least resistance will never lead to the life of your dreams. Realizing a dream involves risk and adventure, but that’s what makes it so worthwhile.

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More by this author

Lindsay Shaffer

Lindsay is a passionate teacher and writer who shares thoughts and ideas that inspire people to follow their passions.

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Published on September 27, 2021

What Is Incentive Motivation And Does It Work?

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What Is Incentive Motivation And Does It Work?

We’ve all needed a bit of inspiration at some time in our lives. In the past year or two, that need most likely has grown. Who hasn’t been trying to shed those extra pounds we put on during the pandemic? Who hasn’t felt the need to fake a little enthusiasm at joining yet another Zoom call? Who hasn’t been trying to get excited about trekking back into the office for a 9 to 5 (longer if you add in the commute)? Feeling “meh” is a sign of our times. So, too, is incentive motivation, a way to get back our spark, our drive, and our pursuit of the things we say we want most.

In this article, I’ll talk about what incentive motivation is and how it works.

What Is Incentive Motivation?

Incentive motivation is an area of study in psychology focused on human motivation. What is it that gets us to go from couch potato to running a marathon? What spurs us to get the Covid vaccine—or to forgo it? What is it that influences us to think or act in a certain way? Incentive motivation is concerned with the way goals influence behavior.[1] By all accounts, it works if the incentive being used holds significance for the person.

The Roots of Incentive Motivation

Incentive motivation’s roots can be traced back to when we were children. I’m sure many of us have similar memories of being told to “eat all our veggies” so that we would “grow up to be big and strong,” and if we did eat those veggies, we would be rewarded with a weekend trip to a carnival or amusement park or playground of choice. The incentive of that outing was something we wanted enough to have it influence our behavior.

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Growing up, incentive motivation continues to play a major role in what we choose to do. For example, while we may not have relished the idea of spending years studying, getting good grades, pursuing advanced degrees, and graduating with sizeable debt from student loans, a great many of us decided to do just that. Why? Because the end goal of a career, a coveted title, and the associated incentives of financial reward and joy in doing something we love were powerful motivators.

One researcher who believes in the power of incentive motivation is weight management expert, co-author of the book State of Slim, and co-founder of the transformational weight loss program of the same name, Dr. Holly Wyatt. Her work with her clients has proven time and again that when motivation fizzles, incentives can reignite those motivational fires.

“Eat more veggies, exercise, keep track of my weight: These things and more DO work, but bottom line, you gotta keep doing them. Setting up rituals and routines to put your efforts on auto-pilot is one way. And along the way, the use of both external and internal motivators helps keep people on track. External motivation sources are those things outside of ourselves that help to motivate us. They’re powerful, like pouring gasoline on a fire. But they may not last very long. Internal motivators are more tied into the reasons WHY we want to reach our goals. In my State of Slim weight loss program, we spend a lot of time on what I call ‘peeling back the onion’ to find the WHY. I think the internal motivators are more powerful, especially for the long-term, but they may take longer to build. They’re the hot coals that keep our motivational fires burning.”

Examples of Incentive Motivation

In the way of incentive motivation, specific to the external motivators, Dr. Wyatt challenges her clients to commit to changing just one behavior that will help them reach their weight loss goals. Clients must then agree to a “carrot” or a “stick” as either their reward for accomplishing what they say they will do or as their punishment for falling short. Those incentives might be something like enjoying a spa day if they do the thing they said they would do or sweating it out while running up and down the stairwell of their apartment building a certain number of times as punishment for not following through.

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Whatever they choose, the goal must be something they really want, and the incentive must be something that matters to them enough to influence their behaviors in reaching those goals. Some people are more motivated by some sort of meaningful reward (a carrot) whereas, other people are more motivated by some sort of negative consequence or the taking away of a privilege (the stick).

Another example of incentive motivation is playing out currently with companies and government entities offering perks to people who get the Covid vaccine. Nationwide, offers are being made in the way of lottery tickets, cash prizes, concert seats, free admission to events and discounts for food, and even free drink at local restaurants and bars. The list of incentives being offered to the public to increase vaccination rates is pretty extensive and quite creative.[2]  These incentives are financial, social, and even hit on moral sensibilities. But is this particular incentive motivation working?

Remember that a key to incentive motivation working is if the individual puts importance on the reward being received on the ultimate goal. So, not all incentives will motivate people in the same way. According to Stephen L. Franzoi, “The value of an incentive can change over time and in different situations.”[3]

How Does Incentive Motivation Differ from Other Types of Motivators?

Incentive motivation is just one type of motivating force that relies on external factors. While rewards are powerful tools in influencing behaviors, a few other options may be more aligned with who you are and what gets you moving toward your goals.

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Fear Motivation

In many ways, being motivated by fear is the very opposite of being motivated by incentives. Rather than pursuing some reward, it’s the avoidance of some consequence or painful punishment that sparks someone into action. For example, married couples may “forsake all others” not out of love or commitment but out of a fear that they may be “taken to the cleaners” by their spouses if their infidelities are revealed.

Another example wherein fear becomes the great motivator is one we’re hearing about more and more as we’re coming out of this pandemic—the fear of being poor. The fear of being poor has kept many people in jobs they hate. It’s only now that we see a reversal as headlines are shining a light on just how many workers are quitting and refusing to go back to the way things were.

Social Motivation

Human beings are social creatures. The desire to belong is a powerful motivator. This type of social motivation sparks one’s behavior in ways that, hopefully, result in an individual being accepted by a certain group or other individuals.

The rise of the Internet and the explosion of social media engagement has been both positive and negative in its power to motivate us to be included among what during our school days would be called “the cool kids” or “cliques” (jocks, nerds, artsy, gamers, etc.). We probably all have experienced at one time or another the feelings associated with “not being chosen”—whether to be on a team to play some game or as the winning candidate for some job or competition. Social rejection can make or break us.

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Before You Get Up and Go…

Know that, especially during these challenging times, it’s “normal” and very much “okay” to feel a lack of motivation. Know, too, that external motivators, such as those we’ve talked about in this article, can be great tools to get your spark back. We’ve only touched on a few here. There are many more—both external and internal.

Remember that these external motivators, such as incentive motivations, are only as powerful as the importance placed on the reward by the individual. It’s also important to note that if there isn’t an aligned internal motivation, the results will more than likely be short-lived.

For example, losing a certain amount of weight because you want to fit into some outfit you intend to wear at some public event may get you to where you want to be. But will it hold up after your party? Or will those pounds find their way back to you? If you want to be rewarded at work with that trip to the islands because you’ve topped the charts in sales and hustle to make your numbers, will you be motivated again and again for that same incentive? Or will you need more and more to stay motivated?

Viktor Frankl, the 20th-century psychiatrist, Holocaust survivor, and author of the best-selling book, Man’s Search for Meaning, is quoted as having said, “Those who have a ‘why’ to live, can bear with almost any ‘how’.” As important as external motivators like incentives may be in influencing behaviors, the key is always to align them with one’s internal “why”—only then will the results be long-lived.

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So, how might incentive motivation influence you and your behavior toward goals? Knowing your answer might keep you energized no matter what your journey and help to further your successes.

Featured photo credit: Atharva Tulsi via unsplash.com

Reference

[1] Britannica: Incentive motivation
[2] National Governors Association: COVID-19 Vaccine Incentives
[3] verywellmind: The Incentive Theory of Motivation

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