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How to Test Your Business Idea Without Spending a Dime

How to Test Your Business Idea Without Spending a Dime

So, you have an amazing idea for a new small business? You are sure that your idea is going to be the “next big thing” but not that sure you should start investing money (…and time) in it?

Well, why don’t you test your idea first? That way you will be sure that your product has an actual market and that it is worth investing in. Yes, you can test almost any idea you have for FREE.

On the other hand, you can always choose to “play safe” and start a blog in a popular niche, open an e-shop with already selling  items…but is that really going to make YOU successful? Is YOUR business really going to survive among all the competition? Not quite sure about that.

Let’s get back to developing, testing and improving new business ideas. After all, you are reading Lifehack!  Just follow the steps bellow:

…before you start:

In order to become a successful entrepreneur, you must first think like one. Yes, you may have heard the phrase “If you can imagine it, you can achieve it” a dozen times, and it certainly has a point. Before testing a business idea successfully, you really must act (and believe) as if it has already been established.

    Step 1: Create a Landing Page:

    Now that you have (an imaginary) business, it is time to get it in front of your (real) audience. And when it comes to customer acquisition, nothing beats the Internet! First things first, create a landing page for free.

    With so many free options out there, you certainly don’t need to spend money on creating a landing page. Try out ucraft’s Free Landing Page Creator and play a bit with different font styles, colors, taglines and images. This page builder has all the features you may need and doesn’t require coding skills at all (what a relief, right?!). You just need to drag & drop, mix & match.

      There is no need to spend too much time building a landing page, the point is to make a few different ones and see how your target audience will react. Afterwards, you’ll be able to combine elements till you find the perfect solution.

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      As mentioned, there are quite a few things you should test on a landing page: start with a template, focus on a catchy text and finish by creating several CTA buttons. When you find a combination with a decent amount of conversions (or at least clicks), you can focus on details such as the tagline, font styles and colors, effects, image sliders etc. Don’t underestimate these so-called “details” – you won’t believe how big of a difference they can make!

            Here are some examples and results of landing page A/B testing, so you can get the idea of how important it is to try out different combinations of:

            …icons

              …CTA buttons

                …anchoring words

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                  …recommending

                    …smaller commitments

                      As you can see, you should really test EVERYTHING, depending on the look of your landing page.

                      Oh right, how to actually test all those landing pages? Don’t worry, it is also very easy and FREE.

                      Sign up with Optimizely for a free trial and start improving elements to get more conversions! You’ll just need to add one line of code to your site and you’re ready to work on your creativity. Don’t forget to keep monitoring what others have to say about it (…I mean, if they actually click the CTA button.)

                        Now that you’ve built a landing page good enough for your brilliant idea, keep testing to see if it’s that brilliant.

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                        Step 2: Get Some Traffic!

                        Well, people won’t find your business by themselves! Yes, a landing page is the first step to take, but now is the time to work on getting traffic to it.

                        Here are 10 basic ways to do it for FREE:

                        • Create a Facebook Page:

                        Facebook has become such a mighty acquisition channel that it is almost impossible for a business not to have an official Facebook page. Ensure yours has high-quality images and graphics (use Canva or Designbold for this purpose), all needed contact information and don’t forget to post regularly. Make sure not all of your posts have a “sales tone”, you should try to manage your page in a way that would be appealing to your potential customers, so add a “how-to” or an “interesting fact” post from time to time.

                        • Create an Instagram Account:

                        An official Instagram page is also a must, regardless of your niche. Include necessary info in the Bio section, but also don’t forget to add a brief description and relevant hashtags under your images. The advantage that Instagram has over Facebook is that you can manually find people who are following accounts similar to yours and try to make them follow you back. That way, you can build your (relevant) audience without spending a dime.

                        • Create a Twitter account:

                        When it comes to promoting your business on social media, Twitter should also be your go-to place (there are more, but depending on the niche, you’ll chose the right ones). You can also manually follow other people, but you really need to actively tweet in order to keep your followers’ attention. Ah, yes, don’t forget to mention your landing page in the Bio section, that’s the point, right?

                        • Be Active on Quora:

                        Now you are probably thinking: one more social media channel? Well, using Quora for business is quite different. Yes, you should create a profile (but not an official one, just pick a name) and try to answer as many niche-related questions as possible. The idea is to show how your business/landing page is the right answer and of course, to link back to it.

                        • Be Active on Reddit:

                        The Quora tactic applies to Reddit as well. The thing is that the community over there is really picky, so if your profile isn’t strong enough or if you are an obvious spammer, you will get banned in no time. Both on Quora and Reddit, you can read comments from real people that can help you improve your (landing page) business.

                        • Create a SlideShare Account:

                        Prepare well-designed presentations about your business and upload them to SlideShare in order to reach broader audiences. Having doubts? Well, did you know that it is powered by LinkedIn?

                        • Brag on Medium:

                        A little PR never hurt nobody, right? Join Medium and spread your business values and vision. Since this is a community that attracts mostly journalists and bloggers, make sure you “wrap it up’’ in a catchy article.

                        • Join and Create Groups:

                        From Facebook to LinkedIn and Google+,  groups have a strong impact on members’ opinion. Join groups relevant to your niche, comment, share opinion and let them know about your business. But, you should really, really avoid spammy posts since there is no point in getting banned. Moreover, create your own group and attract members who would be interested in your business. You can show off, but you should also engage in conversation and ask for opinion and advice.

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                        • Create an Infographic:

                        Creating an infographic about your business is one of the ways you can gain good backlinks to your landing page. However, you shouldn’t be creating them just for SEO purposes. For instance, imagine if it got shared by a big niche influencer? That’d be cool. Just be creative and do your outreach homework thoroughly! Don’t forget to add “created by (insert your company name)”! You can use Vengage or similar tools to create infographics for free.

                        • Join H.A.R.O.

                        H.A.R.O. is a place where you can meet people from your niche, exchange advice, but also get featured on their blogs. So, create a profile, write about your business and gather useful information on both improving and promoting it.

                        Now that you’ve completed all the basic promotion steps, it is time to take it to the next, more advanced level:

                        • SaaSGenius – If you have a SaaS business, this is the directory to submit it to. SaasGenius can bring you high-quality customers, so do your best to build a powerful profile.
                        • GetApp  – This is the ideal place to promote your business app, so don’t skip it!
                        • Hackernews – You need to promote your tech business on this website. Make sure your headlines are catchy since new posts are published almost every minute!
                        • Growthhackers.com – This is a community you’ll want to join if you are into marketing. Show how professional you are!
                        • Inbound.org – The same goes for this community, just make sure you present yourself in the best light.
                        • Digg – This is a great place to present your company blog. Start promoting your landing page in the best possible way.
                        • Dailymotion – Creating promotional videos about your business is always a good idea. Harness the power of Dailymotion and present your videos to a large community.
                        • Hub Pages  – This platform can bring you a lot of amazing leads, but you really need to put some effort into creating original content. Even though promoting your business here is time-consuming, you should take advantage of Hub Pages.

                        Step 3: Face the Truth!

                        Well, now that you’ve done everything to gain attention, you should sit back and see what happens: tons of leads…or zero of them. Of course, it can be something in between and that means that you should keep trying, improving and testing.

                        If zero leads isn’t the case with your landing page, now is the best time to start thinking about investing money in your business and promoting it through paid campaigns. You’ll have to test them as well (…but let’s leave this for another article).

                          Whatever the case may be, remember that massive success doesn’t come overnight and that it goes hand in hand with effort, patience and guess what else? Yes, that’s right, testing.

                          Believe in yourself and good luck!

                          Featured photo credit: Pixabay via pixabay.com

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                          Ana Grasic

                          Growth Hacker, Economist, Marketer

                          10 Lessons from a Frustrated Blogger 10 Hacks and Tools to Boost Your Productivity (Infographic) How to Test Your Business Idea Without Spending a Dime

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                          Last Updated on July 16, 2019

                          7 Powerful Habits To Win In Office Politics

                          7 Powerful Habits To Win In Office Politics

                          Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

                          In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

                          There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

                          1. Be Aware You Have a Choice

                          The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

                          Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

                          Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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                          2. Know What You Are Trying to Achieve

                          When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

                          The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

                          It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

                          By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

                          3. Focus on Your Circle of Influence

                          At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

                          Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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                          Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

                          You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

                          Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

                          4. Don’t Take Sides

                          In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

                          In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

                          By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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                          5. Don’t Get Personal

                          In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

                          People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

                          To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

                          Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

                          6. Seek to Understand, Before Being Understood

                          The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

                          Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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                          Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

                          7. Think Win-Win

                          As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

                          In business and work, that doesn’t have to be the case.

                          Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

                          Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

                          People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

                          Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

                          Featured photo credit: Unsplash via unsplash.com

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