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How to Test Your Business Idea Without Spending a Dime

How to Test Your Business Idea Without Spending a Dime

So, you have an amazing idea for a new small business? You are sure that your idea is going to be the “next big thing” but not that sure you should start investing money (…and time) in it?

Well, why don’t you test your idea first? That way you will be sure that your product has an actual market and that it is worth investing in. Yes, you can test almost any idea you have for FREE.

On the other hand, you can always choose to “play safe” and start a blog in a popular niche, open an e-shop with already selling  items…but is that really going to make YOU successful? Is YOUR business really going to survive among all the competition? Not quite sure about that.

Let’s get back to developing, testing and improving new business ideas. After all, you are reading Lifehack!  Just follow the steps bellow:

…before you start:

In order to become a successful entrepreneur, you must first think like one. Yes, you may have heard the phrase “If you can imagine it, you can achieve it” a dozen times, and it certainly has a point. Before testing a business idea successfully, you really must act (and believe) as if it has already been established.

    Step 1: Create a Landing Page:

    Now that you have (an imaginary) business, it is time to get it in front of your (real) audience. And when it comes to customer acquisition, nothing beats the Internet! First things first, create a landing page for free.

    With so many free options out there, you certainly don’t need to spend money on creating a landing page. Try out ucraft’s Free Landing Page Creator and play a bit with different font styles, colors, taglines and images. This page builder has all the features you may need and doesn’t require coding skills at all (what a relief, right?!). You just need to drag & drop, mix & match.

      There is no need to spend too much time building a landing page, the point is to make a few different ones and see how your target audience will react. Afterwards, you’ll be able to combine elements till you find the perfect solution.

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      As mentioned, there are quite a few things you should test on a landing page: start with a template, focus on a catchy text and finish by creating several CTA buttons. When you find a combination with a decent amount of conversions (or at least clicks), you can focus on details such as the tagline, font styles and colors, effects, image sliders etc. Don’t underestimate these so-called “details” – you won’t believe how big of a difference they can make!

            Here are some examples and results of landing page A/B testing, so you can get the idea of how important it is to try out different combinations of:

            …icons

              …CTA buttons

                …anchoring words

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                  …recommending

                    …smaller commitments

                      As you can see, you should really test EVERYTHING, depending on the look of your landing page.

                      Oh right, how to actually test all those landing pages? Don’t worry, it is also very easy and FREE.

                      Sign up with Optimizely for a free trial and start improving elements to get more conversions! You’ll just need to add one line of code to your site and you’re ready to work on your creativity. Don’t forget to keep monitoring what others have to say about it (…I mean, if they actually click the CTA button.)

                        Now that you’ve built a landing page good enough for your brilliant idea, keep testing to see if it’s that brilliant.

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                        Step 2: Get Some Traffic!

                        Well, people won’t find your business by themselves! Yes, a landing page is the first step to take, but now is the time to work on getting traffic to it.

                        Here are 10 basic ways to do it for FREE:

                        • Create a Facebook Page:

                        Facebook has become such a mighty acquisition channel that it is almost impossible for a business not to have an official Facebook page. Ensure yours has high-quality images and graphics (use Canva or Designbold for this purpose), all needed contact information and don’t forget to post regularly. Make sure not all of your posts have a “sales tone”, you should try to manage your page in a way that would be appealing to your potential customers, so add a “how-to” or an “interesting fact” post from time to time.

                        • Create an Instagram Account:

                        An official Instagram page is also a must, regardless of your niche. Include necessary info in the Bio section, but also don’t forget to add a brief description and relevant hashtags under your images. The advantage that Instagram has over Facebook is that you can manually find people who are following accounts similar to yours and try to make them follow you back. That way, you can build your (relevant) audience without spending a dime.

                        • Create a Twitter account:

                        When it comes to promoting your business on social media, Twitter should also be your go-to place (there are more, but depending on the niche, you’ll chose the right ones). You can also manually follow other people, but you really need to actively tweet in order to keep your followers’ attention. Ah, yes, don’t forget to mention your landing page in the Bio section, that’s the point, right?

                        • Be Active on Quora:

                        Now you are probably thinking: one more social media channel? Well, using Quora for business is quite different. Yes, you should create a profile (but not an official one, just pick a name) and try to answer as many niche-related questions as possible. The idea is to show how your business/landing page is the right answer and of course, to link back to it.

                        • Be Active on Reddit:

                        The Quora tactic applies to Reddit as well. The thing is that the community over there is really picky, so if your profile isn’t strong enough or if you are an obvious spammer, you will get banned in no time. Both on Quora and Reddit, you can read comments from real people that can help you improve your (landing page) business.

                        • Create a SlideShare Account:

                        Prepare well-designed presentations about your business and upload them to SlideShare in order to reach broader audiences. Having doubts? Well, did you know that it is powered by LinkedIn?

                        • Brag on Medium:

                        A little PR never hurt nobody, right? Join Medium and spread your business values and vision. Since this is a community that attracts mostly journalists and bloggers, make sure you “wrap it up’’ in a catchy article.

                        • Join and Create Groups:

                        From Facebook to LinkedIn and Google+,  groups have a strong impact on members’ opinion. Join groups relevant to your niche, comment, share opinion and let them know about your business. But, you should really, really avoid spammy posts since there is no point in getting banned. Moreover, create your own group and attract members who would be interested in your business. You can show off, but you should also engage in conversation and ask for opinion and advice.

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                        • Create an Infographic:

                        Creating an infographic about your business is one of the ways you can gain good backlinks to your landing page. However, you shouldn’t be creating them just for SEO purposes. For instance, imagine if it got shared by a big niche influencer? That’d be cool. Just be creative and do your outreach homework thoroughly! Don’t forget to add “created by (insert your company name)”! You can use Vengage or similar tools to create infographics for free.

                        • Join H.A.R.O.

                        H.A.R.O. is a place where you can meet people from your niche, exchange advice, but also get featured on their blogs. So, create a profile, write about your business and gather useful information on both improving and promoting it.

                        Now that you’ve completed all the basic promotion steps, it is time to take it to the next, more advanced level:

                        • SaaSGenius – If you have a SaaS business, this is the directory to submit it to. SaasGenius can bring you high-quality customers, so do your best to build a powerful profile.
                        • GetApp  – This is the ideal place to promote your business app, so don’t skip it!
                        • Hackernews – You need to promote your tech business on this website. Make sure your headlines are catchy since new posts are published almost every minute!
                        • Growthhackers.com – This is a community you’ll want to join if you are into marketing. Show how professional you are!
                        • Inbound.org – The same goes for this community, just make sure you present yourself in the best light.
                        • Digg – This is a great place to present your company blog. Start promoting your landing page in the best possible way.
                        • Dailymotion – Creating promotional videos about your business is always a good idea. Harness the power of Dailymotion and present your videos to a large community.
                        • Hub Pages  – This platform can bring you a lot of amazing leads, but you really need to put some effort into creating original content. Even though promoting your business here is time-consuming, you should take advantage of Hub Pages.

                        Step 3: Face the Truth!

                        Well, now that you’ve done everything to gain attention, you should sit back and see what happens: tons of leads…or zero of them. Of course, it can be something in between and that means that you should keep trying, improving and testing.

                        If zero leads isn’t the case with your landing page, now is the best time to start thinking about investing money in your business and promoting it through paid campaigns. You’ll have to test them as well (…but let’s leave this for another article).

                          Whatever the case may be, remember that massive success doesn’t come overnight and that it goes hand in hand with effort, patience and guess what else? Yes, that’s right, testing.

                          Believe in yourself and good luck!

                          Featured photo credit: Pixabay via pixabay.com

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                          Ana Grasic

                          Growth Hacker, Economist, Marketer

                          10 Lessons from a Frustrated Blogger 10 Hacks and Tools to Boost Your Productivity (Infographic) How to Test Your Business Idea Without Spending a Dime

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                          Last Updated on November 5, 2018

                          20 Best Places to Work for a Great Career in 2018

                          20 Best Places to Work for a Great Career in 2018

                          Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

                          Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

                          To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

                          Take a look at these 20 best place to work for a great career:

                          1. Salesforce, San Francisco, California,

                            Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

                            Find out more about careers in Salesforce

                            2. Wegmans Food Markets Inc.,Rochester, New York

                              Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

                              Find out more about careers in Wegmans

                              3. Ultimate Software, Weston, Florida

                                Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

                                Find out more about careers in Ultimate Software

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                                4.The Boston Consulting Group, Inc., Boston, Massachusetts

                                  Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

                                  Find out more about careers in The Boston Consulting Group

                                  5. Edward Jones, St. Louis, Missouri

                                    Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

                                    Find out more about careers in Edward Jones

                                    6. Kimpton Hotels and Restaurants, San Francisco, California

                                      Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                                      Find out more about careers in Kimpton Hotels and Restaurants

                                      7. Workday, Pleasanton, California

                                        Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                                        Find out more about careers in Workday

                                        8. Genentech, South San Francisco, California

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                                          Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                                          Find out more about careers in Genetech

                                          9. Deloitte, New York, New York

                                            Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                                            Find out more about careers in Deloitte

                                            10. Baird, Milwaukee, Wisconsin

                                              Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                                              Find out more about careers in Baird

                                              11. Quicken Loans, Detroit, Michigan

                                                At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                                                Find out more about careers in Quicken Loans

                                                12. Capital One, Mclean, Florida

                                                  Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                                                  Find out more about careers in Capital One

                                                  13. Cooley LLP, Palo Alto, California

                                                    Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                                                    Find out more about careers in Cooley LLP

                                                    14. Southern Ohio Medical Center, Portsmouth, Ohio

                                                      The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                                      Find out more about careers in Southern Ohio Medical Center

                                                      15. American Express, New York, New York

                                                        American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                                        Find out more about careers in American Express

                                                        16. Adobe Systems Inc., San Jose, California

                                                          The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                                          Find out more about careers in Adobe Systems Inc.

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                                                          17. The Cheesecake Factory Inc., Calabasas, California

                                                            The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                                            Find out more about careers in The Cheesecake Factory Inc.

                                                            18. Sap America, Newtown Square, Pennsylvania

                                                              If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                                              Find out more about careers in Sap America

                                                              19. NVIDIA Corporation, Santa Clara, California

                                                                NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                                                Find out more about careers in NVIDIA

                                                                20. KPMG LLP, New York, New York

                                                                  Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                                                  Find out more about careers in KPMG LLP

                                                                  All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                                                  Happy job hunting!

                                                                  Featured photo credit: Pexels via pexels.com

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