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How to Test Your Business Idea Without Spending a Dime

How to Test Your Business Idea Without Spending a Dime

So, you have an amazing idea for a new small business? You are sure that your idea is going to be the “next big thing” but not that sure you should start investing money (…and time) in it?

Well, why don’t you test your idea first? That way you will be sure that your product has an actual market and that it is worth investing in. Yes, you can test almost any idea you have for FREE.

On the other hand, you can always choose to “play safe” and start a blog in a popular niche, open an e-shop with already selling  items…but is that really going to make YOU successful? Is YOUR business really going to survive among all the competition? Not quite sure about that.

Let’s get back to developing, testing and improving new business ideas. After all, you are reading Lifehack!  Just follow the steps bellow:

…before you start:

In order to become a successful entrepreneur, you must first think like one. Yes, you may have heard the phrase “If you can imagine it, you can achieve it” a dozen times, and it certainly has a point. Before testing a business idea successfully, you really must act (and believe) as if it has already been established.

    Step 1: Create a Landing Page:

    Now that you have (an imaginary) business, it is time to get it in front of your (real) audience. And when it comes to customer acquisition, nothing beats the Internet! First things first, create a landing page for free.

    With so many free options out there, you certainly don’t need to spend money on creating a landing page. Try out ucraft’s Free Landing Page Creator and play a bit with different font styles, colors, taglines and images. This page builder has all the features you may need and doesn’t require coding skills at all (what a relief, right?!). You just need to drag & drop, mix & match.

      There is no need to spend too much time building a landing page, the point is to make a few different ones and see how your target audience will react. Afterwards, you’ll be able to combine elements till you find the perfect solution.

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      As mentioned, there are quite a few things you should test on a landing page: start with a template, focus on a catchy text and finish by creating several CTA buttons. When you find a combination with a decent amount of conversions (or at least clicks), you can focus on details such as the tagline, font styles and colors, effects, image sliders etc. Don’t underestimate these so-called “details” – you won’t believe how big of a difference they can make!

            Here are some examples and results of landing page A/B testing, so you can get the idea of how important it is to try out different combinations of:

            …icons

              …CTA buttons

                …anchoring words

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                  …recommending

                    …smaller commitments

                      As you can see, you should really test EVERYTHING, depending on the look of your landing page.

                      Oh right, how to actually test all those landing pages? Don’t worry, it is also very easy and FREE.

                      Sign up with Optimizely for a free trial and start improving elements to get more conversions! You’ll just need to add one line of code to your site and you’re ready to work on your creativity. Don’t forget to keep monitoring what others have to say about it (…I mean, if they actually click the CTA button.)

                        Now that you’ve built a landing page good enough for your brilliant idea, keep testing to see if it’s that brilliant.

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                        Step 2: Get Some Traffic!

                        Well, people won’t find your business by themselves! Yes, a landing page is the first step to take, but now is the time to work on getting traffic to it.

                        Here are 10 basic ways to do it for FREE:

                        • Create a Facebook Page:

                        Facebook has become such a mighty acquisition channel that it is almost impossible for a business not to have an official Facebook page. Ensure yours has high-quality images and graphics (use Canva or Designbold for this purpose), all needed contact information and don’t forget to post regularly. Make sure not all of your posts have a “sales tone”, you should try to manage your page in a way that would be appealing to your potential customers, so add a “how-to” or an “interesting fact” post from time to time.

                        • Create an Instagram Account:

                        An official Instagram page is also a must, regardless of your niche. Include necessary info in the Bio section, but also don’t forget to add a brief description and relevant hashtags under your images. The advantage that Instagram has over Facebook is that you can manually find people who are following accounts similar to yours and try to make them follow you back. That way, you can build your (relevant) audience without spending a dime.

                        • Create a Twitter account:

                        When it comes to promoting your business on social media, Twitter should also be your go-to place (there are more, but depending on the niche, you’ll chose the right ones). You can also manually follow other people, but you really need to actively tweet in order to keep your followers’ attention. Ah, yes, don’t forget to mention your landing page in the Bio section, that’s the point, right?

                        • Be Active on Quora:

                        Now you are probably thinking: one more social media channel? Well, using Quora for business is quite different. Yes, you should create a profile (but not an official one, just pick a name) and try to answer as many niche-related questions as possible. The idea is to show how your business/landing page is the right answer and of course, to link back to it.

                        • Be Active on Reddit:

                        The Quora tactic applies to Reddit as well. The thing is that the community over there is really picky, so if your profile isn’t strong enough or if you are an obvious spammer, you will get banned in no time. Both on Quora and Reddit, you can read comments from real people that can help you improve your (landing page) business.

                        • Create a SlideShare Account:

                        Prepare well-designed presentations about your business and upload them to SlideShare in order to reach broader audiences. Having doubts? Well, did you know that it is powered by LinkedIn?

                        • Brag on Medium:

                        A little PR never hurt nobody, right? Join Medium and spread your business values and vision. Since this is a community that attracts mostly journalists and bloggers, make sure you “wrap it up’’ in a catchy article.

                        • Join and Create Groups:

                        From Facebook to LinkedIn and Google+,  groups have a strong impact on members’ opinion. Join groups relevant to your niche, comment, share opinion and let them know about your business. But, you should really, really avoid spammy posts since there is no point in getting banned. Moreover, create your own group and attract members who would be interested in your business. You can show off, but you should also engage in conversation and ask for opinion and advice.

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                        • Create an Infographic:

                        Creating an infographic about your business is one of the ways you can gain good backlinks to your landing page. However, you shouldn’t be creating them just for SEO purposes. For instance, imagine if it got shared by a big niche influencer? That’d be cool. Just be creative and do your outreach homework thoroughly! Don’t forget to add “created by (insert your company name)”! You can use Vengage or similar tools to create infographics for free.

                        • Join H.A.R.O.

                        H.A.R.O. is a place where you can meet people from your niche, exchange advice, but also get featured on their blogs. So, create a profile, write about your business and gather useful information on both improving and promoting it.

                        Now that you’ve completed all the basic promotion steps, it is time to take it to the next, more advanced level:

                        • SaaSGenius – If you have a SaaS business, this is the directory to submit it to. SaasGenius can bring you high-quality customers, so do your best to build a powerful profile.
                        • GetApp  – This is the ideal place to promote your business app, so don’t skip it!
                        • Hackernews – You need to promote your tech business on this website. Make sure your headlines are catchy since new posts are published almost every minute!
                        • Growthhackers.com – This is a community you’ll want to join if you are into marketing. Show how professional you are!
                        • Inbound.org – The same goes for this community, just make sure you present yourself in the best light.
                        • Digg – This is a great place to present your company blog. Start promoting your landing page in the best possible way.
                        • Dailymotion – Creating promotional videos about your business is always a good idea. Harness the power of Dailymotion and present your videos to a large community.
                        • Hub Pages  – This platform can bring you a lot of amazing leads, but you really need to put some effort into creating original content. Even though promoting your business here is time-consuming, you should take advantage of Hub Pages.

                        Step 3: Face the Truth!

                        Well, now that you’ve done everything to gain attention, you should sit back and see what happens: tons of leads…or zero of them. Of course, it can be something in between and that means that you should keep trying, improving and testing.

                        If zero leads isn’t the case with your landing page, now is the best time to start thinking about investing money in your business and promoting it through paid campaigns. You’ll have to test them as well (…but let’s leave this for another article).

                          Whatever the case may be, remember that massive success doesn’t come overnight and that it goes hand in hand with effort, patience and guess what else? Yes, that’s right, testing.

                          Believe in yourself and good luck!

                          Featured photo credit: Pixabay via pixabay.com

                          More by this author

                          Ana Grasic

                          Growth Hacker, Economist, Marketer

                          10 Lessons from a Frustrated Blogger 10 Hacks and Tools to Boost Your Productivity (Infographic) How to Test Your Business Idea Without Spending a Dime

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                          Last Updated on September 20, 2018

                          How to Be Happy at Work and Find Fulfillment in Your Career

                          How to Be Happy at Work and Find Fulfillment in Your Career

                          If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

                          Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

                          But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

                          Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

                          If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

                          1. Discover the root(s) of the problem

                          For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

                          Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

                          If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

                          But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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                          So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

                          Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

                          In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

                          2. Practice gratitude for an instant uplift

                          Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

                          Well, it’s true, and it’s scientifically proven.

                          Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

                          Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

                          For an instant pick-me-up, try this:

                          Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

                          Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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                          For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

                          Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

                          Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

                          Bonus:

                          If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

                          3. Take meaningful time for yourself

                          We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

                          Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

                          If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

                          Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

                          This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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                          No time for me-time? Try this:

                          If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

                          This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

                          Bonus:

                          Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

                          4. Get productive and feel accomplished

                          Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

                          When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

                          While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

                          Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

                          No matter which camp you’re in, you may be missing one crucial step: Time management.

                          So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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                          Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

                          This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

                          Try this:

                          Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

                          The most important thing to remember is to stick to your dedicated time.

                          Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

                          The bottom line

                          There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

                          The only question is — which tip will you try first?

                          Featured photo credit: Ellyot via unsplash.com

                          Reference

                          [1]Psychology Today: The Healing Power of Gratitude

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