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10 Essential Career Change Questions To Ask Yourself This Year

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10 Essential Career Change Questions To Ask Yourself This Year

If you are thinking about changing your career this year, then now more than ever you need to take charge. That means thinking about the direction of your career and its role in your life.

It’s important that you answer these 10 essential career change questions. They matter not only because now is a time to reflect but also because the world of work is changing rapidly and if you want to change or advance your career, you need to be prepared.

Changes in the workplace will make a difference in how we think about our work. Workplace trends in 2017 include jobs that “require human creativity, flexibility, judgment, and ‘soft skills.’ They don’t need skills that are repetitive or could be automated, so knowing how you fit in is key.

Early in 2016 Seth Godin wrote “Ten Questions for Work That Matters.” Those are helpful guidelines for creating work that matters to the world. Here are the 10 most up-to-date questions you need to ask yourself it you’re planning on changing careers this year.

1.What does your career do for you? 

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Some people work because they want the paycheck, some want the prestige, some have an end goal or level of advancement in mind. Some people believe in the mission they are working to accomplish. What does work do for you? Why do you get out of bed every day? Is it simply for the paycheck, or is there something more? Do you have career aspirations and goals?

2. Why are you making a change?

Sometimes people are sick of their boss, co-workers, office space, or the rut they’ve fallen into. In that case, what they might need is a new job. Sometimes they really do want to do something different. They are tired of the challenges at their current career and are ready to take on something new. Other times the industry they are in is no longer thriving and they want to do something that has more potential. Do you need a new job or new career? What is really motivating you to make a career change?

3. What matters to you?

Making a change to something you don’t care about might not be a great idea, but are there other things that matter to you? Maybe it is that fat bonus you bring home and your first priority is finding another job that you can tolerate that will replace it. Whatever matters most to you, define it, and then find a career that matches with these values.

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4. What makes you happy?

What matters to you might not be your happiness – it might be your family’s happiness or something else, so this question is separate. Still, you should stop and ask yourself what makes you happy. What motivates you at work? What would you bounce out of bed to do all day? You’ve likely thought about this and then dismissed it as a fantasy. Possibly only because you haven’t been able to see the path to get there, or how to take elements of that dream and make it a reality. You can find ways to have career happiness, even if it’s not exactly what you thought it would look like at first.

5. What makes you human?

When you’re a career changer, you’re likely competing against people who have been in the field and have experience you don’t. That means you have to stand out in a different way. Luckily, as we just learned, softer people skills are going to be essential while the technical skills of (almost) any career will be considered teachable. This doesn’t mean you won’t have to work your way up or that you can become a neurosurgeon tomorrow. It does mean that you have a shot at things you might not have had a few years ago.

6. What makes you stand out from the crowd at work?

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What’s your superpower? It’s essential that you know yourself well enough (and that you’re confident enough) to be able to nail down exactly what you can do better than anyone. If you don’t know, your potential employer won’t have a clue why they should hire you over the next guy.

7. What do you do that is essential?

I admit, I basically stole this question from Seth Godin, but it’s so awesome I couldn’t help it. I mean, how many times have you wanted to crush that alarm clock with your bare hands and go back to sleep but then thought, “No, I have to . . . “? Why do you do it? What do people miss if you don’t show up? Why can’t someone else just pick up the slack? Whatever your reason, THAT’s what makes you important my friend. And it’s not just that you happen to know everything about that project at that moment in time. There’s a reason you’re juggling all those balls. You’re a good juggler. Learn to talk about that and how awesome you are at it.

8. What do you do that a robot can’t do?

Automation could crush certain industries and tasks in the future, which is why focusing in on the things you do that a robot can’t, and building your skills in that direction is smart. Future-proof your career by doing something a robot can’t do.

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9. What are you learning from your work and what do you want to learn?

Your learning and creativity are key to keeping you interested and valuable in a career. Otherwise you become a disengaged worker. So, what fascinates you? What sparks your excitement? What courses do you want to take? Learn these skills and apply them to your new career.

10. Who are you serving or giving back to with your work?

Mission driven careers are not just about feelings. Did you know that conscious companies often outperform traditional companies? In fact, Firms of Endearment companies run in a specific, socially conscious way, have have out performed the S&P 500 by 14 times in a 15 year period. It matters to the success of the company that the mission matters to you. Find one you care about.

Remember, your resume isn’t a showcase of what you have done as much as it is a demonstration of how you can get the job done and why your future employer should hire you. When you have asked and answered these questions, you’ll be prepared to make a career change this year.

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Featured photo credit: freephotocc via pixabay.com

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Jessica Sweet

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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