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Why Starting An Online Business Online Is Easier Than You Think

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Why Starting An Online Business Online Is Easier Than You Think

Do you have a personal computer, an internet connection, and a worthwhile dream trying to make money online?

Then what are you waiting for? Gone are the days when you would need hundreds of dollars to start up a business. Now, a computer and an internet connection are just what you need.

It is really amazing how the internet, better still, technology has helped shape the world. You can now become wealthy or at least financially free at a very young age, compared to older times where most people made their fortunes after they had stepped into their 40s.

Many people are afraid of starting an online business because they fear that it might crash someday, and it is often said that whatever the mind can conceive can be achieved. You just have to forget all the reasons why it won’t work and think about the reasons it could work.

Some are already making money, while some are still skeptical about the whole idea of online business.

But really, there is absolutely nothing to worry about – an online business is the easiest business you can ever run and be sure of minimizing risk. However, there is no business without ANY risk.

Why Starting Your Own Business Online Is A Smart Move

starting your own business

    If you happen to be among the people who are doubtful about the idea of online business, there are several reasons why you should choose online over the traditional bricks and mortar format.

    1. Easy and cheap to start

    Regardless of what type of business you have in mind, one of the most important things to consider first is how much it would cost to start your dream business.

    To start an online business, all you need is a just a little cash to set-up the website and host it online. As long as you know what you want to do clearly, you are ready to go with just a few dollars.

    Even though the costs of starting an online business are minimal compared to starting a brick and mortar company, you should still do your research beforehand and calculate your costs.

    In fact, according to the Business portal of the Queensland government, not doing so is one of the basic reasons of start-up failure.

    2. Easy to achieve exponential growth

    Isn’t one of the goals of starting a business is to maximize profit and minimize loss?

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    If that still remains the same, then one of the reasons you should consider an online business is to think of how fast and easy it can grow.

    3. Open to a large group of people

    An online business provides all the essential tools to better improve on your product sales while keeping it running smoothly at a low cost and reducing loss to the bare minimum.

    The internet is there to help display your products and services to over 3.2 billion costumers around the globe – that is huge.

    It also has the ability to help integrate your website with social media and gives access to the most sophisticated and user-friendly marketing platforms, such as Facebook, Instagram, YouTube and so many others on the internet.

    4. Gives time to do things while still growing your business

    Unlike the traditional offline business, an online business gives you time to attend to other issues of pressing need while you still grow your dollars online. It provides a much greater flexibility.

    I travel pretty often and when I do, it’s so damn amazing because I am still making money!

    While others have to take a leave from their jobs or close their brick and mortar operation temporarily to go for a trip, my online business gives me the freedom and flexibility to take it with me wherever I go.

    5. Makes your business available round the clock

    The internet is always up and running even when you are asleep. Once you have launched your website, only little additional time is required to maintain it in order to increase efficiency and automation.

    Essentially, you are bound to be making money 24/7 as opposed to having a conventional business that only operates a limited amount of time during the day.

    Is Starting An Online Business Feasible For Everybody?

    Generally yes, it is very attainable and achievable. As a matter of fact, putting up your own business online is a whole lot easier than you might think.

    Here, you’ll get to work at your own pace, space and time – unlike the bricks and mortar workplace, where you are limited to work to a specified time schedule, confined space and under interaction with less motivated and ambitious colleagues.

    So why subject yourself to unnecessary stress, when you can start making up to $2,500 or more in a month in the comfort of your own home?

    The good news is that you don’t necessarily have to be a tech guru to get started. With a budget of as low as $10 in a month, you will be able to get the ball rolling.

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    There are tons of business opportunities out there on the internet, but the unfortunate thing is that not everyone can see them.

    What Kind Of Online Business Should You Start?

    Before starting an online business, you should perhaps find something that you are passionate or interested in and can turn into cash. What is more pleasurable than getting paid for what you love doing?

    Another thing to note is, when circumstances become tough, the passion is what keeps you going. As an aspiring online entrepreneur, you may need to consider the following ideas:

    1. Professional Freelancing

    If you have great skills in graphic design, search engine optimization, website design, résumé/cover letter writing, article writing and you don’t have a website of your own, you can get started offering these services to people who are literally ready to buy.

    And you can do that without even spending a dime to get started!

    Just sign up for some of the major freelancing platforms and you could literally start making money in a few hours. Freelancing on platforms like Elance, Upwork or Fiverr can be particularly lucrative and even replace a regular job.

    In fact, there are many people that are making a full time income or even six figures by working on Fiverr.

    Most people believe that Fiverr is not a lucrative platform because of most services being sold at just $5. However, the truth is that it offers you tons of opportunities to be a successful freelancer. Once you get the ball rolling and establish a customer base, it’s not that hard to start getting paid much more than that for each completed order, with sums possibly going up to $100-$500 per completed order.

    2. Specialized Retailing

    You will already be pretty familiar with websites where you can go to do your shopping. You have probably at one point or another tried to purchase from Amazon, or even from other websites such as eBay and Alibaba among many others.

    These companies are online and from there, their owners make enough money from every second of every day. You too can join in the league of online entrepreneurs and start your own e-commerce store.

    Amazon, eBay and Shopify are common roads for aspiring internet entrepreneurs and the potential upside goes over 6, 7 and 8 figures in income.

    3. Blog Publishing

    Blogging is one of the easiest and fastest growing online businesses around. You can get started easily with just a few bucks for hosting and a domain name. There are dozens of free themes available for your website, so you don’t even have to hire a web designer. What’s more, WordPress which is the main content management system for blogs is actually free and available to anyone to use.

    If you are not that good with technology, you don’t have to worry because there are tons of tutorials on YouTube to get you started. Most people can make money blogging. There are tons of bloggers out there who don’t need to look for any other job elsewhere – they make good money from their blogs.

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    Of course, you really need to be knowledgeable and unique regarding what you blog about if you want to succeed in doing so.

    Either way, blogging can be as lucrative as any other online business, if you are serious about it. For instance, there have been case studies of bloggers who make over $100,000 a month from their websites, which is a sum most people don’t earn from their regular jobs in an entire year.

    4. Website Design

    There are many other companies out there looking for how to improve their websites. If you are good at the art of web design, you are sure to be able to rake in some serious money.

    If you are not already good at it, learning is easier than you think as there are tons of free tutorials on Google and YouTube. Everything you need to know is available at the reach of your fingertips.

    Practical steps To Starting Your Own Online Business

    starting your own business

      Your ideas alone are not enough before you can dive into the pool of online business. There are certain steps to take to make this happen.

      1. Clearly Define What Products/ Services You Are Going To Sell

      The truth is, you are not the only entrepreneur offering that product or service.

      To be able to convince your potential customers to choose your products or services over the ones offered by others, you have to possess essential knowledge about your product or service, understand the business environment and know who your competitors are.

      You don’t have to know everything from the get-go, but you have to have a plan at least regarding how you are going to get started.

      2. Set Up A Professional and Functional Website

      Once you have clearly defined your products and services, the next step to take is to buy a domain and make it come alive.

      When choosing a name for your website (which, of course, should carry the name of the business), it is important you go for something likely to catch the attention of the public – make it short, creative and simple.

      The essence of creating a website is to allow a lot people across the globe to have access to your work. It is one thing to create a website, however, it is another thing to keep it alive, relevant and exciting.

      Endeavour to generate as much traffic as possible on your site, as this will increase your chances of making good sales.

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      3. Know Your Target Audience

      Before getting to know your potential clients, first you need to know that not everyone needs your products and services.

      Getting the products and services across to interested audience is the driving force behind every business. When people get the goods and services they want from you, they will be more likely to come back for more.They might even bring their family and friends along. Hence, they become your ideal and loyal clients.

      When you know your target audience, you can solve the problems of who to sell to, how to get them interested and how to get customers to keep coming back.

      4. Identify And Focus On ONE Social Media Platform

      In the previous point, it was mentioned that getting your goods and services to an interested audience goes a long way in the success of your business.

      It is very important to direct your objectives towards where your target audience hangs out on social media. For instance, if your potential clients fall within the age groups of 18 – 29, you might want to consider opening an account for your business on Snapchat and Instagram.

      If you are interested in career-oriented professionals, LinkedIn might be the right platform to focus on. To make your products and services known to your family members and friends, Facebook may be the best option.

      Other useful platforms to market your business include Google+, YouTube and Pinterest, among others.

      What matters is that you focus on the one that can give you the biggest bang for your buck. Most people spread themselves too thin trying to grow all their social media platforms at once. In the end, they don’t grow any of them and lose valuable time they could have invested elsewhere.

      A Last Word Of Inspiration

      The likes of Mark Zuckerberg and Steve Jobs all started from somewhere.

      Bear in mind that eBay, Amazon and Alibaba, among others, all started from a single room or a garage. Eventually, they ended up being internet giants whose owners are billionaires.

      Hopefully, this will emphasize that there is absolutely no limit to how much you can make with an online business. All you have to do for now is to simply get started. Even if that means starting your online business from your kitchen or dorm room.

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      Damian "Pros" Prosalendis

      Entrepreneur, Business Owner

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      Last Updated on August 25, 2021

      Why Personal Branding Is Important to Your Career

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      Why Personal Branding Is Important to Your Career

      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

      According to Celinne Da Costa:[1]

      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

      What Is Your Personal Brand?

      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

      Your Personal Brand Is Essential for Your Career Success

      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

      According to Castrillon,[2]

      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

      5 Key Steps to Creating Your Personal Brand

      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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      1. Set Your Personal Goals

      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

      2. Create Your Unique Value Proposition

      Create your unique value proposition by asking yourself these four questions:

      1. What are your personality features? What benefit do you offer people?
      2. Who are you and why do people enjoy working with you?
      3. What do you do and what do people want you to do for them? How do you solve their problems?
      4. What makes you different from others like you?

      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

      3. Write Your Professional Story

      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

      4. Determine Which Platforms Will Support Your Personal Brand

      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

      5. Become Recognized for Sharing Your Knowledge and Expertise

      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

      Other People’s Stories

      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

      “your story is what you have, what you will always have. It is something to own.”

      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

      Featured photo credit: Austin Distel via unsplash.com

      Reference

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