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Why Starting An Online Business Online Is Easier Than You Think

Why Starting An Online Business Online Is Easier Than You Think

Do you have a personal computer, an internet connection, and a worthwhile dream trying to make money online?

Then what are you waiting for? Gone are the days when you would need hundreds of dollars to start up a business. Now, a computer and an internet connection are just what you need.

It is really amazing how the internet, better still, technology has helped shape the world. You can now become wealthy or at least financially free at a very young age, compared to older times where most people made their fortunes after they had stepped into their 40s.

Many people are afraid of starting an online business because they fear that it might crash someday, and it is often said that whatever the mind can conceive can be achieved. You just have to forget all the reasons why it won’t work and think about the reasons it could work.

Some are already making money, while some are still skeptical about the whole idea of online business.

But really, there is absolutely nothing to worry about – an online business is the easiest business you can ever run and be sure of minimizing risk. However, there is no business without ANY risk.

Why Starting Your Own Business Online Is A Smart Move

starting your own business

    If you happen to be among the people who are doubtful about the idea of online business, there are several reasons why you should choose online over the traditional bricks and mortar format.

    1. Easy and cheap to start

    Regardless of what type of business you have in mind, one of the most important things to consider first is how much it would cost to start your dream business.

    To start an online business, all you need is a just a little cash to set-up the website and host it online. As long as you know what you want to do clearly, you are ready to go with just a few dollars.

    Even though the costs of starting an online business are minimal compared to starting a brick and mortar company, you should still do your research beforehand and calculate your costs.

    In fact, according to the Business portal of the Queensland government, not doing so is one of the basic reasons of start-up failure.

    2. Easy to achieve exponential growth

    Isn’t one of the goals of starting a business is to maximize profit and minimize loss?

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    If that still remains the same, then one of the reasons you should consider an online business is to think of how fast and easy it can grow.

    3. Open to a large group of people

    An online business provides all the essential tools to better improve on your product sales while keeping it running smoothly at a low cost and reducing loss to the bare minimum.

    The internet is there to help display your products and services to over 3.2 billion costumers around the globe – that is huge.

    It also has the ability to help integrate your website with social media and gives access to the most sophisticated and user-friendly marketing platforms, such as Facebook, Instagram, YouTube and so many others on the internet.

    4. Gives time to do things while still growing your business

    Unlike the traditional offline business, an online business gives you time to attend to other issues of pressing need while you still grow your dollars online. It provides a much greater flexibility.

    I travel pretty often and when I do, it’s so damn amazing because I am still making money!

    While others have to take a leave from their jobs or close their brick and mortar operation temporarily to go for a trip, my online business gives me the freedom and flexibility to take it with me wherever I go.

    5. Makes your business available round the clock

    The internet is always up and running even when you are asleep. Once you have launched your website, only little additional time is required to maintain it in order to increase efficiency and automation.

    Essentially, you are bound to be making money 24/7 as opposed to having a conventional business that only operates a limited amount of time during the day.

    Is Starting An Online Business Feasible For Everybody?

    Generally yes, it is very attainable and achievable. As a matter of fact, putting up your own business online is a whole lot easier than you might think.

    Here, you’ll get to work at your own pace, space and time – unlike the bricks and mortar workplace, where you are limited to work to a specified time schedule, confined space and under interaction with less motivated and ambitious colleagues.

    So why subject yourself to unnecessary stress, when you can start making up to $2,500 or more in a month in the comfort of your own home?

    The good news is that you don’t necessarily have to be a tech guru to get started. With a budget of as low as $10 in a month, you will be able to get the ball rolling.

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    There are tons of business opportunities out there on the internet, but the unfortunate thing is that not everyone can see them.

    What Kind Of Online Business Should You Start?

    Before starting an online business, you should perhaps find something that you are passionate or interested in and can turn into cash. What is more pleasurable than getting paid for what you love doing?

    Another thing to note is, when circumstances become tough, the passion is what keeps you going. As an aspiring online entrepreneur, you may need to consider the following ideas:

    1. Professional Freelancing

    If you have great skills in graphic design, search engine optimization, website design, résumé/cover letter writing, article writing and you don’t have a website of your own, you can get started offering these services to people who are literally ready to buy.

    And you can do that without even spending a dime to get started!

    Just sign up for some of the major freelancing platforms and you could literally start making money in a few hours. Freelancing on platforms like Elance, Upwork or Fiverr can be particularly lucrative and even replace a regular job.

    In fact, there are many people that are making a full time income or even six figures by working on Fiverr.

    Most people believe that Fiverr is not a lucrative platform because of most services being sold at just $5. However, the truth is that it offers you tons of opportunities to be a successful freelancer. Once you get the ball rolling and establish a customer base, it’s not that hard to start getting paid much more than that for each completed order, with sums possibly going up to $100-$500 per completed order.

    2. Specialized Retailing

    You will already be pretty familiar with websites where you can go to do your shopping. You have probably at one point or another tried to purchase from Amazon, or even from other websites such as eBay and Alibaba among many others.

    These companies are online and from there, their owners make enough money from every second of every day. You too can join in the league of online entrepreneurs and start your own e-commerce store.

    Amazon, eBay and Shopify are common roads for aspiring internet entrepreneurs and the potential upside goes over 6, 7 and 8 figures in income.

    3. Blog Publishing

    Blogging is one of the easiest and fastest growing online businesses around. You can get started easily with just a few bucks for hosting and a domain name. There are dozens of free themes available for your website, so you don’t even have to hire a web designer. What’s more, WordPress which is the main content management system for blogs is actually free and available to anyone to use.

    If you are not that good with technology, you don’t have to worry because there are tons of tutorials on YouTube to get you started. Most people can make money blogging. There are tons of bloggers out there who don’t need to look for any other job elsewhere – they make good money from their blogs.

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    Of course, you really need to be knowledgeable and unique regarding what you blog about if you want to succeed in doing so.

    Either way, blogging can be as lucrative as any other online business, if you are serious about it. For instance, there have been case studies of bloggers who make over $100,000 a month from their websites, which is a sum most people don’t earn from their regular jobs in an entire year.

    4. Website Design

    There are many other companies out there looking for how to improve their websites. If you are good at the art of web design, you are sure to be able to rake in some serious money.

    If you are not already good at it, learning is easier than you think as there are tons of free tutorials on Google and YouTube. Everything you need to know is available at the reach of your fingertips.

    Practical steps To Starting Your Own Online Business

    starting your own business

      Your ideas alone are not enough before you can dive into the pool of online business. There are certain steps to take to make this happen.

      1. Clearly Define What Products/ Services You Are Going To Sell

      The truth is, you are not the only entrepreneur offering that product or service.

      To be able to convince your potential customers to choose your products or services over the ones offered by others, you have to possess essential knowledge about your product or service, understand the business environment and know who your competitors are.

      You don’t have to know everything from the get-go, but you have to have a plan at least regarding how you are going to get started.

      2. Set Up A Professional and Functional Website

      Once you have clearly defined your products and services, the next step to take is to buy a domain and make it come alive.

      When choosing a name for your website (which, of course, should carry the name of the business), it is important you go for something likely to catch the attention of the public – make it short, creative and simple.

      The essence of creating a website is to allow a lot people across the globe to have access to your work. It is one thing to create a website, however, it is another thing to keep it alive, relevant and exciting.

      Endeavour to generate as much traffic as possible on your site, as this will increase your chances of making good sales.

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      3. Know Your Target Audience

      Before getting to know your potential clients, first you need to know that not everyone needs your products and services.

      Getting the products and services across to interested audience is the driving force behind every business. When people get the goods and services they want from you, they will be more likely to come back for more.They might even bring their family and friends along. Hence, they become your ideal and loyal clients.

      When you know your target audience, you can solve the problems of who to sell to, how to get them interested and how to get customers to keep coming back.

      4. Identify And Focus On ONE Social Media Platform

      In the previous point, it was mentioned that getting your goods and services to an interested audience goes a long way in the success of your business.

      It is very important to direct your objectives towards where your target audience hangs out on social media. For instance, if your potential clients fall within the age groups of 18 – 29, you might want to consider opening an account for your business on Snapchat and Instagram.

      If you are interested in career-oriented professionals, LinkedIn might be the right platform to focus on. To make your products and services known to your family members and friends, Facebook may be the best option.

      Other useful platforms to market your business include Google+, YouTube and Pinterest, among others.

      What matters is that you focus on the one that can give you the biggest bang for your buck. Most people spread themselves too thin trying to grow all their social media platforms at once. In the end, they don’t grow any of them and lose valuable time they could have invested elsewhere.

      A Last Word Of Inspiration

      The likes of Mark Zuckerberg and Steve Jobs all started from somewhere.

      Bear in mind that eBay, Amazon and Alibaba, among others, all started from a single room or a garage. Eventually, they ended up being internet giants whose owners are billionaires.

      Hopefully, this will emphasize that there is absolutely no limit to how much you can make with an online business. All you have to do for now is to simply get started. Even if that means starting your online business from your kitchen or dorm room.

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      Damian "Pros" Prosalendis

      Entrepreneur, Business Owner

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      Last Updated on June 18, 2019

      5 Types of Leadership Styles (And Which Is Best for You)

      5 Types of Leadership Styles (And Which Is Best for You)

      It takes great leadership skills to build great teams.

      The best leaders have distinctive leadership styles and are not afraid to make the difficult decisions. They course-correct when mistakes happen, manage the egos of team members and set performance standards that are constantly being met and improved upon.

      With a population of more than 327 million, there are literally scores of leadership styles in the world today. In this article, I will talk about the most common leadership styles and how you can determine which works best for you.

      5 Types of Leadership Styles

      I will focus on 5 common styles that I’ve encountered in my career: democratic, autocratic, transformational, transactional and laissez-faire leadership.

      The Democratic Style

      The democratic style seeks collaboration and consensus. Team members are a part of decision-making processes and communication flows up, down and across the organizational chart.

      The democratic style is collaborative. Author and motivational speaker Simon Sinek is an example of a leader who appears to have a democratic leadership style.

        The Autocratic Style

        The autocratic style, on the other hand, centers the preferences, comfort and direction of the organization’s leader. In many instances, the leader makes decisions without soliciting agreement or input from their team.

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        The autocratic style is not appropriate in all situations at all times, but it can be especially useful in certain careers, such as military service, and in certain instances, such as times of crisis. Steve Jobs was said to have had an autocratic leadership style.

        While the democratic style seeks consensus, the autocratic style is less interested in consensus and more interested in adherence to orders. The latter advises what needs to be done and expects close adherence to orders.

          The Transformational Style

          Transformational leaders drive change. They are either brought into organizations to turn things around, restore profitability or improve the culture.

          Alternatively, transformational leaders may have a vision for what customers, stakeholders or constituents may need in the future and work to achieve those goals. They are change agents who are focused on the future.

          Examples of transformational leader are Oprah and Robert C. Smith, the billionaire hedge fund manager who has offered to pay off the student loan debt of the entire 2019 graduating class of Morehouse College.

            The Transactional Style

            Transactional leaders further the immediate agenda. They are concerned about accomplishing a task and doing what they’ve said they’d do. They are less interested in changing the status quo and more focused on ensuring that people do the specific task they have been hired to do.

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            The transactional leadership style is centered on short-term planning. This style can stifle creativity and keep employees stuck in their present roles.

            The Laissez-Faire Style

            The fifth common leadership style is laissez-faire, where team members are invited to help lead the organization.

            In companies with a laissez-faire leadership style, the management structure tends to be flat, meaning it lacks hierarchy. With laissez-faire leadership, team members might wonder who the final decision maker is or can complain about a lack of leadership, which can translate to lack of direction.

            Which Leadership Style do You Practice?

            You can learn a lot about your leadership style by observing your family of origin and your formative working experiences.

            Whether you realize it, from the time you were born up until the time you went to school, you were receiving information on how to lead yourself and others. From the way your parents and siblings interacted with one another, to unspoken and spoken communication norms, you were a sponge for learning what constitutes leadership.

            The same is true of our formative work experiences. When I started my communications career, I worked for a faith-based organization and then a labor union. The style of communication varied from one organization to the other. The leadership required to be successful in each organization was also miles apart. At Lutheran social services, we used language such as “supporting people in need.” At the labor union, we used language such as “supporting the leadership of workers” as they fought for what they needed.

            Many in the media were more than happy to accept my pitch calls when I worked for the faith-based organization, but the same was not true when I worked for a labor union. The quest for media attention that was fair and balanced became more difficult and my approach and style changed from being light-hearted to being more direct with the labor union.

            I didn’t realize the impact those experiences had on how I thought about my leadership until much later in my career.

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            In my early experience, it was not uncommon for team members to have direct, brash and tough conversations with one another as a matter of course. It was the norm, not the exception. I learned to challenge people, boldly state my desires and preferences, and give tough feedback, but I didn’t account for the actions of others fit for me, as a black woman. I didn’t account for gender biases and racial biases.

            What worked well for my white male bosses, did not work well for me as an African American woman. People experienced my directness as being rude and insensitive. While I needed to be more forceful in advancing the organization’s agenda when I worked for labor, that style did not bode well for faith-based social justice organizations who wanted to use the love of Christ to challenge injustice.

            Whereas I received feedback that I needed to develop more gravitas in the workplace when I worked for labor, when I worked for other organizations after the labor union, I was often told to dial it back. This taught me two important lessons about leadership:

            1. Context Matters

            Your leadership style must adjust to each workplace you are employed. The challenges and norms of an organization will shape your leadership style significantly.

            2. Not All Leadership Styles Are Appropriate for the Teams You’re Leading

            When I worked on political campaigns, we worked nonstop. We started at dawn and worked late into the evening. I couldn’t expect that level of round-the-clock work for people at the average nonprofit. Not only couldn’t I expect it, it was actually unhealthy. My habit of consistently waking up at 4 am to work was profoundly unhealthy for me and harmful for the teams I was leading.

            As life coach and spiritual healer Iyanla Vanzant has said,

            “We learn a lot from what is seen, sensed and shared.”

            The message I was sending to my team was ‘I will value you if you work the way that I work, and if you respond to my 4 am, 5 am and 6 am emails.’ I was essentially telling my employees that I expect you to follow my process and practice.

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            As I advanced in my career and began managing more people, I questioned everything I thought I knew about leadership. It was tough. What worked for me in one professional setting did not work in other settings. What worked at one phase of my life didn’t necessarily serve me at later stages.

            When I began managing millennials, I learned that while committed to the work, they had active interests and passions outside of the office. They were not willing to abandon their lives and happiness for the work, regardless of how fulfilling it might have been.

            The Way Forward

            To be an effective leader, you must know yourself incredibly well. You must be self-reflective and also receptive to feedback.

            As fellow Lifehack contributor Mike Bundrant wrote in the article 10 Essential Leadership Qualities That Make a Great Leader:

            “Those who lead must understand human nature, and they start by fully understanding themselves…They know their strengths, and are equally aware of their weaknesses and thus understand the need for team work and the sharing of responsibility.”

            The way to determine your leadership style is to get to know yourself and to be mindful of the feedback you receive from others. Think about the leadership lessons that were seen, sensed and shared in your family of origin. Then think about what feels right for you. Where do you gravitate and what do you tend to avoid in the context of leadership styles?

            If you are really stuck, think about using a personality assessment to shed light on your work patterns and preferences.

            Finally, the path for determining your leadership style is to think about not only what you need, or what your company values, but also what your team needs. They will give you cues on what works for them and you need to respond accordingly.

            Leadership requires flexibility and attentiveness. Contrary to unrealistic notions of leadership, being a leader is less about being served and more about being of service.

            More About Leadership

            Featured photo credit: Unsplash via unsplash.com

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