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Why Would Anyone Want To Work In Rural Areas?

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Why Would Anyone Want To Work In Rural Areas?

When people imagine rural areas, they think farms, cute cottages, and a laid back lifestyle.

While these are mostly true, rural areas around the world have plenty of benefits that some folks fail to acknowledge. Whenever the topic of moving or living there arises, they would usually worry about education, healthcare, and culture. This is especially true for those who want to start a family.

Millennials, in particular, have been known to move away from rural areas to urban landscapes. This exodus is mainly driven by the need for further education, employment opportunities, and personal motivations (i.e. live a dynamic, fast-paced lifestyle like their peers).

But lately, it seems the young generation is on the move again – this time, towards the suburban and rural areas.

Why the change of heart?

Benefits of Living/Working In Rural Areas

Did you know that 90 percent of the United States land mass is made up of rural and suburban areas?

According to U.S. Census Bureau, rural areas are those that “encompass all population, housing, and territory not included within an urban area.”

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Technically, anything that’s NOT urban (i.e. open spaces, forests, farmlands, areas with less than 2,500 residents) is rural. But it’s not a perfect definition. However, two main factors affect an area’s definition of being ‘rural’: commute and housing density. This definition could also vary in other parts of the world.

As a millennial who was born and raised in the bustling city, living with my mother in Eibelstadt was a huge change. Although they’re not exactly rural, they are a small town of roughly 3,000 residents (as of December 2015).

eibelstadt
    Author’s Own, Some Rights Reserved.

    One of the first things I noticed was that there is more of the older generation than younger ones (especially those my age). Buildings and houses dated as far back as the 16th century (which is awesome). Nights were definitely quieter, and people more or less knew one another. They would smile or wave hello whenever we passed each other in the streets.

    The best part, though, is the small local businesses. From furniture shops, boutiques, apothecaries, to little grocery shops, it feels like stepping back to a time when living was simple and money wasn’t a big issue. The very low crime rate made me feel safe to take evening walks alone or with the family dog.

    But it’s not just me who thinks rural areas could be great places to work or settle in.

    1. Rural areas provide fewer distractions.

    Several researches have pointed to the benefits of being so close to greenery, peace, and quiet. One of the best things about living in smaller towns is that there are fewer things that need to occupy your time – and mind.

    One research shows how crowded streets (which are a common sight in urban landscapes) affect memory retention. With so many stimuli (e.g. speeding cars, people walking, stereos blasting, etc.), our brains can only focus on it for a limited amount of time until it needs to process another set of information.

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    But in rural settings, you’ll be able to focus on ONE thing at a time. This keeps you productive. There’s also the benefit of silence. According to a 2013 study, silence can help the brain generate new neurons. During silence, it’s also a time when your brain can analyze its internal and external surroundings.

    2. You can experience better work/life balance in rural areas.

    In one study, it was found that people who lived near green regions had lower rates of psychological disorders, compared to their urban counterparts. Participants of the study also reported relief from sadness and depression.

    The more things you think or worry about, the more stressed you feel. Who can focus on relaxing when you’re still worried about that email or a call from your boss? Rural areas are perfect for trying to achieve the elusive work/life balance.

    Feeling stressed? Just put on a coat and stroll your worries away. Need to be productive? Choose a quiet spot in your home and get to work. Craving for some alone time? A hike in the woods or mountain should replenish your soul. Interested in a little socializing? Just visit local bars or a community center to meet someone new.

    Surprisingly, the slower pace of life in small towns can help you reconnect with what matters most.

    3. Lower cost of living.

    Don’t be fooled: just because Eibelstadt boasts of only 3,000 people, it doesn’t mean that they’re not thriving. Contrary to what many believe, these beautiful communities contain flourishing businesses that include furniture makers, crafts masters, wine experts, boutique hotels, salons, and architecture firms.

    eibelstadt
      Author’s Own, Some Rights Reserved.

      In Eibelstadt’s case, it was thanks to their prosperous wine businesses that lured tourists far and wide for a visit, particularly during the summer. This, along with the town’s gorgeous sceneries, helped to make them a lucrative option for millennials like myself.

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      But unlike living in busy cities like Paris or Berlin, the cost of living in small towns is lower. Grocery shopping can be done easily from farmers’ markets. Need new plates or some antique table cloths for your home? Try yard and garage sales, where a dollar can go a long way. If you love unique, arty items, look out for local artisans and their amazing crafts.

      What Jobs Can You Get In Rural Areas?

      These reasons are well and good – but NOT enough to convince people to go ‘rural’.

      After all, many amenities are few and far in between. For instance, my mother and I needed to drive a couple of miles twice a month for groceries. Although there was a store not far from our home, the big shops are located elsewhere. This taught us how to budget out time and resources though, so it wasn’t that bad.

      But perhaps the biggest hurdle for anyone who wants to live in rural areas is employment. What jobs can you get in the countryside? Are there even good jobs?

      Lucky for us millennials, we were born in a time when technological advances were quickly being developed. These days, making passive income is the norm. Below are a couple of suggestions for jobs you can do if you decide to live in a rural area:

      • Remote Work – even folks from cities opt for remote work. This gives you the freedom to work from anywhere while letting you earn a paycheck. You can be a consultant, web designer, developer, graphic artist, or writer. Try sites like Flex Jobs and Remote OK.io for a list of remote work options today.
      • Arts and Crafts – are you good with your hands? Lots of artists, craftsmen, and hobbyists try their luck at selling their wares either locally or online. If you feel ready to expand your horizons, check out platforms like Etsy or Shopify.
      • Gardening/Farming/Livestock – while this won’t make you a billionaire in two years (or a decade even), it’s a great way to feed yourself, your family, and your community.

      If you already have a small farm of a few acres or so, you can begin with some vegetables and livestock. Then you can choose to expand from there. What better way to eat food than to know you grew it yourself? Plus, there are farmers’ markets and restaurants that could be your loyal customers given the chance.

      eibelstadt
        Author’s Own, Some Rights Reserved.
        • Photography/Writing – this is similar to remote work. There are plenty of businesses in need of professional images and content. If you have the talent for it, you can promote your work online. You can also find employment in small local companies, such as local newspapers.
        • Teaching/Consulting – for those who are thinking or moving to rural areas near their retirement, becoming a teacher or consultant is a great way to earn income while sharing your knowledge. Start profiling your future settlement for opportunities in these areas.

        Are they in need of your kind of skills and work experience? What are the requirements? Who would be your potential students or clients?

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        As most work these days need a bit of computer literacy, it’s wise to invest in courses if you’re not so tech-savvy. Visit your community center to inquire about classes.

        Ready for Rural Living?

        Okay, so maybe not – yet.

        But imagine waking up to just the right rays of sunlight through your open window. The birds and bees outside your garden, beckoning you to join them. I personally love taking in the silence first thing in the morning, with a strong cup of coffee.

        Rural areas, like cities and the suburbans, have their pros and cons. Ultimately, it’s up to YOU to decide where you’d work and settle in.

        Featured photo credit: Ana Madeleine Uribe/Pexels.com via pexels.com

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        Cris Antonio

        Content Strategist, Storyteller

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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