Advertising
Advertising

6 Things Women Entrepreneurs Can Do To Enhance Their Performance and Achieve Success

6 Things Women Entrepreneurs Can Do To Enhance Their Performance and Achieve Success

The mantra that women entrepreneurs are actually becoming more successful and ambitious than their male counterparts isn’t exactly unheard of today. They are highly ambitious and often start their career at a young age. There are known female actors, athletes and investors and directors who started in their teens and are now some of the most successful women in the world.

According to this report, over 8.6 million US businesses are run by female entrepreneurs. It is also reported that 90% of women entrepreneurs anticipate their companies’ revenues to either increase or remain stable the following year. The report’s revenue data indicates that companies commandeered by women entrepreneurs saw 13% higher profits than those run by men.

If you’re a struggling and ambitious female entrepreneur who’s looking to make it big in the corporate world, here are six things you can do now to boost your performance and attain unparalleled success:

Advertising

1. Surround Yourself with Positive Energy and Like-minded Individuals

The most productive female entrepreneurs surround themselves with people who propagate success and positive vibes. And these are the kind of people you can benefit from the most as they simply do not tolerate negativity or listen to what the whiners and naysayers have to say. There’s a little saying that goes along the lines of: “Those who can’t get it done shouldn’t deter those who can.”

There are many groups online and offline that cater to business owners seeking inspiration. Look for a network that matches your vision and business goals and don’t hesitate to share your problems or ask for help. Be inspired and motivated, celebrate your successes and tap into the power of such groups.

2. You Are Authentic and You Are Awesome

Authenticity, particularly in the business world, happens to be a highly bankable currency. It defines your business and truly sets you apart from the entire cookie-cutter industry. Leadership itself demands authenticity and if you try to steal someone else’s limelight, you will eventually fail. People want to look up to someone “real” who can lead them to success.

Advertising

Muster up the courage to offer a unique value proposition and market yourself strategically so that it speaks to your brand. If you’re constantly trying to be “everything to everyone”, you will end up as a jack of all trades and ace of none, something which can spell disaster for you as an entrepreneur. Develop a platform that says “this is what we do, who we are and why we love doing it”. Unleash your authenticity and awesomeness.

3. Ditch the Gender Baggage

One of the best pieces of advice you will get from the most successful businesswomen today is that success isn’t determined by your gender, it’s solely determined by you. Understand what your strengths and weaknesses revolve around and fearlessly pursue what you want. If you get stuck in a rut and worry too much about gender norms and expectations, you won’t get very far.

4. Work Smarter Not Necessarily Harder

Despite the fact that you have some pretty big shoes to fill, you don’t have to take everything on your shoulders. Consider outsourcing jobs that you either don’t have time for or don’t like doing such as bookkeeping, company formation, and admin or devising digital marketing strategies. All these tasks are important, but can be done by others too. Why not spare a small expense to unload a little extra mental bandwidth and free yourself up for tasks that demand more of your attention?

Advertising

Graeme Donnelly, CEO at Rapid Formations, says, “While most people come to us in order to get their company registered, some also discuss how it is getting more and more expensive to run a business today. All I tell them is to be smart. I also guide them on how they can save money on registration as a lot can be done for less .”

You can work smarter by leveraging your time – consider working with groups – especially if you can earn more at the same time. You might also adapt and repurpose old blog content instead of coming up with new ones all the time. There are many ways to work smarter and not harder.

5. Don’t Run Away From Your Fears

The idea of leaving a secure and well-paying job to start your own venture can instill a lot of fear and uncertainty. Understand that you must tap into every last ounce of confidence you can; confidence in yourself as well as your product.

Advertising

You’d be surprised to know how some women entrepreneurs tend to be conservative when it comes to promoting their talents; however, if you want to perform at your level best and find success, you need to be your own best friend while selling to prospective clients and investors. When you’re trying to build a business empire, there is just no place at all for false modesty.

Don’t let a lack of confidence get the best of you – that little voice that keeps telling you, you aren’t good enough or no one will ever buy what you’re selling. Put your vision into action and march forward with full confidence, by believing in yourself and what you have to offer.

6. Remember Why You Got into This

Running your own show can be a very stressful proposition and you might often find yourself thinking “Why am I doing this?”; during such times, take a few moments to reflect so as to why you got into entrepreneurship to begin with. Is it your spouse who motivates you? Is your youngest daughter the driving force behind your dreams or ambitions? Or are you simply looking to make a positive change in the female entrepreneurship world? Hone in on these factors and reflect on them from time to time to keep your drive going.

Good to know:

More by this author

Ahmed Raza

CEO of Samurais.co

5 Things Our Parents Expect From Us During Old Age 4 Powerful Strategies to Increase Conversions of Your Ecommerce Business 5 Ways Technology Can Help You Balance School and Life 4 Ways Businesses Can Stand out on Pinterest 3 Ways You Can Make Your Dad Feel Special This Christmas

Trending in Career Advice

1 The Lifehack Show: Standing Out in Today’s Job Market with Dr. Julia Ivy 2 Clueless On Your Career? Sabbatical vs. Career Break 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising
Advertising

Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

Advertising

2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

Advertising

It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

Advertising

7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

Advertising

10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

Read Next