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5 Key Steps Towards Starting Your Service Business Today

5 Key Steps Towards Starting Your Service Business Today

Most people believe that starting their own venture is hard. Yet, with all the technology and a global market of opportunities available right at your doorstep through the world web, the whole thing is much simpler than you think.

As long as you have certain skills others are willing to pay for, you can launch a successful service business in just a few days. All you need is – some upfront investment, a honed business idea and the right amount of creativity with a pinch of patience and determination to make it work!

Step 1: Take The Time To Brainstorm Your Unique Sales Offer

You already have an idea of what kind of service you will sell. That’s great. But to make real business happen, you’ll have to narrow down your big general idea of say offering design services, to a more specific set of routines and tasks. Having a niche and honing your sales pitch to cater to a very specific target group will increase your chances of winning that business.

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So start with asking yourself the next questions:

  • Who is my ideal client? Is it a small business owner, startup, independent creative entrepreneurs? What are their key problems and how can I help to solve them?
  • How will I bundle my services to win more work consistently? Do I plan to offer standalone services only, retainers or specific packages? How will the prices differ in each case?
  • Will I charge per-hour fees or flat project rates? There are certain pros and cons involved in each case.
  • What can possibly go wrong? How will you handle difficult clients or refunds? What would be my policy in such cases?

Step 2: Create a Simple Business Plan

After you’ve pondered a bit on the questions outlined above, mold your thoughts into an actual business plan. No, there’s no need to write a lengthy corporate-styled copy. Think of this as a quick and motivating document, which will help you to keep the focus on your initial business vision and future objectives.

Here are some of the important elements to include in this case:

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  • Your mission statement aka how you will differentiate yourself from other service providers; what are your main goals and what value do you plan to deliver to your customers.
  • Add a summary of your ideal client.
  • Outline your brand’s vibe, style, and objectives.
  • Outline the exact services you are planning to offer along with prices.
  • State your desired monthly income, a number of hours you plan to work per week/month and calculate the respective hourly rate.
  • Jot down the monthly business expenses you’ll possibly have – payment processing fees, domain + hosting, subscription tools etc.
  • Summarize how you plan to attract clients and promote your business – via social media, cold pitching, blogging, through freelance marketplaces etc? Be crystal clear with the strategies you’d be trying and how much time you can devote to those on a daily/weekly basis.

Step 3: Prepare The Required Resources

Considering that you now have a clear vision of how your business will operate and how you may need to organize your day-to-day chores, it’s time to focus on assembling the right list of essentials you need for operating. That includes:

A Portfolio Website/Blog

This is that piece of web estate, where you’ll advertise your services and expertise. Choose a professional sounding domain/brand name or purchase a domain under your own name (if those are available).

Your website should include at the next key pages – homepage, services page, portfolio/testimonials, contact and about you page. Also, don’t forget to create or update your social media profiles with the handle to suit your business name.

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Project Management and Time Management Tools

Think how you will handle your client work and what kind of tools can facilitate you to reduce the time required for routine tasks. Here are some handy suggestions:

  • Boomerang for Gmail – to schedule auto-responders and delayed emails. Handy when you need to send out the initial project requirements survey/template to the clients.
  • Bookinglive – a handy software to allow clients to book sessions with you straight from your website and charge payments.
  • Trello – a visual project management tool to manage your day-to-day tasks.
  • Toggl – a time-tracking tool, which will help you estimate more accurately the time you spend on various client tasks.
  • Freshbooks – accounting and invoicing software for small business owners and freelancers to keep all the financial data neatly organized.

You can grab more suggestions on apps and tools from this post.

Human Resources

Do you plan to run your venture solo or hire some assistance early on? Make sure you only commit to hiring the team, when you have enough capital to invest in the first place.

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However, even if your financial resources are somewhat limited, do consider outsourcing such mundane tasks as accounting/taxes, legal work e.g. company incorporation and small admin tasks e.g. managing your social media or doing some kind of data entry work. All of the routine, which can be summed up as non-billable hours.

Step 4: Start Marketing Your Services

Your website is up and running. Your LinkedIn profile is updated and shining. You’ve stashed your portfolio with some goodies and grabbed the testimonials from former employers.

Now, it’s time to market your services. Here are some of the most actionable strategies:

  • Browse remote positions at popular job search websites.
  • Cold-pitch businesses, who fit into your target audience mold.
  • Write a guest post on a popular blog in your niche.
  • Get active in relevant Facebook Groups and online communities where other freelancers and business owners hang out.
  • Consider registering at a few popular online freelance marketplaces and pitch clients there.
  • Tell your friends and family about your new status and ask them to spread the word for you.
  • Network on LinkedIn and in relevant LinkedIn groups.
  • Attend a networking event in your area to make business happen in person.
  • Reach out to your former employers and ask whether they’d be interested in working with you or can refer you to someone.

Step 5: Set Your Future Goals and Optimize Your Performance

After your business finally takes off, you should not sit down and relax immediately. Make sure that you are marketing your services consistently to avoid the notorious feast/famine cycles; track your income and expenses accurately and consider various further optimization strategies (aka how you can earn more while working less); thinking about the supplementary non-service based income streams and work hard on keeping a pool of happy anchor clients, who pay you diligently on a monthly basis.

Don’t forget about investing in self-education either as that’s the key to further business growth!

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Elena Prokopets

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

Reference

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