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5 Key Steps Towards Starting Your Service Business Today

5 Key Steps Towards Starting Your Service Business Today

Most people believe that starting their own venture is hard. Yet, with all the technology and a global market of opportunities available right at your doorstep through the world web, the whole thing is much simpler than you think.

As long as you have certain skills others are willing to pay for, you can launch a successful service business in just a few days. All you need is – some upfront investment, a honed business idea and the right amount of creativity with a pinch of patience and determination to make it work!

Step 1: Take The Time To Brainstorm Your Unique Sales Offer

You already have an idea of what kind of service you will sell. That’s great. But to make real business happen, you’ll have to narrow down your big general idea of say offering design services, to a more specific set of routines and tasks. Having a niche and honing your sales pitch to cater to a very specific target group will increase your chances of winning that business.

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So start with asking yourself the next questions:

  • Who is my ideal client? Is it a small business owner, startup, independent creative entrepreneurs? What are their key problems and how can I help to solve them?
  • How will I bundle my services to win more work consistently? Do I plan to offer standalone services only, retainers or specific packages? How will the prices differ in each case?
  • Will I charge per-hour fees or flat project rates? There are certain pros and cons involved in each case.
  • What can possibly go wrong? How will you handle difficult clients or refunds? What would be my policy in such cases?

Step 2: Create a Simple Business Plan

After you’ve pondered a bit on the questions outlined above, mold your thoughts into an actual business plan. No, there’s no need to write a lengthy corporate-styled copy. Think of this as a quick and motivating document, which will help you to keep the focus on your initial business vision and future objectives.

Here are some of the important elements to include in this case:

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  • Your mission statement aka how you will differentiate yourself from other service providers; what are your main goals and what value do you plan to deliver to your customers.
  • Add a summary of your ideal client.
  • Outline your brand’s vibe, style, and objectives.
  • Outline the exact services you are planning to offer along with prices.
  • State your desired monthly income, a number of hours you plan to work per week/month and calculate the respective hourly rate.
  • Jot down the monthly business expenses you’ll possibly have – payment processing fees, domain + hosting, subscription tools etc.
  • Summarize how you plan to attract clients and promote your business – via social media, cold pitching, blogging, through freelance marketplaces etc? Be crystal clear with the strategies you’d be trying and how much time you can devote to those on a daily/weekly basis.

Step 3: Prepare The Required Resources

Considering that you now have a clear vision of how your business will operate and how you may need to organize your day-to-day chores, it’s time to focus on assembling the right list of essentials you need for operating. That includes:

A Portfolio Website/Blog

This is that piece of web estate, where you’ll advertise your services and expertise. Choose a professional sounding domain/brand name or purchase a domain under your own name (if those are available).

Your website should include at the next key pages – homepage, services page, portfolio/testimonials, contact and about you page. Also, don’t forget to create or update your social media profiles with the handle to suit your business name.

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Project Management and Time Management Tools

Think how you will handle your client work and what kind of tools can facilitate you to reduce the time required for routine tasks. Here are some handy suggestions:

  • Boomerang for Gmail – to schedule auto-responders and delayed emails. Handy when you need to send out the initial project requirements survey/template to the clients.
  • Bookinglive – a handy software to allow clients to book sessions with you straight from your website and charge payments.
  • Trello – a visual project management tool to manage your day-to-day tasks.
  • Toggl – a time-tracking tool, which will help you estimate more accurately the time you spend on various client tasks.
  • Freshbooks – accounting and invoicing software for small business owners and freelancers to keep all the financial data neatly organized.

You can grab more suggestions on apps and tools from this post.

Human Resources

Do you plan to run your venture solo or hire some assistance early on? Make sure you only commit to hiring the team, when you have enough capital to invest in the first place.

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However, even if your financial resources are somewhat limited, do consider outsourcing such mundane tasks as accounting/taxes, legal work e.g. company incorporation and small admin tasks e.g. managing your social media or doing some kind of data entry work. All of the routine, which can be summed up as non-billable hours.

Step 4: Start Marketing Your Services

Your website is up and running. Your LinkedIn profile is updated and shining. You’ve stashed your portfolio with some goodies and grabbed the testimonials from former employers.

Now, it’s time to market your services. Here are some of the most actionable strategies:

  • Browse remote positions at popular job search websites.
  • Cold-pitch businesses, who fit into your target audience mold.
  • Write a guest post on a popular blog in your niche.
  • Get active in relevant Facebook Groups and online communities where other freelancers and business owners hang out.
  • Consider registering at a few popular online freelance marketplaces and pitch clients there.
  • Tell your friends and family about your new status and ask them to spread the word for you.
  • Network on LinkedIn and in relevant LinkedIn groups.
  • Attend a networking event in your area to make business happen in person.
  • Reach out to your former employers and ask whether they’d be interested in working with you or can refer you to someone.

Step 5: Set Your Future Goals and Optimize Your Performance

After your business finally takes off, you should not sit down and relax immediately. Make sure that you are marketing your services consistently to avoid the notorious feast/famine cycles; track your income and expenses accurately and consider various further optimization strategies (aka how you can earn more while working less); thinking about the supplementary non-service based income streams and work hard on keeping a pool of happy anchor clients, who pay you diligently on a monthly basis.

Don’t forget about investing in self-education either as that’s the key to further business growth!

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Elena Prokopets

Elena is a passionate blogger who shares about lifestyle tips on Lifehack.

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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