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5 Key Steps Towards Starting Your Service Business Today

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5 Key Steps Towards Starting Your Service Business Today

Most people believe that starting their own venture is hard. Yet, with all the technology and a global market of opportunities available right at your doorstep through the world web, the whole thing is much simpler than you think.

As long as you have certain skills others are willing to pay for, you can launch a successful service business in just a few days. All you need is – some upfront investment, a honed business idea and the right amount of creativity with a pinch of patience and determination to make it work!

Step 1: Take The Time To Brainstorm Your Unique Sales Offer

You already have an idea of what kind of service you will sell. That’s great. But to make real business happen, you’ll have to narrow down your big general idea of say offering design services, to a more specific set of routines and tasks. Having a niche and honing your sales pitch to cater to a very specific target group will increase your chances of winning that business.

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So start with asking yourself the next questions:

  • Who is my ideal client? Is it a small business owner, startup, independent creative entrepreneurs? What are their key problems and how can I help to solve them?
  • How will I bundle my services to win more work consistently? Do I plan to offer standalone services only, retainers or specific packages? How will the prices differ in each case?
  • Will I charge per-hour fees or flat project rates? There are certain pros and cons involved in each case.
  • What can possibly go wrong? How will you handle difficult clients or refunds? What would be my policy in such cases?

Step 2: Create a Simple Business Plan

After you’ve pondered a bit on the questions outlined above, mold your thoughts into an actual business plan. No, there’s no need to write a lengthy corporate-styled copy. Think of this as a quick and motivating document, which will help you to keep the focus on your initial business vision and future objectives.

Here are some of the important elements to include in this case:

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  • Your mission statement aka how you will differentiate yourself from other service providers; what are your main goals and what value do you plan to deliver to your customers.
  • Add a summary of your ideal client.
  • Outline your brand’s vibe, style, and objectives.
  • Outline the exact services you are planning to offer along with prices.
  • State your desired monthly income, a number of hours you plan to work per week/month and calculate the respective hourly rate.
  • Jot down the monthly business expenses you’ll possibly have – payment processing fees, domain + hosting, subscription tools etc.
  • Summarize how you plan to attract clients and promote your business – via social media, cold pitching, blogging, through freelance marketplaces etc? Be crystal clear with the strategies you’d be trying and how much time you can devote to those on a daily/weekly basis.

Step 3: Prepare The Required Resources

Considering that you now have a clear vision of how your business will operate and how you may need to organize your day-to-day chores, it’s time to focus on assembling the right list of essentials you need for operating. That includes:

A Portfolio Website/Blog

This is that piece of web estate, where you’ll advertise your services and expertise. Choose a professional sounding domain/brand name or purchase a domain under your own name (if those are available).

Your website should include at the next key pages – homepage, services page, portfolio/testimonials, contact and about you page. Also, don’t forget to create or update your social media profiles with the handle to suit your business name.

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Project Management and Time Management Tools

Think how you will handle your client work and what kind of tools can facilitate you to reduce the time required for routine tasks. Here are some handy suggestions:

  • Boomerang for Gmail – to schedule auto-responders and delayed emails. Handy when you need to send out the initial project requirements survey/template to the clients.
  • Bookinglive – a handy software to allow clients to book sessions with you straight from your website and charge payments.
  • Trello – a visual project management tool to manage your day-to-day tasks.
  • Toggl – a time-tracking tool, which will help you estimate more accurately the time you spend on various client tasks.
  • Freshbooks – accounting and invoicing software for small business owners and freelancers to keep all the financial data neatly organized.

You can grab more suggestions on apps and tools from this post.

Human Resources

Do you plan to run your venture solo or hire some assistance early on? Make sure you only commit to hiring the team, when you have enough capital to invest in the first place.

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However, even if your financial resources are somewhat limited, do consider outsourcing such mundane tasks as accounting/taxes, legal work e.g. company incorporation and small admin tasks e.g. managing your social media or doing some kind of data entry work. All of the routine, which can be summed up as non-billable hours.

Step 4: Start Marketing Your Services

Your website is up and running. Your LinkedIn profile is updated and shining. You’ve stashed your portfolio with some goodies and grabbed the testimonials from former employers.

Now, it’s time to market your services. Here are some of the most actionable strategies:

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  • Browse remote positions at popular job search websites.
  • Cold-pitch businesses, who fit into your target audience mold.
  • Write a guest post on a popular blog in your niche.
  • Get active in relevant Facebook Groups and online communities where other freelancers and business owners hang out.
  • Consider registering at a few popular online freelance marketplaces and pitch clients there.
  • Tell your friends and family about your new status and ask them to spread the word for you.
  • Network on LinkedIn and in relevant LinkedIn groups.
  • Attend a networking event in your area to make business happen in person.
  • Reach out to your former employers and ask whether they’d be interested in working with you or can refer you to someone.

Step 5: Set Your Future Goals and Optimize Your Performance

After your business finally takes off, you should not sit down and relax immediately. Make sure that you are marketing your services consistently to avoid the notorious feast/famine cycles; track your income and expenses accurately and consider various further optimization strategies (aka how you can earn more while working less); thinking about the supplementary non-service based income streams and work hard on keeping a pool of happy anchor clients, who pay you diligently on a monthly basis.

Don’t forget about investing in self-education either as that’s the key to further business growth!

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Elena Prokopets

Elena is a passionate blogger who shares about lifestyle tips on Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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