Advertising
Advertising

5 Proven Techniques to Stay Focused & Kill Distractions

5 Proven Techniques to Stay Focused & Kill Distractions

Ever experienced this? You get to the office, have a cup of coffee, and get ready to start your day. But from the minute your colleagues start, that’s it, somehow, all you had planned goes out of the door – your attention gets hijacked by a steady stream of ad hoc requests and petty issues.

It’s not until everyone leaves again that you can go back to the working on the important things. The only problem is, it becomes tough to leave the office on time. It’s little wonder that a recent study by Deloitte showed that two thirds of corporate workers feel “overwhelmed”, and 80% wanted to do fewer hours.

My own study, with 390 working professionals, showed similar results. Many said it was difficult to stay focused because of ongoing distractions. And that’s why I wrote this article. What follows are five key strategies to improve your focus and reduce distraction.

1. Clarify Your End Goal

There many places you could put your attention. But how do you know what’s best? Imagine a military commander getting ready for battle. If he’s good, before any fighting happens, he rallies his troops and he details a thorough strategy for dealing with the enemy.

Advertising

By giving his troops this clarity, he drastically improves their chances of being victorious. Similarly, setting well defined goals clarifies what you’re shooting for. It puts your efforts in context. It keeps you on track. It gives you indications of where to start. The first step in improving your focus is defining your goals. There are various ways to do that, but for the sake of brevity, let’s keep this simple.

  • Take a few minutes to brainstorm a list of things that you desire in your career and your life. When coming up with ideas, don’t judge yourself or limit your desires. Simply write down whatever excites you, however big or small they are. Nobody else needs to see this. You’re simply exploring different possibilities.
  • Give your goals some concreteness. Be specific. Provide details about what defines successful outcomes, and when you realistically expect to achieve results.
  • Once you’ve got several ideas going, rank them in order of their importance. The top few items on that list should motivate you. (If they don’t, you need to keep at it until you have a list of things that get you excited.)

2. Know Where to Focus

Out of your list of goals, choose one on which to place most your focus. The one goal you select, when completed, should help you achieve many of your other goals. It’s like killing five birds with one stone. This might sound counter intuitive, but you’ll achieve more when you focus on one thing for extended periods of time, than if you multitask.

Next, break your goal down into smaller pieces. Doing so will give you clarity about the specific steps you need to take. It will also give you motivation, because a series of small efforts are far easier to imagine than a single big one.

Try to sequence your efforts to give yourself the biggest advantage upfront. The faster you benefit from your efforts, the better.
Once you have prioritized your steps, you’ll have confidence your focus is on the right thing. You’ll also feel like you’re being responsible towards the other people you work with.

Advertising

3. Access Maximum Willpower

As you tackle your goals, you may struggle. And maintaining focus amid difficulties takes willpower. In the 1960s, researcher Walter Mischel performed a famous study The Marshmallow Experiment with preschoolers. Experimenters offered the kids a single marshmallow, and were told that if they could wait until the attendant returned, they’d receive an additional one. Certain kids found ways to resist the urge to eat the marshmallow, while others didn’t.

Years later, in a follow up study, Mischel found that those with higher levels of self control experienced more positive outcomes, compared to the other subjects. Developing this idea further, in 1998, studies by Roy Baumeister demonstrated how willpower behaves like a muscle. For example, willpower becomes weaker with exertion, but when rested, it recovers again. When you use willpower on one task, you have less for subsequent ones.

Even seemingly harmless things like seeing an email notification, or hearing a phone alert, depletes your reserves. Hence, when working on your day’s main focus, you must reserve enough willpower so you can get it done. That’s why I recommend you work on your key task first, before email or meetings – because that’s when you still you have plenty of ‘juice left in the tank’.

4. Shield Yourself From Distractions

Distractions like email alerts, social media updates, surfing the web, playing games, phone calls, and work colleagues asking “Have you got a moment?”, will break your focused flow. If you allow them to happen, distractions will rob you of the opportunity to complete important tasks.

Advertising

Now, while you can’t eliminate all distractions, it’s certainly possible to minimize most. Here’s how:

  • Clear your desk and office of clutter. Only have things on your desk that you need for the task at hand.
  • During focused work periods, hang a “Do Not Disturb” sign on your door.
  • Close all applications and browser windows that you’re not immediately using for the task at hand. Mute all phone, email, social media, and Internet notifications. (Set aside a window of time during the day when you can batch process these types of activities in one go.)

5. Take Frequent Breaks

Like a muscle, your willpower somewhat recovers when you rest, making it easier to maintain focus throughout the entire day. That’s why you should get into the habit of taking short, frequent breaks. Some people find it difficult stop what they’re doing. To handle this, I find it’s best to use an alarm or egg timer. When the alarm goes off, that reminds you to take a break.

This is how to use a timer to manage your work periods:

  • Set the timer to between 25 – 50 minutes. If you find yourself craving to do something distracting like reading email, social media, or web surfing, experiment with shortening the work duration.
  • Focus intensely on the task at hand. Do not allow yourself to deviate.
  • When the timer goes off, immediately stop. Take 5 minutes to physically get up, walk around, drink a glass of water, get some air, or do some stretches.

Bringing It All Together

While we live in a frantic world, it doesn’t mean that you have to be. When you are clear about your goals, the steps for getting there, how to leverage your willpower, and how to stay focused, you will make steady progress.

Advertising

The 5 strategies I’ve shared here will help you toward that end. At first, they might might seem tricky. But over time, with practice, you’ll become more and more proficient. If I’ve provoked your thoughts on this subject, I’d love to hear them in the comments below.

Featured photo credit: Depositphotos via depositphotos.com

More by this author

5 Proven Techniques to Stay Focused & Kill Distractions

Trending in Productivity

1 We Do What We Know Is Bad for Us, Why? 2 13 Bad Habits You Need to Quit Right Away 3 How to Reprogram Your Brain Like a Computer And Hack Your Habits 4 14 Ideas on How to Measure Productivity to Make Progress 5 11 Things You Can Do to Increase Employee Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

Advertising

Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

Advertising

It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

Advertising

Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

    Advertising

    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

    More Productivity Tips

    Featured photo credit: William Iven via unsplash.com

    Reference

    Read Next