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How To Create A Money Making Blog

How To Create A Money Making Blog

There are blogs out in the world that bring in thousands, and hundreds of thousands of dollars a month for their owners. At the most basic level, the formula that creates a money making blog is very simple: write valuable content, create relationships with readers, and sell products to those readers. But anyone who has ever tried to monetize a blog knows that there’s more to it than that. So how do you create a blog that can change your life?

Create valuable content

One of the biggest, and most obvious keys to creating a moneymaking blog, is by providing content that offers value to readers. Great content brings readers back again and again, after all; without that value, readers won’t return to your page.

Content can provide different types of value. Your content might be informative, funny, educational, or a little bit of everything. Whatever you decide, be consistent, and don’t get distracted from your true mission. Readers won’t want to guess at what they’re going to get on any given day. Pictures of your cat one day, followed by a video on how to change your car’s headlights the next, will confuse readers.

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Build relationships

If you write it, the money will come, right? Not exactly. Once you’ve created valuable, interesting content, the next step is to build relationships with readers so that they think of you as an expert on your topic. Sharing articles on social media, authentically interacting with other people as your professional persona, and responding to comments, are all ways to build relationships with your readers.

Create income streams

How would you like your blog to make money? Allowing other companies to show ads on your site is one way to generate a little bit of income; affiliate marketing is another; setting up a digital store to sell products or services is a third. Different blogs will thrive with different approaches. In general, the most successful income streams will dovetail with the topic of your blog. For example, a knitter who is blogging about knitting, might begin to sell knitting patterns. A book blogger who writes reviews and how-tos, might decide to sell their services as a beta reader or editor.

Sponsored posts

As you build your audience, you might be approached by companies who want to pay you to review their product or service. This is perfectly acceptable, as long as you are honest with your readers about what’s going on, and abide by search engine guidelines. If you’re writing the post yourself, admit that it is a sponsored post, and that everything presented is your own honest opinion. If the company is giving you a post, introduce the sponsored post, and then let their content take over.

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Either way, avoid overusing sponsored posts to the point of drowning your own content. After all, your blog is successful because of your voice; don’t forget to keep your own content front and center.

Sell your expertise

Many bloggers, once they have developed a successful blog, find that a logical next step is to sell their expertise in the form of white paper or ebook. There are two options for these; if you have the time and are comfortable writing long form, you can write a document yourself and upload it to your blog to sell. If you’re less comfortable, or have the financial ability to pay someone else to write it for you, ghostwriters are available by the dozen on platforms like Upwork.

Many bloggers find this to be their most impressive revenue stream over time.

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Pay walls

Some bloggers find that they can offer a certain amount of content for free, but then offer higher quality or deeper content behind a pay wall. Customers pay for a membership to access the full content of your website. For this to work however, you have to have a devoted readership that doesn’t feel it can get the same content anywhere else. You also must have an impressive offering behind that pay wall. Many people feel very frustrated by subscription sites, and will avoid the site altogether rather than browse even the free content available.

Donations

Some bloggers have found success by using services like ko-fi, which are micro-donation sites. You sign up for an account, and place a button on your website. You periodically point it out to readers in your writing; many people use a suggestion like “if you like what I have to say and want to support my work, buy me a coffee.” Their payment goes to your Paypal account.

The most important thing to realize is that blogging will never be passive income. You will spend a great deal of time developing content that customers want to pay for. If you’re willing to put in the work however, blogging can provide an impressive supplemental income source for your family or yourself.

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Featured photo credit: pixabay.com via pixabay.com

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Margarita Hakobyan

MBA from the University of Utah

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Last Updated on August 19, 2019

20 Critical Skills to Include on Your Resume (For All Types of Jobs)

20 Critical Skills to Include on Your Resume (For All Types of Jobs)

A resume describes your critical skills in a way that compels a hiring manager to want to meet you. That is a resume’s sole purpose.

And make no mistake: Writing a resume is an art.

Today each corporate job opening attracts 250 resumes on average, and somehow yours will need to rise above the competition. It’s actually harder to snag an interview from an online posting than to get into Harvard. But don’t let that intimidate you. Instead, open your laptop, roll up your proverbial sleeves, and let’s get to work!


Employers generally prefer candidates with skills that show leadership ability, problem-solving ability, and perseverance through challenges. So in the resume, you should demonstrate that you’re a dynamic candidate.

Refine the skills on your resume so that you incorporate these resume “musts:”

1. Leadership Ability

Even an entry-level employee can show leadership. Point out how your skills helped your department ascend to a new level. Capture leadership attributes with compelling statements.

Example:

“Led change that drove efficiency and an ability to cut 800 error-free payroll checks.”

2. Problem-Solving Ability

Most employees are hired to solve problems. Showcase that ability on your resume.

Example:

“Led staff in campaign to outrival top competitor’s market share during a down cycle.”

3. Perseverance

Have you been promoted several times? Or have you maintained margins in a down cycle? Both achievements demonstrate persistence. You look like someone who can navigate roadblocks.

4. Technical Skills

Consider including a Key Skills or Technology Skills section in which you list computer and software skills.

Example:

“Expert-level knowledge in Java.”

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5. Quantified Results

Nothing is quite as attractive as objective results. Did you increase sales by 25 percent? Win three new clients? Surpass the internal goal by 15 percent?

Use hard-hitting numbers to express your point. State the result first, and then provide a sentence or phrase describing the critical skills you applied to achieve the milestone.

Example:

“Boosted sales by 200 percent by developing new online platform that made it easier for customers to compare and contrast sizes, textures, and fit.”

6. People Skills

Employers prefer congenial staff members to prima donnas or mavericks. Relate your strongest soft skills.

Example:

“Organized, hard-working staffer who listens well and communicates effectively.”

7. Passion in the Field

Recruiters and hiring managers can intuit whether candidates care about their career performance by the dynamism behind the descriptions of their skills on their resumes. Are your efforts “transformational” or merely “useful?” Were your results “game-changing” or boringly “appropriate?”

The tenor of your words reveals whether you’re passionate or passive. (But don’t overdo it. See the “Hyperbole” section below.)

8. Being the Entrepreneur within the Corporation

Whether you took the initiative to create a new synergy or worked independently to land an opportunity, share how you furthered organizational goals through your self-directed efforts.

9. Your Adaptability

Have you switched career paths? Weathered a corporate takeover?

Make it clear that your resilience helped get you and your organization through the turbulence.

10. Confirming Your Expertise

Every job posting states experience requirements. Ideally, you want to meet these requirements or best them. But don’t exaggerate.


While proving that you possess the credentials described in the job posting, you can still stand out if you are able to offer additional special skills to showcase your personality.

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Consider adding any of these special accomplishments, if true:

11. Referencing Award-Winning Talents

If you played center on your college basketball team that made it into the Top 10 finals, then working collaboratively and cooperatively are among your natural callings. Be sure to say so.

12. Unveiling Your Work Persona

If you were repeatedly singled out for your stellar performance in work settings, becoming employee-of-the-month, top revenue generator, and so on — it’s worth mentioning.

13. Capitalizing on Commonalities

From Googling the hiring manager, you discover that she was formerly a Peace Corps volunteer in Belize. Listing your Spanish immersion course in Central America may draw her attention to the other outstanding skills on your resume.

14. Highlighting Creative Tactics

If, for example, in your HR role, you piloted an employee incentive program that became an industry model, include it. Such innovative thinking will command an employer’s attention.

15. Specifying All Accolades

Listing any honors received instills confidence that you will bring that level of perfectionism forward in a corporate environment.

16. Transferable Skills

You spend your spare time conducting your community orchestra. Highlight this after-hours pursuit to show that you have the critical skills needed to keep a team on task.


Take note: Hyperbole can hurt you. So, show your credibility.

Although it may be tempting to use embellishments to boost your experience, improve your job title, or enhance your education, resist. These days, a five-minute search will reveal the truth. And taking self-inflation too far could easily come back to destroy your career.

Hiring managers have their antenna up for resume hyperbole. A survey shows that 53 percent are suspicious that candidates are often dishonest.

Follow these guiding principles when writing your own resume:

17. Accurately Describing Your Degree

Make sure to differentiate between certificates attained and degrees earned, along with the name of the institution awarding them.

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18. Stating Job Duration with Honest Dates

Honesty is the only policy when reporting the length of a particular job. If you’ve been out of work for an extended period of time, state the reason you have gaps.

Whether you traveled, had to cope with a family emergency, or went back to school to change your professional track, communicate the positive outcome that came from the hiatus.

19. Claiming Only the Skills You Truly Possess

Unless you’re proficient in a software program or are fluent in a second language, leave any mention of them off.

Conversely, if you feel like you must include them, then accurately qualify your level of competence.

20. Being Honest About Your Role in a Project

You may think you were the lead person because you did most of the work, but chances are your supervisor thinks otherwise.

Besides the 20 critical skills to include on your resume, here’re some important notes for you.

Bonus Tips for Writing a Resume

You Only Have 6 to 7 Seconds to Impress the Employer

Hiring managers and artificial intelligence “bots” may spend only 6 to 7 seconds perusing your resume, which means you need it to teem with essential skills, quantifiable achievements, and action words.

If, in fact, you believe that a “bot” will be analyzing your resume before it even lands on a hiring manager’s desk, be sure to include some of the actual key words from the posting in your document. There’s no reason why you can’t customize your resume to each job posting.

Another tip: Be sure to show your resume to a few individuals who work in your field, so that you can fine-tune the information as needed.

Starting at the Top

The Objective at the top of your resume is optional if you’re seeking the same job you already have, just at different company. However, if you’re switching fields, it’s critical to include an Objective, which is a one-sentence summary of the job you want.

For example:

Objective: To become web editor at a thriving news website.

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If you’ve been in your field for ten years or more, you will probably want to include an Executive Summary. This is a one-sentence takeaway about who you are, including the critical skills you amassed throughout your career.

For example:

Executive Summary: Award-winning creative director with over ten years experience managing teams on three continents.

Depending on your field, you may also want to add some skills as bullet points in the Executive Summary section.

And what about your Education? If you graduated from college within the past ten years, include your Education just below the Objective section (and forgo the Executive Summary). If it’s been over ten years since you graduated, then include your Education at the very end of your resume. Only cite your grade point average (G.P.A.) if it was exceptional—3.7 G.P.A. or higher, or if you won scholastic awards.

Ideally, the critical skills you amassed during college, at your previous job, and throughout your career will add up to a riveting portrait of a professional who’s ideally suited for your dream position: You.

Tailor, Tweak, and Fine-Tune

If you’re targeting different kinds of organizations, you’ll need customized resumes for each outreach.

Don’t be afraid to parrot some of the words on the list of requirements back to the company. Many times, organizations will actually use the key words mentioned in the job posting when screening resumes.

Approach Your Resume as a Skills-Based Story

Like any good storyteller, lay out the framework at the beginning. Include the skills you’ve mastered and state how you can add value—wording your sentences in a way that reflects the specific job you’re seeking.

Are you vying for a sales position? Quantify your results: “Responsible for 50 percent of all sales that resulted in $750,000 in annual revenue.” Use your critical skills, peppered throughout your resume, to tell the exciting story of your distinguished professional career!

Researching the organization that you’re targeting will help you make your examples specific. Does the company cater to a particular audience or clientele? Be sure to note any experiences you’ve had with similar audiences.

Putting It All Together

A resume is not a laundry list. It tells a cohesive story. Your story should highlight your qualifications and critical skills in a way that makes a logical, well-constructed case for your compatibility with the organization and its advertised position.

Packaging your story into the concisely prescribed format of a resume means that it will read as a synopsis — one that will hopefully land you the job.

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Featured photo credit: Bram Naus via unsplash.com

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