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Not Everyone Is Going to Listen to You

Not Everyone Is Going to Listen to You

Today you have had the most brilliant of ideas that is going to cut costs dramatically for your company, increase productivity for your team and make the world around you a much better place to be in.

And today, no one is going to listen to you.

Think of the last time that you had this great, incredible, amazing idea and you invested a significant amount of effort to setup a meeting, prepare a presentation, practiced your pitch, etc, etc, only to have it fall on deaf ears because no one wanted to listen to it.

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This isn’t about how you could have crafted your pitch better, this is about how, in that moment of solemness and dejection, you need to pick yourself up and learn to be okay with the fact that not everyone is going to want to listen to you and move forward.

They aren’t Ready

First and foremost, it’s not that people don’t want to listen to you, it’s that they are not ready to listen to you.  When someone wants to listen to you, they are prepared for something new coming their way, they are leaning forward with interest and desire in what ideas you have and are generally seeking your thoughts and guidance.  When someone is not ready, they haven’t prepared, they might not understand the problem and the need for something different and they might be a part of the need for change.  All these factors (and more) push people into a position of not being ready to receive your ideas and coming into the conversation as skeptics to your ideas, when you really needed them to be cheerleaders and converts.

Change is a very hard thing for some people and where you might be someone who is prepared to implement and adopt change at a moment’s notice, not everyone is like you.  So take some time, breathe and figure out a way to turn them from not wanting to listen to you, to making them ready and eager to listen to you.

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You Missed Something

In every group, there is a Nitpicker.  The person who analyzes every detail and pokes holes where things could go wrong – whether they are valid or not.  Their true purpose is to sew decent and confusion among those at the table that this new idea is not ready – you didn’t do your homework, you didn’t come to the table prepared, you didn’t look at all the scenarios.  They put all the effort for following up next onto you.

They are hoping you will give up.

But you can’t and won’t, because even in your zest to bring about this new idea you might have missed a few crucial details but they have missed the bigger picture of what could be accomplished when the details are ironed out.  You forgot something, you’re human, it doesn’t mean your idea doesn’t have merit, it means it needs polish, it means it needs refinement, it means it has value.

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The Wrong Crowd

You hear this a lot – “it’s not for you, it’s for them” – and it’s true, it’s true in everything you will do.  You will come up with great ideas, you will have innovative solutions to complex problems and you WILL break the mold – but it will not be for everyone.  Where you start with your idea and who you first show it to, does not necessarily mean that these will be the consumers of this work.  It means that they are the first ones to hear about it from you.  Think back to when you had a great idea to do something and everyone shunned it, but then a few months later you took the same idea, presented it and everyone loved it.  What changed?  The crowd – either those people changed and realized it’s benefit or it was a whole new set of people.  Whichever crowd it was that now loves your idea and didn’t in the beginning, it simply means that it wasn’t for them, but for the people that you are now with.

So what’s the lesson?  Not everyone is going to listen to you.  And that is okay.

Just because you are feeling dejected, solemn, down, beaten it doesn’t mean you should pack up, give up and go home.  It DOES mean that you need to take a step back and look at whether the people were presenting to were ready for your idea, are those even the right people or are you talking to the wrong crowd and maybe you need to iron out a few of the remaining details to keep the nitpicker at bay and turn from skeptics to converts.

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These are the hard times, where the focused are separated from the flimsy – picking themselves up, dusting themselves off, re-tooling their ideas and suggestions and pushing forward to make an impact.  And we need you, we need you to keep pushing the envelope and suggesting new ways of doing things, raising the bar and pushing the edges.

So please, don’t give up, get up and get back into it.Don’t stop being a change agent – New ideas will always get knocked down, it’s up to you how long to keep banging your head against the wall or leave

Featured photo credit: VIKTOR HANACEK via picjumbo.com

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Greg Thomas

Software Architect

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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