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Not Everyone Is Going to Listen to You

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Not Everyone Is Going to Listen to You

Today you have had the most brilliant of ideas that is going to cut costs dramatically for your company, increase productivity for your team and make the world around you a much better place to be in.

And today, no one is going to listen to you.

Think of the last time that you had this great, incredible, amazing idea and you invested a significant amount of effort to setup a meeting, prepare a presentation, practiced your pitch, etc, etc, only to have it fall on deaf ears because no one wanted to listen to it.

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This isn’t about how you could have crafted your pitch better, this is about how, in that moment of solemness and dejection, you need to pick yourself up and learn to be okay with the fact that not everyone is going to want to listen to you and move forward.

They aren’t Ready

First and foremost, it’s not that people don’t want to listen to you, it’s that they are not ready to listen to you.  When someone wants to listen to you, they are prepared for something new coming their way, they are leaning forward with interest and desire in what ideas you have and are generally seeking your thoughts and guidance.  When someone is not ready, they haven’t prepared, they might not understand the problem and the need for something different and they might be a part of the need for change.  All these factors (and more) push people into a position of not being ready to receive your ideas and coming into the conversation as skeptics to your ideas, when you really needed them to be cheerleaders and converts.

Change is a very hard thing for some people and where you might be someone who is prepared to implement and adopt change at a moment’s notice, not everyone is like you.  So take some time, breathe and figure out a way to turn them from not wanting to listen to you, to making them ready and eager to listen to you.

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You Missed Something

In every group, there is a Nitpicker.  The person who analyzes every detail and pokes holes where things could go wrong – whether they are valid or not.  Their true purpose is to sew decent and confusion among those at the table that this new idea is not ready – you didn’t do your homework, you didn’t come to the table prepared, you didn’t look at all the scenarios.  They put all the effort for following up next onto you.

They are hoping you will give up.

But you can’t and won’t, because even in your zest to bring about this new idea you might have missed a few crucial details but they have missed the bigger picture of what could be accomplished when the details are ironed out.  You forgot something, you’re human, it doesn’t mean your idea doesn’t have merit, it means it needs polish, it means it needs refinement, it means it has value.

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The Wrong Crowd

You hear this a lot – “it’s not for you, it’s for them” – and it’s true, it’s true in everything you will do.  You will come up with great ideas, you will have innovative solutions to complex problems and you WILL break the mold – but it will not be for everyone.  Where you start with your idea and who you first show it to, does not necessarily mean that these will be the consumers of this work.  It means that they are the first ones to hear about it from you.  Think back to when you had a great idea to do something and everyone shunned it, but then a few months later you took the same idea, presented it and everyone loved it.  What changed?  The crowd – either those people changed and realized it’s benefit or it was a whole new set of people.  Whichever crowd it was that now loves your idea and didn’t in the beginning, it simply means that it wasn’t for them, but for the people that you are now with.

So what’s the lesson?  Not everyone is going to listen to you.  And that is okay.

Just because you are feeling dejected, solemn, down, beaten it doesn’t mean you should pack up, give up and go home.  It DOES mean that you need to take a step back and look at whether the people were presenting to were ready for your idea, are those even the right people or are you talking to the wrong crowd and maybe you need to iron out a few of the remaining details to keep the nitpicker at bay and turn from skeptics to converts.

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These are the hard times, where the focused are separated from the flimsy – picking themselves up, dusting themselves off, re-tooling their ideas and suggestions and pushing forward to make an impact.  And we need you, we need you to keep pushing the envelope and suggesting new ways of doing things, raising the bar and pushing the edges.

So please, don’t give up, get up and get back into it.Don’t stop being a change agent – New ideas will always get knocked down, it’s up to you how long to keep banging your head against the wall or leave

Featured photo credit: VIKTOR HANACEK via picjumbo.com

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Greg Thomas

Software Architect

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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