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3 Important Tips for Budding Ecopreneurs

3 Important Tips for Budding Ecopreneurs

The world needs more people who care about the Earth and how we’re treating it. If you’re one of those people, it’s time you got your business started. However, building a company, much less one that requires managing more than just profit (people and planet, too!) isn’t easy.

I recently had an opportunity to sit down for coffee with Ted Rollins, who has a seriously impressive wrap sheet. To catch you up to speed: Ted Rollins is the successful ecopreneur who started Campus Crest with $14,000—and grew it to become the second largest student-housing platform in the world. What’s the eco-friendy spin? Their focus is on the triple bottom line of environmental, social and economics.

I left our coffee meeting filled with inspiration and ideas for how I too can build my business. If you’re passionate about making a change for our environment, don’t miss his tips for “green” ecopreneurs looking to make a difference.

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1. Find Balance

“Balancing economic returns with environmental and social stewardship is something that requires thoughtful leadership.”

You’re going into a tough business, and knowing how to balance what’s right for the environment, the greater community and the people is critical. As a thoughtful leader, you must consider how all of these are impacted by the choices you’re making for your business, always focusing on improving the lives and environment of everyone.

Being a thoughtful leader requires you to:

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  • Be curious: How can I make this better? How can we improve that?
  • Reflect: How can we do this differently next time for a better outcome?
  • Take action: We know what we need to do; we’ve done the research, so let’s go.

Check in with yourself and other leaders in your startup regularly to make sure you haven’t lost track of this thoughtful approach. Better yet, consider whether you need to modify what that means to your business as it evolves and grows.

2. Surround Yourself With the Right People

“Good team members working together will make better decisions.”

Good ecopreneurs don’t figure out how to balance social and environmental stewardship on their own; they surround themselves with others who share the same passion and drive about your goal, product, business, etc. Because of this, these employees have a stake in making the best decisions possible for everyone.

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Making the final hiring decision is not where this stops, though. Invest in your employees, involve them in your decision-making process, and rely on their complimentary skills to bring your shared passion to life.

3. Don’t Be Deterred

“Keep on pushing until you achieve your goal, even when you are at the end of your rope. Especially when you are at the end of your rope.”

Being an entrepreneur isn’t easy, much less being one with an environmental agenda. Moving forward when you get pushed back or are struggling to manage the 3 P’s (triple bottom line: profit, people, planet), is hard, but not impossible. Just look at people like Ted Rollins, Blake Mycoskie (founder of TOMS) and Jeffrey Hollender (founder of Seventh Generation). When in doubt, remember you are in great company; they’ve been there before, and have built their businesses into brand names.

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Rollins also reminds ecopreneurs about the cautionary tale of the old gold miner—he stopped digging on his claim 1 inch from the gold. Don’t let go of the rope too soon; hold on, forge ahead and finish what you were meant to do.

Being an ecopreneur isn’t easy, but it can be rewarding if you hold tight to your dreams, surround yourself with people who share our passions, and push forward in the face of difficulty. Use these tips to forge ahead with your earth-friendly business and make the difference you know you can.

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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