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3 Important Tips for Budding Ecopreneurs

3 Important Tips for Budding Ecopreneurs

The world needs more people who care about the Earth and how we’re treating it. If you’re one of those people, it’s time you got your business started. However, building a company, much less one that requires managing more than just profit (people and planet, too!) isn’t easy.

I recently had an opportunity to sit down for coffee with Ted Rollins, who has a seriously impressive wrap sheet. To catch you up to speed: Ted Rollins is the successful ecopreneur who started Campus Crest with $14,000—and grew it to become the second largest student-housing platform in the world. What’s the eco-friendy spin? Their focus is on the triple bottom line of environmental, social and economics.

I left our coffee meeting filled with inspiration and ideas for how I too can build my business. If you’re passionate about making a change for our environment, don’t miss his tips for “green” ecopreneurs looking to make a difference.

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1. Find Balance

“Balancing economic returns with environmental and social stewardship is something that requires thoughtful leadership.”

You’re going into a tough business, and knowing how to balance what’s right for the environment, the greater community and the people is critical. As a thoughtful leader, you must consider how all of these are impacted by the choices you’re making for your business, always focusing on improving the lives and environment of everyone.

Being a thoughtful leader requires you to:

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  • Be curious: How can I make this better? How can we improve that?
  • Reflect: How can we do this differently next time for a better outcome?
  • Take action: We know what we need to do; we’ve done the research, so let’s go.

Check in with yourself and other leaders in your startup regularly to make sure you haven’t lost track of this thoughtful approach. Better yet, consider whether you need to modify what that means to your business as it evolves and grows.

2. Surround Yourself With the Right People

“Good team members working together will make better decisions.”

Good ecopreneurs don’t figure out how to balance social and environmental stewardship on their own; they surround themselves with others who share the same passion and drive about your goal, product, business, etc. Because of this, these employees have a stake in making the best decisions possible for everyone.

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Making the final hiring decision is not where this stops, though. Invest in your employees, involve them in your decision-making process, and rely on their complimentary skills to bring your shared passion to life.

3. Don’t Be Deterred

“Keep on pushing until you achieve your goal, even when you are at the end of your rope. Especially when you are at the end of your rope.”

Being an entrepreneur isn’t easy, much less being one with an environmental agenda. Moving forward when you get pushed back or are struggling to manage the 3 P’s (triple bottom line: profit, people, planet), is hard, but not impossible. Just look at people like Ted Rollins, Blake Mycoskie (founder of TOMS) and Jeffrey Hollender (founder of Seventh Generation). When in doubt, remember you are in great company; they’ve been there before, and have built their businesses into brand names.

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Rollins also reminds ecopreneurs about the cautionary tale of the old gold miner—he stopped digging on his claim 1 inch from the gold. Don’t let go of the rope too soon; hold on, forge ahead and finish what you were meant to do.

Being an ecopreneur isn’t easy, but it can be rewarding if you hold tight to your dreams, surround yourself with people who share our passions, and push forward in the face of difficulty. Use these tips to forge ahead with your earth-friendly business and make the difference you know you can.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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