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Are You Getting In Your Own Way Without Realizing?

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Are You Getting In Your Own Way Without Realizing?

I truly believe that the extent of your success is your good habits minus your bad ones — if we had to put it simply. The typical bad habits you might think of are habits like unhealthy eating, excessive drinking and smoking, etc. But the truth is that we’ve all got hundreds of different habits we are not even consciously aware of. The problem with this is that they affect every aspect of our lives! Are you getting in your own way without realizing?

Of course, it isn’t difficult to see how some of our habits affect our personal lives, but the fact that they actually play a huge role in your professional success isn’t initially as obvious. With entrepreneurship comes independence, and with that comes a lot of responsibility — without a boss to set the rules, deadlines, and consequences, you’re left more vulnerable than ever to letting your bad habits take over!

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If you’re running your own business, or making preparations to, then trying to change your bad habits can seem like something that isn’t urgent and that can be dealt with later. Leaving your bad habits on the back-burner can have a huge impact on how successfully you get your work done and how effectively you manage your company. It’s because of this that getting a more in-depth understanding of your obstacles and how to deal with them is of the utmost importance.

Where do you start? Drop the traditional and somewhat boring exercises you can find online and start by distinguishing between goal-directed responses and context-cue responses. This distinction is crucial to your achievements as an entrepreneur.

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The Intentional Mind Versus The Habitual Mind

In a study published in the Personality And Social Psychology Bulletin (2011) Neal, Wood, Wu, and Kurlander examined the battle between the intentional and habitual minds that exists in every one of us. At the beginning of the study, the participants were able to clearly distinguish between stale and fresh popcorn. Yet, when they were presented with popcorn in a movie theatre, those who habitually ate popcorn at the movies ate the popcorn whether it was fresh or not. In other words, the urge to comply with habit was stronger than the adverse reaction that the participants might have had from the stale popcorn.

What’s the “stale popcorn” in your life?

Can you think of any situations in which your habitual mind won over your intentional mind? If you’ve ever opted to browse through Facebook instead of getting all your work-related calls done or chosen to stay up late watching a movie instead of getting some sleep for an important meeting the next day, then you have.

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If you set yourself some goals or have intentions and then you don’t rise to the challenge and instead give into your old habits, you are playing a win-lose game with yourself. Don’t say you want to be successful and then run away from the things that will make you more successful.

However, if you are setting intentions to change habits, you take action, and you still find it difficult to follow through, there may be conflicting goals which you are unaware of. It is because of these conflicting goals that action becomes difficult, so start by digging deeper into yourself to discover what’s really going on. We get in our own way without realizing when we do things in conflict with where we want to go in life. In business, you can risk doing this.

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Ask yourself these questions:

  1. How many intentions have you set and then not followed through on? Really, take a minute and reflect on it — from procrastinating to empty promises, everything. Get an average number per week of how often you do this.
  2. How do you feel about yourself? Not so good I guess, so why keep doing it?
  3. What would it take for you to throw away the “stale popcorn” in your life and tackle your less obvious but damaging habits?

Here is the truth

The more you listen to your weaker voice (habitual voice), the louder it will get and vice versa. So make the voice of intention louder and rise to the challenges you know will lead you to more success.

If you can’t even control your own habits, what makes you think you can run your own business?

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It would seem really silly to undermine your success by ignoring the habits that might be sabotaging it. Warren Buffett has said that “Chains of habit are too light to be felt until they are too heavy to be broken.” The earlier you get ahead of the potential problems that your habits can have for your business, the easier it will be for you to create a sustainable and much more pleasant road to success!

Featured photo credit: Abigail Keenan via unsplash.com

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Kirstin O´Donovan

Certified Life and Productivity Coach, Founder and CEO of TopResultsCoaching

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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