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3 Small Proven Tactics To Overcome Big Startup Fears

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3 Small Proven Tactics To Overcome Big Startup Fears

Starting a business is one of the most liberating, life-changing things you can do.

You’ve made your decision. You want to start working for yourself and you’re ready for the income caps to be off your finances. There’s just one problem — that gap between seeing your vision and getting to it almost feels impossible.

Where do you start?

Should you start?

Can you really do it?

Before you know it, that excitement you once held for your project is now just a distant thought. Tonight’s dinner has now taken priority. But why does this keep happening? You get to a certain thought or particular part of the process and then stop until next time.

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Without you realizing it, your fearful thoughts are causing you to react and retract away from your true desires. These fears have become the cage from which you’re unable to escape. So how can you side-sweep these fears and really move towards the dream you want?

Here are three small tactics to help you overcome your big startup fears.

Accept That You Are Not A Psychic

When I finally hacked the lock off my cage of fear and started living according to my desires is when I finally understood what fear really is. Fear is the worry of something that doesn’t even exist. You are worried about something that hasn’t happened. Why are you torturing yourself over events, situations, or circumstance that haven’t even occurred?

That’s crazy, right?

Let it go. Your fears are there to protect you and keep you safe. But when they are controlling you instead of you controlling them, it’s a recipe for disaster. This prevents you from achieving what you want in life.

If you are making sensible and rational decisions, then you have no reason to be fearful of the things that don’t exist (and may never exist). To think about your startup fears is to attract them to you, so accept that bad events may happen in your business, it’s called “learning.”

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Reset Your Program

Your mind currently runs on its own program. At the moment, whatever situation you are in in your life means that your mindset has attracted you to that situation.

Your startup fears are part of a mindset program that you have set for yourself, and it plays back to you constantly. When you become conscious of the program you’ve unconsciously set for yourself, you can then reprogram it.

Right now, your mindset is either focussed on successful or unsuccessful thoughts. Each program is set based on things like your experiences in your childhood, environment, personal life and relationships, etc.

Begin reprogramming yourself by becoming aware of your thought patterns so that you can sense and feel your own negative presence. When you are experiencing negative thoughts, your body language will change — your face changes and your aura changes.

To beware aware of these changes in yourself means that you can consciously alter them. Commit to not allowing negative thoughts, words, or actions to enter your experience. Commit to seeing yourself and others in a good light. Luckily, we are all born differently, with various traits and personalities. Our perspectives are different, our skills vary, and our opinions can change. Appreciate this and only respond to it from a positive aspect. Like a mirror with a positive reflection, it will reflect positivity back to you.

Next, contact your subconscious mind by sitting down in a quiet place where you won’t be bothered. Using a pen and paper, write down all of your worries, anxieties, or anything important that is on your to-do list right now. Dedicate this time for you and your subconscious mind. Listen and feel what it has to say.

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Why is it not working with you towards your goals? What are its fears? Why is it really pushing against you? What is it protecting you from?

Start off your list with broad reasons, then start digging deeper to get specific answers. For example, your subconscious “broad” fears might include the fear of success. To get specific answers, think about what it is that you fear about success:

  • Is it growing apart from your partner?
  • Is it letting people down?
  • Is it having more people rely on you?
  • Is it the thought of extra responsibility?
  • Is it the fear of being tied down to your desk?
  • Is it the thought of having more work?

Allow your subconscious to have its say. After all, it’s just trying to prevent harm and disappointment. Hear without judgement or anger, only genuine curiosity.

If you can tap into the specific reasons why your fears exist, this is the priceless information you need to turn things around and change the program. Once you’ve reached the core of your worries and fears, it’s time to release them. Speak to your subconscious in a way that is comfortable to you. This could mean speaking out loud, writing a letting, or just thinking the words. Work it out so you can work together and not against each other.

Make a promise to yourself to honour what is truly important to you and what you truly want in your life.

You are taking control and reprogramming not just the subconscious mind, but your whole life too.

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Planning Makes Perfect

When you have a plan, you increase the potential of the outcome that you actually want.

If your startup is a one-person show, when you look at everything that needs to be done from the starting point to the end point, the journey can make you feel overwhelmed. All the hurdles, potential downfalls, and new knowledge can make you fear starting a business. But when you have every step planned out in front of you, the journey doesn’t seem so scary.

By planning, the huge leap becomes small steps, and if you can continuously plan the next small step, then before you know it you’re slowly growing your business.

The key to startup planning is being productive and not just busy. The way to do this is to create a huge to-do list. Write down everything that needs to be done in your business. Leave nothing out and write freely, from the biggest to the smallest tasks. Then, section off each task into groups. The first group is for the tasks that contribute to your startup growth only. The other groups are based on the tasks that need to be completed but are not urgent.

What’s most important is that you know what tasks need to be done in order to grow your business. This includes things like product creation, submitting guest posts, or testing your service out before it goes on sale.

Conclusion

Ultimately, it is a scary time to start a business. If you are fearful, your options are to stay caged by fear or to accept, embrace it, and keep pushing forward.

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Like I said before, fear is the worry of events and situations that haven’t even happened yet. You can keep yourself locked up or break free and make the visions in your head a reality.

Featured photo credit: VIKTOR HANACEK via picjumbo.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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