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7 Ways to Help Your Child Choose a Career

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7 Ways to Help Your Child Choose a Career

Recently, a stranger told me his grandson was about to graduate from high school. He said, “I told him he needs to go to college and he should definitely be an engineer. Being an engineer is a great profession. Don’t you think he should be an engineer?”

“I’ve never met your grandson, and without knowing who he is, what his strengths are, and what he’s passionate about, I can’t say what career he would enjoy. I think it’s great when people choose a career where their strengths and passions combine,” I said.

He cocked his head sideways at me. “Hmmmph,” he scoffed. “Passion. Nobody’s passionate about their job. A job is a job,” he ranted.

I smiled at him, and politely disagreed, telling him that it is possible to do work you absolutely love.

When it comes to choosing a career, people are given all kinds of awful advice, including:

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“Choose the prestigious career.”

“Choose the career that will give you the most money.”

“Choose the safe path.”

“A job is just a job. Work isn’t meant to be fulfilling.”

“So-and-so likes her job, so you should do that too.” Or, the opposite: “So-and-so hates his job, so you should never do that.”

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We spend many hours each week, decade after decade, doing work. Doing work you love makes life much more fulfilling. Therefore, it’s imperative we do a good job of guiding and encouraging our children in their quest to find and do work they love.

According to this article, 80 percent of college students in the United States change their major at least once. The National Center for Education Statistics reports that college students change their major at least three times on average during their college career. Choosing a major, and changing it multiple times, can be a stressful time for students.

When students are in college, they frequently don’t have the life experiences or self-knowledge yet to choose a career path that will best fit them.

Thankfully, there are some things you can do to help your child navigate these decisions.

Here are some tips to help your child choose a career.

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1. Resist treating your child as an extension of you

Your child is a unique individual. They are not you. The things that might drive you absolutely crazy about a certain job might be the things they absolutely love doing. Resist the urge to tell your child to avoid a certain path just because it’s something that doesn’t interest you. Your child might not be interested in attending your alma mater or doing the work you do.

2. Help your child discover their strengths and passions

Encourage your child to visit with a career counselor to take aptitude tests. The Myers-Briggs test, Strong Inventory, and Holland Code were three of the tests I found beneficial when redesigning my career path. While I don’t recommend basing huge decisions off of one test, I do believe it’s very beneficial to take a variety of assessments and look for patterns among the results. If your child is interested in a career that doesn’t appear to line up with their natural strengths, that doesn’t mean you need to immediately rule out that option as a career. Instead, brainstorm how your child could bring their innate strengths to that field. Their uncommon perspective and strengths in that field could allow them to make a very unique, valuable contribution.

Have them take the strengths assessment in the book Strengths Finder 2.0 by Tom Rath. Pay attention to what comes easily to them that others seem to struggle with. Having a great understanding of their innate strengths will enable you to help them maximize these strengths. Also, help them figure out what lights them up. This is a free workbook to help people discover their passions. I encourage you to print it out and have each member of your family complete it.

3. Help find a mentor for your child

Seek a positive, encouraging role model for your child. If your child shows strong interest in a certain career path, help your child find an inspiring mentor in that field. Having a great mentor can fuel your child’s career aspirations.

4. Expose your child to a variety of activities to see what piques their interest

Give your child opportunities to try new activities. Expose them to nature, the arts, science, museums, animals, travel, people…there are so many opportunities to enjoy together. Pay attention to what piques their interest. If there is a subject they are curious about or they shows excitement toward, encourage them to learn more about that topic. Oftentimes, the decision to choose a certain line of work comes gradually, as people continue to explore their interests more deeply.

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5. Find your tribe, and encourage your child to find theirs

As Jim Rohn said, “You are the average of the 5 people you spend the most time with.” As a parent, have you built a wonderful tribe of people around you? And, are you encouraging your child to find their tribe? Challenge your child to get out of their comfort zone and get involved. Whether it’s sports, a service organization, a business club, or any of the many other possibilities, encourage your child to spend time with inspiring peers. Who your child chooses to hang out with can greatly affect how big they dream, what they believe is possible, and the opportunities they seek. Having an amazing tribe of people in their life will help them grow into their full potential and can affect many decisions they make.

6. Set a great example

Your child watches your every move, so work on being a great example of doing work you enjoy. When your child sees you building a career you really love, they will know that it’s possible for them to also find and do work they love. You’re never too old to spend more time doing what you love, so seek what lights you up and do more of what you love and less of the unimportant junk.

7. Be patient and encouraging

Remind your child that the quest to do work they loves is often a long process of self-discovery and experimenting. They may change course as they navigate their career path. Be patient with your child during these difficult decisions, and encourage them to keep learning more about themselves so they can keep growing into the amazing person they are meant to be.

Featured photo credit: Southern Arkansas University/https://flickr.com via flickr.com

More by this author

Dr. Kerry Petsinger

Entrepreneur, Mindset & Performance Coach, & Doctor of Physical Therapy

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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