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3 big mistakes creative freelancers make with their careers

3 big mistakes creative freelancers make with their careers

Ah, the life of the creative freelancer. Waking up at noon, taking on only the projects that excite you, working only when you’re inspired… Okay, it’s nothing like that. But the way I see it, if you’re a writer, artist, photographer, web designer or another creative type, working as a freelance professional is more rewarding and fun than just about every other way to make a living.

Which isn’t to say it’s easy to be a freelancer. Building and maintaining a successful practice is damn hard work. And you’ll almost certainly encounter some huge, career-jeopardizing pitfalls along the way. It’s best to learn about those pitfalls now, so when you face them in your business you’ll be prepared to maneuver around them.

You don’t want to make any of these mistakes. They can really slow your progress in growing your business. Trust me. I’ve been a creative freelancer for almost 20 years, and I’ve made one or two of these mistakes myself, more than once. (Alright, all of them.) (Alright, alright – a lot more than once.)

1. Taking professional criticism personally.

This one is hard to avoid. After all, as a creative pro, you probably identify yourself personally with your work – or your art, as I’m guessing you think of it. One of the most common – and career-threatening – mistakes I see freelancers make is failing to take a client’s criticism professionally and objectively.

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Sometimes freelancers mistakenly think they need to stand their ground and argue for their original vision; other times they just become belligerent and hostile. But remember: There are a lot of freelancers out there, and no client has to keep hiring one who makes their life difficult.

But if you see your work as your calling, as an extension of you, how can you not take it personally when a client criticizes it?

My advice? Always remember that it’s not personal. It’s a piece of work you’ve been commissioned to create by a client who’s paying you for it. Of course, you should put your best effort into every assignment you receive. And you should never turn in work you’re not confident will delight your client. But remember, it’s their end product, not yours.

And if a client is underwhelmed by your first draft? Take their suggestions, requests – and, yes, even their criticism – professionally and cheerfully. Then bang out a kick-ass second draft.

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2. Delivering subpar work to smaller or less-significant clients.

There’s a great scene in the old Miami Vice TV series, where Detective Sonny Crockett is standing in a hospital operating room with a doctor who’s about to perform surgery on a kid the detective mistakenly shot.

“That kid,” Crockett says to the surgeon, “is the president of the United States.”

If you want success and longevity as a freelance professional, think of every client you land, no matter how small, as Google. Imagine that for every assignment you work on, the company’s CEO is waiting to review it. Many freelancers do just the opposite. They give less than their best to a client or project they deem too small or otherwise unimportant.

I can’t imagine a time in history when this tactic made good business sense. But today, in the era of social media, when everyone essentially has a microphone, how could it be anything but totally self-destructive?

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Even the smallest companies you work for, even the lowest-paid assignments you accept, still represent opportunities to delight a client, to earn a great endorsement or testimonial, to win referral business and to get better at your craft.

3. Developing too narrow an area of expertise.

This one might seem controversial. No one wants to hire a generalist, according to conventional wisdom. Many experts tell newbie freelancers that we need a specialty, a niche. So you focus, and you become a great writer of press releases for medical device companies. And before long, you have a beautiful, extensive portfolio of press releases for medical device companies. No other types of writing. No experience in other industries.

Yes, you can use an area of specialty as a differentiator for your business. Gaining knowledge in a particular industry can separate you from the freelance pack. So can developing expertise at a specific skill within your freelance practice – white-paper writing for copywriters, for example, or shooting executive headshots for photographers.

But if you want to enjoy a long professional life as a freelancer, you need to go both deep and broad. Carving out a niche for yourself as a healthcare writer is smart, but you’ll also want to be able to show a prospective new client in another field – technology, financial services, transportation – that you can write for them too.

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So don’t get complacent. Even if you’ve already got plenty of work in your current field, stay alert for opportunities to do new types of work, for new clients, in new industries. Always be open to a chance to broaden your expertise, to enrich your portfolio… and to do more great work.

To your success!

Featured photo credit: Man Typing Laptop With Retro Camera and Coffee / Ed Gregory via stokpic.com

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robbie hyman

Copywriter

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Last Updated on March 31, 2020

How To Break the Procrastination Cycle

How To Break the Procrastination Cycle

How often do you find yourself procrastinating? Do you wish you could procrastinate less? We all know how debilitating procrastination can make us feel, and it seems to be a challenge we all share. Procrastination is one of the biggest hindrances to moving forward and doing the things that we want to in life.

There are many reasons why you might be procrastinating, and sometimes, it is really difficult to pinpoint why. You might be procrastinating because of something related to the past, present, or future (they are all intertwined), or it could be as simple as biological factors. Whatever the reason, most of us follow a cycle when we procrastinate, from the moment we decide to do something to actually getting it done, or in this case, not getting it done.

The Vicious Procrastination Cycle

For some reason, it helps to understand that we all go through the same thing, even though we often feel like the only person in the world who struggles with this. Do you resonate with the cycle below?

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it!

2. Apprehension Starts to Come Up

The beginning stages of optimism are starting to fade. There is still time, but you haven’t done anything yet, and you start to feel uneasy. You realize that you actually have to do something to get it done, and that good intentions are not enough.

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3. Still No Action

More time has passed. You still haven’t taken any action and probably have a lot of excuses why. You start to panic a little and wish you had started sooner. Your panic starts to turn into frustration and perhaps even irritability.

4. Flicker of Hope Left

You can still make it; there is a little time left and you ponder how you are going to get it done. The rush you get from leaving your task until the last minute gives you a flicker of hope. There is still time; you can do this!

5. Fading Quickly

Your hope starts to quickly fade as you try desperately to understand why you just can’t do this. You may feel desperate and have thoughts like, “What is wrong with me?” and “Why do I ALWAYS do this?” You feel discouraged, or perhaps angry and resentful at yourself.

6. Vow to Yourself

Once the feeling of anger or disappointment disappears, you most likely swear to yourself that this will never happen again; that this was the last time and next time will be different.

Does this sound like you? Is the next time different? I understand the devastating effect that procrastination has on many lives, and for some, it is a really serious problem. You also have, on the other hand, those who procrastinate but it doesn’t affect them in any way. You know whether it is affecting you or not and whether it undermines your results.

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How to Break the Procrastination Cycle

Unless you break the cycle, you will keep reinforcing it!

To break the cycle, you need to change the sequence of events. Here is my suggestion on how you can effectively break the vicious cycle you are in!

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it! The first stage is always the same.

2. Plan

Thinking alone will not help; you need to plan your actions. I always put my deadlines one or two days in advance because you know Murphy’s Law! Take into consideration everything that you need to do, how long it will take you, and what you will need to get it done, then plan the individual steps.

3. Resistance

Just because you planned doesn’t mean that this time is guaranteed to be different. You will most likely still feel the resistance so expect this. This stage is key to identifying why you are procrastinating, so when you feel the resistance, try to identify it immediately.

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What is causing you to hesitate in this moment? What do you feel?  Write them down if it helps.

4. Confront Those Feelings

Once you have identified what could possibly be holding you back, for example, fear of failure, lack of motivation, etc. You need to work on lessening the resistance.

Ask yourself, “What do I need to do to move forward? What would make it easier?” If you find that you fear something, overcoming that fear is not something that will happen overnight — keep this in mind.

5. Put Results Before Comfort

You need to keep moving forward and put results before comfort. Take action, even if it is only for 10 minutes. The key is to break the cycle and not reinforce it. You have more control that you think.

6. Repeat

Repeat steps 3-5 until you achieve what you first set out to do.

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Final Thoughts

Change doesn’t happen overnight, and if you have some deeper underlying reasons why you procrastinate, it may take longer to finally break the cycle.

If procrastination is holding you back in life, it is better to deal with it now than to deal with the negative consequences later on. It is not a question of comfort anymore; it is a question of results. What is more important to you?

Learn more about how to stop procrastinating here: What Is Procrastination and How to Stop It (The Complete Guide)

Featured photo credit: Luke Chesser via unsplash.com

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