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3 big mistakes creative freelancers make with their careers

3 big mistakes creative freelancers make with their careers

Ah, the life of the creative freelancer. Waking up at noon, taking on only the projects that excite you, working only when you’re inspired… Okay, it’s nothing like that. But the way I see it, if you’re a writer, artist, photographer, web designer or another creative type, working as a freelance professional is more rewarding and fun than just about every other way to make a living.

Which isn’t to say it’s easy to be a freelancer. Building and maintaining a successful practice is damn hard work. And you’ll almost certainly encounter some huge, career-jeopardizing pitfalls along the way. It’s best to learn about those pitfalls now, so when you face them in your business you’ll be prepared to maneuver around them.

You don’t want to make any of these mistakes. They can really slow your progress in growing your business. Trust me. I’ve been a creative freelancer for almost 20 years, and I’ve made one or two of these mistakes myself, more than once. (Alright, all of them.) (Alright, alright – a lot more than once.)

1. Taking professional criticism personally.

This one is hard to avoid. After all, as a creative pro, you probably identify yourself personally with your work – or your art, as I’m guessing you think of it. One of the most common – and career-threatening – mistakes I see freelancers make is failing to take a client’s criticism professionally and objectively.

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Sometimes freelancers mistakenly think they need to stand their ground and argue for their original vision; other times they just become belligerent and hostile. But remember: There are a lot of freelancers out there, and no client has to keep hiring one who makes their life difficult.

But if you see your work as your calling, as an extension of you, how can you not take it personally when a client criticizes it?

My advice? Always remember that it’s not personal. It’s a piece of work you’ve been commissioned to create by a client who’s paying you for it. Of course, you should put your best effort into every assignment you receive. And you should never turn in work you’re not confident will delight your client. But remember, it’s their end product, not yours.

And if a client is underwhelmed by your first draft? Take their suggestions, requests – and, yes, even their criticism – professionally and cheerfully. Then bang out a kick-ass second draft.

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2. Delivering subpar work to smaller or less-significant clients.

There’s a great scene in the old Miami Vice TV series, where Detective Sonny Crockett is standing in a hospital operating room with a doctor who’s about to perform surgery on a kid the detective mistakenly shot.

“That kid,” Crockett says to the surgeon, “is the president of the United States.”

If you want success and longevity as a freelance professional, think of every client you land, no matter how small, as Google. Imagine that for every assignment you work on, the company’s CEO is waiting to review it. Many freelancers do just the opposite. They give less than their best to a client or project they deem too small or otherwise unimportant.

I can’t imagine a time in history when this tactic made good business sense. But today, in the era of social media, when everyone essentially has a microphone, how could it be anything but totally self-destructive?

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Even the smallest companies you work for, even the lowest-paid assignments you accept, still represent opportunities to delight a client, to earn a great endorsement or testimonial, to win referral business and to get better at your craft.

3. Developing too narrow an area of expertise.

This one might seem controversial. No one wants to hire a generalist, according to conventional wisdom. Many experts tell newbie freelancers that we need a specialty, a niche. So you focus, and you become a great writer of press releases for medical device companies. And before long, you have a beautiful, extensive portfolio of press releases for medical device companies. No other types of writing. No experience in other industries.

Yes, you can use an area of specialty as a differentiator for your business. Gaining knowledge in a particular industry can separate you from the freelance pack. So can developing expertise at a specific skill within your freelance practice – white-paper writing for copywriters, for example, or shooting executive headshots for photographers.

But if you want to enjoy a long professional life as a freelancer, you need to go both deep and broad. Carving out a niche for yourself as a healthcare writer is smart, but you’ll also want to be able to show a prospective new client in another field – technology, financial services, transportation – that you can write for them too.

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So don’t get complacent. Even if you’ve already got plenty of work in your current field, stay alert for opportunities to do new types of work, for new clients, in new industries. Always be open to a chance to broaden your expertise, to enrich your portfolio… and to do more great work.

To your success!

Featured photo credit: Man Typing Laptop With Retro Camera and Coffee / Ed Gregory via stokpic.com

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robbie hyman

Copywriter

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Last Updated on November 12, 2020

Learn How to Be Productive and Happy With These 11 Tips

Learn How to Be Productive and Happy With These 11 Tips

A lack of productivity leads to a lack of happiness. When you can’t see yourself making progress or getting things done, you get anxious and become stressful. That’s why it’s so important to learn how to be productive.

There are also many things that contribute to unhappiness here: Facebook notifications, emails, texts, and chatty co-workers are just a small fraction of the disruptions we’re bombarded with. These “little things” can stack up fast and lead to hampering your happiness and productivity levels.

Learn how to be productive with the 11 tips below and reclaim your everyday productivity and your happiness, once and for all.

1. Be Happy Now

Life is too short. No matter what you’re doing or where you are, be happy now. Start by finding something to be grateful for; everyone has at least one good thing in their life, and most have many more.

Most of the world still has trouble getting access to clean drinking water…that means you can even be grateful for that bottle of Aquafina you’ve got on your desk right now.

2. Finish Your Day Before It Starts

Proper planning is the secret to peak productivity, and it’s also a good idea to set important goals daily. Get yourself a planning tool and prioritize your daily tasks with it in order to spend your time on important tasks.

If you know exactly what you have to do and the timeframe you want to complete it in, you’ll be well on your way to learning how to be productive.

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Here’s a smart technique on planning and prioritization: How to Prioritize Right in 10 Minutes and Work 10X Faster

3. Celebrate the Small Wins

Every time you check off a task from your to-do list, you release a “happy chemical” in your brain called dopamine. This gives you the motivation to move forward and do even more.

For example, after I finish writing this article, and I’ve crossed it off my list of things to do today, I’ll get a nice burst of “happy chemicals” releasing in my brain. The best part? Zero side effects!

4. Leverage Like There’s No Tomorrow

Look for ways to use the 80/20 rule by identifying tasks that you might be able to outsource or leverage out to a virtual assistant.

Stop wasting time doing things that don’t challenge you or ignite your passion. Hire out or automate anything and everything within your means.

Don’t be afraid to trust others with tasks you believe they can do. They’ll likely be happy for the opportunity, and you’ll feel better about lowering the amount of work you have to get done.

5. Recharge Your Batteries

Figure out how many hours of sleep your body needs and make sure you get it. Take time to stretch, walk, or relax in order to recharge throughout the day and after work.

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One study found that the best way to ensure consistent productivity throughout the day is to work for about 50 minutes, followed by a 15-20 minute break[1]. As you’re trying to learn how to be productive, follow this pattern to get started[2].

Take breaks to be more productive

    Here are some simple ways to relax completely and get rid of stress.

    6. Become an Early Riser

    This is one of the most underused productivity “hacks” on the planet. Ever since I decided to start waking up at 5am every day, my productivity levels and happiness have gone up dramatically.

    Most people aren’t up that early, so no one can bother you or disrupt you from what you want to do. A productive person will use this time to exercise, meditate, or get a head start on their day.

    7. Do Work You’re Passionate About

    Make it your goal to blur the line between work and play by doing more things you’re passionate about. This promotes happiness both inside and outside of the workplace.

    Find what you’re passionate about and do it, even if it’s just through a hobby. Make time for the things you love and learn how to be productive more easily.

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    8. Use Time Blocks

    When I wrote this article, I gave myself a one hour time block. This prevents unnecessary dilly-dallying, like updating your social media and checking email. Instead, start developing better work habits and manage your time for a more productive day.

    There are plenty of apps that can help you do this, or you can simply set an alarm on your phone so you know when you can take a break and enjoy some free time. During your set time block[3], do your best to eliminate distractions. Find a quiet space, declutter your desk, and create a short to-do list to keep you on track.

    Time Blocking for Productivity

      9. Avoid Interruptions

      Interruptions are among the biggest barriers to both productivity and happiness. Every time you’re interrupted in the middle of a task, your level of productivity takes a hit.

      We’ve all been there: you’re fully immersed in an important project until all of a sudden the workplace chatterbox appears out of nowhere and starts talking the crazy night they had last weekend. By the time s/he’s gone, you’ve already forgotten where you were, and it takes 30 minutes to get back on track.

      Avoid this by letting people know that you’ve got important work that’s got to be done.

      Learn more about how to stay focus in this guide: How to Focus and Maximize Your Productivity (the Definitive Guide)

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      10. Shut Down the Digital Disruptions

      iPhones, mailbox notifications, Twitter, Facebook, and everything that pops, slides, or fades in and out of your screen has got to go. Shut them down and focus when you want to learn how to be productive.

      It’s as easy as turning off the notifications or scheduling only a specific time to check all these notifications and texts.

      11. Measure Your Success

      Every now and then, it’s a good idea to measure your results and see how things are coming along.

      How’s your progress? Are you moving in the right direction? It’s always a good idea to track your progress regularly.

      Of course, in order to track you progress, you need to set specific milestones so you know that you’re on your way to achieving any big or small goal.

      The Bottom Line

      With these 11 effective tips, you’ll learn how to be productive and find more time to do the things that make you happy.

      Start small and take up each suggestion one-by-one. That way, you can boost your productivity, and create joy along the way.

      More to Boost Productivity

      Featured photo credit: Emma Dau via unsplash.com

      Reference

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