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The 8 Best U.S Cities to Start a Business In

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The 8 Best U.S Cities to Start a Business In

While a well-developed new business can survive in challenging circumstances, there are certain U.S cities that provide the most fertile soil to bring your business from a seedling to a thriving operation. But what makes these locations the best? A variety of factors interact to create the ideal circumstances for a new business venture – things like less competition and a lower cost of living. Nerdwallet researchers also considered unemployment rates, income levels, and population density to determine where you’d have the best chance to start a business and succeed in the long-term. Just as a web-hosting directory allows you to compare virtual domains for your company page, this Nerdwallet study lets you compare the best physical locations for your business.

1. Boulder, Colorado

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    Everyone’s favorite ski town, Boulder ranks number one on the list of best places to start a business. With a population of 301,072, Boulder showed a high number of businesses per 100 people: 14.1. While it may see counter-intuitive, having other businesses nearby is actually a strength. Most of the businesses surrounding you will not be competitors, and it offers the perfect opportunity for foot traffic and drive-by exposure. Boulder hosts a strong technology scene and is home to several coworking spaces, incubators, and networking events.

    2. Wilmington, North Carolina

    A seemingly random choice for the second best place to start a business, Wilmington is both close to the beach and growing as a tourist attraction. Downtown Wilmington hosts the highest number of businesses per 100 people: 15, making it an especially bustling spot for businesses owners to set up shop.

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    3. Greater Bridgeport, Connecticut

    The most noticeable scene you’ll find in Bridgeport is its active art scene. Bridgeport also ranks the highest annual median income of all cities on the list at $63,369, and has a highly educated population. Family-owned businesses like Amodex have garnered significant financial success in this city of opportunity.

    4. Evansville, Indiana-Kentucky

    Evansville is a lesser-known city on the list, but features several active cultural districts. The Growth Alliance for Greater Evansville also offers some unique assistance to new entrepreneurs, like help in selecting a location, tax phase-in assistance, and programs to assist you in expanding your business.

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    5. Greater Portland, Maine

    Often mistaken for the hipster mecca of Portland, Oregon, Portland, Maine is actually the safer place to start a business in the U.S. This city hosts an impressive foodie culture with countless culinary businesses already thriving. There are opportunities for meeting places, health insurance, and even cell phone plans thanks to the Portland Regional Chamber of Commerce. To top things off for bootstrappers, Maine is also one of the cheapest states for car insurance, with a premium that is $539 less than the U.S. annual average.

    6. Cedar Rapids, Iowa

    Cedar Rapids is a top city in the world for corn and grain processing, and home to cultural centers like Orchestra Iowa and the Paramount Theatre. While it may not be known for attracting entrepreneurs, it does have a pleasantly lower cost of living. Furthermore, it’s unemployment rate is the lowest on the list at just 3.8%.

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    7. Greater Beaumont, Texas

    You may not know anything about Greater Beaumont, but its cost of living is something to pay attention to. Greater Beaumont’s average household paid a total of just $8,316 per year on housing costs, lower than any other city on the list. The town is also home to a delightful Cajun culture, as well as a view of the Gulf of Mexico.

    8. Green Bay, Wisconsin

    We know Green Bay for its fanatical football fans, but there’s way more to the city than this. Along with museums, restaurants, and shops, Green Bay also features the CityDeck, a boardwalk that runs along the Fox River. The Greater Green Bay Chamber offers hefty microloans to new business owners.

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    This isn’t to say that you’d fail to start a business in a city that is not on this list. However, if you live in or near one of these cities and are thinking about trying your hand as an entrepreneur, this report gives you the official “OK.” The report shows that above all, the Midwest seems to be the ticket, offering easier circumstances than most coastal cities.

    Featured photo credit: Cory M. Grenier via imcreator.com

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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