“There is no elevator to success, you have to take the stairs.” – Zig Ziglar
Ben had never quite fitted into the ‘traditional’ idea of the way we should live our lives; the white picket fence, 2.4 children and a mortgage, however, somehow this was exactly where he found himself. Trapped in an existence he wasn’t content with and in lot of debt from his previous startup falling through. It wasn’t until it all began to unravel that he had to take a proper look at his life and work out if all he was doing was surviving, not actually living.
Ben was a candidate I dealt with, who I knew had more aspirations and skills than he could ever have dreamed of. In short, this wasn’t the life for him and that was plainly obvious over the course of the time I knew him. He wasn’t the type of person who would ever have been content with your standard ‘adult’ life, he wanted to see the world, explore and use his creativity for the good of those around him.
He had a strong imagination and could instantly bring photographs to life and you could tell that this was something he loved doing. He also enjoyed helping and making a difference to the life of other people and these were two things that could go hand in hand together.Advertising
That was Ben’s story and there is more about it. If you find yourself with the same attitude and believe me, more people do than you could ever imagine or would ever admit to, you may want to explore some of these steps to achieving your goals and ultimately, create the life you desire.
Many people spend their whole life dreaming about settling down and taking out a mortgage. It’s what society in general aspires to and the way you know you’ve “made it” in life. However, what if you get the mortgage and the white picket fence and realise it isn’t what you wanted after all? The way people think is slowly changing and as a career advisor, I had an experience with a candidate who ended up bankrupt through their desire to have all of these possessions, yet they were never truly happy.
When they told me they were giving it all up to become a travel photographer, I couldn’t have been happier for them. I felt, from getting to know them that this would be the kind of life they would have loved. It wasn’t an easy journey by any stretch of the imagination. The need to file for bankruptcy and, of course, the courage of letting go of their life and possessions to go into a new world was completely unknown and in many ways, very scary.
The point to remember is, if you want to do something, you should go for it. It doesn’t matter what everyone else is doing or what everyone else thinks is the right way to live your life. You should always follow your own desires and dreams and do what makes you happy. After all, it is your journey and no one else’s.Advertising
“We travel not to escape life but for life not to escape us.” – Anonymous
If you do like the idea of becoming an independent traveller, these are some of the steps you might want to take in order to reach your goal.
1. Make the Decision
The most important step and possibly the most difficult, is to actually make the decision to change your life and become an independent traveller. If this is something you aspire to, then the sooner you make that decision, the quicker you can start to put your plans into action. My candidate had her epiphany after travelling around India, sitting on a boat on the river Ganges at dusk. But your photography epiphany could begin anywhere at any place, you just need to feel it and make a decisive plan to work on it.
2. Saving Money
In the case above, the candidate I was dealing with was made bankrupt, so they had no debt to pay off. If you find yourself in a similar position, it might be worth taking this step too. If you want to travel, this will give you the financial freedom to do so and will allow you to start saving straight away. The benefit of this kind of lifestyle is that you won’t need credit for mortgages, loans or anything like that. You will be completely free and this can be such an amazing and freeing feeling: no longer having to find the money to make ends meet but instead, having the freedom to save money and embark on an exciting journey.Advertising
3. Which Job?
There are far more options available now for those who want to work independently and travel, whether it is photography or another line of work, it’s important to plan out what you are going to do. In photography, when moving into a freelance position even as a travel photographer, it’s important to focus on a niche. My candidate focused on South East Asian travel photography and now she has popular travel publications calling her up for assignments whenever they want to focus on a country in this region.
4. Plan Your Route
Just as you want to focus on a niche make sure you choose an area you are particularly fond of – or intrigued by! You will need to decide on where you actually want to go first and what route you will take. The world is your oyster, so you have many options to choose from. This can be an exciting prospect of it’s the own, the chance to just say, “I’m going here” and to start on a journey which could lead to anywhere.
5. Finding Work
There is, of course, the aspect of finding freelance work when you get to your chosen destination. No one said the journey would be easy, so you will need to be prepared to break doors down to find work and to work really hard. It might be a good idea to try some freelance websites prior to arriving and find out if there is any work you can do offline. In the case of a travelling photographer, you may want to phone up companies in the local area and let them know when you will be arriving.
Social media can also be a great way to let potential customers know where you are and what you can do for them. In the case of my candidate it was apparent that with her little money she needed to find frugal measures to become acknowledged, she entered travel photo competitions and approached image libraries to host her images. This opened new doors for work at low expense.Advertising
6. Making the Break
Although this choice of lifestyle comes with its share of advantages, it can also be a difficult choice to make. You will not only need to get rid of all of your possessions, but also saying goodbye to your friends and family can be a very difficult part of it. No one said it would be easy, but if it makes you happy, then it is worth jumping over the difficult hurdles. For more inspiration, take a look at this article and when all is said and done no one is in charge of your own happiness but you.
Featured photo credit: Chris Hunkeler via flickr.com
Published on March 20, 2019
How to Write a Powerful Mission Statement for Your Business
Have you ever felt lost in the minutia of your job?
As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.
While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.
Table of Contents
What is a Mission Statement?
Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.
In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:
“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”
In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.
Mission Statement VS. Vision Statement
While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.
First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.
While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.
While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:
“To become the world’s most loved, most flown, and most profitable airline.”
This statement inspires good feeling from the customer while motivating the employees to achieve that vision.
What Does a Good Mission Statement Look Like?
When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.
Remember, a mission statement should provide a common framework for everyone in your organization.
When writing a mission statement, you should always try to incorporate the following;
- What we do?
- How we do it?
- Whom do we do it for?
- What value are we bringing?
Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”
After all, that did check off all the boxes:
What we do? Provide widgets.
How we do it? Online.
Who do we do it for? The consumer.
What value we bring? The best widgets.
The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.
Compare that mission statement to this one:
“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”
What’s the difference?
Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.
Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.
You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.
A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.
Hallmarks of a Good Mission Statement
1. Keep It Brief
Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.
You should be able to distill the what, how, who and why questions into a succinct message.
2. Have a Purpose
A company’s missions statement should include the reason it even exists.
Make clear exactly what the company does with statements like “We strive to provide our customers with …….”
3. Include a “How”
Take this as an opportunity to differentiate your company from its competitors.
How do you provide a product or service that’s different or better than how your competitor provides it?
4. Talk About the Value You Bring to the Table
This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.
Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.
5. Make Sure It’s Plausible
It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.
Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.
6. Make It Unique and Distinctive
Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.
7. Think Long Term
A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.
8. Get Feedback
This is very important, especially from managers and employees.
Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.
9. Review Often and Revise as Necessary
You should review the missions statement often for two reasons.
First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.
And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.
For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.
The Value of Mission Statements: Why Go Through All of These in the First Place?
It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.
First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.
If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.
A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.
By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.
Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.
Solidifying the Company’s Goals and Values for Employees
Part of a well run organization is nurturing happy and productive employees.
As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.
Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.
To Hold Management Accountable
By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.
So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.
If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.
To Serve as an Example
This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.
After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.
Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.
Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.
Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”
Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?
That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.
By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?
More Resources About Achieving Business Success
- 20 All-Time Best Entrepreneur Books to Make Your Business Successful
- 20 Inspiring Vision Statement Examples
- 5 Ways To Increase Your Productivity To Match Your Business Growth
- 5 Business Management Tips Every Entrepreneur Should Know
Featured photo credit: Fab Lentz via unsplash.com
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