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What Made Steve Jobs Stand out From Rest of the Entrepreneurs

What Made Steve Jobs Stand out From Rest of the Entrepreneurs

There is a reason Steve Jobs is a legend and icon in the world of business, tech and entrepreneurship. He built some of the most revolutionary businesses of our time like Pixar film, NeXT and the world’s most valuable company—Apple Inc. And he did all this without having the most resources initially (Jobs cofounded Apple in his parents’ garage in 1976), the most connections or even the most smarts.

So how did he do it?

Jobs had a set of personality traits and success habits that stood out, propelled him forward and ultimately helped him achieve unbelievable success in his career. While you are your own person, and your business journey won’t be the same as his, assuredly you can learn a thing or two about Jobs’ revolutionary ways of building great companies.

Jobs’ unique qualities, including rough edges in his personality, set him apart from other entrepreneurs. His standout qualities are worth noting because they were integral to his success.

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1. Jobs had audacious self-belief and imagination.

Many entrepreneurs envision building a company that grows and takes a sizable market share from competitors. And that’s a great vision. However, Steve Jobs went further than that. He not only envisioned his company taking market share from competitors, but also his company’s products and services revolutionizing the way people work, communicate and live their lives. He was such a strong believer that he built Apple’s products and services under the assumption they would change the world.

“The people who are crazy enough to think they can change the world are the ones who do.”

—Apple’s 1997 ‘Think Different’ commercial

2. Jobs had unwavering focus on products over profits.

While many entrepreneurs today focus more on making their business as profitable as possible, Jobs focused more on creating great products and services. His laser-like focus on products before profits had been honed by his Zen training and was ingrained in his personality—so much so that family members, friends and colleagues would at times be exasperated as they tried to get him to deal with other issues, such as a medical diagnosis or a legal problem they considered important.

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Jobs never spoke of profit maximization or cost trade-offs. “Don’t worry about price,” he told the original team charged with designing the original Macintosh, in the early 1980s, “just specify the computer’s abilities.” His injunction was simple and clear: make it “insanely great.” Jobs didn’t care about the money. He cared about the quality of his products.

3. Jobs had unrelenting fervor for perfect design.

Jobs focused on design and became a master in the concept of innovative and interactive design. He insisted that his company’s designs be absolutely perfect. It was his belief that design is critical to developing next-generation products that people love. And so he pushed his company and employees to the limits—amazingly without going over the edge.

Walter Isaacson, the author of the biography of Steve Jobs, reports having asked Jobs about the Apple CEO’s tendency to be rough on people. “Look at the results,” Jobs replied. “These are all smart people I work with, and any of them could get a top job at another place if they were truly feeling brutalized. But they don’t.” Then he paused for a few seconds and, almost wistfully, said: “And we got some amazing things done.”

Jobs unrelenting fervor for perfect design was central to how he built his businesses. This zeal evolved into Apple’s competitive advantage over competitors and morphed into the company’s distinct brand.

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4. Jobs had deep love for simplicity and a flair for the elegant.

Leonardo da Vinci famously said, “Simplicity is the ultimate sophistication.” Nobody in the tech world took this quote as seriously as Jobs did, it would appear. Jobs learned to admire simplicity when working the night shift at Atari game company as a college dropout. Atari’s games came with no manual and were designed to be so uncomplicated that a “stoned freshman could figure them out.” The only instructions for its Star Trek game, for example, were: “1. Insert quarter. 2. Avoid Klingons.”

Jobs appreciation of simplicity in design grew deeper after attending design conferences at the Aspen Institute in the late 1970s, which highlighted the value of functional design devoid of frills or distractions. So when Jobs was shown a cluttered set of proposed navigation screens for iDVD, which allowed users to burn video onto a disk, he felt compelled to simplify. Jobs promptly stood up, writes Isaacson, and drew a simple rectangle on a whiteboard. “Here’s the new application,” he said. “It’s got one window. You drag your video into the window. Then you click the button that says ‘Burn.’ That’s it. That’s what we’re going to make.”

Jobs aimed for the simplicity that comes from conquering, rather than merely ignoring complexity. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

5. Jobs was extremely passionate and fearless when it came to expanding and growing Apple.

In looking for opportunities to exploit and industries ripe for disruption, Jobs was passionate and fearless. Many of his actions and attempts to grow Apple and its products were controversial and at times risked the future of the company. It was this fearless, risky, go-getter attitude that got him fired from Apple, a company he’d founded, and then got him re-hired when the company began to struggle after he’d left.

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Jobs always inquired who was making products that were more complicated than they should be. In 2001, portable music players and viable ways to acquire songs online fit that description, leading to the iPod and the iTunes Store. Mobile phones were next. Jobs would grab a phone at a meeting and emotionally rant that nobody could possibly figure out how to navigate half the features, including the address book. Then he’d push the people working with him for a simplified, more robust smart phone.

If you were an existing customer or a potential one, he made you understand why you had to have Apple’s products or services. He was the ultimate salesperson, as well as a true customer advocate. What a rare combination of attributes for an entrepreneur to possess.

Featured photo credit: Dan Farber via flickr.com

More by this author

David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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Last Updated on December 13, 2019

7 Steps For Making a New Year’s Resolution and Keeping It

7 Steps For Making a New Year’s Resolution and Keeping It

Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

1. Just Pick One Thing

If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

2. Plan Ahead

To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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3. Anticipate Problems

There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

4. Pick a Start Date

You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

5. Go for It

On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

Your commitment card will say something like:

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  • I enjoy a clean, smoke-free life.
  • I stay calm and in control even under times of stress.
  • I’m committed to learning how to run my own business.
  • I meditate daily.

6. Accept Failure

If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

Perseverance is the key to success. Try again, keep trying and you will succeed.

7. Plan Rewards

Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new? Why not pick one from this list: 50 New Year’s Resolution Ideas And How To Achieve Each Of Them

Featured photo credit: Ian Schneider via unsplash.com

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