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What Made Steve Jobs Stand out From Rest of the Entrepreneurs

What Made Steve Jobs Stand out From Rest of the Entrepreneurs

There is a reason Steve Jobs is a legend and icon in the world of business, tech and entrepreneurship. He built some of the most revolutionary businesses of our time like Pixar film, NeXT and the world’s most valuable company—Apple Inc. And he did all this without having the most resources initially (Jobs cofounded Apple in his parents’ garage in 1976), the most connections or even the most smarts.

So how did he do it?

Jobs had a set of personality traits and success habits that stood out, propelled him forward and ultimately helped him achieve unbelievable success in his career. While you are your own person, and your business journey won’t be the same as his, assuredly you can learn a thing or two about Jobs’ revolutionary ways of building great companies.

Jobs’ unique qualities, including rough edges in his personality, set him apart from other entrepreneurs. His standout qualities are worth noting because they were integral to his success.

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1. Jobs had audacious self-belief and imagination.

Many entrepreneurs envision building a company that grows and takes a sizable market share from competitors. And that’s a great vision. However, Steve Jobs went further than that. He not only envisioned his company taking market share from competitors, but also his company’s products and services revolutionizing the way people work, communicate and live their lives. He was such a strong believer that he built Apple’s products and services under the assumption they would change the world.

“The people who are crazy enough to think they can change the world are the ones who do.”

—Apple’s 1997 ‘Think Different’ commercial

2. Jobs had unwavering focus on products over profits.

While many entrepreneurs today focus more on making their business as profitable as possible, Jobs focused more on creating great products and services. His laser-like focus on products before profits had been honed by his Zen training and was ingrained in his personality—so much so that family members, friends and colleagues would at times be exasperated as they tried to get him to deal with other issues, such as a medical diagnosis or a legal problem they considered important.

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Jobs never spoke of profit maximization or cost trade-offs. “Don’t worry about price,” he told the original team charged with designing the original Macintosh, in the early 1980s, “just specify the computer’s abilities.” His injunction was simple and clear: make it “insanely great.” Jobs didn’t care about the money. He cared about the quality of his products.

3. Jobs had unrelenting fervor for perfect design.

Jobs focused on design and became a master in the concept of innovative and interactive design. He insisted that his company’s designs be absolutely perfect. It was his belief that design is critical to developing next-generation products that people love. And so he pushed his company and employees to the limits—amazingly without going over the edge.

Walter Isaacson, the author of the biography of Steve Jobs, reports having asked Jobs about the Apple CEO’s tendency to be rough on people. “Look at the results,” Jobs replied. “These are all smart people I work with, and any of them could get a top job at another place if they were truly feeling brutalized. But they don’t.” Then he paused for a few seconds and, almost wistfully, said: “And we got some amazing things done.”

Jobs unrelenting fervor for perfect design was central to how he built his businesses. This zeal evolved into Apple’s competitive advantage over competitors and morphed into the company’s distinct brand.

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4. Jobs had deep love for simplicity and a flair for the elegant.

Leonardo da Vinci famously said, “Simplicity is the ultimate sophistication.” Nobody in the tech world took this quote as seriously as Jobs did, it would appear. Jobs learned to admire simplicity when working the night shift at Atari game company as a college dropout. Atari’s games came with no manual and were designed to be so uncomplicated that a “stoned freshman could figure them out.” The only instructions for its Star Trek game, for example, were: “1. Insert quarter. 2. Avoid Klingons.”

Jobs appreciation of simplicity in design grew deeper after attending design conferences at the Aspen Institute in the late 1970s, which highlighted the value of functional design devoid of frills or distractions. So when Jobs was shown a cluttered set of proposed navigation screens for iDVD, which allowed users to burn video onto a disk, he felt compelled to simplify. Jobs promptly stood up, writes Isaacson, and drew a simple rectangle on a whiteboard. “Here’s the new application,” he said. “It’s got one window. You drag your video into the window. Then you click the button that says ‘Burn.’ That’s it. That’s what we’re going to make.”

Jobs aimed for the simplicity that comes from conquering, rather than merely ignoring complexity. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

5. Jobs was extremely passionate and fearless when it came to expanding and growing Apple.

In looking for opportunities to exploit and industries ripe for disruption, Jobs was passionate and fearless. Many of his actions and attempts to grow Apple and its products were controversial and at times risked the future of the company. It was this fearless, risky, go-getter attitude that got him fired from Apple, a company he’d founded, and then got him re-hired when the company began to struggle after he’d left.

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Jobs always inquired who was making products that were more complicated than they should be. In 2001, portable music players and viable ways to acquire songs online fit that description, leading to the iPod and the iTunes Store. Mobile phones were next. Jobs would grab a phone at a meeting and emotionally rant that nobody could possibly figure out how to navigate half the features, including the address book. Then he’d push the people working with him for a simplified, more robust smart phone.

If you were an existing customer or a potential one, he made you understand why you had to have Apple’s products or services. He was the ultimate salesperson, as well as a true customer advocate. What a rare combination of attributes for an entrepreneur to possess.

Featured photo credit: Dan Farber via flickr.com

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David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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Last Updated on October 22, 2019

How to Focus and Concentrate Better to Boost Productivity

How to Focus and Concentrate Better to Boost Productivity

We live in a world of massive distraction. No matter where you are today, there is always going to be distractions. Your colleagues talking about their latest date, notification messages popping up on your screens, and not just your mobile phone screens. And even if you try to find a quiet place, there will always be someone with a mobile device that is beeping and chirping.

With all these distractions, it is incredibly difficult to concentrate on anything for very long. Something will distract you and that means you will find it very difficult to focus on anything.

So how to focus and concentrate better? How to focus better and produce work that lifts us and takes us closer towards achieving our outcomes?

1. Get Used to Turning off Your Devices

Yes, I know this one is hard for most people. We believe our devices are so vital to our lives that the thought of turning them off makes us feel insecure. The reality is they are not so vital and the world is not going to end within the next thirty minutes.

So turn them off. Your battery will thank you for it. More importantly though is when you are free from your mobile distraction addiction, you will begin to concentrate more on what needs to get done.

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You do not need to do this for very long. You could set a thirty-minute time frame for being completely mobile free. Let’s say you have an important piece of work to complete by lunchtime today. Turn off your mobile device between 10 am and 11 am and see what happens.

If you have never done this before, you will feel very uncomfortable at first. Your brain will be fighting you. It will be telling you all sorts of horror stories such as a meteorite is about to hit earth, or your boss is very angry and is trying to contact you. None of these things is true, but your brain is going to fight you. Prepare yourself for the fight.

Over time, as you do this more frequently, you will soon begin to find your brain fights you less and less. When you do turn on your device after your period of focused work and discover that the world did not end, you have not lost an important customer and all you have are a few email newsletters, a confirmation of an online order you made earlier and a text message from your mum asking you to call about dinner this weekend, you will start to feel more comfortable turning things off.

2. Create a Playlist in Your Favourite Music Streaming App

Many of us listen to music using some form of music streaming service, and it is very easy to create our own playlists of songs. This means we can create playlists for specific purposes.

Many years ago, when I was just starting to drive, there was a trend selling driving compilation tapes and CDs. The songs on these tapes and CDs were uplifting driving music songs. Songs such as C W McCall’s Convoy theme and the Allman Brothers Band’s, Jessica. They were great songs to drive to and helped to keep us awake and focused while we were driving.

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Today, we can create playlists to help us to focus on our work. Choose non-vocal music that has a low tempo. Music from artists such as Ben Böhmer, Ilan Bluestone or Andrew Bayer has the perfect tempo.

Whenever you want to go into deep, focused work, listen to that playlist. What happens is your brain soon associates when you listen to the playlist you created with focused work and it’s time to concentrate on what it is you want to do.

3. Have a Place to Go to When You Need to Concentrate

If you eat, surf online and read at your desk, you will find your desk a very distracting place to do your work. One way to get your brain to understand it is focused work time is, to use the same place each time for just focused work.

This could be a quiet place in your office, or it could be a special coffee shop you use specifically for focused work. Again, what you are doing is associating an environment with focus.

Just as with having a playlist to listen to when you want to concentrate, having a physical place that accomplishes the same thing will also put you in the right frame of mind to be more focused.

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When you do find the right place to do your focused work, then only do focused work there. Never surf, never do any online shopping. Just do your work and then leave. You want to be training your brain to associate focused work with that environment and nothing else.

If you need to make a phone call, respond to an email or message, then go outside and do it. From now on, this place is your special working place and that is all you use it for.

Every morning, I do fifteens minutes of meditation. Each time, I sit down to do my meditation, I use the same music playlist and the same place. As soon as I put my earphones in and sit down in this place, my mind immediately knows it is meditation time and I become relaxed and focused almost immediately. I have trained my brain over a few months to associate a sound and a place with relaxed, thoughtful meditation. It works.

4. Get up and Move

We humans have a limited attention span. How long you can stay focused for depends on your own personal makeup. It can range from between twenty minutes to around two hours. With practice, you can stay focused for longer, but it takes time and it takes a lot of practice.

When you do find yourself being unable to concentrate any longer, get up from where you are and move. Go for a walk, move around and get some air. Do something completely different from what you were doing when you were concentrating.

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If you were writing a report in front of a screen, get away from your screens and look out the window and appreciate the view. Take a walk in the local park, or just walk around your office. You need to give your brain completely different stimuli.

Your brain is like a muscle. There is only so much it can do before it fatigues. If you are doing some focused work in Photoshop and then switch to surfing the internet, you are not giving your brain any rest. You are still using many of the same parts of your brain.

It’s like doing fifty pushups and then immediately trying to do bench presses. Although you are doing a different exercise, you are still exercising your chest. What you need to be doing to build up superior levels of concentrated focus is, in a sense, do fifty pushups and then a session of squats. Now you are exercising your chest and then your legs. Two completely different exercises.

Do the same with your brain. Do focused visual work and then do some form of movement with a different type of work. Focused visual work followed by a discussion with a colleague about another unrelated piece of work, for example.

The Bottom Line

It is not difficult to train your brain to become better at concentrating and focusing, but you do need to exercise deliberate practice. You need to develop the intention to focus and be very strict with yourself.

Set time aside in your calendar and make sure you tell your colleagues that you will be ‘off the grid’ for a couple of hours. With practice and a little time, you will soon find yourself being able to resist temptations and focus better.

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Featured photo credit: Wenni Zhou via unsplash.com

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