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What Made Steve Jobs Stand out From Rest of the Entrepreneurs

What Made Steve Jobs Stand out From Rest of the Entrepreneurs

There is a reason Steve Jobs is a legend and icon in the world of business, tech and entrepreneurship. He built some of the most revolutionary businesses of our time like Pixar film, NeXT and the world’s most valuable company—Apple Inc. And he did all this without having the most resources initially (Jobs cofounded Apple in his parents’ garage in 1976), the most connections or even the most smarts.

So how did he do it?

Jobs had a set of personality traits and success habits that stood out, propelled him forward and ultimately helped him achieve unbelievable success in his career. While you are your own person, and your business journey won’t be the same as his, assuredly you can learn a thing or two about Jobs’ revolutionary ways of building great companies.

Jobs’ unique qualities, including rough edges in his personality, set him apart from other entrepreneurs. His standout qualities are worth noting because they were integral to his success.

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1. Jobs had audacious self-belief and imagination.

Many entrepreneurs envision building a company that grows and takes a sizable market share from competitors. And that’s a great vision. However, Steve Jobs went further than that. He not only envisioned his company taking market share from competitors, but also his company’s products and services revolutionizing the way people work, communicate and live their lives. He was such a strong believer that he built Apple’s products and services under the assumption they would change the world.

“The people who are crazy enough to think they can change the world are the ones who do.”

—Apple’s 1997 ‘Think Different’ commercial

2. Jobs had unwavering focus on products over profits.

While many entrepreneurs today focus more on making their business as profitable as possible, Jobs focused more on creating great products and services. His laser-like focus on products before profits had been honed by his Zen training and was ingrained in his personality—so much so that family members, friends and colleagues would at times be exasperated as they tried to get him to deal with other issues, such as a medical diagnosis or a legal problem they considered important.

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Jobs never spoke of profit maximization or cost trade-offs. “Don’t worry about price,” he told the original team charged with designing the original Macintosh, in the early 1980s, “just specify the computer’s abilities.” His injunction was simple and clear: make it “insanely great.” Jobs didn’t care about the money. He cared about the quality of his products.

3. Jobs had unrelenting fervor for perfect design.

Jobs focused on design and became a master in the concept of innovative and interactive design. He insisted that his company’s designs be absolutely perfect. It was his belief that design is critical to developing next-generation products that people love. And so he pushed his company and employees to the limits—amazingly without going over the edge.

Walter Isaacson, the author of the biography of Steve Jobs, reports having asked Jobs about the Apple CEO’s tendency to be rough on people. “Look at the results,” Jobs replied. “These are all smart people I work with, and any of them could get a top job at another place if they were truly feeling brutalized. But they don’t.” Then he paused for a few seconds and, almost wistfully, said: “And we got some amazing things done.”

Jobs unrelenting fervor for perfect design was central to how he built his businesses. This zeal evolved into Apple’s competitive advantage over competitors and morphed into the company’s distinct brand.

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4. Jobs had deep love for simplicity and a flair for the elegant.

Leonardo da Vinci famously said, “Simplicity is the ultimate sophistication.” Nobody in the tech world took this quote as seriously as Jobs did, it would appear. Jobs learned to admire simplicity when working the night shift at Atari game company as a college dropout. Atari’s games came with no manual and were designed to be so uncomplicated that a “stoned freshman could figure them out.” The only instructions for its Star Trek game, for example, were: “1. Insert quarter. 2. Avoid Klingons.”

Jobs appreciation of simplicity in design grew deeper after attending design conferences at the Aspen Institute in the late 1970s, which highlighted the value of functional design devoid of frills or distractions. So when Jobs was shown a cluttered set of proposed navigation screens for iDVD, which allowed users to burn video onto a disk, he felt compelled to simplify. Jobs promptly stood up, writes Isaacson, and drew a simple rectangle on a whiteboard. “Here’s the new application,” he said. “It’s got one window. You drag your video into the window. Then you click the button that says ‘Burn.’ That’s it. That’s what we’re going to make.”

Jobs aimed for the simplicity that comes from conquering, rather than merely ignoring complexity. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

5. Jobs was extremely passionate and fearless when it came to expanding and growing Apple.

In looking for opportunities to exploit and industries ripe for disruption, Jobs was passionate and fearless. Many of his actions and attempts to grow Apple and its products were controversial and at times risked the future of the company. It was this fearless, risky, go-getter attitude that got him fired from Apple, a company he’d founded, and then got him re-hired when the company began to struggle after he’d left.

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Jobs always inquired who was making products that were more complicated than they should be. In 2001, portable music players and viable ways to acquire songs online fit that description, leading to the iPod and the iTunes Store. Mobile phones were next. Jobs would grab a phone at a meeting and emotionally rant that nobody could possibly figure out how to navigate half the features, including the address book. Then he’d push the people working with him for a simplified, more robust smart phone.

If you were an existing customer or a potential one, he made you understand why you had to have Apple’s products or services. He was the ultimate salesperson, as well as a true customer advocate. What a rare combination of attributes for an entrepreneur to possess.

Featured photo credit: Dan Farber via flickr.com

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David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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Last Updated on April 8, 2020

How to Calm Down When You’re Stressed and Anxious

How to Calm Down When You’re Stressed and Anxious

Overwhelmed with work, family responsibilities, financial challenges and health issues are common culprits which catalyze stress and anxiety symptoms that show up differently in each and every one of us.

Whilst many of us are becoming much better at identifying what can trigger us to feel these, we’re not always that great at recognizing our individual thresholds; we don’t know exactly how to calm down when the mental, emotional storms erupt.

We can almost see you eye-rolling upon hearing commonly recommended stress antidotes such as taking a bath, lighting candles or going for a walk. Let’s face it. These simply aren’t practical things you can do when you’re on a red-eye flight at 5:30am to run a full day of training interstate and then fly back the same evening not to mention juggling a young family.

You want to know your triggers, predict the impact of them and have your own suite of tools up your sleeve to calm down that impact for the long-term.

Doing a little ground work to gain a strong self-awareness of your likely reactions puts you smack bang in the pilot seat to develop a robust mental and emotional toolkit that will work wonders for you.

A few simple but well-practiced techniques may be all you need to simmer down the cyclonic intensity of emotions, and disparaging thoughts pecking away at your self-esteem and confidence. However, it’s important you do this self-reflective groundwork first to gain maximum impact for long-term effect.

1. Strengthen Familiarity with What Triggers You

When you have arguments with your loved one, do you stop and look to see if there are certain things you fight about? Are there certain behaviors they display that drive you bananas?

Take your focus off them and ask yourself: “What is my usual response?”

Perhaps you feel the anger welling up inside your chest and you then spurt out that you’ve told him or her ten times before to not leave their underwear lying across the bedroom floor.

Think a little deeper. Ask yourself what values, standards and expectations you have that are not being met here. You’ll likely be attached to certain ways you believe things should play out. Are there assumptions and expectations as to how you believe people should conduct themselves and principles about how you feel you should be treated?

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Having a strong attachment to these for yourself is one thing. Expecting others to have the same attachment is often what can make the hot water start simmering.

It is often when people behave in ways inconsistent with our belief systems and events unfold in discord with what we expect and are prepared for that we feel the most stress and anxiety.

Make a list of the common circumstances in different areas of your life that cause you to become anxious and stressed. Against each of these, describe your stress response:

What happens? What do you feel?

Now think about the values, principles and expectations you have attached to these. You’ll see you have a few options:

  • Change my values and expectations
  • Try to change other’s values and expectations
  • Recognize and be in allowance of others having different values, standards and expectations

Reviewing how you react when you’re stressed and anxious, and identifying which of these three options above is going to best serve you, can greatly increase your ability to feel and be in control of calming your reaction.

You move closer to being able to choose how you want to respond as opposed to feeling helpless and the world is spiralling out of control.

2. Have Coping Statements on Hand

When you have a washing machine of chaotic thoughts churning in your mind, trying to implant thoughts that are the complete opposite of what you’re thinking and feeling can be pretty hard.

Not being able to do it can also add another layer of us feeling disappointment in ourselves. We feel we’re failing.

Having coping statements that you can literally latch on to to help you calm down in those stressful and anxious moments, can be particularly helpful.

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Look at creating palm cards and just have three to five of these you can have in your pocket or in your purse. Here are 6 examples:

  • Even though I am feeling this right now, I am going to be alright
  • What I am feeling right now is uncomfortable. I won’t feel this way forever. Soon the intensity of what I am feeling will pass.
  • I’ve survived these feelings before. I can do it again.
  • I feel this way because of my past experiences but right now, I am actually safe.
  • It’s ok for me to feel this way. My body and brain are trying to protect me but I am actually safe right now.
  • Ah, here you are again, anxiety. Thanks for showing up to protect me, but I don’t need you right now.

Choose words and dialogue that feel true and accurate for you. Read the statements out to yourself and test how fitting they are for you. What feels more assuring, calming and right for you?

Make these statements your own. The aim is of these statements is to de-escalate the intensity of what you feel when you’re anxious and stressed.

Remember, you want to refrain from having blunt statements which feel or sound like they’re self-reprimanding because they won’t be pacifying in a positive way.

If you are unsure as to how to come up with statements that fit for you, look to work with a psychologist or licensed therapist to give you a strong start.

3. Identify and Develop Physical Anchors

You actually have within you resources to provide some of the most effective ways to calm yourself down in heightened moments you feel stressed and anxious. Renowned clinical psychologist Dr. Peter Levine and expert in treating stress and trauma, teaches us how techniques which do this, such as Somatic Experiencing®[1] can significantly help us calm down.

By learning to be fully present and applying touch to certain areas of your body (e.g. forehead and heart space), you increase your capacity to self-regulate. You also learn how to attend to and release your unique symptoms that your body has been containing in a way you have not been able to before.

Here’s one technique example:

  1. Get in a comfortable position
  2. Have your eyes open or closed, whatever feels most comfortable for you
  3. Now place one hand on your forehead, palm side flat against the skin
  4. Place the other hand, palm down across your heart space above your sternum… the flat of your chest area.
  5. Gently turn your attention to what you feel physically in the area between your two hands. Observe and just take notice of what you physically feel. Is your chest pounding? How strong are its beat and the rhythm? Do you notice any other sensations anywhere else between your two hands?
  6. Don’t try to push or resist what you’re feeling. Try to just sit with it and remain this way with your hands in place until you feel a shift, a physical one. It might take a little longer, so try to be patient.

You might feel a change in energy flow, a change in temperature or different, less intense sensations. Just keep your hands in place until you feel some kind of shift, even if gradual.

It might take you even 5 to 10 minutes but, riding this wave will help you to process what discomfort your body is containing. It will greatly help to release it so you gradually become calmer.

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Purely cognitive exercises can be tough at the outset. Learning somatic experience techniques is particularly helpful because you’re engaging in exercises where you physically can feel the difference. Feeling the changes helps you increase confidence you can control and reduce the discomfort you’re feeling. You’ll be motivated to keep practicing and improving this skill you can take anywhere, anytime.

4. Move and Get Physical

If you’re not one to exercise, you’re robbing yourself of some very easy ways which help you calm down and reduce stress and anxiety responses. Many neuro chemical changes take place when you engage in exercise.

At certain levels of physical exertion, your brain’s pituitary gland releases neurotransmitter endorphins. When they bind with certain opiate receptors in your brain, signals are transmuted throughout your nervous system to reduce feelings of pain and trigger feelings of euphoria. You might have heard the term ‘runner’s high’.

For the last 20 years, University of Missouri-Columbia’s Professor Richard Cox has conducted research showing that high intensity interval training (HIIT) is more effective at reducing anxiety and stress levels than other forms of aerobic exercise.[2] However, if you would rather slay dragons than turn up an F45 class, it’s essential you still find something that will physically shift you and alter your current mental and emotional state of mind, even just a fraction to start with. It’s 100% ok if this is not your cup of tea.

So in a day full of back of back-to-back meetings, what can you do?

If you’re sitting, stand. Change your posture and open your body up. Have a suite of discrete stretches you can do regularly as you deepen and engage in diaphragmatic breathing.

If you’re looking down at your desk at work and feeling increasingly stressed, look up and change what you’re looking at. Give yourself more than a few moments to decompress.

The main thing is to change your disposition from the one you’re in when you are experiencing anxiety and stress symptoms. You’re shaking it up to calm it down.

5. Transform Your Unhelpful Inner Dialogue and Its Energy

Learning cognitive restructuring techniques can truly work wonders in helping you recognize and re-frame unhelpful dialogue and negative critical thinking patterns. This involves a little preparation being transparent with yourself about what exaggerated perspectives you might ascribe to what’s happening when you’re feeling stressed and anxious.

When you open your email inbox and see a flood of requests which require more time and energy you have for that day, dread starts to settle in and the following comes to mind: “This is impossible. How can they expect me to be able to do all this? It’s completely unreasonable!”

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Instantly, many other thoughts that reinforce this line of thinking as well as the emotional energy of your first conscious thought start unravelling. A 4-step process you can engage to calm the eruption is:

  1. Catch and notice that first thought you had. What was it? What did you think and/or say to yourself?
  2. Recognize that what you’re feeling and be in allowance of the initial intensity of whatever those emotions are.
  3. Breath deliberately a little more deeply and slowly for a few seconds.
  4. State to yourself: “Right now (in this moment) I’m feeling overwhelmed by this, however maybe I can look at what I can make good progress and headway with as a start from here on.”

Notice the language in step 4 is tentative, supportive, soft and not resistant nor defiant of what your original thought was. You accept your original thought, but gradually you become stronger at pivoting it.[3] You’re expanding your growth mindset language.

It’s definitely worth working with a coach or trained therapist to learn how to tailor re-framing statements which can truly help you calm down.

Final Thoughts

We know, in our minds what we should do. When we’re in the thick of experiencing mental and emotional turmoil, it’s actually harder to implement what we know. In those moments, you’re unlikely to have capacity to think about what you need to do, let alone do it effectively to help you feel calmer.

The key is to practice so that when the storm is brewing, your toolkit and supplies are in easy access. You already know your safety drill well.

Knowing you have strategies and prepared processes up your sleeves helps you not only become better at calming yourself in amongst currently stressful situations. You have more confidence now to face more anxiety-provoking stressors because you have developed the resources to handle it.

How you invest time and energy into getting to know your triggers and thresholds will influence how effective these strategies will work for you. We’re not denying relaxing baths or regular massages are helpful, however these band-aid-like solutions don’t really confront the root causes.

If you truly want to turn your experience of your stress and anxiety symptoms around, dig deeper, do the groundwork and that which rattled your cage will quickly become a thing of the past.

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Featured photo credit: Brooke Cagle via unsplash.com

Reference

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