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What Made Steve Jobs Stand out From Rest of the Entrepreneurs

What Made Steve Jobs Stand out From Rest of the Entrepreneurs

There is a reason Steve Jobs is a legend and icon in the world of business, tech and entrepreneurship. He built some of the most revolutionary businesses of our time like Pixar film, NeXT and the world’s most valuable company—Apple Inc. And he did all this without having the most resources initially (Jobs cofounded Apple in his parents’ garage in 1976), the most connections or even the most smarts.

So how did he do it?

Jobs had a set of personality traits and success habits that stood out, propelled him forward and ultimately helped him achieve unbelievable success in his career. While you are your own person, and your business journey won’t be the same as his, assuredly you can learn a thing or two about Jobs’ revolutionary ways of building great companies.

Jobs’ unique qualities, including rough edges in his personality, set him apart from other entrepreneurs. His standout qualities are worth noting because they were integral to his success.

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1. Jobs had audacious self-belief and imagination.

Many entrepreneurs envision building a company that grows and takes a sizable market share from competitors. And that’s a great vision. However, Steve Jobs went further than that. He not only envisioned his company taking market share from competitors, but also his company’s products and services revolutionizing the way people work, communicate and live their lives. He was such a strong believer that he built Apple’s products and services under the assumption they would change the world.

“The people who are crazy enough to think they can change the world are the ones who do.”

—Apple’s 1997 ‘Think Different’ commercial

2. Jobs had unwavering focus on products over profits.

While many entrepreneurs today focus more on making their business as profitable as possible, Jobs focused more on creating great products and services. His laser-like focus on products before profits had been honed by his Zen training and was ingrained in his personality—so much so that family members, friends and colleagues would at times be exasperated as they tried to get him to deal with other issues, such as a medical diagnosis or a legal problem they considered important.

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Jobs never spoke of profit maximization or cost trade-offs. “Don’t worry about price,” he told the original team charged with designing the original Macintosh, in the early 1980s, “just specify the computer’s abilities.” His injunction was simple and clear: make it “insanely great.” Jobs didn’t care about the money. He cared about the quality of his products.

3. Jobs had unrelenting fervor for perfect design.

Jobs focused on design and became a master in the concept of innovative and interactive design. He insisted that his company’s designs be absolutely perfect. It was his belief that design is critical to developing next-generation products that people love. And so he pushed his company and employees to the limits—amazingly without going over the edge.

Walter Isaacson, the author of the biography of Steve Jobs, reports having asked Jobs about the Apple CEO’s tendency to be rough on people. “Look at the results,” Jobs replied. “These are all smart people I work with, and any of them could get a top job at another place if they were truly feeling brutalized. But they don’t.” Then he paused for a few seconds and, almost wistfully, said: “And we got some amazing things done.”

Jobs unrelenting fervor for perfect design was central to how he built his businesses. This zeal evolved into Apple’s competitive advantage over competitors and morphed into the company’s distinct brand.

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4. Jobs had deep love for simplicity and a flair for the elegant.

Leonardo da Vinci famously said, “Simplicity is the ultimate sophistication.” Nobody in the tech world took this quote as seriously as Jobs did, it would appear. Jobs learned to admire simplicity when working the night shift at Atari game company as a college dropout. Atari’s games came with no manual and were designed to be so uncomplicated that a “stoned freshman could figure them out.” The only instructions for its Star Trek game, for example, were: “1. Insert quarter. 2. Avoid Klingons.”

Jobs appreciation of simplicity in design grew deeper after attending design conferences at the Aspen Institute in the late 1970s, which highlighted the value of functional design devoid of frills or distractions. So when Jobs was shown a cluttered set of proposed navigation screens for iDVD, which allowed users to burn video onto a disk, he felt compelled to simplify. Jobs promptly stood up, writes Isaacson, and drew a simple rectangle on a whiteboard. “Here’s the new application,” he said. “It’s got one window. You drag your video into the window. Then you click the button that says ‘Burn.’ That’s it. That’s what we’re going to make.”

Jobs aimed for the simplicity that comes from conquering, rather than merely ignoring complexity. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

5. Jobs was extremely passionate and fearless when it came to expanding and growing Apple.

In looking for opportunities to exploit and industries ripe for disruption, Jobs was passionate and fearless. Many of his actions and attempts to grow Apple and its products were controversial and at times risked the future of the company. It was this fearless, risky, go-getter attitude that got him fired from Apple, a company he’d founded, and then got him re-hired when the company began to struggle after he’d left.

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Jobs always inquired who was making products that were more complicated than they should be. In 2001, portable music players and viable ways to acquire songs online fit that description, leading to the iPod and the iTunes Store. Mobile phones were next. Jobs would grab a phone at a meeting and emotionally rant that nobody could possibly figure out how to navigate half the features, including the address book. Then he’d push the people working with him for a simplified, more robust smart phone.

If you were an existing customer or a potential one, he made you understand why you had to have Apple’s products or services. He was the ultimate salesperson, as well as a true customer advocate. What a rare combination of attributes for an entrepreneur to possess.

Featured photo credit: Dan Farber via flickr.com

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David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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Last Updated on July 13, 2020

How Not to Feel Overwhelmed at Work & Take Control of Your Day

How Not to Feel Overwhelmed at Work & Take Control of Your Day

Overwhelm is a pernicious state largely caused by the ever-increasing demands on our time and the distractions that exist all around us. It creeps up on us and can, in its extreme form, leave us feeling anxious, stressed and exhausted.

If you’re feeling overwhelmed at work, here are 6 strategies you can follow that will reduce the feeling of overwhelm; leaving you calmer, in control and a lot less stressed.

1. Write Everything down to Offload Your Mind

The first thing you can do when you begin to feel overwhelmed is to write everything down that is on your mind.

Often people just write down all the things they think they have to do. This does help, but a more effective way to reduce overwhelm is to also write down everything that’s on your mind.

For example, you may have had an argument with your colleague or a loved one. If it’s on your mind write it down. A good way to do this is to draw a line down the middle of the page and title one section “things to do” and the other “what’s on my mind”.

The act of writing all this down and getting it out of your head will begin the process of removing your feeling of overwhelm. Writing things down can really change your life.

2. Decide How Long It Will Take to Complete Your To-Dos

Once you have ‘emptied your head,’ go through your list and estimate how long it will take to complete each to-do.

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As you go through your list, you will find quite a few to-dos will only take you five or ten minutes. Others will take longer, often up to several hours.

Do not worry about that at this stage. Just focus on estimating how long you will need to complete each task to the best of your ability. Here’s How to Cultivate a More Meaningful To Do List.

3. Take Advantage of Parkinson’s Law

Now here’s a little trick I learned a long time ago. Parkinson’s Law states that work will fill the time you have available to complete it, and us humans are terrible at estimating how long something will take:((Odhable: Genesis of Parkinson’s Law))

    This is why many people are always late. They think it will only take them thirty minutes to drive across town when previous experience has taught them it usually takes forty-five minutes to do so because traffic is often bad but they stick to the belief it will only take thirty minutes. It’s more wishful thinking than good judgment.

    We can use Parkinson’s Law to our advantage. If you have estimated that to write five emails that desperately need a reply to be ninety minutes, then reduce it down to one hour. Likewise, if you have estimated it will take you three hours to prepare your upcoming presentation, reduce it down to two hours.

    Reducing the time you estimate something will take gives you two advantages. The first is you get your work done quicker, obviously. The second is you put yourself under a little time pressure and in doing so you reduce the likelihood you will be distracted or allow yourself to procrastinate.

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    When we overestimate how long something will take, subconsciously our brains know we have plenty of time and so it plays tricks on us and we end up checking reviews of the Apple Watch 4 or allow our colleagues to interrupt us with the latest office gossip.

    Applying a little time pressure prevents this from happening and we get more focused and more work done.

    4. Use the Power of Your Calendar

    Once you have your time estimates done, open up your calendar and schedule your to-dos. Go through your to-dos and schedule time on your calendar for doing those tasks. Group tasks up into similar tasks.

    For emails that need attention on your to-do list, schedule time on your calendar to deal with all your emails at once. Likewise, if you have a report to write or a presentation to prepare, add these to your calendar using your estimated time as a guide for how long each will take.

    Seeing these items on your calendar eases your mind because you know you have allocated time to get them done and you no longer feel you have no time. Grouping similar tasks together keeps you in a focused state longer and it’s amazing how much work you get done when you do this.

    5. Make Decisions

    For those things you wrote down that are on your mind but are not tasks, make a decision about what you will do with each one. These things are on your mind because you have not made a decision about them.

    If you have an issue with a colleague, a friend or a loved one, take a little time to think about what would be the best way to resolve the problem. More often than not just talking with the person involved will clear the air and resolve the problem.

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    If it is a more serious issue, then decide how best to deal with it. Talk to your boss, a colleague and get advice.

    Whatever you do, do not allow it to fester. Ignoring the problem will not make it go away. You need to make a decision to deal with it and the sooner you do so the sooner the problem will be resolved. (You can take a look at this guide on How To Make Good Decisions All The Time.)

    I remember long ago, when I was in my early twenties and had gone mad with my newly acquired credit cards. I discovered I didn’t have the money to pay my monthly bills. I worried about it for days, got stressed and really didn’t know what to do. Eventually, I told a good friend of mine of the problem. He suggested I called the credit card company to explain my problem. The next day, I plucked up the courage to call the company, explained my problem and the wonderful person the other end listened and then suggested I paid a smaller amount for a couple of months.

    This one phone call took no more than ten minutes to make, yet it solved my problem and took away a lot of the stress I was feeling at the time. I learned two very valuable lessons from that experience:

    The first, don’t go mad with newly acquired credit cards! And the second, there’s always a solution to every problem if you just talk to the right person.

    6. Take Some Form of Action

    Because overwhelm is something that creeps up on us, once we feel overwhelmed (and stressed as the two often go together), the key is to take some form of action.

    The act of writing everything down that is bothering you and causing you to feel overwhelmed is a great place to start. Being able to see what it is that is bothering you in a list form, no matter how long that list is, eases the mind. You have externalized it.

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    It also means rather than these worries floating around in a jumbled mess inside your head, they are now visible and you can make decisions easier about what to do about them. Often it could be asking a colleague for a little help, or it could be you see you need to allocate some focused time to get the work done. The important thing is you make a decision on what to do next.

    Overwhelm is not always caused by a feeling of having a lack of time or too much work, it can also be caused by avoiding a decision about what to do next.

    The Bottom Line

    Make a decision, even if it is to just talk to someone about what to do next. Making a decision about how you will resolve something on its own will reduce your feelings of overwhelm and start you down the path to a resolution one way or another.

    When you follow these strategies to can say goodbye to your overwhelm and gain much more control over your day.

    More Tips for Reducing Work Stress

    Featured photo credit: Andrei Lazarev via unsplash.com

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