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5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

We live in a world where headlines matter more than ever. We are in a world where everyone ranging from the media, businesses, publishers and more are all battling for your attention, and what do you think they use to get that attention?

Headlines. Headlines that grab attention are the key to getting your message read. Next time, you’re waiting in line to pay at the supermarket, look at the magazine’s and their headlines. Look at the next newspaper you read or any ad for that matter. Headlines are the key to winning the battle for your attention and they are everywhere.

You’ve got emails, the internet itself, social media, texting and more to battle with. To win that battle you need to use headlines that jump out and really shake your prospect so they stop and take notice. That is the only way. There are certain things you can do when writing your headlines to give them a little more attention grabbing power. Here are a few of them.

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1. Adding Guarantee Of A Result

We all have a little hesitation about buying things especially if we have no relationship with the business trying to sell us on their offer. This is a natural feeling we all experience. One way to avoid this and put a little more attention grabbing emphasis into your headline is by including a guarantee. This works because a guarantee implies results, meaning that what you offer will work and for a doubtful prospect, it could be all they need to listen to your offer and part with their money.

Let’s look at one of the most famous headlines in advertising history by Domino’s Pizza.

“Fresh, Hot, Delicious Pizza Delivered To Your Door In 30 Minutes Or Less, Or It’s Free!”

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This reduces any hesistation to buy from the prospect because it states that you will get your money back if you don’t get it within 30 minutes or less. It’s this kind of guarantee of results you can use in a headline to add a little more attention grabbing power. How can you use this concept for your own business?

2. Getting A Result ASAP

We live in an instant gratification world. People don’t want to wait for results, they want them now. You can use this to your advantage in your headlines and many businesses have done so successfully, and still do so. This is a very simple concept to apply. Check out some of the examples below and you’ll see how you can use this idea of instant gratification in your own headlines.

  • Lose 15 Pounds This Month!
  • Within 30 Days You Can Have 2 New Customers
  • Get A Beach Body In Less Than 30 Days Using This Revolutionary Exercise
  • Eliminate Your Fear Of Flying Within 2 Hours!

In the above headlines it states that they are going to get a result in a specific time frame. They don’t have to wait for the result and this is incredibly appealing to the prospect who is experiencing a problem that they must solve ASAP. This helps to add a little more conviction to your claim and also eliminate that hesitation to buy from your prospect.

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3. Highlighting The Competitive Edge Of Your Product Or Service

Do you have a product or service that you know does a better job than your competitors? Then emphasise this in your headline. Highlighting an improvement can add a lot of freshness to otherwise dull and boring headlines, especially if you operate a business in a crowded marketplace. This could be the difference between a mediocre and an amazing response to your advertising.

Your competitive edge could be a number of things. It could be that it works faster. It could be that it saves time. It could be that it simplifies a certain process. It could be the product itself if it is truly unique. It could be any number of things and the key is to emphasize this in your headlines. Some examples below:

  • Diet supplement that finally comes without the nauseous feeling
  • Rub Wrinkles Out Of Your Face
  • Taoist Monk Reveals Ancient Technique That Eliminates Chronic Back Pain Forever!
  • Save 2 Hours Time Per Day Using This Productivity Hack… Guaranteed!

4. Revealing Secret Information

Who isn’t curious to uncover secret information? We all are and this curiousity is where the allure of using this in a headline works so well. This is a trick that has been used for decades by some of the best direct response copywriters in history, and it’s one you should use as well. Just adding this sense of mystery to your headlines adds a massive amount of attention grabbing power your headlines would otherwise lack.

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  • 3 Simple Techniques To Write Faster Each Day
  • Herbal Plant From The Depths Of The Amazon Jungle Cures Stomach Cramps Within 7 Days
  • 21 Secrets About Making Money Rich People Don’t Want You To Know

5. Adding Believability Using Numbers Or Statistics

Numbers and statistics do one thing – add believability to your claims. As mentioned earlier, we are skeptical about buying from people we don’t know and numbers and statistics add believability. This is an incredibly simple technique to use and it can often make a weak headline much more powerful, just by adding a number or statistic. See below.

  • Discover How You Can Make Money In The Stock Market Using 7 Time-Tested Proven Strategies!
  • 3 Simple Steps To Making More Money And Smashing It In Business Within The Next 30 Days
  • 64% Of Employers Check A LinkedIn Profile Before Hiring Someone. Learn The Secrets To Creating A Job Getting Linked Profile Here

Conclusion

These little tricks are time-tested and proven to work. They can be applied to different advertising mediums online and offline. Use them whenever you need to give your headlines a bit of extra attention grabbing power. I can almost guarantee that they will give you a much better response rate.

Remember, in today’s world we are all competing for attention and this makes the headlines you write more important than ever. In fact, they are crucial if you want to get a decent ROI from your advertising dollars.

So what tricks are you going to use in your next headline to boost your ROI?

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Published on October 8, 2019

How to Advance Your Career (and the Big Mistakes You May be Making)

How to Advance Your Career (and the Big Mistakes You May be Making)

The late writer William S. Burroughs once said that “When you stop growing, you start dying.” It might have a morbid undertone, but it’s one hundred percent true in terms of one’s career.

The days of finding a job with one company that you can stick with for 30 years, and simply relax as you move up its company escalator are few and far between in today’s world. This isn’t necessarily bad news. On the contrary, it means that you’re the one in charge of shaping your career advancement.

By putting these principles and behaviors into practice, you’ll begin to see how to advance your career quickly. Ready? Let’s get started…

1. Define What Success Is for You

There’s no right or wrong definition of what success in your career looks like. The important thing is to figure out what success looks like for YOU. It might, and probably will, change along the way, but if you don’t have some sort of milestone on the horizon, then you won’t know which direction to go in.

Think about success in your career in terms of one year, five years, and 10 years. Once you have that, it’s time to lace up your boots and get to work.

2. Learn How to Develop and Follow a Plan

Nobody just stumbles upon success accidentally. Sure, they may stumble upon breakthroughs or new methods accidentally, but all success stories have one thing in common — a plan.

Establish a timeline for the things that you want to achieve in your career in the next year, five years, 10 years, and so on. Consider the skills that you’ll need to learn to make these things happen and work on acquiring them.

3. Surround Yourself With Those Better Than You

It’s a rule of thumb among musicians that if you want to get better, then you need to get out of the bedroom and play with people who are better than you.

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By surrounding yourself with people who are better than you and where you want to be, you’ll not only see how these people climbed to where they are in their respective fields, but you’ll learn from them and naturally want to push yourself to be better in your own job as well.

4. Seek Out a Mentor(s)

A mentor will not only be able to help you refine and reach your career goals, but will be invaluable in landing promotions and finding unadvertised job openings.

One unique approach is to work on fostering a relationship with a mentor both within and outside of your company. This will help in giving you different perspectives as you rise up through the ranks in your company and career overall.

5. Stop Wasting Your Mornings

You may not think you’re a morning person, but if you can learn to be one, you’ll thank yourself 10 years down the road.

Prepare a to-do list of tasks that you want to accomplish the day before and work on knocking them out for at least one hour before you respond to morning emails. The problem with responding to emails first, is you’re giving your attention to somebody else’s agenda, instead of plotting your own course for the day.

6. Arrange or Attend a Networking Party

If you’re attending networking events simply because you might get a few free drinks, you’re doing them wrong. These events are great for meeting new people and forming relationships. Your goal shouldn’t be to get hired by the end of the night, but to simply make a good impression by being friendly and authentic. So what’s next?

Reach out a few days later via email or on social media to follow up and connect!

7. Pick Up Some New Skills

Nobody wants to be the old dog that can’t learn any new tricks. To move up in your career, you’re going to likely need to pick up new skills along the way. Maybe your company offers on-the-job training or you have the option of taking online classes at night.

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By learning new skills, you’ll not only be able to expand upon what you can already do, but you’ll make yourself more valuable to your employer and future employers.

8. Exploit the Benefits Already at Your Disposal

Remember what we just said about the possibility of your company providing on-the-job training? Take advantage of these sorts of benefits!

If you’re working for a company that allows you to job shadow other employees or has company mixers, you should attend these. They not only allow you to develop your skills within the company, but show seasoned executives within your field that you’re interested in more than just clocking in for a paycheck.

9. Make Yourself Indispensable

Good help is hard to find and employers want to retain outstanding employees. If you can learn to make yourself indispensable to your company, you’ll not only communicate that you’re successful, but will have a lot more job security. What’s this entail though?

It’s actually not all that difficult. By being reliable, adapting to new challenges, and holding your own work and performance to a high standard, you’ll stand out among your peers and others will take notice. Easy enough, right?

10. Get Off the Fence

People who advance in their careers are those who don’t shy away from voicing their opinion and stand up with authority when the opportunity arises.

If a problem arises in your company and you think you might have a solution or are willing to work to find one, then let others know. Employers value and promote problem solvers. Start off with something small and work your way up towards tackling more difficult tasks and projects.

11. Don’t Wait for More Responsibility, Ask for It

If you want more responsibility in your job, then be open about it with your manager. Your manager may be so busy with their own work that they weren’t aware you were looking for more challenges.

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Just make sure you can handle it and that you already show strong performance in your current duties. And if your manager doesn’t seem supportive about offering you more responsibility, well, then it could be time to look for new employment.

12. Stop Wasting Time on What You Don’t Want

If your career goals start with “I should do this…” there could be a problem. This kind of language in referring to goals can doom them to failure because the want isn’t there.

Consider using the RUMBA method (Reasonable, Understandable, Measurable, Behavioral and Agreed) when setting your goals. That “agreed” part should really be “want.” By going after career goals that you actually want to accomplish, you’re much more likely to achieve them.

13. Seek Out Feedback and Apply It

Simply doing your job might not always push you up in your career advancement. Too often, employees just assume that their bosses will notice their performance strides and reach out when the time is right to advance.

Don’t be afraid to regularly seek out feedback and ask for constructive criticism. It not only shows that you value your manager’s opinion but demonstrates that you care about your job and want to become better in your chosen field.

14. Pick Your Bosses Wisely

Advancing in your career can move a lot quicker if you’re working for the right people. If your boss isn’t any good at their job or doesn’t value you, then moving up could become difficult.

A great boss though, will be able to help you capitalize on your strengths and be an advocate for your success. If there aren’t any strong developers of talent in your management chain already, then look around for some and seek them out as mentors.

15. Learn to Develop Your Sense of Timing

The odds of asking for a promotion or raise are in your favor with over 70 percent of respondents to a survey from PayScale reporting some success. One thing to keep in mind that can make all the difference is when you ask.

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Some corporate cultures may prefer that employees reach out about advancement during their annual review, but maybe you work for a more free-spirited startup. The best approach may be to take note of when others advance and ask about how the organization handles employee development.

16. Work Hard and Promote Yourself

Working hard and delivering a solid job performance are the keys to advancing in your career no matter what field you’re in. This doesn’t mean you need to be completely humble about your accomplishments either.

Keep a record of your positive impact within the organization and let others both within your company and your field know that you’re enthusiastic about your role and work.

17. Don’t Just Build Your Network… Cultivate It

It’s way too easy to add new people to your LinkedIn network and then forget about them for all eternity. Rather than just collecting business cards or social media contacts, you should be cultivating relationships with the ones you already have.

Follow up with people that you haven’t spoken to in a while, offer to connect them with somebody you know in their field, or ask about a new job title they may have taken on. Doing so could be the spark that leads to a potential job referral.

18. Join a Professional Organization

The National Association of (insert your industry here) and other professional organizations can still offer a great wealth of advantages from networking to industry insights, and skill development.

Even outside of professional organizations dedicated to particular job fields, civic organizations can also be fantastic for making new contacts. After all, so much about career advancement is who you know, and you never know who you’ll meet who knows somebody else who is looking for someone with your skills and experience.

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Featured photo credit: JESHOOTS.COM via unsplash.com

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