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5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

We live in a world where headlines matter more than ever. We are in a world where everyone ranging from the media, businesses, publishers and more are all battling for your attention, and what do you think they use to get that attention?

Headlines. Headlines that grab attention are the key to getting your message read. Next time, you’re waiting in line to pay at the supermarket, look at the magazine’s and their headlines. Look at the next newspaper you read or any ad for that matter. Headlines are the key to winning the battle for your attention and they are everywhere.

You’ve got emails, the internet itself, social media, texting and more to battle with. To win that battle you need to use headlines that jump out and really shake your prospect so they stop and take notice. That is the only way. There are certain things you can do when writing your headlines to give them a little more attention grabbing power. Here are a few of them.

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1. Adding Guarantee Of A Result

We all have a little hesitation about buying things especially if we have no relationship with the business trying to sell us on their offer. This is a natural feeling we all experience. One way to avoid this and put a little more attention grabbing emphasis into your headline is by including a guarantee. This works because a guarantee implies results, meaning that what you offer will work and for a doubtful prospect, it could be all they need to listen to your offer and part with their money.

Let’s look at one of the most famous headlines in advertising history by Domino’s Pizza.

“Fresh, Hot, Delicious Pizza Delivered To Your Door In 30 Minutes Or Less, Or It’s Free!”

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This reduces any hesistation to buy from the prospect because it states that you will get your money back if you don’t get it within 30 minutes or less. It’s this kind of guarantee of results you can use in a headline to add a little more attention grabbing power. How can you use this concept for your own business?

2. Getting A Result ASAP

We live in an instant gratification world. People don’t want to wait for results, they want them now. You can use this to your advantage in your headlines and many businesses have done so successfully, and still do so. This is a very simple concept to apply. Check out some of the examples below and you’ll see how you can use this idea of instant gratification in your own headlines.

  • Lose 15 Pounds This Month!
  • Within 30 Days You Can Have 2 New Customers
  • Get A Beach Body In Less Than 30 Days Using This Revolutionary Exercise
  • Eliminate Your Fear Of Flying Within 2 Hours!

In the above headlines it states that they are going to get a result in a specific time frame. They don’t have to wait for the result and this is incredibly appealing to the prospect who is experiencing a problem that they must solve ASAP. This helps to add a little more conviction to your claim and also eliminate that hesitation to buy from your prospect.

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3. Highlighting The Competitive Edge Of Your Product Or Service

Do you have a product or service that you know does a better job than your competitors? Then emphasise this in your headline. Highlighting an improvement can add a lot of freshness to otherwise dull and boring headlines, especially if you operate a business in a crowded marketplace. This could be the difference between a mediocre and an amazing response to your advertising.

Your competitive edge could be a number of things. It could be that it works faster. It could be that it saves time. It could be that it simplifies a certain process. It could be the product itself if it is truly unique. It could be any number of things and the key is to emphasize this in your headlines. Some examples below:

  • Diet supplement that finally comes without the nauseous feeling
  • Rub Wrinkles Out Of Your Face
  • Taoist Monk Reveals Ancient Technique That Eliminates Chronic Back Pain Forever!
  • Save 2 Hours Time Per Day Using This Productivity Hack… Guaranteed!

4. Revealing Secret Information

Who isn’t curious to uncover secret information? We all are and this curiousity is where the allure of using this in a headline works so well. This is a trick that has been used for decades by some of the best direct response copywriters in history, and it’s one you should use as well. Just adding this sense of mystery to your headlines adds a massive amount of attention grabbing power your headlines would otherwise lack.

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  • 3 Simple Techniques To Write Faster Each Day
  • Herbal Plant From The Depths Of The Amazon Jungle Cures Stomach Cramps Within 7 Days
  • 21 Secrets About Making Money Rich People Don’t Want You To Know

5. Adding Believability Using Numbers Or Statistics

Numbers and statistics do one thing – add believability to your claims. As mentioned earlier, we are skeptical about buying from people we don’t know and numbers and statistics add believability. This is an incredibly simple technique to use and it can often make a weak headline much more powerful, just by adding a number or statistic. See below.

  • Discover How You Can Make Money In The Stock Market Using 7 Time-Tested Proven Strategies!
  • 3 Simple Steps To Making More Money And Smashing It In Business Within The Next 30 Days
  • 64% Of Employers Check A LinkedIn Profile Before Hiring Someone. Learn The Secrets To Creating A Job Getting Linked Profile Here

Conclusion

These little tricks are time-tested and proven to work. They can be applied to different advertising mediums online and offline. Use them whenever you need to give your headlines a bit of extra attention grabbing power. I can almost guarantee that they will give you a much better response rate.

Remember, in today’s world we are all competing for attention and this makes the headlines you write more important than ever. In fact, they are crucial if you want to get a decent ROI from your advertising dollars.

So what tricks are you going to use in your next headline to boost your ROI?

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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