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5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

We live in a world where headlines matter more than ever. We are in a world where everyone ranging from the media, businesses, publishers and more are all battling for your attention, and what do you think they use to get that attention?

Headlines. Headlines that grab attention are the key to getting your message read. Next time, you’re waiting in line to pay at the supermarket, look at the magazine’s and their headlines. Look at the next newspaper you read or any ad for that matter. Headlines are the key to winning the battle for your attention and they are everywhere.

You’ve got emails, the internet itself, social media, texting and more to battle with. To win that battle you need to use headlines that jump out and really shake your prospect so they stop and take notice. That is the only way. There are certain things you can do when writing your headlines to give them a little more attention grabbing power. Here are a few of them.

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1. Adding Guarantee Of A Result

We all have a little hesitation about buying things especially if we have no relationship with the business trying to sell us on their offer. This is a natural feeling we all experience. One way to avoid this and put a little more attention grabbing emphasis into your headline is by including a guarantee. This works because a guarantee implies results, meaning that what you offer will work and for a doubtful prospect, it could be all they need to listen to your offer and part with their money.

Let’s look at one of the most famous headlines in advertising history by Domino’s Pizza.

“Fresh, Hot, Delicious Pizza Delivered To Your Door In 30 Minutes Or Less, Or It’s Free!”

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This reduces any hesistation to buy from the prospect because it states that you will get your money back if you don’t get it within 30 minutes or less. It’s this kind of guarantee of results you can use in a headline to add a little more attention grabbing power. How can you use this concept for your own business?

2. Getting A Result ASAP

We live in an instant gratification world. People don’t want to wait for results, they want them now. You can use this to your advantage in your headlines and many businesses have done so successfully, and still do so. This is a very simple concept to apply. Check out some of the examples below and you’ll see how you can use this idea of instant gratification in your own headlines.

  • Lose 15 Pounds This Month!
  • Within 30 Days You Can Have 2 New Customers
  • Get A Beach Body In Less Than 30 Days Using This Revolutionary Exercise
  • Eliminate Your Fear Of Flying Within 2 Hours!

In the above headlines it states that they are going to get a result in a specific time frame. They don’t have to wait for the result and this is incredibly appealing to the prospect who is experiencing a problem that they must solve ASAP. This helps to add a little more conviction to your claim and also eliminate that hesitation to buy from your prospect.

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3. Highlighting The Competitive Edge Of Your Product Or Service

Do you have a product or service that you know does a better job than your competitors? Then emphasise this in your headline. Highlighting an improvement can add a lot of freshness to otherwise dull and boring headlines, especially if you operate a business in a crowded marketplace. This could be the difference between a mediocre and an amazing response to your advertising.

Your competitive edge could be a number of things. It could be that it works faster. It could be that it saves time. It could be that it simplifies a certain process. It could be the product itself if it is truly unique. It could be any number of things and the key is to emphasize this in your headlines. Some examples below:

  • Diet supplement that finally comes without the nauseous feeling
  • Rub Wrinkles Out Of Your Face
  • Taoist Monk Reveals Ancient Technique That Eliminates Chronic Back Pain Forever!
  • Save 2 Hours Time Per Day Using This Productivity Hack… Guaranteed!

4. Revealing Secret Information

Who isn’t curious to uncover secret information? We all are and this curiousity is where the allure of using this in a headline works so well. This is a trick that has been used for decades by some of the best direct response copywriters in history, and it’s one you should use as well. Just adding this sense of mystery to your headlines adds a massive amount of attention grabbing power your headlines would otherwise lack.

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  • 3 Simple Techniques To Write Faster Each Day
  • Herbal Plant From The Depths Of The Amazon Jungle Cures Stomach Cramps Within 7 Days
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5. Adding Believability Using Numbers Or Statistics

Numbers and statistics do one thing – add believability to your claims. As mentioned earlier, we are skeptical about buying from people we don’t know and numbers and statistics add believability. This is an incredibly simple technique to use and it can often make a weak headline much more powerful, just by adding a number or statistic. See below.

  • Discover How You Can Make Money In The Stock Market Using 7 Time-Tested Proven Strategies!
  • 3 Simple Steps To Making More Money And Smashing It In Business Within The Next 30 Days
  • 64% Of Employers Check A LinkedIn Profile Before Hiring Someone. Learn The Secrets To Creating A Job Getting Linked Profile Here

Conclusion

These little tricks are time-tested and proven to work. They can be applied to different advertising mediums online and offline. Use them whenever you need to give your headlines a bit of extra attention grabbing power. I can almost guarantee that they will give you a much better response rate.

Remember, in today’s world we are all competing for attention and this makes the headlines you write more important than ever. In fact, they are crucial if you want to get a decent ROI from your advertising dollars.

So what tricks are you going to use in your next headline to boost your ROI?

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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