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5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader

We live in a world where headlines matter more than ever. We are in a world where everyone ranging from the media, businesses, publishers and more are all battling for your attention, and what do you think they use to get that attention?

Headlines. Headlines that grab attention are the key to getting your message read. Next time, you’re waiting in line to pay at the supermarket, look at the magazine’s and their headlines. Look at the next newspaper you read or any ad for that matter. Headlines are the key to winning the battle for your attention and they are everywhere.

You’ve got emails, the internet itself, social media, texting and more to battle with. To win that battle you need to use headlines that jump out and really shake your prospect so they stop and take notice. That is the only way. There are certain things you can do when writing your headlines to give them a little more attention grabbing power. Here are a few of them.

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1. Adding Guarantee Of A Result

We all have a little hesitation about buying things especially if we have no relationship with the business trying to sell us on their offer. This is a natural feeling we all experience. One way to avoid this and put a little more attention grabbing emphasis into your headline is by including a guarantee. This works because a guarantee implies results, meaning that what you offer will work and for a doubtful prospect, it could be all they need to listen to your offer and part with their money.

Let’s look at one of the most famous headlines in advertising history by Domino’s Pizza.

“Fresh, Hot, Delicious Pizza Delivered To Your Door In 30 Minutes Or Less, Or It’s Free!”

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This reduces any hesistation to buy from the prospect because it states that you will get your money back if you don’t get it within 30 minutes or less. It’s this kind of guarantee of results you can use in a headline to add a little more attention grabbing power. How can you use this concept for your own business?

2. Getting A Result ASAP

We live in an instant gratification world. People don’t want to wait for results, they want them now. You can use this to your advantage in your headlines and many businesses have done so successfully, and still do so. This is a very simple concept to apply. Check out some of the examples below and you’ll see how you can use this idea of instant gratification in your own headlines.

  • Lose 15 Pounds This Month!
  • Within 30 Days You Can Have 2 New Customers
  • Get A Beach Body In Less Than 30 Days Using This Revolutionary Exercise
  • Eliminate Your Fear Of Flying Within 2 Hours!

In the above headlines it states that they are going to get a result in a specific time frame. They don’t have to wait for the result and this is incredibly appealing to the prospect who is experiencing a problem that they must solve ASAP. This helps to add a little more conviction to your claim and also eliminate that hesitation to buy from your prospect.

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3. Highlighting The Competitive Edge Of Your Product Or Service

Do you have a product or service that you know does a better job than your competitors? Then emphasise this in your headline. Highlighting an improvement can add a lot of freshness to otherwise dull and boring headlines, especially if you operate a business in a crowded marketplace. This could be the difference between a mediocre and an amazing response to your advertising.

Your competitive edge could be a number of things. It could be that it works faster. It could be that it saves time. It could be that it simplifies a certain process. It could be the product itself if it is truly unique. It could be any number of things and the key is to emphasize this in your headlines. Some examples below:

  • Diet supplement that finally comes without the nauseous feeling
  • Rub Wrinkles Out Of Your Face
  • Taoist Monk Reveals Ancient Technique That Eliminates Chronic Back Pain Forever!
  • Save 2 Hours Time Per Day Using This Productivity Hack… Guaranteed!

4. Revealing Secret Information

Who isn’t curious to uncover secret information? We all are and this curiousity is where the allure of using this in a headline works so well. This is a trick that has been used for decades by some of the best direct response copywriters in history, and it’s one you should use as well. Just adding this sense of mystery to your headlines adds a massive amount of attention grabbing power your headlines would otherwise lack.

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  • 3 Simple Techniques To Write Faster Each Day
  • Herbal Plant From The Depths Of The Amazon Jungle Cures Stomach Cramps Within 7 Days
  • 21 Secrets About Making Money Rich People Don’t Want You To Know

5. Adding Believability Using Numbers Or Statistics

Numbers and statistics do one thing – add believability to your claims. As mentioned earlier, we are skeptical about buying from people we don’t know and numbers and statistics add believability. This is an incredibly simple technique to use and it can often make a weak headline much more powerful, just by adding a number or statistic. See below.

  • Discover How You Can Make Money In The Stock Market Using 7 Time-Tested Proven Strategies!
  • 3 Simple Steps To Making More Money And Smashing It In Business Within The Next 30 Days
  • 64% Of Employers Check A LinkedIn Profile Before Hiring Someone. Learn The Secrets To Creating A Job Getting Linked Profile Here

Conclusion

These little tricks are time-tested and proven to work. They can be applied to different advertising mediums online and offline. Use them whenever you need to give your headlines a bit of extra attention grabbing power. I can almost guarantee that they will give you a much better response rate.

Remember, in today’s world we are all competing for attention and this makes the headlines you write more important than ever. In fact, they are crucial if you want to get a decent ROI from your advertising dollars.

So what tricks are you going to use in your next headline to boost your ROI?

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Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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