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7 Reasons Why You Should Put Plants In Your Working Area

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7 Reasons Why You Should Put Plants In Your Working Area

While winter is hardly synonymous with cultivating flowers or plants, in many ways it is the ideal season for growing seeds. According to Beauscape, the primary advantage of wet weather is that it produces damp soil, which in turn makes it easier to remove weeds and plant new seeds. As a consequence of this, now is the ideal time to grow a host of seasonal plants, whether these are for your garden, home, or the confines of your workspace.

Integrating plants into your workspace can be particularly impactful, as it offers wide and diverse benefits both for the environment and you as an individual. Consider the following.

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1. Plants Reduce Stress and Blood Pressure

In both the UK and the US, studies have revealed that the presence of plants within a workspace can actively reduces stress. In Britain, for example, respondents were tested to compare their skin conductivity, heart rate, and blood pressure in rooms with plants and those without. The results were conclusive, and suggested that the mere presence of plants and foliage lowered the prevailing stress levels and increased the rate of recovery from bouts of anxiety. These results were supported by studies conducted in the US, which also revealed that integration of plants into the workplace also lowered employee blood pressure levels.

2. Plants help to drive Productivity

During the same research trials, it was also revealed that workers surrounded by plants were able to complete computer-based tasks with a reaction time that was 12% faster than alternative test groups. This carefully collated research also suggested that the process of tending for potted plants also help to improve focus over the course of a typical working day, improving the prevailing levels of concentration and attention to detail in the process.

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3. Plants improve Indoor Air Quality

In addition to this, including plants in your workspace can also have a positive impact on your physical wellbeing. The growth of living interior plants is known to create cleaner air, leading to improved physical health and lung capacity over time. This has been supported by various NASA studies, with one from 1973 revealing that various varieties of houseplant could be used to eliminate the volatile organic compounds (VOC’s) that are present in the air. Given that VOC’s are capable of causing burning eyes and respiratory issues, the careful integration of houseplants into your workspace can deliver huge dividends.

4. Plants help you to take care of the Environment

We live in an environmentally aware age, with even industrial cities around the world investing in Eco-friendly initiatives. Increased levels of awareness are also impacting on individuals, who are constantly seeking out ways to create a healthier environment. The growth of potted plants at work offers a practical example of this, as this encourages you to take small, but practical, steps towards living a more sustainable lifestyle. While it is a relatively small action, when combined with office recycling and energy conservation it can have a cumulative effect over time.

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5. Plants add color and texture to the office

From a purely aesthetic perspective, the use of plants helps to integrate color, texture, and softness into the typical office. Plants are renowned for softening the harsh metallic sheen of filing cabinets, for example, while also infusing bright colors into sterile workplace environments. If you are an entrepreneur, you should also consider cultivating seasonal plants in your businesses reception area, as they have the potential to create a natural and welcoming aesthetic that appeals to clients and employees alike.

6. Plants make your office more comfortable

Similarly, it is crucial that you make your workplace as comfortable as possible (especially of you are to optimize productivity throughout the typical working day). This is particularly important when it comes to humidity, which can rise exponentially during the summer and create an oppressive working environment for staff members. It is worth noting that the recommended humidity range for human health and comfort is fixed between 30% and 60%, and falling short of such figures can trigger employee fatigue, diminishing immune systems, and even respiratory discomfort. Plants can negate these issues, however, as they have the capacity to naturally control humidity levels and elevate them into the required comfort range.

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7. Plants drive improved creative thought processes

On a final note, there have also been fringe studies that have explored the influence of plants of creative thought processes. One delivered particularly interesting results, with the introduction of foliage and household greenery into one office increasing creativity by an estimated 15%. Although there are many potential explanations for this, the most sensible is that the presence of plants invoke our natural instincts surrounding food and create a calmer state of mind.

Featured photo credit: Pixabay / GLady via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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