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Tips For Running An Online Business

Tips For Running An Online Business

I’m pretty sure we’ve all dreamt of quitting our 9-to-5 desk job, telling our supervisor where to stick it, and starting our own online business. While being your own boss and creating your own income certainly could change your entire life around, it isn’t as easy as it might initially seem. It takes a vast array of knowledge and skills, coupled with dedication and perseverance. However, creating a successful online business can be done, as long as you’re willing to put the effort into it. Start by:

1. Learning new skills

Even if you’re simply going to hire specialists to do your programming, web design, and marketing, you still need to know at least a decent amount about each area of your business. For example, nothing aggravates a graphic designer more than having spent hours and hours working on a project only for a rather ignorant client to reject it while saying “It’d be better if…” However, if you have a general idea of what makes a good design, you’ll be able to discuss with your designer the most effective way to get what you want.

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2. Dedicate the necessary time

You probably get the same emails everyone else gets promising thousands of dollars in income within thirty days. And, even though some of them might seem a bit tempting, you most likely know that these are absolute lies intended to scam honest (yet gullible) people out of their money. Unless you’ve discovered the fountain of youth, your business is not going to make a killing right away. Accept that there’s no “secret formula” to success, and that you have to put in some good, old-fashioned hard work if you want your business to grow.

3. Stay organized

There is going to be a lot to keep track of when starting your own online business. Between tracking income and expenditures and scheduling meetings and appointments, there’s absolutely no way you can keep it all in your head. Create a system that works for you so you are prepared for all the tasks that lay ahead of you each and every day. It will save you the time, energy, and frustration involved with going about things “on the fly.”

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4. Spend wisely

There’s no question about it: you have to spend money to make money. But this doesn’t mean you should take out thousands of dollars in loans only to watch it evaporate into thin air. Do your research when making business purchases. This goes along with learning new skills and being knowledgeable in a variety of fields. Avoid bad web hosting services, unreliable employees, and faulty equipment, and you’ll end up saving a ton of money in the long run.

5. Know the etiquette

I mentioned how annoying it is to get daily spam in your inbox. Don’t be that person that inundates your customers’ Facebook and Twitter feeds with posts advertising your product. One quality post will gain much more attention than ten sub par or duplicate links. Don’t just plug your own company, either. When your clients see your business is not just a fan of itself, but of the industry as a whole, they’ll end up trusting you to provide quality products, and you’ll be sure to expand your customer base.

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6. Stay focused and optimistic

It bears repeating one more time: you are not going to be an overnight success. Even people like Mark Cuban and Jeff Bezos who seem to have made it big out of nowhere spent years creating their respective empires. And every single one of them has experienced failure at some point in their lives, too. Failure is only the end of a journey if you make it so. If you persevere and learn from your mistakes, failure will only be a bump in the road on the path to success.

Featured photo credit: Getting Business Online Launch / Michele Neylon via farm3.staticflickr.com

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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